Monday Memo: Cliché Alert!
By Holland Cooke
Consultant
Ratings – and advertisers’ results – reward what listeners remember, what sticks-out, not clichés that blend-in. So, avoid blah-blah-blah such as…
“on tap for…”
Instead of “…and more sunshine on tap for Sunday,” say “…and more sunshine Sunday!”
“The best _____ around” or “the best _____ in town.”
Commercial copy Styrofoam. “The best wings?” Say WHY, in a way that makes the listener salivate.
“conveniently located”
Zzzz…
“weaponized”
The word itself has been weaponized. It’s talking-about-talking.
“spot-on”
Translation: What you expressed affirms my predisposition. Talk radio is more interesting, and habit-forming, when sparks fly. So, pique curiosity. Have your screener move callers who disagree to the head of the line.
“Too clever by half.”
Measured how? Not self-explanatory, this is distracting. And it always sounds condescending.
“all-important”
As in “let’s check that all-important forecast,” often heard when weather is severe or changing quickly. Rookie stuff. If it’s important, get right to it.
“In this day and age…”
‘Makes you sound like an immigrant from the 20th Century, speaking with an accent.
“THAT’S the $64,000 question.”
From a TV show in the 1950s, when $64K was big money.
“shuttered.”
If something closed, say “closed.” Listeners don’t say “shuttered” in conversation…which is where we want to end up.
“unmitigated gall”
“in any way, shape, or form”
And on THAT note…kidding…
“Period, full-stop.”
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.
station for the past 17 years. He says, “This is truly a dream come true for me. We have recruited a new board of directors who are committed to work with us to make the station even stronger. WGSO Radio will continue to be independent, committed to free speech and opposed to censorship in any form. While our focus will always be the New Orleans area, we are proud to welcome listeners from around the country… Our station is an important part of our community and will continue to serve our region for many years to come. I look forward to serving in these new roles to ensure a bright future for WGSO Radio.” Crouere’s “Ringside Politics” will continue to air on the station from 7:00 am to 9:00 am and from 6:00 pm to 7:00 pm.
Conway and David Flouffe.” PodcastOne says that the weekly podcast – to debut on May 22 – will “go beyond the headlines and bylines driving the heated 2024 presidential race to offer expert opinions and perspectives in the most pivotal presidential campaign in American democratic history.” PodcastOne president and co-founder Kit Gray says, “Kellyanne and David are icons in the political landscape. Their intelligent delivery of data and facts, their dynamic presentation of opinions and strategy and their wealth of knowledge on what it takes to become the next President of the United States is a privilege and a thrill to listen to, and we at PodcastOne are excited to be able to bring this podcast to the public.”
and podcasts are all a part of what we do, so show us what you’ve got. The successful candidate will be responsible for all aspects of programming including scheduling content, coaching on-air staff, station and AM/FM cluster strategy, development of on-air/online promotions and generating associated revenue, oversight and content creation for digital extensions (including streams, websites and podcasts), and have a strong customer service approach towards listeners, staff, & sales. Additionally, the candidate will act as the program director for Legendary News Radio KKOB and KNML The Sports Animal. 
They seek someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, Adobe audition, WordPress, and general computer experience is preferred. SRG offers paid vacation and great benefits including – health, vision, dental and 401K. Send your resume and demo! No phone calls. No voicetrack inquiries. Saga Communications of Iowa, LLC is an EOE. Kevin Tlam, Operations Manager, Spencer Radio Group, P.O. Box 260, Spencer, Iowa 51301 
region that carry Carr’s independently syndicated afternoon drive talk show. He is an inductee in the Radio Hall of Fame. With roots in investigative print journalism, Carr is the New York Times best-selling author of The Brothers Bulger and Hitman, in addition to several other Boston organized-crime books and two novels. He has remained in newspaper work that goes back prior to his radio career as an active columnist for the Boston Herald and has received a National Magazine Award for his work with Boston Magazine. Boston organized-crime boss Whitey Bulger was so infuriated by Carr’s groundbreaking reporting that he once put out a murder contract on Carr – a story detailed on “60 Minutes.” At his 2013 trial on murder and racketeering charges, Bulger tried to have Carr banned from the courtroom by calling him as a defense witness. Before he was brutally murdered in a gangland hit, the crime czar still said his greatest regret was not murdering Carr when he had the chance. Carr once taught a course at Harvard, where he had to cross a picket line against himself to get to his class. In making the announcement, TALKERS founder Michael Harrison stated, “Howie Carr is the real deal – the best of both the old and new schools in media. He was practicing ‘cross-platform’ journalism and commentary long before it became the digital-era norm. He’s got ink in his veins and RF in his brains. His impact in the Northeast has been so strong for such a long time that if the six New England States were to consolidate as one, he would possibly be its first governor.” Carr will be one of 60 industry leaders speaking at TALKERS 2024: Radio and Beyond. For more information, see story below.
debt exchange and ABL Facility upsize and extension. This is an excellent outcome for the company especially given the generally difficult financing environment for legacy media companies. Specifically, we extended maturities to 2029, reduced the principal amount of outstanding debt by approximately $33 million, obtained attractive interest rates, maintained a structure free of financial maintenance covenants, and increased capacity on our ABL Facility by 25%.” The Exchange Offer means approximately $325.7 million aggregate principal amount of the Issuer’s 6.750% Senior Secured First-Lien Notes due 2026 (the “Old Notes”) were tendered for new 8.000% Senior Secured First-Lien Notes due 2029 (the “New Notes”) issued by the Issuer. Following the expiration of the Exchange Offer and Term Loan Exchange Offer, approximately 96.8% of the aggregate principal amount of outstanding Old Notes and Old Term Loans on a combined basis, were tendered for exchange of New Notes and New Term Loans, respectively.
continues to weigh on advertisers. With the advertising environment still unsettled, these new terms (spelled out in the preceding story) provide us additional time and flexibility to execute against our key business priorities – accelerating digital growth, reducing fixed costs, and continuing to de-lever our balance sheet – each of which is foundational to our ability to build long-term shareholder value.” The company took a net loss of $14.2 million in Q1, but it was far less than the net loss of $21.5 million it reported in Q1 of 2023. Cumulus breaks out its revenue in segments and the total broadcast revenue for Q1 of 2024 was $139.7 million, down 5.6% from Q1 of 2023. Spot revenue was $90.5 million (down 7.3%) and network revenue was $49.2 million (down 2.3%). The company’s digital segment reports revenue of $34.5 million, up 7.3% over the first quarter of 2023.
the chief engineer for Cumulus Media in Fort Walton Beach and Pensacola, Florida. Beasley says Ringer will be responsible for transmitter and studio maintenance, troubleshooting and repairs of the market’s RF systems, maintaining and utilizing Wheatstone and WheatNet for audio routing and broadcasting, and other related duties. Ringer comments, “Having been raised in studios and transmitter sites, I feel that broadcast engineering is in my DNA. My father has been a broadcast engineer for more than 40 years and has taught me most of what I know. I credit him with instilling an unwavering work ethic in me as I watched him work tirelessly through my childhood years. I have been working in radio for more than 25 years and love every aspect of what I do.”
client, Yamanair Creative. James McDaniels moves up from his role as producer to production manager for the Yamanair Commercial Production Team. He will be responsible for assigning, producing, and coordinating spots for clients. Kyle 
Castellani is promoted from writer to head writer for the Yamanair Commercial Production Team. In his new role, Castellani will oversee copywriting and project management for the team. East Coast director of commercial production MJ Bloch says, “We are thrilled to have Kyle Castellani as Lead Writer. His creativity is unmatched, and we’re excited to see what the future brings. James McDaniels has been an amazing producer and voiceover artist for many decades. We are so delighted to have him on the Benztown team in this role. His talent and dedication to his craft are top notch.”
trip to the semifinals in the NCAA Tournament. GKB founder and CEO Craig Karmazin comments, “We are proud to introduce broader coverage of Badgers Volleyball and to create additional avenues for audience expansion. It is an exciting time, and our partnership with UW Athletics will present opportunities for a team that is proven to be best in class both on and off the court.” GKB market manager Greg Scalzo adds, “We are excited to build off of the already established UW Women’s Volleyball brand and enthusiasm surrounding women’s sports to deliver the ultimate listening experience for fans.”
the new magazine-style show, “The WORD on the Street,” on Saturdays from 12:00 noon to 1:00 pm. Audacy Greenville SVP and market manager Steve Sinicropi says, “I am thrilled to have Mike return to ‘News/Talk 98.9 WORD.’ Mike is part of the fabric of Greenville; he connects with our audience and will be a terrific advocate for our advertisers. Having Mike and Joey onboard will enhance our incredible lineup and offer listeners live, locally connected talent.” Gallagher comments, “To return to the same station where I started my radio career 35 years ago is mind-blowing. I’m excited to reconnect with Upstate audiences and advertisers on this powerhouse brand. Having my dear friend Joey play a significant role in the show is the icing on the cake. Everyone knows the Upstate is home to me. So, who says you can’t go home again?” Hudson adds, “I’m ecstatic to join the team at this heritage station. It’s especially gratifying to join my longtime friend and mentor Mike as he makes his triumphant return to the Upstate. As a lifelong resident of the area, I’m fortunate to continue serving the community I love as part of The Voice of the Carolinas. Thank you to Steve Sinicropi, Mark Hendrix and the 98.9 WORD family for welcoming me back to the airwaves.” As part of the changes, “Straight Talk with Bill Frady,” now airs from 12:00 pm to 3:00 pm.
daypart, starting Monday (5/6). KLIF program director Bruce Collins says, “We are extremely excited to add Brian Kilmeade to the 570 KLIF-AM/96.3 FM-HD2 weekday radio lineup, especially as we head into the election season. Brian will be talking each day to the movers and shakers in the political world, keeping DFW up to date. Together with Sean Hannity weekday afternoons from 4:00 pm to 7:00 pm, we have the national political scene more than covered.” Kilmeade comments, “I am thrilled to be joining a great station with a rich history like KLIF and enter the fourth biggest market in the country. I’m honored to be a part of this first-class lineup right in the middle of this historic election season, and in short order will be in Dallas to meet all the listeners in person!”
(R-VA) will lead the investigation. They say, “NPR is entrusted with Americans’ hard-earned tax dollars. Serious allegations from a then-senior editor who spent decades at NPR reveal NPR engages in viewpoint discrimination and ideological bias that caters to a narrow, leftwing audience. From dismissing all debate over the origins of the COVID-19 pandemic to statistics about NPR’s editorial staff significantly skewing to the Democratic party, these allegations are deeply troubling and merit congressional investigation. This hearing will provide Members an opportunity to question NPR’s leadership directly about concerns we’re hearing from our constituents across the nation.” NPR president and CEO Katherine Maher is invited to testify.
after being diagnosed with kidney cancer, worked in the radio industry for 40 years – almost 20 of those years as morning host for WJBC. WJBC states, “Laughlin was a longtime supporter of the Salvation Army, volunteering each year to ring bells and help raise money for the Bloomington non-profit. That included the ‘Cubs vs. Cards’ challenge with his good friend Gary Morefield – and the ‘Scott vs. Scott’ challenge alongside WJBC’s Scott Miller. Last year, the Salvation Army created the ‘Scott Laughlin Spirit Award’ to honor its top fundraisers through the annual red kettle campaign.” Laughlin is survived by his wife Lori.
resources, and encourage people to prioritize their mental well-being. “I’m Listening,” Audacy’s flagship program created on the belief that the power of talk saves lives, is continuously committed to delivering more mental health conversations, resources, and pathways to help over 200 million listeners. The company says, “We are trusted companions and loyal friends to our listeners. We know the power of talk saves lives. We meet people where they are and assure them it’s okay to not be okay. Each year, Audacy activates ‘I’m Listening’ through national campaigns featuring artists, celebrities, and athletes who share their experiences with mental health. Partnering with the American Foundation for Suicide Prevention (AFSP), these events help raise awareness and support of issues that we all face in our daily lives. This year’s broadcast will air on Wednesday, September 25 from 7:00 pm to 9:00 pm.” 
National Association of Broadcasters. She said, “AM Radio is important to communities across the country not only because it is a cultural, news and sports oasis that educates the public, but also because it is a resilient lifeline during public safety emergencies. To put it as simply as I can, the foremost reason that Congress should care about AM radio is that it is a lifesaver. No other communications medium has the reach or resiliency of AM radio. A single station can be heard as far as 700 miles away. The signal cuts through buildings and mountains. In remote areas where no cell signal or FM station can be found, AM 
is there. When the power goes out, radio stations can still be found on battery or crank radios, or in your car.” She argued that cell phone notifications alone in emergency situations are unreliable as power outages can affect cell service. 
Arkansas; WUVS-LP, Muskegon, Michigan; WVBH-LP, Benton Harbor, Michigan; WUMO-FM, Montgomery, Alabama; WMIS-AM, Natchez, Mississippi, and KBWC-FM, Marshall, Texas. Tavis Smiley says, “The show’s expansion into media markets across the United States, including heritage stations in key battleground states like Michigan and Wisconsin, represents the continuation of our vision for this innovative, unapologetically progressive programming. We will continue to provide our growing listener base with enlightening and empowering programming geared toward African Americans and other citizens of color, and we will cover topics that other radio shows are too timid to discuss.”
subscriptions to Pandora Plus and Pandora Premium services fell by 64,000. During the analyst conference call, SiriusXM CEO Jennifer Witz admitted that the focus on the company’s new streaming app has been disruptive, but she says they feel good about their goal of getting new, younger subscribers for the streaming-only service. “We are confident that our app platform relaunch and the product improvements coming in the car are putting us on the right path.” She says in a press release, “We have significantly stepped-up the pace of experimentation and innovation, a critical lever in our mission to deliver improved subscriber performance while maintaining a disciplined approach to spending in our focus on profitability.”
the radio industry and listeners. Voting for inductees begins May 20 and runs through June 3. The top six vote recipients from the more than 900 industry members receiving ballots will gain induction as part of the 2024 Radio Hall of Fame Induction class. The two additional inductees that will make up the eight-person induction class will be selected by the Radio Hall of Fame nominating committee. Spoken-word format personalities nominated include: John & Ken, Larry Elder, Lee Harris, Lincoln Ware, and Phil Hendrie. 
“Speak Up!” mentorship program in honor of the late Laurie Kahn (pictured). “Speak Up!” is a one-year mentorship designed for women in small to medium radio markets seeking guidance and mentorship to further their career goals. One candidate from radio broadcasting, from any department, will be selected and jointly mentored by MIW experienced executives and Media Staffing Network certified coaches. The application window closes on Friday, May 17. MIW board president Ruth Presslaff says, “This mentorship is particularly special as it continues Laurie’s mission. We are honored to have the privilege to partner with [Media Staffing Network president] Lisa Fields to carry that legacy forward.” 
airchecks, and salary requirements to the address below. The company also seeks an on-air talent and programming assistant to be a part of the Lite Rock 95.9, Rock 93.7, 106.9 Kicks Country, News Talk 94.1, 93-3 The Dawg, Sports Radio 104.7, 101.9 / AM 920 WLIV, 96-9 Hwy 111 Country team. Send your resume. Send an aircheck. Send two sentences describing your goal in work and why this job interests you. You must do all three. And finally, Stonecom is seeking a graphic artist who designs clean, attention-getting logos, posters, mailers and web graphics. A great opportunity to supplement your income, add additional clients to your growing repertoire, or work from home. Send at least five examples of your work – along with your resume. Reply to: Stonecom, Attn: Human Resources, 1 Stonecom Way, Cookeville, TN 38501 Or email 
posted on X: “Some personal news to share. After 26 yrs at WBZ Radio, I’ve been let go due to corporate budget cuts. Quite the shock, but I’m taking some time for me, & spending lots of qt w/my pets. They love having me home & honestly, I don’t miss the hellish Boston commute…. I’m taking time to decide what I want to do next, but in meantime, I want to thank all the ppl I’ve interviewed over the years, esp the everyday folks who welcomed me into their homes as if I were family. Thank you for trusting me w/your stories. It’s been an absolute honor!”