SABO SEZ: The Earth Moved
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
Network TV often delivers Nielsen hashmarks. No viewers! The no numbers reports started coming in over 20 years ago and they met with silence. Often on Holiday nights, long weekends, NBC, CBS, ABC or FOX delivered no measurable audience. Simultaneously, online video stars were attracting millions of views. In 2007, the media world witnessed the audience shift from broadcast TV to online video. In the following years, media buyers made the definition of a bad investment: Between the time a buy was placed on network TV to the day of air, the audience diminished. Every month. Year after year.
Marketing types refer to the adoption rate of new ideas in stages:
Last week, YouTube entered the golden phase: Laggards. There has been a misperception that YouTube viewers skewed young. That was never true. Their viewership demographic has always matched the demographic spread of America. That means month after month for 20 years, YouTube has been embraced by all demographics at higher and higher rates. Now YouTube has scored the final 10% of adopters: Laggards.
YouTube Wins the Oscars
The Oscars. A major ratings-generating, newsworthy event on YouTube. In Variety, questions were asked. The wrong questions: How will advertising be handled? Will there be a new category for Influencers? On demand? Wrong questions.
The answer is: The Oscars are on YouTube! Game over for ABC, CBS, NBC, FOX. The final segment of the population that frequented broadcast TV will now come to YouTube. The Oscars were the most efficient way to appeal to the laggards.
BONUS: The Oscars announcement just mentioned a key part of the deal: The entire library of the Academy of Arts and Sciences will be uploaded to YouTube. Hundreds of thousands of films from around the world, of all genres coming to YouTube.
And what was the deal? How much did Google pay? It doesn’t matter. Google’s challenge is how to get rid of all of their cash!
The Oscars will be on YouTube. Mark the date. The media landscape has changed forever.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
want guiding our Alaska operations. His passion for the Anchorage market, experience in broadcast and digital platforms, combined with his ability to build strong teams and elevate performance, makes him an outstanding fit. We are excited for the energy, vision, and expertise he will bring to our Alaska properties.” Day comments, “I’m truly thrilled to be joining the Connoisseur Media team and working alongside leaders who have such a clear vision for our business. It’s also incredibly exciting to return to a market I love, one that I believe has endless potential. I can’t wait to get to know each member of the Anchorage team and work together to achieve not only their personal goals, but the goals we have for the entire team.”
new regional director of sales and digital sales manager. Sullivan previously served with Audacy as SVP/market manager for Milwaukee & Madison. He says, “It’s a homecoming of sorts, having spent several 
years in Milwaukee and Madison. It’s truly a unique opportunity in our industry, given the fiercely independent and community focused culture of Civic Media. I was drawn to their guiding strategy of ‘Hometown Radio Refreshed.’ I look forward to working with the team and serving our local communities.” Jimenez most recently was general manager for Adams Publishing Group in Sun Prairie, Wisconsin. He remarks, “I look forward to working with all Civic Media team members to maximize their personal and professional growth, as well as assisting our clients and partners to thrive in the communities we mutually serve in Wisconsin and the Midwest.”
Benjamin Yount is taking over the 6:00 am to 9:00 am show hosting duties. Yount has been with the station since 2018 as host and news director. He comments, “WISN has always been about serving Wisconsin with smart, honest conversation, and I’m honored to take on 
morning drive. Our listeners count on us to start their day informed and engaged, and I’m excited to continue that in a new time slot while keeping the same commitment to strong local coverage.” Jason Goch, who has been a fill-in host on WISN, moves into the morning news anchor and late morning talk host role. He’ll handle news duties during Yount’s program and host his own talk show from 9:00 am to 11:00 am. Station program director Jerry Bott states, “This lineup builds on WISN’s momentum and reflects our focus on serving listeners with strong, credible voices throughout the day. Benjamin has earned the trust of our audience and brings proven ratings success to morning drive, while Jason is a terrific addition whose experience and versatility strengthen our local programming bench.”
working to empower local broadcasters to serve the public interest and meet the needs of their communities. As Congress, the Supreme Court, and the FCC have all made clear, broadcasters are different than every other distributor of media. Specifically, broadcasters are required by both the Communications Act and the terms of their FCC-issued licenses to operate in the public interest. This sets them apart from cable channels, podcasts, streaming services, social media, and countless other types of distributors that have no public interest obligation. The FCC’s broadcast hoax rule, its news distortion policy, its political equal opportunity regulation, its prohibition on obscene, indecent, and profane content, its localism requirements – all of those and more apply uniquely to broadcasters. Congress has instructed the FCC to enforce public interest requirements on broadcasters. The FCC should do exactly that.
news/talk WGBF-AM, Evansville, Indiana at the end of the broadcast day on December 31. The company clearly isn’t getting the returns it wants on the operation of the station. The story indicates that the signal is up for sale but it’s unclear if there is any interest in the station that was launched in 1923 by the Finke Furniture company. The calls stand for G.B. Finke. 
operations Mark Sullivan comments, “Andrea and I have worked alongside each other for decades and shared in many successes together. She has a long track record of driving results for our Lexington stations, rooted in her passion for the business and service to the community, our advertisers, listeners, and employees. This is a well-deserved opportunity for her, and I’m looking forward to her success in this new role as VP/market manager.” Ayers says, “I’m truly honored to accept the role of VP/market manager for Cumulus Lexington. I’m excited to bring my experience and passion to the table and work alongside such a talented group to drive growth, strengthen relationships, and deliver exceptional results.”
appreciate this real estate, and your feedback.
morning radio show with co-hosts DJ Envy, Jess Hilarious and Loren LoRosa. Charlamagne Tha God comments, “When it comes to iHeartMedia, gratitude will always be my attitude. They’ve created space for me to grow not just as talent, but as an executive and true partner through The Black Effect Podcast Network. To say that I’m thankful is an understatement. iHeart is the biggest and best audio company on the planet and audio is the foundation on which the whole media conglomerate will be built. Podcasting, live events, TV/film and documentaries, the sky is the limit for where we are going; and radio will always be at the core of it. Here’s to a new era of growth, impact, and prosperity.”
WNYM in 2014. Salem Media New York general manager Laura Sheaffer says, “Joe Piscopo remains one of the most dynamic talents in New York radio. His authenticity and connection with our listeners are extraordinary and extending his presence on ‘AM 970 The Answer’ was an easy decision. Joe continues to raise the bar every single morning.” Piscopo comments, “Our audience relies on us for honesty, respect, and straight talk about the issues that matter, and that trust means the world to me. And let’s be honest – only in New York do you wake up at 3:00 am and call it show business! I’m honored, grateful, and excited to keep sharing these mornings with such an amazing audience.”
regions. President of community markets John Karpinski says, “Mark and Jeff consistently demonstrate exceptional leadership in developing business, cultivating long-standing client relationships, and building high-performing sales teams. Their strategic vision and deep understanding of our business will be instrumental as we continue to invest in our people and platforms. I am excited to see the impact they will have across even more markets.” Additionally, Marshal Burgess, currently president of the Portland market, is promoted to region president of the Pacific Northwest Area expanding his responsibilities to include Seattle, Portland, and Spokane. Division president Nick Gnau states, “Marshal has been a cornerstone of iHeart’s success in the Pacific Northwest, consistently driving growth and fostering strong relationships throughout the region. With a deep understanding of the business and a proven leadership track record, he is well-positioned to lead the region and drive success.”
Chicago sports radio hosts Chris Bleck & Adam Abdalla airing from 12:00 noon to 3:00 pm ET. Jim Rome remains in the 3:00 pm to 6:00 pm ET daypart, followed by “BetMGM Tonight” with Brad Evans and Pat Boyle from 6:00 pm to 11:00 pm ET. Finally, “Westwood One Sports Night” will be hosted by Lynnell Willingham and Josh Graham airing from 11:00 pm to 3:00 am ET. SVP of sports | content & audience Bruce Gilbert states, “With our partners at Audacy, we’ve assembled a group of diverse and passionate sports voices committed to covering the biggest sports stories with opinions, expert analysis, and fan interaction. This lineup will highlight the biggest stories and provide timely information that is fresh, fun, and fan focused.”
call the final two games of the regular season and the playoffs. Papa has been off the air this fall as he battles leukemia. While Papa still must go through chemotherapy and receive a bone marrow transplant, his doctors have cleared him to return to the booth to broadcast games.
Chicago area were encouraged to submit an entry for a chance to win a $10,000 media campaign and feature on WBBM-AM’s “Made in Chicago” news segment. Based on the originality, persuasiveness and creativity of their submission, Kikwetu Coffee Company takes home the Grand Prize that includes a media package consisting of a 1 minute 30 second “Made in Chicago” news feature and web article, plus the production and 60 runs of a custom 30-second commercial scheduled to air in February. Runners-up were Presto Real Estate Services and Palmer Florist Inc. and they are being awarded a media campaign valued at $2,500.
announcement via a post on X, saying: “I will be leaving my position with the FBI in January. I want to thank President Trump, AG Bondi, and Director Patel for the opportunity to serve with purpose. Most importantly, I want to thank you, my fellow Americans, for the privilege to serve you. God bless America, and all those who defend Her.” President Trump commented on Bongino’s departure saying, “Dan did a great job. I think he wants to go back to his show.” Now, the speculation begins as most industry watchers expect Bongino to return to the conservative talk media ecosystem, where will he resume his media career?
independent one because commissioners can be removed by the president. Numerous news organizations pointed out that the mission statement on the FCC’s website described it as an independent agency – until yesterday afternoon when the website was apparently updated to reflect Carr’s testimony. Numerous news outlets also pointed to Carr himself describing the agency as independent as recently as April of 2021. When questioned about the FCC regulating content, Carr said that he believes political satire is protected speech but he added that broadcast television and radio stations are held to a “public interest” standard that the FCC is required by law to enforce.
Jennings, CNN political commentator and longtime conservative strategist, who expands his current SRN program to 1:00 pm to 3:00 pm ET. Salem Media SVP of content Phil Boyce comments, “This is an important moment for Salem. Salem has earned the trust of conservative audiences for decades, and we don’t take that lightly. Scott Jennings and Alex Marlow each bring a distinct voice, a rare 
ability to engage audiences, and real seriousness to the conversation. Together, they will carry the Salem legacy forward.” Meanwhile, “The Charlie Kirk Show” will continue as a podcast on Salem Podcast Network, and Salem Media will maintain its relationship with Turning Point USA. Executive producer Andrew Kolvet will continue as co-host of the podcast show. He says, “Salem has been so gracious through this process and even encouraged us to continue broadcasting the show on the Salem Radio Network. While ‘The Charlie Kirk Show’ team is excited to continue the live show and podcast in other venues, ultimately we agreed that Alex and Scott were the perfect hosts to take over on the radio portion. Both are great friends and extremely talented broadcasters. We are also grateful that Salem Media Reps will continue to represent and sell the time inside the show. While some of the details around how we want to distribute the show will change, our friendship and trust in Salem does not.”
been an instrumental voice on OutKick, across FOX News Media, and for women across this country. I am thrilled that she will be part of our new expansion and provide a unique and fresh perspective on everything from culture trends to current affairs and continue to be a leading voice for young conservative women.” Gaines comments, “I started this journey of simply saying men shouldn’t play in women’s sports and OutKick and FOX News Media have supported me from day one. They provided me a platform to bring national attention to the transgender issue in sports and ignite change that will forever protect women living out their dreams in athletics. I’m beyond excited to launch my new show that will cover a variety of topics and highlight the stories of women who are fighting alongside with me.”
1972. The company was headed by Dr. Jerrel Jones, who passed recently. His daughter, current owner and president Mary Ellen Jones, says, “My parents built The Milwaukee Courier and WNOV to give Milwaukee’s Black community a voice when few existed. Passing that responsibility forward was not taken lightly. Civic Media is committed to honoring that legacy while investing in the future of trusted media.” The company says that Dr. Robert “Biko” Baker will join as operations manager for both the radio station and newspaper. Civic Media CEO Sage Weil comments, “Acquiring The Milwaukee Courier and WNOV is both an opportunity and a responsibility. These are trusted institutions with deep roots in Milwaukee, and our role is to steward that legacy while investing in their future – modernizing operations, expanding digital reach, and ensuring they continue to serve the community with integrity. We’re proud to have Dr. Robert ‘Biko’ Baker lead this work.”