Monday Memo: “What Matters Next” for Radio?
By Holland Cooke
Consultant
If you work in radio, you’ve heard every flavor of AI anxiety. Some fear it will wipe out jobs. Others treat it like a super shortcut – cranking-out spots, promos, and proposals faster and cheaper. Kate O’Neill’s “What Matters Next” lands squarely in the middle of this tension, and its message is one radio people need to hear: AI isn’t the disruptor. Human behavior is. AI just accelerates the consequences.
The book’s central argument is blunt: The organizations that thrive in an AI-driven world are the ones that stay relentlessly human. Not sentimental – human. Curious. Adaptive. Willing to rethink habits that calcified long before the first smart speaker ever said, “Now playing.” That’s a mirror radio hasn’t always wanted to look into.
For decades, the industry has survived by optimizing the familiar: tighter clocks, leaner staffs, syndicated shows, templated production, and “good enough” digital. AI tempts some operators to double down on that instinct – to automate more, localize less, and hope listeners won’t notice. This book argues the opposite: AI punishes sameness and rewards originality. When every business has access to the same tools, the differentiator becomes the people who use them with imagination, empathy, and purpose. That should sound familiar. It’s what radio used to brag about.
O’Neill also warns against the other extreme, the fear-driven paralysis that keeps talented people from experimenting. AI isn’t a job eater; it’s a task eater. It clears the underbrush so humans can do the work only humans can do: judgment, storytelling, connection, and community presence. In radio terms: the stuff listeners actually remember.
Imagine a morning show that uses AI not to replace prep, but to deepen it, surfacing hyperlocal stories, analyzing listener sentiment, or generating alternate angles on a topic the hosts want to explore. Or a sales team that uses AI to tailor proposals to each client’s issues instead of reshuffling the same deck. How about a newsroom (remember those?) that uses AI to sift data so stations can spend more time delivering what’s special to listeners (and sponsors): helpful local news they can’t get anywhere else. None of that eliminates jobs. It elevates them.
This book’s most important warning is this: AI widens the gap between organizations that learn and organizations that cling. Radio has lived through this before – streaming, podcasting, social media, smart speakers. The winners weren’t the ones who panicked or the ones who ignored the shift. They were the ones who adapted early, experimented often, and stayed close to their audience.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Rochester sports. Audacy SVP and market manager Tim Wenger says, “This hybrid approach lets us bring the full strength and recognition of WGR’s established sports lineup to Rochester while still delivering a strong local voice tailored specifically to Rochester fans. We know how deeply connected Rochester listeners are to Buffalo-area teams, and this expansion allows us to serve that passion while preserving meaningful, local sports talk and engagement. With the launch of WGR Rochester, our reach now more fully covers the Rochester market and further cements WGR as Western New York’s sports giant and voice of the fans.”
purchasing power – backed by a population of nearly 70 million that is a leading ethnicity in growth – has now reached $4.1 trillion and continues to grow more than twice as fast as that of non‑Latinos. iHeartMedia says, “The impact of this can only be measured in global scale: If isolated, the GDP of current U.S. Latinos would rank fifth in the world, having surged from $2.2 trillion in 2015 to $4 trillion.” iHeartLatino president and chief creative officer Enrique Santos says, “Bicultural Latinos are not just an audience — they are a cultural vanguard, driving tastes, trends and conversations across every platform while powering one of the fastest‑growing segments of the U.S. economy and redefining what it means to be American. For brands, the takeaway is clear: culture is the strategy — language is the tactic. Those who lead with cultural intelligence, not just translation, earn more than attention, they earn long-term loyalty and trust.” The study also finds that audio is important to this demographic. The study finds: “Broadcast reaches 9 in 10 Latinos monthly, according to Nielsen, and this new research shows that Bicultural Latino radio listening is diverse – 92 percent listen in English, 78 percent listen in Spanish – and 65 percent of Bicultural Latinos prefer listening to radio/music/podcasts equally in Spanish and English. Additionally, the research shows that 98 percent are listening to music weekly, 63 percent tune into podcasts weekly and 69 percent engage with live sports through audio.”
TALKERS magazine, the leading trade publication serving America’s professional broadcast talk radio and associated digital communities since 1990, is pleased to participate as the presenting sponsor of the Intercollegiate Broadcasting System (IBS) conference for the second consecutive year. The conference is currently underway in New York.
radio industry (and its related fields) seeks to connect with and develop a next generation of professional practitioners as well as engaged audiences. TALKERS is honored to again provide financial support, encouragement, experience, and advice to the dedicated organizers of this very special event.
I am pleased to be speaking this weekend at the IBS New York 2026 conference in New York City. Thank you, TALKERS magazine, for being the presenting sponsor of this important, timely annual event along with the Intercollegiate Broadcasting System (IBS).
“Podcasting’s momentum strengthened in 2025, with audio remaining the foundation of the medium while video helped bring in new audiences. What’s most compelling is the diversity podcasting now delivers across content, platforms, and consumers. Triton’s report highlights where new listeners are engaging and how their evolving behaviors – including shopping and purchase intent – are creating a highly engaged audience that is increasingly attractive for brand investment.” One key finding from the study is that “consumption preferences vary sharply by genre. Categories primarily consumed via audio are Science (58%), History (56%), Fiction (54%), Arts (51%), and True Crime (50%), while Music (34%), Sports (32%), Kids & Family (31%), Comedy (30%), News (30%) skew more heavily toward exclusive video consumption. This emphasizes a need for differentiated content and monetization strategies.” 
strategy and drive expansion across Compass Media Networks’ national audio portfolio. Compass SVP affiliate sales and content Nancy Abramson says, “Sydney has consistently demonstrated exceptional sales skills and a deep understanding of the affiliate marketplace. This promotion is well deserved and recognizes her ability to build strong partnerships and deliver results.” 
to television and radio programming. After the back-and-forth between The Late Show’s Stephen Colbert and CBS attorneys over the interview with U.S. Senate candidate U.S. Rep. James Talarico that did not air on CBS television but was pushed out on the show’s social media accounts instead, broadcasters – including news/talk radio programmers and hosts – may be confused about how the equal time rule is being applied.
FCC has no lawful authority to pressure broadcasters for political purposes or to create a climate that chills free expression. CBS is fully protected under the First Amendment to determine what interviews it airs, which makes its decision to yield to political pressure all the more disappointing. It is no secret that Paramount, CBS’s parent company, has regulatory matters before the government, but corporate interests cannot justify retreating from airing newsworthy content. The FCC is powerless to impose restrictions on protected speech, and any attempt to intimidate broadcasters into self-censorship undermines both press freedom and public trust. I once again urge broadcasters and their parent companies to stand firm against these unlawful pressures and continue exercising their constitutional right to speak freely and without government interference.”
Republican or Democrat. Often, Democratic candidates balk at being interviewed by conservative hosts for fear they will not get a “friendly” interview as their Republican opponent might have. Regardless, the law is about equal time, and the matter late night shows are dealing with is assuming they qualify for the “bona fide news” exemption that excuses them from the equal time rule. Chairman Carr’s position is there is no blanket exemption; it is taken on a case-by-case basis.
following their Super Bowl LX win, roster-building strategy, draft preparation, and the evolving landscape of the NFL. “Seattle Sports” program director Kyle Brown comments, “In the wake of an unforgettable Super Bowl run, we’re excited to give fans even deeper access to the leadership guiding the Seahawks into their next chapter. John’s perspective on team-building, the draft, and what it takes to construct a championship roster will be invaluable as the Seahawks look to build on the momentum of their 2026 title.”
recommended proposals for the International Telecommunication Union’s World Radiocommunication Conference, which will be held in 2027. The World Radiocommunication Conference is a treaty-level forum held by the International Telecommunication Union (a United Nations agency) every three to four years in which countries decide on the allocation of frequency spectrum to allow the deployment or growth of all types of radiocommunication services such as wireless, broadcasting, satellite, and aeronautical services.
Stuart Epperson Award for Excellence in Christian Media to Dr. David Jeremiah, senior pastor of Shadow Mountain Community Church and founder of Turning Point Ministries. The award, established in 2024, honors the legacy of Salem co-founder and longtime chairman Stuart Epperson, who passed away in July 2023. Epperson co-founded Salem in 1974 with his brother-in-law Edward G. Atsinger III, building what would become a leading Christian and conservative media company.
morning, we announced that we will not be renewing Alexis Thompson’s contract. Alexis has been with myTalk 107.1 for 20 years, and co-host with Jason Matheson in morning drive since 2013. Her warm, funny, and authentic personality have made her a favorite with myTalk listeners, clients and all her co-workers in the Hubbard Radio hallways. The success of the Jason & Alexis Show is well documented.” Thompson was given the opportunity to go on the air to say goodbye to her listeners but chose to have Matheson read her farewell statement that read: “Dearest myTalkers, My time at myTalk has come to an end. The station didn’t renew my contract. I’m sorry I can’t be there for a final show to say goodbye. It’s too emotional for me. I simply want to say thank you. Thank you for 20 plus years of talking pop culture and entertainment, laughing, crying and sharing our lives. We’ve grown up together. Thank you for starting your morning with a smile and a laugh with me. myTalkers, together we have raised millions of dollars and awareness for charities doing real meaningful work. I’m incredibly proud. One thing I know for sure, community is everything. And thank you for building community with me. I have been lifted by your love and trust. I’m forever grateful. Remember you be you! And when you see me, don’t forget to say, ‘Hey girl, hey!’ Let’s keep in touch and follow my adventures @lexandthecities. Love always, Alexis” Regarding their decision, Hubbard explains, “Radio is changing. The radio business is still strong, but it is changing. The audio landscape is evolving, and we have been challenged to run our operations more efficiently going forward. Sadly, in this case it came at the expense of someone we all admire and adore. We have nothing but the utmost respect for Alexis’ grace, professionalism, and her many contributions to ‘myTalk 107.1.’ Future plans for the morning show are not clear. The next few weeks we will work with Jason and [producer] Holly [Roberts] to chart a new course. The remainder of the ‘myTalk 107.1’ schedule remains unchanged.” 
Township southeast of Buffalo) and adds FM translator W284AP, Buffalo at 104.7 to the simulcast. Senior VP and Buffalo-Rochester market manager Tim Wenger comments, “WGR has been the heartbeat of Buffalo sports, and now that beat is louder than ever. We know our fans are second-to-none, and simulcasting on FM allows us to expand our footprint to the furthest corners of Western New York, allowing more fans to join the live, local and high-energy conversations that define our region all year round.”
times per week – Monday through Wednesday – and will be available on both YouTube and Rumble in digital video format with future expansion on other platforms. The company adds, “For the first time, Levin will offer audiences access to original digital video content via an ad-supported model, instead of a subscriber paywall. ‘Liberty’s Voice with Mark Levin’ will present exclusive, in-depth commentary from one of America’s most influential constitutional scholars and political thinkers. Sharing his intellectual rigor, brilliant wit, and signature passion, Levin will draw on history, economics, law, and philosophy as he goes beyond the headlines to examine the ideas and principles that shaped the United States – and the forces challenging them today. Each episode will deliver substantive analysis of current events, grounded in the founding ideals of liberty, limited government, and individual sovereignty, while exposing the dangers of centralized power and historical amnesia.” 
Debbie Kenyon states, “In Detroit, the Lions represent our resilience and our pride. We are honored to extend our long-standing partnership with the team, serving as the bridge between the field and the fans. This extension underscores our deep commitment to the team and to delivering the most authentic and highest quality game-day experience to the dedicated Lions fans across the region and beyond.” “97.1 The Ticket” will continue to air the “Lions Review Show” hosted by play-by-play voice for the Lions Radio Network, Dan Miller and “97.1 The Ticket” hosts Will Burchfield and Bob Wojnowski. Throughout the season, guests, including starting quarterback Jared Goff and head coach Dan Campbell, will make weekly appearances on the morning and midday shows.
politics, and beyond. Filmed from Hannity’s new set in Florida, dubbed the personal ‘man cave,’ the show will offer a candid, behind-the-scenes look at the conversations that take place when the cameras stop rolling.” FOX News Digital and New Media president Porter Berry says, “Sean Hannity remains one of the most influential voices in media, grounded by the same values and work ethic that defined his early days. We’re thrilled to expand our podcast portfolio with one of the most accomplished broadcasters to ever pick up a microphone.” Hannity comments, “I’ve always been interested in how people got to where they are – the risks they took, the failures they pushed through, and the lessons that don’t make it on TV. This podcast is a chance to slow down and have those conversations, no scripts, no talking points, just real discussions with people who have something meaningful to say.” In addition to the podcast, Hannity will continue to host his Premiere Networks nationally syndicated radio program, “The Sean Hannity Show,” while sunsetting “Sean” on FOX Nation. 
interview due to potential implications under the Federal Communications Commission’s “equal time” rule. The rule requires broadcast licensees to provide equal opportunities to legally qualified candidates for public office if one candidate is given airtime.
documentary explores the extraordinary life and career of Billy Preston, one of the most influential yet often overlooked musicians in modern music history. Barclay is widely known for his prolific, award-winning work directing major television series, including ‘NYPD Blue,’ ‘The West Wing,’ ‘Sons of Anarchy,’ and ‘ER,’ bringing both historical insight and emotional depth to Preston’s story.” WURD president and CEO Sara M. Lomax says, “Many people know Billy Preston’s music without knowing Billy Preston’s story. His work is woven into some of the most recognizable music ever recorded, yet his life and legacy are not widely understood. This is exactly why we celebrate Black History Month — to recognize the artists, innovators and cultural figures whose influence we experience every day, even when their stories remain untold.”
Carter Sherman and Kai Wright. Guardian U.S. editor Betsy Reed says, “This project is a major step toward bringing audio and video journalism to American audiences, showcasing the breadth of our global content and reporting muscle. It’s also 
the latest step in our ongoing US expansion, which we’ve seen in recent months across politics, media, sports, culture, breaking news, and more.” Carter has been serving the Guardian as reproductive health and justice reporter since 2023 and recently published the book, The Second Coming: Sex and the Next Generation’s Fight Over Its Future (2025, Gallery). Wright was most recently host and managing editor of Notes From America with Kai Wright and has served with WNYC, New York. 
Every radio conference agenda and much of what’s-up in the trade press and chat groups is about exploiting Artificial Intelligence. Often these conversations land in one of two places: fear (“Will this replace us?”) or fascination (“Look what it can do!”). Both miss the point.
Robertson states, “Expanding WDAE’s heritage brand strengthens our long-standing broadcast and marketing partnerships with the Tampa Bay Rays, Buccaneers, Lightning, Florida Gators and USF Bulls. This evolution also reflects our continued commitment to serving Tampa Bay listeners across multiple platforms.” WDAE program director and midday host Nick Wize adds, “I am beyond excited for Tampa Bay sports fans. This is a championship market, and we’re delivering a strong, engaging lineup that brings fans closer to the teams and conversations they care about most.”
response to Nielsen’s Counterclaims, including any motion to dismiss the Counterclaims and March 16 for Nielsen to notify the Court whether it intends to file an amended pleading. If Nielsen doesn’t amend its Counterclaims, then April 3 is the deadline for Nielsen to file its opposition to Cumulus’s 
motion to dismiss the Counterclaims, if any, and April 17 for Cumulus to file a reply, if any. Then, if Nielsen amends its Counterclaims, April 24 is the date for Cumulus to file its response to Nielsen’s amended Counterclaims, including any motion to dismiss the amended Counterclaims. May 15 is the deadline for Nielsen to file its opposition to Cumulus’s motion to dismiss the amended Counterclaims, if any, and May 28 is the deadline for Cumulus to file a reply, if any.
2026, to shareholders of record on February 26, 2026. The aggregate amount of the payment will be approximately $1.6 million. The quarterly dividend will be funded by cash on the company’s balance sheet. Including this dividend, the company will have paid over $143 million in dividends to shareholders since the first special dividend was paid in 2012.
the Lakeland-Winter Haven, Florida market from Hall Communications. The deal includes news/talk WLKF-AM (but not its current FM translator W244BJ at 96.7 MHz) country WPVC, and adult hits WONN-AM and its translators W296CS at 107.1 FM and W240DB at 95.9 FM. MARC Radio says it expects the deal to close in May, pending FCC approval.
Adventureland’s family-friendly guest experience. The partnership further solidifies JVC Media’s growing role as Long Island’s leading out-of-home and place-based advertising company, building on its successful advertising programs at Long Island MacArthur Airport and the Catholic Health Amphitheater at Bald Hill.” JVC president and CEO John Caracciolo says, “Adventureland is a Long Island institution with a loyal, multi-generational audience. This partnership gives brands the opportunity to connect with families in a positive, high-attention environment while giving Adventureland a professionally managed sponsorship platform.” He adds, “Out-of-home advertising is most effective when it’s part of a larger local media strategy. By combining physical venues with radio, we help advertisers build frequency, trust, and real community impact.”