The most discussed stories yesterday (3/3) on news/talk radio and related talk media according to TALKERS research:
1. Tariffs on Canada, Mexico and China
2. U.S. Pauses Ukraine Aid/Trump-Vance-Zelensky Spat
3. Elon Musk and DOGE
4. Cryptocurrency Reserve Plan
5. Measles Outbreak
By Walter Sabo
a.k.a. Walter M Sterling
Host, Sterling Every Damn Night
WPHT, Philadelphia
Sterling On Sunday, Syndicated, TMN
During my tenure at NBC, once a month the division heads would meet at the behest of the CEO to report on their progress and trends in their sector. As the executive vice president of the FM division, I took a seat in that formidable group and tried to keep my remarks as brief as possible. What could I possibly say that would be more damn important than the words of the president of NBC News or the NBC Television network? In addition to NBC’s CEO, the CEO of owner RCA would often join the fun.
Cable TV was flourishing, and CNN had just launched. I was at least 15 years younger than everyone in that meeting and had a different perspective on cable. Therefore, I was shocked by this exchange:
The CEO asked the president of NBC News what he thought of CNN. The President of NEWS said these exact words:
“It might do well for breaking news but otherwise it will not take the place of our news.”
Next on the staff meeting agenda was a discussion of HBO. Should NBC run spots for HBO? Again, the group did not think HBO would be much of a factor on the entertainment menu. They agreed to run the spots promoting HBO. Yes, I objected but lost.
In its first three decades, CNN was a serious factor for news, ratings, and revenue. CNN brilliantly made partnership deals with local TV stations to exchange stories and carriage. Independent TV stations could tap CNN feeds for breaking news coverage. Those deals, requiring no cable, established CNN at viewer level in every city.
HBO last year won more Emmys than NBC, CBS, ABC and FOX combined. In fact only one Emmy went to a traditional network last year: “Abbott Elementary,” ABC.
Radio’s inherent advantage over all other mass media is its distribution system. Elegant and free, it just works! A decision was made about 10 years ago by many radio companies to use radio’s power, clout, and credibility to promote podcasts. Podcasts… hard to find, hard to hear, and requiring expensive equipment that suffers from buffering now. The hidden reason for the podcast push is that Wall Street doesn’t love legacy media. They like new things even if the new thing is deeply flawed. When needing money or liquidation, legacy media companies proudly point to their listening STREAMS.
Commercial broadcasters have proven to be not so great at podcasting. Of course not. It’s a different medium: On-demand audio that can be paused and reviewed. Radio DJs and talk hosts were never trained or attracted to audio creation that is blind to time of day and repeated. It’s different. Why promote it? It’s like NBC promoting HBO.
The good news? Wall Street is realizing the proven appeal of legacy media: The George Soros Funds invested in Audacy. Apollo Advisors, the first-in money for Sirius, now owns Cox Broadcasting. Time to stop throwing our time spent listening and creative energy at podcasts that price their audience lower than legacy media. Bad business.
The wise way to benefit from the podcast revenue opportunity is to buy what works. Acquire existing, successful podcasts and aggregators.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com
Red Apple Media announces that former New York Governor David Patterson is joining 77WABC for the program “Left vs. Right” alongside host James Flippin. The station says. “‘Left vs Right’ is a riveting debate every Saturday, from 4:00 pm-5:00 pm, of who’s right, who’s wrong, and where is the common-sense
solution that brings both sides together for progress and unity. Patterson and Flippin battle the political, social, and economic differences, ultimately landing on common sense and the truth in every situation.” Red Apple owner John Catsimatidis says, “I have known David for many years. He is a common-sense politician, with the ability to make insightful observations about national and local politics. David represents the Democratic perspective with a level-head and a focus on finding the common ground that unites us and moves us forward. Our listeners already know David. His entrée as a regularly scheduled co-host of ‘Left vs. Right’ will be a welcome addition to our listeners.” Patterson says, “I am thrilled to be a part of the permanent WABC Radio lineup and to represent the left side of things. As Americans, we have more in common than we might realize. With common sense, we can come together as Americans and New Yorkers and solve our problems. I’m looking forward to working with James and helping to bring New Yorkers together.”
By Holland Cooke
Consultant
Often, Millennials and GenZ-ers sound like they’ve replaced “T” with a soft “H.”
“Putin” comes out “Pooh’in.” “Groton” becomes “Groh’en.” “Dayton?” “Dayh’en.” Cold outside? Wear your “mih’ens.” Shark attack! Who got “bih’en?”
It’s as though as the “T” was “forgoh’en.” It’s not the way the script is “wrih’en,” just the way they read it. The biggest retail advertising spenders are radio’s lifelong habitual users: adults. Sound grown-up.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Lifelong broadcaster and FCC consultant Kelly Orchard is publishing a suspense novel titled, Dead Air: The
Day the Music Died, that involves pirates hijacking 100 radio stations in five major U.S. cities and follows one company’s story over the course of 24 hours. Orchard was raised in a radio family that owned and operated stations in the 1980s and 1990s. Her family later launched a consulting business that conducted mock FCC inspections and she says the idea for her novel was born from those experiences.
Lotus Communications is seeking an experienced and results-driven broadcasting general sales manager to lead their sales team and drive revenue growth across our diverse broadcasting portfolio. The GSM directs
the team to develop, sell and service local business. The position is responsible for delivering assigned revenue targets through managing sales team efforts, developing sales talent and monthly business planning. The GSM develops relationships with businesses, engages with networks such as chambers, business alliances etc. to uncover opportunities within the local market. The GSM will maintain an account list while helping the sales team sell and develop cohesive campaigns for new direct businesses. Send your resume here.
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump- Zelensky White House Meeting
2. Court Battles Over DOGE Firings
3. U.S. to Exit NATO & UN?
4. GOP Town Halls Blowback
5. Academy Awards
During the fourth quarter of 2024, iHeartMedia brought in $1.1 billion, an increase of 4.8% over the same period in 2023. For the full year of 2024, revenue was $3.85 billion, an increase of 3% over the full year of 2023. The company breaks down its operating results by division and Multiplatform Group (which includes
radio stations) Q4 2024 revenue was $684 million, flat compared to Q4 of 2023. The company’s Digital Audio Group Q4 2024 revenue was $339 million, an increase of 7%. Withing the Digital Audio Group, podcast revenue was $140 million, an increase of 6%. For the fourth quarter of 2024, the company reports net income of $31.9 
million. For the full year of 2024, it reports a net loss of $1 billion. iHeartMedia chairman and CEO Bob Pittman states, “Our fourth quarter Adjusted EBITDA of $246 million was up 18.2% vs. prior year, our highest percentage increase in almost three years, and our consolidated revenues were up 4.8% compared to the prior year, demonstrating the inherent operating leverage in this business. We are pleased that we successfully completed the comprehensive exchange transaction discussed last quarter – extending the majority of our debt maturities by three years; keeping our consolidated annual cash interest expense essentially flat; and providing overall debt reduction. This provides the company with the flexibility to remain focused on creating shareholder value in 2025 and beyond.”
Richmond sports talk host Big Al Coleman calls it a career and he did his final broadcast on Summit Media’s sports talk WURV-HD2/W291CL, Richmond. According to a story from WTVR-TV, Richmond,
Coleman has been a fixture in Richmond sports talk for more than 30 years on numerous stations in the market. He began his working life as a stockbroker but caught the sports talk bug in the 1990s. He says, “Everybody to a person said to me, ‘Don’t quit your day job. You can’t do a sports talk show in Richmond, Virginia, five days a week. It ain’t gonna work…’ It worked. It worked.” He laments that the business isn’t what it was back in the day, “There’s not the same camaraderie. It’s not the same fun that it used to be.” But he adds, “It’s still fun; I still like doing the show. But it’s just time for me to go.” See the WTVR-TV story here.
Audacy announces it is expanding its exclusive, multi-year sales and distribution partnership with CBS to include CBS Entertainment, CBS Media Ventures, CBS News, and CBS Studios podcast slates. The CBS News & Entertainment portfolio has 39 titles including “The Late Show Pod Show with Stephen Colbert,” “60 Minutes,” and “CBS Evening News.” Audacy chief digital officer and president, podcast and streaming J.D. Crowley says, “CBS Sports is a thriving part of our business, and we are thrilled to expand our partnership with CBS’ storied news and entertainment slate. This stellar lineup of talent and podcasts offers a compelling slate of premium content and new scaled opportunities for our advertising partners.”
Audacy’s all-news KYW, Philadelphia “Newsradio” is honoring 10 leaders making a difference and uplifting the lives of people in and around Philadelphia’s communities of color. This year’s honorees were recognized at a ceremony hosted by KYW Newsradio community impact reporter Racquel Williams at Audacy’s headquarters last night (2/27). Audacy SVP and market manager David Yadgaroff states, “KYW Newsradio’s annual GameChangers is a meaningful honor given to the community by the community. We are proud to spotlight the unsung heroes whose contributions shape and elevate us all. It’s a privilege to amplify their stories and the lasting impact they have through our platforms.”
Here are the most talked about stories of the past week (2/24-28) on news/talk radio and related talk media according to TALKERS:
Stories/Topics
1. Trump-Musk Relationship / Trump Cabinet Meeting
2. Musk-DOGE Activities / Federal Firings
3. U.S. Foreign Policy / Russia-Ukraine War / Israel-Hamas War/ NATO
4. Unemployment Numbers-Inflation-Trump Tariff War / Stock Market Instability
5. ICE Deportation Crackdown / FBI Turmoil
6. Trump First Amendment Issues / GOP Town Halls / Epstein Files
7. Big Tech / Misinformation / Censorship
8. Healthcare / Avian (Bird) Flu / Measles Outbreak
9. LGBTQ Issues
10.Deaths of Gene Hackman and Betsy Arakawa
People
1. Donald Trump
2. Elon Musk
3. Vladimir Putin / Volodymyr Zelenskyy
4. Keir Starmer / Emmanuel Macron
5. Benjamin Netanyahu
6. JD Vance / Kash Patel / Karoline Leavitt
7. Robert F. Kennedy, Jr.
8. Jeff Bezos
9. Mike Johnson
10.Gene Hackman – Betsy Arakawa
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
Reporting its operating results for the fourth quarter of 2024 and for the full year of 2024, it says net revenue for Q4 was $218.5 million, a decrease of 1.2% from the same period in 2023. For the full year of 2024, net revenue was $827 million, a decrease of 2.1% from the full year of 2023. The company posts a net loss of $283.3 million for 2024 “compared to net loss of $117.9 million, reflecting a 2024 pre-tax non-cash
impairment charge of $224.5 million compared to a pre-tax non-cash impairment of $65.3 million in 2023, both primarily reflecting FCC-related charges.” Cumulus president and CEO Mary G. Berner states, “Since the pandemic’s onset, the radio industry has experienced tough economic and secular headwinds. In the face of those, we outperformed our peers through the end of 2023 on key metrics including cost takeouts, EBITDA 
margin recovery, free cash flow generation, net leverage, and liquidity. 2024 brought additional challenges, including accelerated national headwinds as well as an industry-wide slowdown in local radio advertising. In response, we doubled down on investing in growth areas, particularly in our digital marketing services business, which is pacing up 30% in Q1. Additionally, we continued evolving our broadcast go-to-market strategies, including with new offerings that are successfully attracting large new broadcast clients, and we drove additional cost efficiencies with 2024 actions that will result in $43 million of annualized fixed cost savings, of which $15 million benefited 2024 with the balance in 2025. Though the industry environment remains challenging for now, our 2024 refinancing efforts provided us with the time needed to both execute our day-to-day blocking and tackling and, in parallel, continue to reimagine the ways in which we can get the most out of our key assets to create new revenue streams and build additional long-term value.”
SiriusXM is partnering with the New York Post to launch “Page Six Radio,” a new daily morning show highlighting the latest celebrity and pop culture news from the paper’s Page Six. The program is being hosted by Danny Murphy, Evan Real, and editor Ian Mohr and will debut on March 31. The two-hour show
will air on SiriusXM’s Stars channel from 8:00 am to 10:00 am. SiriusXM president and chief content officer Scott Greenstein comments, “Page Six has been a powerhouse for all celebrity news for nearly half a century, and by teaming up with our in-house experts here at SiriusXM, this new show is sure to be the ultimate destination for pop culture fans. With the launch of ‘Page Six Radio,’ we are transforming the publication’s stories to a dynamic new format that will expand its reach and resonate with SiriusXM listeners who turn to the platform for all the latest entertainment news.”
The California governor is launching new podcast via iHeartPodcasts titled, “This is Gavin Newsom.” iHeart
says, “Governor Newsom is going solo and diving into the real issues that matter – government, politics, affordability, quality of life, and the cultural moments shaping our world. No spin, no script, just real talk about what impacts listeners most.”
The most discussed stories yesterday (2/26) on news/talk radio and related talk media according to TALKERS research:
1. Trump Cabinet Meeting
2. SCOTUS Pauses Foreign Aid Order
3. Ukraine Minerals Deal
4. Federal Workers Ultimatum
5. Inflation Fears
The Radio Television Digital News Association is strongly condemning President Donald Trump’s edict that he and not the White House Correspondents Association, will be selecting members of the official White House press pool. RTDNA president and CEO Dan Shelley states, “No president, or any public official,
should have the right to handpick the journalists who cover them. Doing so gives them license to select only news outlets whose coverage they deem positive and exclude responsible journalists whose reporting, although fair and accurate, the administration may not like. We call on the Trump administration to reverse this decision without delay so that the American people, and the world, can be assured they are getting a complete and accurate account of the activities of the President of the United States. This is especially critical during times of crisis.”
Cumulus Media says it is expanding its ability to help advertisers connect with consumers on the go via Quu’s in-dash messaging technology across its 400 radio stations. The company’s stations will leverage Quu’s content management system, 24/7 dashboard display monitor, Xperi’s Rapid technology and DTS AutoStage, and more, to enhance in-car listening experiences and help drive ratings and revenue. Some markets will also offer Quu’s patented Content Partnership sponsorship, bringing fresh opportunities for advertisers. Cumulus president of operations Dave Milner states, “Visual content solutions generate sustainable revenue growth and significantly enhance in-car engagement, where listeners spend the most time with our stations. This expansion underscores Cumulus’s commitment to delivering premium content and sales experiences that meet the evolving needs of our audience and clients.”
Audacy’s sports talk WFAN-AM/FM, New York names Emmanuel Berbari postgame show host for its New
York Yankees baseball broadcasts. Berbari, in his third year with the station, will continue to serve as a fill-in play-by-play announcer. Audacy New York market president Chris Oliviero says, “We are excited to have Emmanuel take on an expanded role as the postgame show host for WFAN’s Yankees broadcasts. Emmanuel has been a terrific contributor to our team coverage the last few seasons and his passion for the game makes him a perfect fit to wrap up each game for the fans of the Bronx Bombers.”
Salem Media New York chief engineer Andrew Gladding writes in an exclusive piece for TALKERS about the collaboration between Hofstra University’s 88.7FM WRHU Radio Hofstra and 89.5FM Bush Radio in Cape Town, South Africa. He says, “The power of broadcast radio stems from its genesis, which is the use of audio technology and storytelling to transmit messages to large audiences. As industry professionals, we are all acquainted with the power and reach that our trade provides. However, all stories must begin with the spark of an idea. In the case of the curious collaboration between a college radio station in New York and a community radio station in South Africa, this idea started with a simple conversation.” Read the full story here.
Tomorrow evening (2/27), Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” presents a special Town Hall broadcast titled, “Today’s Terrorism Threats.” The Town Hall-style discussion explores the domestic and foreign terrorist threats facing New Jersey. Station political director Eric Scott leads the
discussion that will include experts educating New Jersey residents about how to identify threats and what to do when one’s personal safety is in jeopardy. The program will also expose the growing threat posed to children who are increasingly being groomed and recruited by extremists online. He says, “Law enforcement is increasingly concerned about both foreign and domestic threats. But the rate at which extremists are targeting our children is particularly alarming.” On-air guests will include: Carl Priddy, acting assistant special agent in charge of counterterrorism for the Newark FBI office; Laurie R. Doran, director of the New Jersey Office of Homeland Security and Preparedness; Adam McMahon, assistant professor of political science at Rider University; and John Pizzuro, CEO of Raven and former commander of the New Jersey State Police Internet Crimes Against Children Task Force.
Las Vegas-based talk media personality Wayne Allyn Root announces that his Talk Media Network nationally syndicated radio show will be simulcast as a two-hour podcast on UntamedNation.com and
streamed live on Rumble, and soon on both YouTube and X. Root tells TALKERS, “I’m thrilled to announce I’m now part of ‘Untamed Nation’ two hours a day. This gives my fans a daily choice – they can listen to my talk show on the radio, or they can watch both hours streamed as a podcast. Untamed is quite a unique platform. Untamed cuts through the noise and brings the truth to light. We are bold, empowering, and disruptive. No filters, no fear. Just raw untamed truth. It’s the perfect platform for ‘the loudest MAGA mouth in the world.’”
iHeartMedia and Charlamagne Tha God announce that the Black Effect Podcast Festival will take place on Saturday, April 26 from 12:00 noon to 8:00 pm at Pullman Yards in Atlanta. Charlamagne Tha God will join the festival alongside some of the Black Effect’s most popular personalities for a day full of live podcast
tapings and discussions aimed at aspiring podcasters in the Black community. He says, “We’re excited to return to Atlanta, building on the incredible momentum of the podcast industry and the growing impact of Black creators in the space. As the influence of Black voices continues to shape culture and drive conversations, The Black Effect remains committed to powerful storytelling, meaningful brand collaborations and unforgettable live experiences. This year, we’re celebrating not just where we’ve been – we’re embracing the limitless future of Black podcasting and the influence it holds.”
The most discussed stories yesterday (2/25) on news/talk radio and related talk media according to TALKERS research:
1. Trump Budget Battle
2. Musk’s “Justify Your Job” Email
3. Tariffs and Inflation Fears
4. Russia-Ukraine War/U.S. Minerals Deal
5. Immigration Gold Card
Townsquare Media Inc announces a new $490 million credit agreement with Bank of America. The deal
provides Townsquare with a five-year, $470 million senior secured term loan facility and a five-year, $20 million senior secured revolving credit facility. Townsquare used $453 million of net proceeds from the Senior Secured Credit Facility plus cash on hand to redeem the outstanding 6.875% senior secured notes due 2026. Both the term loan and the credit revolver mature on February 19 of 2030.
