Search Results for: United States

Industry News

Beasley Media Group Launches Podcast Radio U.S. Format in Four Markets

By TALKERS | by TALKERS

Beasley Media Group is partnering with Podcast Radio and KMG Networks for a new “podcast multiplatform radio format in four regions across the company.” Beasley says this unique format will be available to listeners via broadcast on WCSX-HD2/W228CJ, Detroit “Podcast Radio Detroit”; WJBR-AM, Tampa (formerly WHFS-AM) “Podcast Radio Tampa Bay”; WSOC-HD3/W234BY, Charlotte “Podcast Radio Carolinas”; and WXKB-HD2/W243BM, Fort Myers & W268AH/W286AK, Naples, Florida “Podcast Radioim Southwest Florida.” The stations can also be streamed and consumed as podcasts via PodcastRadioUS.com. Podcast Radio states, “Podcast Radio features live ‘Podjocks’, including former KROQ-FM, Los Angeles personality and legendary Radio Hall of Famer Gene ‘Bean’ Baxter. The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media has been selected to facilitate the network advertising sales.” Beasley Media Group chief content officer Justin Chase says, “Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States. This concept has been highly successful for Gerry [Edwards] and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”

Industry News

Bold Gold Foundation Announces VIP Speakers for 8th Annual Event

By TALKERS | by TALKERS

The Bold Gold Foundation, the non-profit arm of the Bold Gold Media Group that supports educational programs to help students prepare for careers in broadcast journalism, announces that this year’s 8th Annual Event and Dinner on October 21 at the Keystone Grand Ballroom at Mohegan Pennsylvania in Wilkes-Barre will feature General David Petraeus and Lord Andrew Roberts as keynote speakers. This year’s event is being done in partnership with the Churchill Society of Pennsylvania and will pay tribute to the United States Armed Forces and the theme will follow the title of Petraeus’ and Roberts’ forthcoming book, Conflict: The Evolution of Warfare from 1945 to Ukraine (Harper 2023). Bold Gold president Vince Benedetto says, “This year will be a most extraordinary event as we have the honor of hosting two remarkable leaders, General David Petraeus and Lord Andrew Roberts. General Petraeus is, of course, one of the all-time great U.S. military commanders and strategists, and Andrew Roberts is one of the greatest living historians and scholars. This evening will be historic, educational and prescient. Having these two giants together on the same stage will be a night to remember.” The Bold Gold Foundation is also be honoring Northeast Pennsylvania business leader, James Shook, of Lake Region IGA, with The Atlas Award for Citizenship, an honor that is bestowed on individuals who, through their hard work and bold actions, show what is possible to achieve in a free society, and who exhibit extraordinary dedication to the highest ideals of character, community service, entrepreneurialism, patriotism, leadership, and virtue. A limited number of complimentary tickets are available for students interested in a career in broadcast media, as well as for military members and first responders. Find more information about the event here.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

The Minneapolis Star-Tribune reports that the NBA’s Timberwolves will not renew their deal with Audacy’s WCCO-AM for the team’s game broadcasts beginning with this 23-24 season. Team spokeswoman Sara Perez states, “We appreciated our partnership with WCCO and the radio broadcast opportunities we were able to accomplish with them. However, we are looking forward to announcing a new radio broadcast partnership in the weeks to come.”

FOX News Channel chief political anchor Bret Baier will present an exclusive interview with Saudi Arabia’s Crown Prince Mohammed bin Salman on his “Special Report” program on September 20 at 6:00 pm ET. This is bin Salman’s first interview with a major American news network since 2019. FNC says, “The pre-taped, no-holds-barred interview will cover a range of topics about the future of the kingdom and relations with the United States. Baier will anchor “Special Report” from Saudi Arabia on September 19 and 20 and present a behind-the-scenes look at the kingdom, conducting adjacent interviews with other Saudi officials as well.

Industry News

The Tavis Smiley Show Now Heard in Chicago and Philadelphia

By TALKERS | by TALKERS

The national syndication effort of the “Tavis Smiley” talk radio program accelerates with WVON, Chicago and WURD, Philadelphia adding the program to their lineups. Based at SmileyAudioMedia, Inc’s “unapologetically progressive” urban talk KBLA, Los Angeles, the program was recently put into syndication on Equity Media LLC’s talk WBOK, New Orleans. SmileyAudioMedia says WURD beganim airing the program yesterday (9/11) and WVON starts on October 2. Additional networks and stations picking up the “Tavis Smiley” show this month include the “We Believe Radio” network in Mississippi and its affiliates. Smiley says, “In little more than a month, our radio show is now heard in three of the nation’s top five markets. We’re excited that more of America now has access to our innovative and empowering programming with groundbreaking and exclusive conversations. Our rapid expansion is filling a void for African American and progressive listeners in a growing number of markets throughout the United States during this critical presidential election season.” WURD Radio CEO Sara M. Lomax comments, im“WURD Radio is excited to bring the ‘Tavis Smiley’ show to our listeners in Philadelphia and beyond. Tavis brings a powerful mix of dynamic interviews, pointed social and political commentary and a roster of A-list guests. He is a welcome addition to WURD’s lineup of progressive Black talk programming. Our listeners will be informed, entertained and enlightened by the insightful conversations with notable and influential figures Tavis hosts on his program every day.” WVON chief Melody Spann Cooper says, “We’re excited about Tavis’ return to Chicago radio. He has had a long association with WVON. His show is a perfect fit to offer a national perspective on Black America.” Tavis Smiley recently received the coveted “Freedom of Speech Award” at the Talkers 2023 conference held on June 2, 2023.

Industry News

Anna Gomez Confirmed as Fifth FCC Commissioner

By TALKERS | by TALKERS

The U.S. Senate confirms Anna Gomez to a five-year term as a commissioner of the Federal Communications Commission. Gomez’s confirmation puts an end to two years of gridlock that’s left the Commission with four instead of the full complement of five commissioners. FCC chair Jessicaim Rosenworcel says, “Congratulations to Anna Gomez on her confirmation by the United States Senate. I look forward to welcoming her to the Commission. Anna brings with her a wealth of telecommunications experience, a substantial record of public service, and a history of working to ensure the United States stays on the cutting edge of keeping us all connected. Her international expertise will be a real asset to the agency. I look forward to working with her to advance the agency’s mission to ensure the benefits of modern communications reach everyone, everywhere and that the United States can continue to lead in the digital age.”

Industry Views

Pending Business: Persistence vs Passion

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imWhich is the more important “check the box” trait – persistence or passion?

Is it easier for your air talent to answer that one? Of course, we want passionate on-air talent – those who live for the opportunity to get behind the mic, break it all down for the audience or deliver the critical information that can save lives and calm the fears of an anxious audience.

In a week, for the 22nd time we will remember the events of 9/11. During that historic window of time, I had the privilege of experiencing firsthand the passion that drives great on-air talent to power through the most difficult unknown to stay close to their audience and calm the fears of an audience in shock.

But we must also consider the day-to-day. How about your on-air talent and their producers who compete every day for that exclusive interview that will surely drive audience levels, advertiser results, and maybe a bonus or promotion?

They power through the multiple calls that are not returned, the polite put-off and unkept promises. Especially stinging is when a competitor winds up with the prize.

Persistence or passion? Stop. Right there you must consider the Abraham Lincoln theory of persistence. His mother died when he was nine, he went bankrupt at 27, had a nervous breakdown before he was 30, lost eight elections, finally in 1860 was elected president of the United States and one year later faced the greatest internal conflict in the history of our country – the Civil War.

Let’s go to sales.

Anyone passionate about selling? My number one theory in recruiting sellers from South Florida to San Francisco was and still is, nobody grows up wanting to sell radio advertising. On the other hand, many of us were and still may be passionate about being ON the radio (before or alongside podcasting, YouTube, Rumble, Tik-Tok and Instagram). The passion to perform runs deep through all media, music, theatre, sports, the law, medicine, even business. The passion to sell? Now that is one complicated conversation.

For what it’s worth, here is my theory. It takes both passion and persistence to be great. What attracts any high achiever to a long-term career typically begins with a passion play. A love for the game and the need to achieve. The harder you chase the dream, the more persistence comes into play. The more you learn the ins and outs of refining persistence, the more you will hit your stride in performing.

And there you have it! Touch those three magic “Ps” every day, passion, persistence, performance and the fourth will come your way: Profit!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Triton Digital Releases July Streaming Ranker

By TALKERS | by TALKERS

Triton Digital publishes its Streaming Ranker for the July 2023 period that lists the top performing digital audio publishers based on Average Active Sessions. For the United States (6am-12mid, Mon-Sun), iHeartMediaim remains ranked #1 with 281,120 Average Active Sessions. Following at #2 is NPR Member Stations (69,006 AAS) and Audacy at #3 (62,853 AAS). Cumulus Streaming Network is #4 (36,554 AAS), Beasley Broadcasting Corporate comes in at #7 (15,728 AAS), followed by Hubbard Broadcasting at #8 (13,478 AAS), and Urban One at #9 (9,131 AAS). See the complete ranker here.

Features

“Hey, Let’s Hang Out Under the Boardwalk!”

By TALKERS | by TALKERS

Surprisingly, that iconic summertime feel-good song almost never made it to vinyl…

 

By Mark Wainwright

imConsider the following song titles:

“There Goes My Baby”

“Save the Last Dance For Me”

“On Broadway”

“Up On the Roof”

“Dance With Me”

“This Magic Moment”

You don’t have to be a battle-scarred radio veteran like me, or an older music fan who remembers hearing those songs as a youngster to immediately recognize these as hits recorded by The Drifters. These songs, and all their other successful releases, were constantly played on the air back in the glory days of AM Top-40 radio, and they are still widely heard and enjoyed today, sometimes in surprising settings; “This Magic Moment” recently turned up in a TV commercial for Heinz ketchup. It is scarcely possible to imagine the history of American popular music without these songs.

Now try this little experiment:

Pull YouTube up on your browser, type the words “Under the Boardwalk” in the search box, and see what pops up. You could spend days (seriously) going through all the uploads from folks who posted that favorite Drifters tune, not to mention all the subsequent recordings made over the years. Some of the names will surprise you. Did the Rolling Stones, of all people, actually record “Under the Boardwalk”? Indeed they did, along with folks like Bruce Springsteen (yo, he’s a Jersey Shore guy, why not?). The song has became a standard, a staple of oldies bands and doo-wop vocal groups who continue to perform the song today. And yet, this most iconic of summertime feel-good songs was within hours of never being recorded. The backstory of that episode, along with the odd twists and turns of the group’s history, deserves some attention.

The Drifters (pictured below in an early photo courtesy of YouTube) were a 1950s brainchild of agent and producer George Treadwell, who got his hands on an early version of the group and envisioned them as sort of all-purpose background singers for hire who could be farmed out to provide background vocals for recording sessions, and for featured performers doing live gigs. Treadwell never thought of them as having a set lineup, he figured that vocalists would drift in and out of the group as needed (hence the name). The group became successful in their own right after their 1953 release “Money Honey” (Clyde McPhatter was the lead singer back then), and they never looked back. For more than a decade, hardly a week went by where you wouldn’t see a Drifters tune somewhere on the music charts.

im

Treadwell’s management of the group could be capricious, to say the least. He once purportedly fired the band and replaced them with another new group of singers who then performed a show scheduled for the following night (he might have done something like this more than once). Somehow, it all managed to work out. Dozens of vocalists were part of the group at various times, although when The Drifters were inducted into the Rock and Roll Hall of Fame in 1988, there were seven performers who were cited as critical to the group’s success. I believe Charlie Thomas was the last of these fine singers, and he died in January this year.

“Under the Boardwalk” was written in 1964 by Kenny Young and Arthur Resnick and they offered it to The Drifters, who immediately saw the potential. A recording session was set for May 21, 1964 (already pushing the calendar for summer release), but the night before the session, lead singer Rudy Lewis died of a suspected heroin overdose. George Treadwell and the folks at Atlantic Records really wanted to get the tune out there, so they finally decided to record the song as scheduled. Johnny Moore was called upon to sing the lead vocal; he was the group’s designated backup lead vocalist who would fill in when needed.

One can hardly imagine what these guys were thinking and feeling under the circumstances, but they got through it, Johnny Moore did a superb job, and the final result was amazing. The group actually cut alternate takes of the song. Some radio stations were hesitant to play a record containing the lyric “making love under the boardwalk” (remember, this was 1964), so other takes were done with the replacement line “falling in love under the boardwalk.” It was released in June and was constantly heard on the great AM Top-40 stations of the day, and played incessantly on jukeboxes nationwide. The song spent three weeks at #1 on the Cashbox magazine R&B chart, and got as high as #4 on the Billboard Hot 100 chart. The song would have almost certainly been a Billboard #1, except for a quartet of young Brits who called themselves “The Beatles.” You might recall they also had some pretty good tunes out there at the time.

And the date of that highest Billboard chart position? August 22, 1964. Fifty-nine years ago today.

So now comes the inevitable YouTube link. I think this one is the original track containing the “naughty” lyrics. Turn up the volume and enjoy! (And remember, you should use lotion that has a minimum rating of SPF 30!)

Under the Boardwalk – The Drifters

 

Mark Wainwright is a veteran radio performer who spent more than 30 years working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. (He was even a pretty good AM Top-40 jock back in the day, just ask him!) He can be reached through his LinkedIn page or at markwainwright@earthlink.net

Industry News

Public Radio’s “The World” Hits Record Number of Affiliates

By TALKERS | by TALKERS

The GBH and PRX produced public radio news show, “The World,” is now airing on a record 376 public radio stations across the United States and in Canada. The two public media organizations say the program is heardim by more than 2 million people nationwide on a weekly basis. “The World” executive producer Dan Lothian says, “We’re delighted to welcome people from Florida, Wisconsin, Nevada, Ohio, Iowa, New York, Michigan, Illinois, and Kansas to the hundreds of communities listening to The World’s global coverage. As we reach this exciting audience milestone, we remain committed to bringing all our listeners nuanced coverage of the most critical global issues of the day, fueling informed conversations about international affairs.”

Industry News

iHeartPodcasts Unveils Podcast Series About Key Iran-Contra Figure

By TALKERS | by TALKERS

iHeartPodcasts is debuting a nine-part podcast series titled, “Journalista,” the true story of Courtney “Cookie” Hood, a former model and the ex-wife of a Colombian drug cartel kingpin, who was hired to manage the CBS field office in Nicaragua during the civil war in the 1980s. “What starts as another big party for her, ends up beingim the history making adventure of a lifetime, blowing the lid off the Iran-Contra scandal and almost taking down the Reagan presidency.”  Former New York Times bureau chief Stephen Kinzer states, “During the 1980s and 1990s, Cookie Hood was the single driving force behind the most successful television coverage of Central America that appeared across the United States. ‘Journalista’ is a series of stories over four decades in the making and will entrance each listener to the realities of what really happened during that time.”

Industry Views

Sabo Sez: Consolidation Has Been Radio’s Savior

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imHALF of all radio stations in the United States lose money – at least they did back in 1991. The NAB used to put out an annual report revealing how many radio stations were profitable. Usually half the stations in America lost money. Since consolidation, the NAB stopped putting out that report. It is reasonable to believe that far, far fewer stations lose money today.  Shared costs, real estate, technical economies due to digital equipment versus analog all indicate that there must be fewer money-losing properties.

The business of radio is very strong and appealing to investors. Apollo Advisers was the first money-in Sirius. The Apollo fund recently bought Cox radio. Marc Rowan, Apollo’s CEO is the smartest guy in any room. Rowan doesn’t invest in hunches; he buys businesses that grow return on investment.

In 1970, 7% of all ad dollars went to radio. Today, 7% of all ad dollars go to radio.  In 1970, Procter & Gamble spent almost zero dollars in radio. Thanks to consolidation and the vision of Randy Michaels, radio has shifted from a “frequency” ad buy to a “reach”  buy. Reach commands higher rates and more sophisticated advertisers. The RAB’s Erica Farber and Sound Mind’s Kraig Kitchin focused on winning P&G dollars. Today, Procter & Gamble is a top-five radio advertiser.

Are you sick and tired of “experts” saying that radio is slow to digital?  Radio is not slow, radio was first-in. Mark Cuban put thousands of stations on Broadcast.com in the 1990s. Today radio leads the list of most downloaded podcasts. NPR has been the leader in podcasting since Alex Bennett started the industry. Under Bob Pittman and Jarl Mohn, iHeart and NPR dominate downloads.

Why the pessimism and anxiety in the hallways?  It started with the management of consolidation. There are major consulting firms to help employees go through mergers. Consolidating an industry and its workforce is both an art and science. No radio company sought or engaged experienced expertise to manage consolidation. Instead, when a quarter’s revenue was missed, people were fired. Your friends in the next office were suddenly out of work. Layoffs should have happened all at once, based on a strategic plan. There is no plan. Firings are executed on random dates, with no notice; a horrible practice that continues. That’s why you’re miserable. No plan.

Radio stations in Canada, Europe, Australia and the UK are having excellent years. Canadian Music Week conventions, Commercial Broadcasters of Australia and European conferences are bursting with optimism and good news about radio. Why? Consider this possibility: Most radio companies outside the US are owned and managed by executives with a programming background. To do their jobs, programmers must be optimistic about the future. A salesperson’s job requires them to spend their days listening to media buyers’ objections to advertising on radio – negotiators! It sucks.

Consumers like or love radio. The reason SiriusXM Satellite Radio has 34 million listeners PAYING for radio is that listeners want MORE stations. Much, perhaps most, “music discovery” comes from radio listening. 53% of Americans will listen to radio today. In 1970, 53% of Americans listened to radio daily.

Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

Top News/Talk Media Stories Over the Weekend

By TALKERS | by TALKERS

Former President Donald Trump’s legal battles; the 2024 presidential race; Texas Governor Greg Abbott under pressure to remove floating barriers in the Rio Grande; the weekend’s premieres of The Barbie Movie and Oppenheimer; the extreme heat affecting much of the United States and Europe; the Jason Aldean “Try That in a Small Town” controversy; the latest attacks in the Russia-Ukraine war; Israeli protests over Netanyahu’s plans to weaken the country’s Supreme Court; Elon Musk transitions Twitter to its new name X were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Coleman Insights Introduces “Pod Predictor”

By TALKERS | by TALKERS

Coleman Insights Logo In order to measure interest in podcast content pre-launch, Coleman Insights is having 1,000 United States and Canadian podcast listeners (in the 18 – 64 demo) rate podcast show titles and elevator pitches on a one to five scale. Regarding this “Pod Predictor” concept, Coleman Insights vice president/consultant Jay Nachlis comments, “So much money and time is invested in the launch of new podcasts without any intel as to how that content will be received. With ‘Pod Predictor,’ podcasters can determine how appealing their concept is at an affordable price point, allowing them to refine their marketing message before launching it to the public.” Possessing the ability to test one or multiple concepts, “Pod Predictor” is available to individual publishers and networks. Results will be delivered with total results, as well as breakdowns by age, gender, ethnicity, geography, and category interest.

Industry Views

Ransomware is Everyone’s Problem

By TALKERS | by TALKERS

By Steven J.J. Weisman, Esq.
Bentley University, Boston
Professor of Law
Scamicide.com, Founder
TALKERS, Legal Editor

The recent ransomware attack against radio group and media company Townsquare Media may have come as a surprise to some people.  It shouldn’t have.  Ransomware is a huge problem and media companies are increasingly becoming targeted by cybercriminals.

As you undoubtedly know, ransomware is a type of malware that once installed on your company’s computers locks and encrypts your files.  The cybercriminals who use ransomware to attack your company then threaten to destroy your files unless you pay a ransom, generally in cryptocurrencies.  More recently the threat of ransomware has evolved where the cybercriminals also threaten to make public embarrassing information gathered in the hacking of your computers.

Just how big a problem is ransomware?  Worldwide 37,700 ransomware attacks occur every hour.   Part of the reason for there being so many ransomware attacks is that they are perpetrated not only by sophisticated cybercriminals who develop the new strains of ransomware, but also by far less sophisticated criminals who go to the Dark Web, that portion of the internet where criminals buy and sell goods and services, and lease the latest versions of ransomware along with bots to serve as delivery systems for the ransomware.    According to cybersecurity firm Emsisoft, in 2021, the financial impact of ransomware attacks in the United States was 623.7 million dollars.  Also, don’t think if your company is a small to medium sized business that it won’t be targeted by ransomware attacks.  Due to the easy availability of the sophisticated malware and delivery systems required for a ransomware attack, small and medium sized businesses are frequent targets of ransomware attacks.

Media companies are a common target for ransomware attacks with devastating consequences.  In 2017, San Francisco NPR station KQED was hit with a damaging ransomware attack. In 2019, Entercom suffered a major ransomware attack.  In 2021, Cox Media, which owns 57 radio and television stations, fell victim to a ransomware attack.   Also in 2021, Sinclair Broadcast Group, which owns 185 television stations throughout the country suffered a ransomware attack which cost the company 63 million dollars in lost advertising revenue and 11 million dollars in expenses related to remedying the attack.  And these are just a few of the many ransomware attacks against media companies big and small.

To read more and learn what you can do, click here.

Industry News

John Hope Bryant to Black Effect Podcast Net Board of Directors

By TALKERS | by TALKERS

The Black Effect Podcast Network, the joint venture between iHeartMedia and Charlamagne Tha God, announces that John Hope Bryant joins its board of directors, effective immediately. Bryant is the founder, chairman and chief executive officer of Operation HOPE, Inc, the non-profit provider of financial literacy andim economic empowerment tools and services in the United States. He is also chairman and chief executive officer of John Hope Bryant Holdings, Bryant Group Ventures and The Promise Homes Company, a for-profit minority-controlled owner of institutional-quality, single-family residential rental homes in the U.S. “We are pleased to welcome John Hope Bryant to The Black Effect Podcast Network’s board of directors. John brings a strong track record of business success, broad leadership experience in philanthropy, education, public engagement and innovation, and a deep appreciation for black culture that makes him the perfect choice to help steer and shape the future of the network.”

Industry Views

Pending Business: Thank You, Mr. President

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imHow about a collective “thank you” to the 45th president of the United States for keeping your talk radio programming relevant, timely, unpredictable and most of all engaging?

The interpretation, speculation and compilation of facts, opinions and reporting will be non-stop until this chapter of the news cycle meets the next chapter. This is a never-ending saga that keeps the dial locked into your talk radio frequency. This is the content that keeps the electronic water cooler crowded with listeners who can’t get enough.

Whatever comes next in this chapter of history unfolding in front of our collective ears and eyes is the oxygen that keeps the talk radio world alive and well every day. By the way, the 45th president of the United States just may have pulled your typically soft talk radio summer sales out of the basement and pushed you into an express elevator to the penthouse.

Are you still feeling the drumbeat of the naysayers predicting how talk radio will age out? Or better yet, run its course? My prediction is talk radio is about enter a phase previously unmatched in American broadcast history. Seriously. When was the last time a former president of the United States owned the headlines and collective headspace of talk radio hosts and listeners worldwide for so many years? Never.

Let’s get ready to refresh our summer vacation schedules, seasonal sales packages, rates, and most of all strategies. Start here:

— Sell the concept. Leave the opinions and banter about indictments, politics and the law to your on-air talent. Focus instead on the unique value of the engaged audience.

— Experts are important. Chances are your talk radio hosts will be smart enough to break down the issues and lean on experts to help the audience understand the ramifications. Credibility and consistency can make your coverage stand apart. Show your advertiser what makes your coverage different and better.

— Talk radio goes where TV and video can’t – the car, the beach, even the backyard. Sell the need to know on the go.

— Unfolding the unpredictable. Your listeners want the “inside scoop” on what the next chapter of this saga looks like. Your on-air talent look for every opportunity to give their listeners a peek behind the opinion curtain. The seller’s job is to bring the value of that connection to life on every sales call.

Talk radio is alive and well every day. It’s up to you to show your advertisers the value of instant access to a trusted voice.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

FOX News Media is presenting the third installment of “The Senate Project” series on June 12 at 11:00 am ET from the Edward M. Kennedy Institute for the United States Senate in Boston and will feature Senators Joni Ernst (R-IA) and Jeanne Shaheen (D-NH) in a forum moderated by FOX News Channel chief political anchor Bret Baier. The hour-long event will focus on a variety of topics, including foreign policy and homeland security.

Cumulus Media’s Westwood One announces it is broadcasting every game of the Women’s College World Series beginning with the preliminary games on June 1 through the finals on June 9. The broadcast crews for the Women’s College World Series will feature Ryan Radtke and Chris Plank as play-by-play announcers; former Oklahoma and Team USA outfielder Destinee Martinez and Hall of Famer Leah (O’Brien) Amico.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

Audacy partners with nonprofit breast cancer organization Susan G. Komen for its four Milwaukee radio stations – including sports talk WSSP-AM “1250AM The Fan” – to become the official radio media sponsor of the organization’s Wisconsin division. The stations will unite to support Susan G. Komen with a “One in Eight” program spotlighting the fact that one in eight women will be diagnosed with breast cancer in her lifetime. On the eighth, eighteenth, and twenty-eighth day of each month, the stations will host a segment promoting healthy lifestyle behaviors. Audacy Madison and Milwaukee regional president Andrea Hansen says, “We’re proud to leverage our voice to inspire local community members to support the cause to end breast cancer in ways that unite Milwaukee and deliver much-needed funding. Susan G. Komen is the leader in breast cancer research and the fight to find a cure and we’re thrilled to team up with them to champion their mission.”

City College of New York-owned non-commercial station WHCR-FM is airing a new, weekly radio programim hosted by Barbara Askins, president & CEO of the 125th Street Business Improvement District. The title of the show is “125th Street & Beyond” and focuses on the organization’s mission. WHCR general manager Angela Harden comments, “It is also a show about the relationships the 125th St. BID is building with New York City agencies and with BIDs around the world. Perhaps no neighborhood in New York City is as storied as Harlem, long the capital of Black culture in the United States. It’s a name known around the world. And now 125th Street has its own show. I am honored to host the show and look forward to welcoming many voices that support the betterment of Harlem.”

Job Opportunity

Columbus’ “The Fan” Seeks Station Manager

By TALKERS | by TALKERS

TEGNA’s sports talk WBNS-FM, Columbus, Ohio “97.1 The Fan” is seeking a “strategic, creative, dynamic, experienced broadcasting sales manager/director of sales/general manager to become our next great station manager. ‘97.1 The Fan’ is the flagship station for all Ohio State Athletics as well as NHL’s Columbus Blue Jackets and the MLS Columbus Crew. ‘The Fan’ is also the Columbus home for Cleveland Browns football. Our legacy properties boast one of the top-rated ESPN affiliates in the United States as well as a statewide network of over 80 stations and a digital platform of full-service digital solutions. This position reports to the president and general manager of WBNS-TV.” Find out more and apply here.

Industry News

Newsmax Inks Deal to Broadcast in Southeastern Europe

By TALKERS | by TALKERS

Newsmax Media, Inc announces that it is signing a deal with Telecom Serbia to broadcast Newsmax content to customers in Southeastern Europe. Newsmax CEO Christopher Ruddy says, “Newsmax is excited about its partnership with Telecom Serbia, which has become an impressive player in numerous European markets.im Newsmax saw this agreement as both an opportunity to join with a respected leader in multimedia, Telecom Serbia, but also to strengthen America’s ties with the people of Serbia and the Balkans. The United States and Serbia were allies in both World Wars, share a common desire to overcome the destructive legacy of communism in East Europe, and both continue to support democratic societies. We believe that millions of Americans, Serbs and others will see us as an important source of information that they can trust.”

Industry News

The Epoch Times Podcaster Explores California Exodus in New Documentary Film

By TALKERS | by TALKERS

Siyamak Khorrami, host of the successful “California Insider” audio/video podcast and editor of the Southern California edition of The Epoch Times, explores the unprecedented mass exodus of California and its root cause in his new documentary, LEAVING CALIFORNIA: The Untold Story, an Epoch Original production. In the 70-minute feature-length film that premieres tomorrow (4/21) on LeavingCAmovie.com, Khorrami takes viewers on an intimate journey of love, loss, tragedy and hope as residents face the prospect of leaving their beloved state. As a regular guest of the show, California Policy Center president and award-winning journalist Will Swaim says, “California’s bad ideas go national really fast. And if California fails, the United States fail.” This cautionary tale highlights crime, education, business environment, cost of living, environmental legislation and homelessness that are trending beyond California. “California Insider” is a twice weekly 30-minute podcast (Apple, etc.) and television show (in 30 million homes on NTD cable network). Episodes are also available on YouTube and Epoch TV. Launched in 2020, Khorrami focuses on the critical issues and current events of the wealthiest and most populated state in the nation.

Industry Views

The Power of Appealing to Aspiration

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

WABC - Bruce MorrowIt was a cruel trick. Hulu started streaming “For the People” from Shondaland Productions last month and I bit. It is a show about Manhattan, ambition and really well-tailored clothes. Then I looked at the more information tab and discovered that the show was cancelled… in 2018. Crushed. Two seasons on ABC. Cancelled.

Why have I fallen so hard for a show about the lawyers of the United States District Court for the Southern District of New York? Two reasons: “For the People” is aspirational TV (at least to me) like, “Diners, Drive-ins and Dives.” Every character in “For the People” has an enviable 20s-in-Manhattan lifestyle. It is easy for me to embrace the warm pool fantasy of a good job, cool sushi bars, easy sex. I also miss a character in the show named Kate Littlejohn played by Susannah Flood. She says what needs to be said and does not care what people think of her in the workplace! That’s my aspiration too!

“Diners, Drive-ins and Dives” is also aspirational (again, at least to me). The star, Guy Fieri, lives off the grid and off the menu. He eats any deep-fried dish he wants in the kitchen with the chef for free! I eat Lipitor. I aspire to be Guy Fieri, a man who has no negative consequences for his cardiac arrest diet.

When a show taps into your aspirations on any level, it becomes your show. Radio entertainment did that for you, that’s why you work in radio! You and I can do that for a listener. The founding Top 40 jocks tapped the aspirations of teens every day. Dewey Phillips on WHBQ, Alan Freed on 1010 WINS, Bruce Morrow on WABC and many more. What did they do? They said the names of their listeners for hours and hours, they formed an exclusive club of cool kids. These pioneers compelled their listener to buy the record, the ticket and come to the dance.

“Hey cousin, you’re captured.”  Bruce Morrow said that phrase MILLONS of times going into breaks. He captured the listener behind the velvet rope of coolness and that’s where they aspired to be and to remain.

The moment you share a story your listeners absolutely relate to, they will aspire to join your club. Say a listener’s name, and you instantly become a part of their personal history. Radio’s star making power is radio’s magic. Secretly, every listener wants to be a star, make their aspiration come true and you have a listener for life. Or, as the pedantic say… a P1!

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Industry Views

Pending Business: The News Cycle

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

Photography - BroadcastingIt is an unpredictable thing, this news cycle that drives the headlines.

One day we’re talking about the shortcomings in the American banking system, the next day we’re talking about the ramifications of criminally indicting a past president of the United States. Will somebody please grab a copy of the Constitution? We may need a panel of experts to talk us through what this all means to those of us paying crazy prices for eggs.

The news cycle is spinning faster these days and your news/talk programming should prove to be the go-to source to take a short break from March Madness and slow the news cycle down. Please do not be sidetracked about selling through the negativity that may accompany many of these story lines. As a seller or sales manager, your singular objective is to connect the value of an engaged audience to match your advertiser’s goals, moving the sales process to a natural, positive conclusion. In plain English, stay focused on the goal and close your deals. Let’s review some basics.

— Complex issues are nothing new. Your tenured talk radio hosts have built their careers by helping loyal listeners gain a better understanding of the headlines driving the news cycle.

— Loyalty is the key. Like it or not, criminally indicting a former president of the United States has never happened before. It is complicated to say the least and your audience will trust your on-air talents to present the facts, opinions, and discussion. What does it all mean to me? The audience has been here before and chances are your on-air talent has delivered the clarity and focus they needed when it counted the most.

— Community check-in. Talk radio is the #1 source for your audience to get a better feel for how the community is reacting. That electronic, now digital water cooler is in overdrive. What is everyone thinking?

— The unfolding drama. Let’s face it, we all have an opinion and we all enjoy speculating on what’s next. Talk radio is the perfect forum where your audience will weigh in every day.

When your talk show hosts are front and center, doing what they do best in a meaningful and entertaining way, your advertisers experience the benefits of what only your great talk radio hosts can deliver.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Townsquare Media Q4 2022 Net Revenue Up 8.8%; Full Year Up 10.8%

By TALKERS | by TALKERS

Townsquare Media reports operating results from the fourth quarter of 2022 and for the full year. Net revenue for Q4 of 2022 was $120.3 million, an increase of 8.8% over the same period in 2021. For the full year of 2022, net revenue was $463 million, an increase of 10.8% over the full year of 2021. While net income was up over 100% in Q4 of 2022 over Q4 of 2021, net income for the full year 2022 was $14.4 million, down 23.4% over the full year 2021. While Broadcast Advertising net revenue for the full year 2022 was up 3.8% over the full year 2021, Townsquare is upbeat about its Digital segment. CEO Bill Wilson says, “I am proud to report that Townsquare’s transformation into a Digital First Local Media Company allowed us to deliver record results in 2022 despite a progressively challenging economic landscape… 2022 was a significant inflection point for our company. It marked the first year where radio no longer comprised the majority of our revenue and profit, further separating Townsquare from our local media peers, and placing a spotlight on our world-class team and our unique and differentiated strategy, assets, platforms and solutions. Our growth engine has been and will continue to be our digital solutions, which were the primary driver of our 2022 growth. Total digital revenue increased +16% year-over-year (and +12% in the fourth quarter) to $231 million, and total digital Adjusted Operating Income increased +12% year-over-year to $69 million, representing a 30% profit margin. We believe Townsquare’s ability to drive profitable, sustainable digital growth is a key differentiator for our company, and we reaffirm our expectation that our digital revenue will grow to at least $275 million by 2024. We are uniquely positioned as a Digital First Local Media Company focused principally on markets outside of the Top 50 in the United States, with a resilient digital growth engine supported by both a recurring subscription digital marketing solutions business, with a large addressable market and limited competition, and a highly differentiated digital advertising technology platform. We believe that our business model and strategy position us to weather the current economic environment better than most… Our success has been and will continue to be the result of the Townsquare Team focusing on what we do best: creating high quality, local original content for our audiences and delivering creative and cost-effective marketing solutions for our local clients with strong return on investment.”