Industry News

Salem Amidst Companywide Reduction in Force

Last week, Salem Media Group began a round of companywide layoffs that include staffers at radio stations across the country. KLUP-AM, San Antonio program director Barry Besse isimg among those exiting the company and he posted to Facebook: “After 15 years at Salem Media San Antonio and a total of 17 years with Salem as a company I was a part of a massive companywide reduction in workforce. Over the years Salem has tried its best not to have a reduction in workforce but like most corporations it had to happen. I’m not bitter or angry I understand how this business works. I was proud of the work I did for Salem Media Group and even prouder to have worked with the people I did.”

Industry Views

Monday Memo: Podcasting Pitfalls (and How to Avoid Them)

By Holland Cooke
Consultant

imgThe most common mistake podcasters make is assuming the microphone alone creates an audience. Too many would-be hosts hit Record without a clear strategy for WHY they’re doing a show, WHO it’s for, and what makes it DIFFERENT from millions of other podcasts.

Here’s where radio people have an edge. They already understand what makes audio work, fundamentals instructive to pure-play podcasters:

Know your listener. The #1 podcasting error is failing to define the audience. A show that tries to appeal to “everyone” ends up resonating with no one. In radio, you wouldn’t program an AC station to please hard rock fans; the same logic applies here. Create a mental picture of your ideal listener and talk to that person… as an individual. A radio show might have thousands of listeners, but they’re listening one-at-a-time. Podcasting is even more intimate. It’s the opposite of “Hi everybody.”

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Prep like it matters. Many podcasters think conversation is enough. But even the loosest-sounding successful shows are tightly structured. Radio taught you this already: segments, clocks, and story arcs keep things moving. Format your podcast.

Edit ruthlessly. The average podcast listener has thousands of options. Rambling is death. Trimming, pacing interviews, and cutting inside jokes shows respect for your listener’s time. Walking-the-walk, TALKERS publisher Michael Harrison takes a mere 44 seconds to explain in this video.

Be consistent. If your show drops sporadically, you won’t build loyalty. Listeners want reliability, whether weekly, biweekly, or monthly. Radio wouldn’t move a morning show around the schedule; don’t do it with your podcast.

Think discoverability. A podcast isn’t a “Field of Dreams” (if you build it, they will come). Great audio needs marketing: social media clips, smart SEO in show notes, cross-promotion, and ideally, visibility on your broadcast platforms.

Make it about them, not you. This is the big one. Too many podcasts are self-indulgent — hosts talking about what interests them. Successful shows flip the script: What does my audience care about, and how can I deliver it in a way only I can?

The bottom line: Radio has invested 100 years doing what podcasting is just learning — creating focused, disciplined, listener-first audio. Bring those habits with you, and you’ll click, while others are still figuring it out.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Audacy Expands Partnership with DC’s Monumental Sports

Audacy and Monumental Sports & Entertainment (MSE) announce a multi-year extension of their broadcast and content partnership. Some features of the new deal include sports talk WJFK-FM, Washington “106.7 The Fan” now serving as the flagship station for the NBA’simg Washington Wizards and the NHL’s Washington Capitals. “The Sports Junkies” show, which also simulcasts every weekday morning on MNMT, will now be available to watch live and on demand on 106.7 The Fan’s YouTube channel. Additionally, “BMitch and Finlay,” airing daily from 10:00 am to 2:00 pm, will now simulcast on MNMT starting November 3. Audacy Washington DC SVP and market manager Ivy Savoy-Smith says, “We are excited to extend and expand our partnership with Monumental Sports to enhance the listening and viewing experience for fans. Being the flagship station for the Wizards and Capitals solidifies our position as the top destination for D.C. sports fans. Through the expansion of our television and YouTube simulcast, we are creating more dynamic content for our audiences.”

Industry News

Salem’s Pavlich Covering Trump in Israel

imgSalem Radio Network is providing coverage of President Donald Trump’s visit to Israel as headdresses the Israeli Knesset and personally greets Israeli hostages released as part of the Israel-Hamas peace plan he negotiated. Townhall.com editor Katie Pavlich is among six American media members in the out-of-town travel pool accompanying President Trump on Air Force One.  Pavlich will be filing reports as she follows Trump’s schedule.

Industry News

FOX’s Guy Benson Reveals Cancer Diagnosis

FOX News Radio host and FOX News contributor Guy Benson shared a health update toimg listeners describing his recent skin cancer diagnosis. Benson detailed his diagnosis, removal, and treatment process of a melanoma while emphasizing the importance of regular dermatology visits and self-checking for skin abnormalities. You can hear Benson discuss his diagnosis here.

Industry News

Top News/Talk Media Stories Over the Weekend (10/11-12)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

  1. 1. Hamas Releases Living Hostages
    2. ICE Raids / Illinois Guard Ruling
    3. Government Shutdown
    4. The Economy / China Tariffs
    5. Diane Keaton Dies
Industry News

Mike Gallagher to Broadcast from Israel

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In the aftermath of the Israel-Hamas cease-fire, Salem Radio Network host Mike Gallagher is announcing plans to broadcast his nationally syndicated talk show from Israel. “The Mike Gallagher Show” will originate from Jerusalem on October 29, 30 and 31. SRN says the programs will feature interviews with officials from the Israeli Defense Forces, the Netanyahu government, and U.S. Ambassador to Israel Mike Huckabee among others. Pictured above is Gallagher (right) interviewing International Fellowship of Christians and Jews president Yael Eckstein (left) and getting her reactions to the news of the impending release of the hostages.

Industry News

UPDATE: Conservative Media Factions Fighting Each Other Over Administration Approval

Since TALKERS ran the following story yesterday (10/9), we learned about another angle to this story and have updated it.

There is no unity for the various conservative media outlets fighting for both viewers/listeners and the approval of the Trump Administration. Since 2016 it’s been widely reported that President Donald Trump watches FOX News Channel constantly. But a recent interview with Donald Trump Jr. by Chris Salcedo on Newsmax TV indicates that, at least for the president’simg eldest son, FNC is in the doghouse. Newsmax published an account of the interview which quotes Trump Jr. saying, “Honestly, I don’t watch it anymore because it is so ridiculous. They try so hard to be unbiased that they’re actually biased against conservatives at this point. But this shouldn’t be surprising. These are networks that banned me for two-and-a-half. I’m barely on anymore. I know my father was banned.” However, TALKERS has learned that Donald Trump Jr. appeared on FOX News Channel four times recently – on August 13 and September 3, 11, and 12. He told Salcedo img“FOX’s approach has left conservatives silenced while Democrats and establishment figures get free rein.” The president recently complained about FNC in a post on Truth Social in which he singled out White House correspondent Peter Doocy for talking to Arizona Senator Mark Kelly about his healthcare agenda. He wrote, “Why is Fox News and Peter Doocy putting on Democrat Senator Mark Kelly to talk about, totally unabated or challenged, Healthcare?” SiriusXM’s Megyn Kelly recently complained about FOX News Channel’s coverage of Charlie Kirk’s slaying, saying, “It’s really bothering me how FOX News is talking about Charlie, like he was theirs — he wasn’t. It’s a lie. Just stop.”

Industry News

Civic Media Expands News/Talk in Milwaukee Market

Civic Media announces its news/talk outlet WAUK-AM – licensed to Jackson, Wisconsin adds FM translator W262CJ, Milwaukee at 100.3 FM to the station’s broadcast that enlarges its signal in the Milwaukee market. Civic Media adds that in conjunction with FM translator launch onimg October 6, it debuted a new morning program it says is designed specifically for Milwaukee commuters. Civic Media says, “‘All News All Morning’ is hosted by veteran broadcaster Dan Hanni and features a format that syncs with the average commute time in Milwaukee. Every 20 minutes, listeners will hear local news, traffic, sports, and weather, ensuring they stay informed no matter when they tune in during their drive.” WAUK regional president and general manager Chris Moreau comments, “This is a no-frills approach to delivering what people look for in the morning. News and information that they can use to start the day without wading through padding, filler, fluff, and partisan opinion. And they can hear it all within the average commute time in Milwaukee.”

Industry Views

When Satire Stands Its Ground

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgWhen we first covered this case, it felt like only 2024 could invent it – a disgraced congressman, George Santos, selling Cameos and a late-night host, Jimmy Kimmel, buying them under fake names to make a point about truth and ego. A year later, the Second Circuit turned that punchline into precedent. (Read story here: https://talkers.com/2024/12/19/jimmy-kimmels-fair-use-victory-what-it-means-for-content-creators/)

And just to clear the record: this has nothing to do with Jimmy Kimmel’s unrelated dust-up with FCC Commissioner Brendan Carr. Different story, different planet. This one’s about copyright and commentary – and it’s a clear win for both.

The Set-Up

After his expulsion from Congress, George Santos began offering paid video shout-outs on Cameo. Kimmel’s writers sent absurd requests under pseudonyms for a segment called “Will Santos Say It?” – and he did. The show aired those clips to highlight how easily a public figure would say anything for a fee.

(If you want a taste, look up “Jimmy Kimmel Pranks George Santos on Cameo” on YouTube. That’s the kind of transformative satire the court later called “sarcastic criticism and commentary.”)

Santos sued Kimmel, ABC, and Disney for copyright infringement, fraud, and breach of contract, claiming the videos were sold for “personal use.” The district court tossed it; Santos appealed.

The Ruling

On September 15, 2025, the Second Circuit unanimously affirmed the dismissal. The panel said Kimmel’s use was transformative: he turned Santos’s self-promotion into political satire. Even Santos’s complaint described the bit as sarcastic commentary.

Claims of “market harm” fell flat. Airing a few clips on network TV doesn’t compete with Cameo. Embarrassment isn’t economic loss.

And the supposed bad faith – using fake names to order the clips – didn’t undo fair use. The court stuck to the statutory factors: purpose, nature, amount, and effect. Mischief isn’t a fifth one.

The rest of the claims – fraud, contract, enrichment – stayed dismissed as pre-empted or too thin to matter.

Why It Matters

This decision lands as courts wrestle with whether AI’s use of copyrighted works can ever be “transformative.” Santos v. Kimmel shows what that word really means: a human taking existing material and using it to say something new.

Fair use protects meaning, not mimicry. That’s why satire, commentary, and criticism still stand when they have a point.

For media creators, the lesson is simple: transformation beats permission. If you use third-party material, make sure you’re adding perspective – not just recycling content. That, more than any fine print, is what keeps you on the right side of the line.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

Report: WPEN-FM to Feature Rotating Co-Hosts for Jon Marks Show

Crossing Broad’s Kevin Kinkead reports that new WPEN-FM, Philadelphia “97.5 The Fanatic” midday host Jon Marks is announcing the regular appearances of former Fanatic hosts including Harry Mayes and Jason Myrtetus on the program. Marks tweeted that they will be “part of the rotating co-host chair, once or twice a week to start.” See the full story here.

Industry News

Beasley CFO Burrows Resigns, Company Names Greening Chief Accounting Officer

Beasley Media Group reveals in an 8-K filing with the SEC that chief financial officer Lauren Burrows is resigning from the company effective October 17, “in order to pursue other opportunities. The resignation was not due to any disagreement with the Company on anyimg matter relating to its operations, policies, or practices.” Company CEO Caroline Beasley will serve as principal financial officer on an interim basis. At the same time, the company announces the promotion of Shaun Greening to chief accounting officer. Greening joined Beasley in 2000 and has been serving as vice president of financial reporting. Greening joins John Coury, who was recently promoted to corporate controller and director of treasury. Caroline Beasley states, “Shaun brings extensive experience, deep institutional knowledge, and a proven track record of success to his role. Together with John, their leadership will be instrumental in supporting our continued growth and long-term success.”

Industry News

Top News/Talk Media Stories This Past Week (October 6-10, 2025)

Here are the most talked about stories of the past week (10/6-10) on news/talk radio and related talk media according to TALKERS:

Stories

  1. 1. Gaza Cease Fire
  1. 2. Government Shutdown / Furloughs
  1. 3. The Economy / Tariffs
  1. 4. ICE Raids
  1. 5. National Guard Troop Deployment
  1. 6. James Indictment
  1. 7. Comey Indictment
  1. 8. Russia-Ukraine War
  1. 9. Vaccine and Health Care Controversies
  1. 10. Epstein Files / Maxwell Pardon Speculation

                People

  1. 1. Donald Trump
  1. 2. Pam Bondi
  1. 3. Letitia James / James Comey
  1. 4. Benjamin Netanyahu
  1. 5. Gavin Newsom / JB Pritzker
  1. 6. Pete Hegseth
  1. 7. Chuck Schumer / Hakeem Jeffries
  1. 8. Mike Johnson
  1. 9. RFK, Jr
  2. 10. Jeffrey Epstein / Ghislaine Maxwell

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Layoffs Hitting iHeartMedia Stations Across the Country

iHeartMedia has been cutting staff at radio stations across the country and talk hosts are part of this reduction in force. Some of those affected by the cuts include sports talk radio personalities Steve Czaban – who co-hosted the Czabe & Butch program with Brian Butch on theimg company’s WRNW-FM, Milwaukee “97.3 The Game,” and KBME-AM, Houston “SportsTalk 790” morning host Sean Salisbury. Salisbury tweeted, “It’s been a hell of a run the last 8 years [at] SportsTalk 790. I fully understand the financial decisions that corporate has to make. I appreciate the great bosses at iHeart that I got to work with and here in Houston, who have become friends too. Very grateful for good coworkers and the talent you hear daily on the SportsTalk 790 lineup. I’m so blessed to have worked with special teammates/friends on my show every morning, you know my love for you guys!” Also, a victim of this latest round of cuts is Salt Lake City market manager Joyce Wirthlin.

Industry News

SiriusXM Gives Megyn Kelly Her Own Channel

SiriusXM inks Megyn Kelly to a new multi-year deal and as part of the new contract Kelly will headline her own SiriusXM channel. The satcaster calls her program “one of the platform’s mostimg successful political and cultural programs.” The new Megyn Kelly channel will also feature brand-new programming, including the debut of an exclusive daily after-show program. Additional series, shows, and specials will be announced in the coming weeks. Kelly comments, “Linear television news is dead. People can’t stand those stilted, censored conversations anymore, which is exactly why this medium is thriving. I’m thrilled to deliver our bold brand of no-BS news live on SiriusXM and to be expanding my relationship with such a stellar, blue-chip brand and great partner. Soon our listeners will have the Megyn Kelly Channel to enjoy and trust for the conversations and content they love.”

Industry News

Buck Sexton Interviews Taiwan President During Fact-Finding Mission

 

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Premiere Networks nationally syndicated talk host Buck Sexton (above left) is seen here with Taiwan President Lai Ching-te (right) during his week-long fact-finding mission to the nation. As part of his trip, Sexton sat down for an exclusive interview with President Lai. The two discussed the rising tensions with China, including Xi Jinping’s expanding military presence in the Taiwan Strait and the South and East China Seas. President Lai also emphasized Taiwan’s growing importance in the global AI race and delivered a direct message to President Donald Trump, urging vigilance and strategic focus. Sexton co-hosts “The Clay Travis and Buck Sexton Show” for Premiere Networks.

Industry News

Australian Media Pro Joins New York Festivals Radio Awards Advisory Board

The New York Festivals 2026 Radio Awards announces that broadcaster and publisher of radioinfo and Radio Today Australia Steve Ahern joins the New York Festivals Radio Awards Advisory Board. NYFestivals says Ahern “brings more than four decades of leadership,img innovation, and influence across the global audio and broadcasting industry to the Advisory Board. His extensive experience will further strengthen the Radio Awards’ mission to honor groundbreaking storytelling and celebrate excellence across all genres of audio content.” New York Festivals EVP Rose Anderson adds, “Every year, we work with our advisory board and industry thought leaders to make sure that our categories recognize the innovative audio content being created today world-wide and reflect our commitment to the power of the individual voice. With Steve’s addition to the Board, we gain the 360-degree perspective of someone who is on top of all the new developments in the world of sound in our ever-changing and interconnected world.”

Industry News

TALKERS News Notes

AWMF Announces Gracies Call for Entries. The AWM Foundation is now accepting entries for the 51st Annual Gracie Awards. AWMF says, “For over five decades, these awards have celebrated outstanding programming by, for, and about women — while funding scholarships and programs that support the next generation of women in media.” All information related to the Call for Entries including entry descriptions and full list of categories can be found here.

NAB Reveals Marconi Awards Hosts. The National Association of Broadcasters announces today that iHeartMedia’s “Elvis Duran and the Morning Show” co-hosts Danielle Monaro and Medha Gandhi will host the 2025 NAB Marconi Radio Awards, taking place at The Edison Ballroom on October 21, the evening before NAB Show New York kicks off.  NAB president and CEO Curtis LeGeyt says, “Danielle and Gandhi represent everything that makes local radio special — personality, authenticity and a genuine connection with their audiences.”

Industry News

Yesterday’s Top News/Talk Media Stories (10/8)

The most discussed stories yesterday (10/8) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Trump’s Gaza Ceasefire Plan
    2. Government Shutdown / Furloughs
    3. FAA Shortages / Flight Delays
    4. Trump Deploys Guard Troops to Chicago and Portland
    5. Katie Porter Campaign Controversy
Industry News

Mark Handwerger to Lead Connoisseur Portland

Connoisseur Media names Mark Handwerger market manager for the Portland station group that includes news/talk KXL-FM. Handwerger has been serving as director of sales for theimg cluster that was recently acquired from Alpha Media. Handwerger, who assumes his new role on October 16, will take over for current market manager Robert Dove, who is retiring at the end of the year and will transition to an advisory role until then. Connoisseur Media CEO Jeff Warshaw states, “Portland is a major part of who we are. It’s a great market with incredible talent and strong brands. Mark’s the right person to lead this next chapter. He understands how to connect with the community and drive results, and that’s exactly what we want in a local leader.”

Industry News

Urban One Announces Management Promotions

Urban One announces a number of promotions in operations and programming across several of its markets. At the Radio One Washington DC station group, A Plus is named operations manager for the cluster that includes news/talk WOL. In Cleveland Matt Myers is the newimg operations manager for the station group that includes news/talk WERE-AM. Urban One SVP of programming Colby Tyner comments, “These leadership changes reflect the incredible depth of talent within Radio One. It’s exciting to see so many of our team members grow within the company and take on new challenges across markets. By empowering our brightest minds to share fresh ideas and perspectives, we ensure our stations remain dynamic, creative, and deeply connected to the communities we serve.”

Industry News

NAB to Host Next BFoA Media Mixer

The Broadcasters Foundation of America announces that the next Media Mixer will take place at NAB headquarters in Washington DC on Thursday, November 6, from 4:30 pm to 7:00 pm and will be hosted by NAB president and CEO Curtis LeGeyt, with special guests Kelly O’Donnellimg of NBC and Hubbard Radio president and general manager Joel Oxley. The Media Mixer series is designed to “celebrate the camaraderie of the broadcasting community and bring to light the charitable mission of the BFOA to provide a lifeline to colleagues in acute need from illness or disaster.” BFoA chair Scott Herman says, “We thank the NAB for providing this impressive event space at their headquarters, and we’re grateful to Curtis, Kelly, and Joel for their support in making this event a success for all attendees. Our Media Mixers bring together junior and senior level broadcast professionals and on-air celebrities, while raising the profile of our mission to help every broadcaster who qualifies for aid.” Registration for the event is required and you can do that here.

Industry News

KMJ-AM/FM, Fresno Helps Raise Funds for Central California Food Bank

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Cumulus Media’s KMJ-AM/FM, Fresno “NewsTalk 580/105.9 KMJ” recently partnered with local agriculture company GAR to present the 12th Annual Feeding Families Fund Drive and raised a record-breaking $534,917 for the Central California Food Bank. KMJ broadcast live from The Market in Fresno on September 19. Over the past 12 years the annual event has raised more than $35 million for the Central California Food Bank. Pictured above at the radiothon are KMJ morning drive personalities Greg Lane (left) and Randy James (right). KMJ VP and market manager Patty Hixson says, “Our listeners continue to overwhelm me with their generosity and graciousness. We are so thankful for them and for the GAR team, who always assist us in taking care of those people in need in our community. Such a blessing to have these incredible partners!”

Industry News

WMAY-AM/FM, Springfield Raises Funds for Local Charity

Woodward Community Media news/talk WMAY-AM/FM, Springfield, Illinois presented a remote radio broadcast on October 3 during morning drive to raise funds for the St. Martin De Porresimg Center and raised more than $47,000 thanks to an anonymous donor who matched every dollar given with an additional $2, effectively tripling the impact of each contribution. AM Springfield host Sam Madonia states, “St. Martin de Porres Center is one of our favorite causes because it helps with a large need in our city. Many residents get the food they need as well as clothing and other items through the work of the center and its volunteer-only staff.”

Industry News

TALKERS News Notes

AURN Exec Honored with NAN Award. The CEO of American Urban Radio Networks parent company A Wonder Media Company, Chesley Maddox-Dorsey, received the President’s Award for her role in amplifying Black voices in media at the National Action Network’s 2025 Triumph Awards on October 6. at Jazz at Lincoln Center’s Frederick P. Rose Hall.

iHM Recognizes Five Years of The Black Effect Podcast Network. iHeartMedia and Charlamagne Tha God are celebrating five years of The Black Effect Podcast Network – a podcast publisher dedicated to Black listeners. Charlamagne Tha God says, “Our mission has always been to build a dedicated platform where Black voices can thrive. We have accomplished that mission and more. The past five years have been extraordinary, and the future of the Black Effect excites us. We will keep inspiring, empowering and creating culture and opportunities for all.”

Saga to Present at Noble Capital Markets Conference. Saga Communications executives Christopher S. Forgy, president and CEO, and Samuel D. Bush, EVP, chief financial officer and treasurer, will presenting at today’s Noble Capital Markets’ Emerging Growth Virtual Equity Conference at 4:00 pm ET. The presentation will feature a fireside style Q&A session with Michael Kupinski, director of research and senior media & entertainment analyst at Noble Capital Markets.

Industry News

Yesterday’s Top News/Talk Media Stories (10/7)

The most discussed stories yesterday (10/7) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Government Shutdown / FAA Shortages-Flight Delays
    2. Pam Bondi Senate Hearing
    3. Maxwell Pardon Speculation
    4. ICE Raids / Guard Troops to Chicago
    5. Gaza Ceasefire Talks
Industry News

WJR, Detroit Promotes Osborne to Director Position

Cumulus Media’s news/talk WJR, Detroit promotes award-winning broadcast journalist Marie Osborne to the newly created position of director of community affairs & news. She previously served as senior news analyst. Cumulus regional VP and Detroit market manager Steveimg Finateri says, “Marie Osborne is one of Michigan’s most respected broadcasters. Her high standards for broadcasting integrity have earned her this important role with WJR, helping us to maintain our brand as Michigan’s most trusted media outlet serving listeners throughout the Great Lakes region.” Osborne comments, “Being able to help our listeners process all that is unfolding in this impactful moment in history is a privilege and being able to do it at WJR is an honor. The commitment to community and news here at WJR runs deep, it is at the heart of all we do and I’m looking forward to carrying on this vital tradition in my new role.”

Industry News

Charlie Kirk Show Soars in Podtrac’s September Ranker

The Top Podcasts ranker from Podtrac based on U.S. unique monthly audience for the month of September saw Salem Podcast Network’s “Charlie Kirk Show” rise 28 places to #6 in theimg aftermath of his slaying in Utah on September 10. The top three podcasts remain in order from the August ranker with NPR’s “NPR News Now” at #1, followed by The New York Times’ “The Daily” at #2 and NPR’s “Up First” at #3. Other talk radio related shows include FOX Audio Network’s “FOX News Hourly Update” rising one place to #4 and DailyWire’s “The Ben Shapiro Show” falling four places to #12. See the complete ranker here.

Industry News

AM/FM and Podcasts Honored for “Super Touchpoints” Effectiveness

The latest blog from Cumulus Media | Westwood One’s Audio Active Group reports on AM/FM and podcasts receiving the “Super Touchpoints” effectiveness honor from marketing effectiveness firm Effie. The blog post that at this year’s Cannes Advertising Festival, Effie examined 19 media and its study showed AM/FM radio and podcasts ranked fourth in achievingimg sales effect within six months. Podcasts and AM/FM radio also performed strongly in long-term brand building with impressive brand effects beyond six months. The story notes that the Effie Awards are based on growth factors such as incremental revenue, profit, market share, new customers, loyalty, and price sensitivity. Brands that win Effie Awards drive impressive revenue, profit, and brand effects. The stronger the Effie performance, the greater the ROI and business results. The key takeaway is that “some media do well with short-term impact but have a harder time creating future demand (contesting, promotions, search, digital display). Other media are adept at brand building and creating future demand but have difficulty with short-term sales effect (creators/influencers, TV, PR, online video/CTV, and print). AM/FM radio and podcasts are unique in their ability to drive both short-term sales as well as long-term brand effects.” See the full blog post here.

Industry News

Wayne Allyn Root Visits Trump at the White House

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Nationally syndicated talk media personality Wayne Allyn Root recently visited the White House and met with President Donald Trump. Root says, “I’ve had the honor of interviewing President Trump on my TV and radio shows 16 times. I’ve also opened for him at many Las Vegas rallies. And I’ve been honored to attend many White House events – including White House Christmas and Hanukkah parties and the Abraham Accords. But this was my first Oval Office visit. What an honor. God bless America. I know my dad – a blue collar Jewish butcher from Brownsville, Brooklyn – is watching down from heaven with pride!” Pictured above are (from l-r): Cindy Root, Wayne Allyn Root, and President Donald Trump.

Industry News

Rob Parker Press Box Dedicated at His Alma Mater

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FOX Sports Radio’s Rob Parker – co-host of “The Odd Couple with Rob Parker & Kelvin Washington,” MLB Network analyst, and founder/editor of MLBbro.com – was honored by his alma mater, Southern Connecticut State University at the school’s homecoming last Saturday (10/4) as the Jess Dow Field press box was officially dedicated in his honor. Parker, a 1986 grad, says, “I’m so grateful to Southern for laying the groundwork for my career. This is where it all began and where I learned to be a reporter. It’s an absolute honor to have my name on Southern’s press box. I hope this will inspire others to excel and do what most think can’t be done.”

Industry News

Yesterday’s Top News/Talk Media Stories (10/6)

The most discussed stories yesterday (10/6) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Government Shutdown / Furloughs
    2. Guard Troops to Chicago / Portland Guard Battle
    3. Hamas Israel Attack Anniversary
    4. SCOTUS Denies Maxwell Appeal Hearing
    5. Mark Sanchez Incident