Monday Memo: Boo!
By Holland Cooke
Consultant
Don’t let Halloween sneak-up on you. The only holiday Americans spend more for is Christmas. So – to seem more in-touch than your robotic and/or non-local audio competitors – plan something spook-tacular.
DJs will play all the occasion-pertinent songs, good bumpers if you’re a talker. For you, the living, this mash was meant too.
— Do an event? A “safe space” parents can bring costumed kiddos? Maybe to benefit a local charity?
— Or a grown-ups-only party? 😉Sell a sponsorship. Try a big-box liquor store; or if your bash is at a bar, they might line-up a booze brand from the distributor.
— Costume suggestions? In years past, this has been a productive call-in topic. With family budgets tight now, those pop-up costume stores are less-affordable to some; and many funsters are imagination-challenged. Back when we “went to the movies,” Harry Potter-level characters were more obvious.
— Sell Halloween Safety Tips, PSA-sounding commercials. It’s a low-price way to give new advertisers a taste, and another way for existing advertisers to show-up.
Copy points:
1. Make sure costume masks don’t block your kids’ vision.
2. Go out early, stay in groups.
3. Warn young boys & ghouls not to run into the street from between parked cars.
4. Stick with well-lit streets in your neighborhood.
5. Give young trick-or-treaters flashlights.
6. Stay on sidewalks or walk facing traffic.
7. Tell children not to eat anything before getting home, so you can inspect goodies.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
Federal Communications Commissioner Anna M. Gomez issued a statement criticizing the Commission’s threats against ABC that, in part, led to the suspension of the “Jimmy Kimmel Live!” program. Her statement is as follows: “We cannot allow an inexcusable act of political violence to be twisted into ajustification for government censorship and control. First, an ABC reporter was told that his coverage amounted to hate speech and that he should be prosecuted simply for doing his job. Then, the FCC threatened to go after this same network, seizing on a late-night comedian’s inopportune joke as a pretext to punish speech it disliked. That led to a shameful show of cowardly corporate capitulation by ABC that has put the foundation of the First Amendment in danger.
“FOX & Friends Weekend” with Rachel Campos-Duffy, Charlie Hurt and Griff Jenkins hosting live outside State Farm Stadium. Maria Bartiromo will anchor “Sunday Morning Futures” from the same location. “Saturday in America” host and co-host of “Outnumbered” Kayleigh McEnany and “FOX & Friends” co-host Lawrence Jones will present live special coverage of the memorial proceedings.
Carolina Senate District 12 seat – Justin Bradley, Lee Bright and Hope Blackley – will take part in the 90-minute debate in which WORD hosts Joey Hudson and Bill Frady will moderate the debate. Audacy South Carolina operations manager Mark Hendrix says, “This debate will give our listeners and the community a chance to hear directly from the candidates, understand their positions, and make informed decisions as election day approaches.”
Region and Darla Isham is appointed vice president, Northern Region. Other excutive appointments include Aaron Carreno as SVP of product; John Scott as VP of marketing, and Drew Smith as VP of technology. Weil comments, “This leadership restructuring reflects our commitment to providing exceptional service to our listeners and communities across our coverage areas. Each of these executives brings deep experience and a passion for local broadcasting that aligns perfectly with our mission to serve as the voice of our communities.”
that listening has grown across all demographics and time periods versus the Fall 2024 Nationwide report. Some key takeaways are: 1) Among persons 25-54, total U.S. AM/FM radio AQH has grown +6%, powered by a +19% increase in the Portable People Meter markets; 2) Weekends and nights have the greatest growth compared to Fall 2024; 3) Versus Fall 2024, Spring 2025 total U.S. audience growth is greater among men versus women and has increased in older demographics; and 4) Total U.S. Spring 2025 audience growth is up significantly among college graduates and upscale $75K+ income Americans. The blog post notes that the PPM audience growth is due to Nielsen’s three-minute qualifier modernization, which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. Nielsen found 23% of PPM listening occasions were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen began crediting tuning occasions that are three minutes or greater. 
The Nashville-based “George Plaster Show,” with co-hosts Kelly Holcomb and Billy Derrick, is now heard on Saga Communications’ sports talk WKFN-AM/W281BT in Clarksville, Tennessee. Clarksville Now reportsPlaster said he’s excited for the opportunity to be here and tap into a new market of sports fans. “I’m very excited about being in Clarksville. For me, this is about adding listeners – listeners who knew me from years ago. I think we’re going to do really well here, it’s a market that has a lot of sports fans, and we just simply want to tap into it.” “The George Plaster Show” will air live from 3:00 pm to 5:00 pm Monday through Friday. 
Bruce DuMont
Cox Media Group’s Atlanta news/talk 95.5 WSB (WSB-AM/WSBB-FM) is adding Premiere Networks’ “Coast to Coast AM” hosted by George Noory to its program schedule. WSB director of branding and programming Ken Charles says, “We’re thrilled Coast to Coast AM with George Noory is joining the 95.5 WSB-AM lineup. George’s unique voice and compelling content are a perfect overnight fit for our listeners. This is a powerful addition to our lineup of live and local talent.”
intends to have the station back on the air within a few weeks and it will continue to air an oldies format. Civic Media will add W262CJ at 100.3 FM to the simulcast of talk WAUK-AM, Waukesha which is also heard on W266DR, Waukesha at 101.1 FM. The 100.3 FM signal gives the station a presence in the center of Milwaukee. Civic Media regional president Chris Moreau says, “We’re thrilled to expand our presence in Milwaukee, our largest metro market. These acquisitions allow us to better serve listeners across southeastern Wisconsin with our commitment to local news coverage and quality programming. The extended coverage area creates exciting opportunities for both our audience and advertising partners.”
Connoisseur Media promotes Ed Oliveira to operations manager for Connoisseur Media’s Connecticut stations. Oliveira has been with Connoisseur Media for more than a decade, most recently as director of traffic & creative services. Oliveira says, “I am grateful for this opportunity and excited to take on this expanded role. This feels like a natural step for me, and I appreciate [SVP of Connecticut operations] Kristin Okesson for believing in me and my abilities. One person that has been a near-constant in my career is Keith Dakin. Having the opportunity to receive the baton from him and building on his work is a task I take on with pride. I am beyond excited to expand my role with the amazing people on this team. They are so good that operations could probably run on its own BUT I am ecstatic they chose me to oversee it.”
Salem Media Group recruits Australian media personality Erin Molan to host an eponymous podcast for the Salem Podcast Network. Molan says, “The American market has always felt like such a natural fit. The focus on my former show on Sky News Australia was always more heavily skewed towards foreign affairs, U.S. politics, national security, and COMMON SENSE! When clips started to go viral in the United States, I figured there was an appetite there for what I had to say!” Salem SVP spoken word Phil Boyce comments, “I really believe Erin Molan is the ‘thunder from down under.’ She is fighting hard for the right side in Australia, and now we are helping her make her case to the U.S. and beyond. She is a strong advocate for Israel and against anti-Semitic rhetoric, so I can’t wait to hear her get started.”
The Cumulus Media | Westwood One Audio Active Group unveils an audio planning guide based on data from Edison Research and Nielsen data. Saying that there are incorrect assumptions among strategists and media planners about which audio media have the most listeners, chief insights officer Pierre Bouvard underscores that AM/FM radio is still the dominant ad-supported audio platform with a 66% share. Podcasting is second with a 20% share and this is true across all demographics. For those who are all-in on digital audio only, Bouvard says they are missing 70% of the potential audience as ad-supported Spotify, Pandora and podcasts reach only 30% of the U.S. in a typical day. Further, Bouvard says the data suggests an optimal allocation of audio ad spend: “The ideal allocation for a 25-54 audio plan is 62% AM/FM radio, 24% podcasts, 12% music streaming (Pandora, Spotify, Amazon Music, and YouTube Music), and 2% SiriusXM satellite radio.” 
“The most common type [of shotgun pleading] – by a long shot – is a complaint containing multiple counts where each count adopts the allegations of all preceding counts, causing each successive count to carry all that came before and the last count to be a combination of the entire complaint.” The suit was dismissed without prejudice which gives Newsmax the opportunity to file an amended complaint, but it must do so by September 11 and “must not contain any successive counts that incorporate all prior allegations.” Judge Cannon also adds that if an amended complaint is filed, “each count must identify the particular legal basis for liability and contain specific factual allegations that support each cause of action within each count.
Superman just flew into court – not against Lex Luthor, but against Midjourney. Warner Bros. Discovery is suing the AI platform, accusing it of stealing the studio’s crown jewels: Superman, Batman, Wonder Woman, Scooby-Doo, Bugs Bunny, and more.
My kitchen faucet wouldn’t shut off. It died, of old age. Things start doing that when your “new” house turns 25.