SABO SEZ: The Myth of Mentorship
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
Advice columns blanketing sites like LinkedIn, the Skimm, and Forbes 2.0 – aimed at recent graduates – encourage their readers to seek and bond with an at-work mentor. After years of skimming “5 bullet” articles, I have reached the tipping point and I’m not going to take it anymore: Seeking a mentor as a career strategy is horrible advice. Just horrible.
Here’s what I experienced. My first job out of Syracuse University was at RKO Radio in Manhattan. An FM. OMG. The job was promotional support and a weekend talk show. After that, NBC local, ABC network, NBC corporate, ABC corporate… all before I was 30. No mentor.
Seek-a-mentor articles are usually aimed at women. It is even worse advice for women. Here’s why:
1. No one wants to be your mentor out of kindness and heavenly points. They only want to be your mentor if you are wired to someone powerful. Someone you can tell how wonderful they are to you
2. Your mentor’s reputation becomes yours! If your mentor is thought a jerk or is fired out of general hatred, you will be fired pretty soon. At NBC, the perception was that NBC CEO Fred Silverman was my mentor. I was terminated about a week after Fred left the building. The reason I was given by my direct report was, “You were too closely associated with Fred.” Fact: I spoke to Fred once during my three-year NBC tenure. (Much later Fred and I became close friends and how lucky I was!)
3. The mentee’s expectations are always too broad. Each of us is good at one or two skills. “mentor” implies a much wider menu of advice than is realistic.
4. One day, the mentor will be proven wrong on a key issue and the mentee will be very confused.
Best advice ever: You have no friends at work. Co-workers, yes. Work-wife? Work-husband? No, no, no!
The greatest gift you can give a co-worker is a request for advice. Each co-worker has strengths. Identify those strengths and tap into those. One request of a colleague is flattering. Ten requests for help is a sign of weakness and you will be eaten.
In any business, especially “glamour” businesses, your goal is to not be eaten by people jealous of you. You could be eaten for any reason because the jobs are sparse and security is mercurial.
Obviously, a job is a job. It is not a social club. Early in a person’s work life, it is tempting to make the workplace a surrogate family. That could get you eaten. Do your job. Go home.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
About Money, the newest release from bestselling author and “The Ramsey Show” co-host Jade Warshaw. Ramsey Press says, “Warshaw draws from her own journey of paying off more than $460,000 of debt to offer readers a clear, practical way forward. She pairs honest storytelling with simple, hands-on tools readers can use to break cycles and build confidence that lasts. Unlike traditional money books that focus only on tactics. Warshaw adds, “People don’t need just another plan — they need a way to understand what keeps pulling them off track. When you deal with the emotional weight behind your money choices, that’s when real progress starts.”
accountability in government spending and policy. He has also served as executive director of the Medina County Republican Party and as national director of state legislation for Make America Healthy Again (MAHA) Action. Un Durwood says, “We’re creating a space where Northeast Ohioans can engage with the issues that matter most to them. Whether you agree or disagree, this show is about elevating the conversation and encouraging active participation in our community’s future. Educating and enlightening our fellow Ohioans in a style that encourages active audience engagement is what drives and motivates me. I look forward to mixing it up with those in our audience with whom I agree — and with those with whom I disagree.”
FM via translator W245DP. The station will blend local talk shows with national content from Westwood One Sports. Local shows include Kent Sterling in the 9:00 am to 11:00 am slot, Jim Coyle from 1:00 pm to 3:00 pm, and Mike Glasscot in the 3:00 pm to 6:00 pm daypart. The station will also serve as an affiliate for play-by-play for the Indianapolis Colts and the Indiana Pacers. Sterling, who will serve as the station’s program director, states, “Sports talk in Bloomington is long overdue, and I’m so pleased ST Radio is the company to make this happen. Bloomington is the Big Ten’s best sports town, and ’98-7 The Zone’ will be the Big Ten’s best sports station.”
sports talk show just a couple of weeks after being ousted from WFAN due to the return of Craig Carton to that station’s afternoon daypart. Tierney and co-host Sal Licata were let go on December 19. Tierney’s new show “BT Unleashed” is streamed on YouTube and other platforms. Tierney tells the Brooklyn Reporter, “I thought it was a pretty easy decision. I felt the iron was hot. I certainly felt a desire for more of my work and I wanted to get right back out there. People understand that it was an abrupt ending at the FAN and that this is a pretty dramatic transformation.” 
Cutting edge technology is on display — and on wheels — this week here in Las Vegas. 
build WPYB-AM in Benson, North Carolina. The company says that at a time when many smaller communities lacked access to local broadcasting, he recognized radio’s unique ability to inform, connect, and serve and that vision became the cornerstone of the company. Beasley CEO Caroline Beasley comments, “Reaching 65 years is a testament to the resilience, creativity, and dedication of the people who make Beasley Media Group what it is today. While we are incredibly proud of our legacy, this milestone is equally about where we are headed — continuing to evolve, embrace innovation, and strengthen the local connections that have always set us apart.” The company currently operates 55 radio stations in large and mid-sized markets. Beasley says the anniversary theme — “65 Strong: Forward Together” — reflects both the strength of the company’s foundation and its focus on the future.
and will be distributed as a podcast immediately afterwards. Cohen and LaVicka previously co-hosted together. Cohen currently hosts his national show, “Questionable Call with Josh Cohen”on YouTube. LaVicka is currently the voice of Florida Atlantic University football & basketball, as well as the “Sports & Golf Boardroom” show on “FOX Sports South Florida.” Station brand and content director David Adams says, ”Josh & Ken are two of the best known and most respected voices in our community. I couldn’t be more excited to add them to the ‘FOX Sports South Florida’ lineup!”
Smith will air from 9:00 am to 12:00 noon and “Jeffrey Wright and Company” is expands to a three-hour show airing from 12:00 noon to 3:00 pm. Station brand manager and operations manager Brad Carson comments, “Since helping launch the station in 2010, Geoff Calkins defined the brand through his unique ability to blend smart, prepared sports storytelling with deeply resonant coverage of the broader Memphis community. We’re excited for the new generation of talent he personally mentored to build upon the powerful legacy he leaves behind and the foundation he built. Our listeners can remain confident that the station will uphold its commitment to unrivaled sports coverage and the authentic, community-driven storytelling that Memphis relies on.”
that the company is illegally leveraging its dominance over national and local radio audience data to stifle rivals and charge inflated prices. At the heart of the complaint is the charge that Nielsen is providing access to the national broadcast radio ratings only if the client spends a lot of extra money on the separate local ratings. Cumulus argues that Nielsen’s policy forces them to buy ratings in U.S. markets where it doesn’t operate stations in order to have the complete national ratings data. Vargas’ injunction orders Nielsen to cease conditioning national ratings access on local subscriptions during ongoing contract negotiations. It also bars Nielsen from charging a commercially unreasonable rate for its nationwide ratings when sold as a standalone product while the case proceeds.
competition, raise prices for consumers, and damage local news across the country. If the deal is approved, Nexstar would become the largest TV station owner in the nation owning 244 television stations across 44 states. Newsmax CEO Christopher Ruddy says, “This merger would create an unprecedented and dangerous consolidation within the broadcast TV industry, giving them immense control over local news and political news coverage.” Newsmax says that the national television ownership cap was set by Congress at 39% of U.S. television households in 2004 and explicitly stripped the FCC of authority to modify it and argues that any change in the cap by the FCC, including waivers, is a direct violation of law. 
manager for San Francisco and San Jose. Murley was most recently chief revenue officer for Beasley Media Group. Connoisseur Media CEO Jeff Warshaw says, “Tina is exactly the kind of leader we look for at Connoisseur. She brings exceptional operational instincts and a people-first leadership style that aligns perfectly with our culture. We could not be more excited to welcome her to the Connoisseur family as we continue to grow our presence on the West Coast.”
Show will both present live coverage of the expected arraignment of Venezuelan President Nicolás Maduro and his wife on narco-trafficking charges in New York City. Salem Radio Network VP/news and talk programming Tom Tradup interviewed Venezuelan citizens in the Dallas area, saying, “Like their counterparts in Washington, D.C., Chicago and elsewhere, Venezuelans in Dallas appear to be overjoyed that President Trump removed the dictator who had ruled over their home country.”
airing from 9:00 pm to 10:00 pm. Concha has been hosting a Sunday show from 11:00 am to 12:00 noon and will continue in that role. Red Apple CEO John Catsimatidis says, “Joe is exactly the kind of smart, credible, non-nonsense voice we promised our listeners. Listeners trust Joe and his ratings success backs that up. We are delighted to add him to our weeknight programming.” Concha is a columnist, author, and FOX News contributor.
With the conclusion of 2025 at hand, we are entering the second half of the third decade of the 21st century. It will be a remarkably transitional period for the talk radio industry and its closely associated fields in talk media, as well as media-in-general.
addition to their existing audio distribution. When this video feature launches, creators will be able to upload their podcast episodes, including full-length video versions, through their standard RSS feeds for seamless distribution in iHeartRadio.” The company goes on to say that this feature will 1) allow podcasters to control how their content is presented; 2) allow creators control over their monetization, with no revenue share required to iHeart; and 3) give them the freedom to have their videos hosted and served from wherever they want and not be tied to an iHeart-owned hosting provider. iHeartMedia chairman and CEO Bob Pittman explains, “While audio remains the backbone of the podcast medium, as well as its primary source of audience connection and the reason for the industry’s explosive growth, video podcasting is now emerging as a completely separate and incremental form to audio, in the same way that podcasting evolved as a new layer on top of broadcast radio. At iHeartMedia creators come first. Providing this new video distribution capability for free to our creators is an additional testament to our continuing focus on creators’ success and is consistent with how and why the podcast industry was built to begin with.”
iHeartMedia’s studios in South Florida and airing in the 3:00 pm to 5:00 pm slot being vacated by Doug Gottlieb. iHeartMedia says, “Designed as a live radio extension of his popular podcast ‘Stugotz and Company,’ the show will bring together his regular crew along with a rotating cast of guest co-hosts, blending old friends and new voices.” Additionally, the Stugotz Podcast Network will launch with iHeartPodcasts, featuring “Stugotz and Company” and “God Bless Football,” plus more content to be launched later. Weiner says, “There was a ton of interest and a lot of great conversations, but it became obvious to me rather quickly that iHeart and FOX Sports Radio were going to be the landing spot. I miss doing live radio, and I was looking for a partner to grow my two existing podcasts and help us build out a network. To be able to partner with the biggest and best digital company on the planet – and host a daily, two-hour live radio show with two Hall of Famers, Dan Patrick and Colin Cowherd, as lead-ins – is a place, quite frankly, I never imagined arriving at, and an opportunity I wasn’t going to pass up.”
Network TV often delivers Nielsen hashmarks. No viewers! The no numbers reports started coming in over 20 years ago and they met with silence. Often on Holiday nights, long weekends, NBC, CBS, ABC or FOX delivered no measurable audience. Simultaneously, online video stars were attracting millions of views. In 2007, the media world witnessed the audience shift from broadcast TV to online video. In the following years, media buyers made the definition of a bad investment: Between the time a buy was placed on network TV to the day of air, the audience diminished. Every month. Year after year.
want guiding our Alaska operations. His passion for the Anchorage market, experience in broadcast and digital platforms, combined with his ability to build strong teams and elevate performance, makes him an outstanding fit. We are excited for the energy, vision, and expertise he will bring to our Alaska properties.” Day comments, “I’m truly thrilled to be joining the Connoisseur Media team and working alongside leaders who have such a clear vision for our business. It’s also incredibly exciting to return to a market I love, one that I believe has endless potential. I can’t wait to get to know each member of the Anchorage team and work together to achieve not only their personal goals, but the goals we have for the entire team.”