How to Get a Media Job Right Out of College
Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN
Thank you, TALKERS for placing me on two panels at the IBSNYC conference. All student conferences have one underlying goal: Attendees want to know how to land a starter job in media. Here’s the information I shared with the eager crowd.
1. Decide where you want to live. Until you have a strong, positive reputation in the industry, no company will sponsor a move. It’s not just the cost of moving, it’s the emotional responsibility. If the job doesn’t work out, the company has lost money plus it will have the added burden of taking the recruit from their homeland.
Hiring a local eliminates the risk of an on-air talent not “getting” the city. If, for example, a DJ in New York announces that the store is on “YOUS TON” street rather than HOUSE-TON street, there is all sorts of trouble. In-town candidates have established relationships that will benefit the sales, news and programming departments.
2. Don’t write a resume, you don’t have one. You have a college degree, stories, and opinions. Fresh, new opinions. A good employer will respect a graduate’s perspective on their on-air product or marketing plans. Study the station where you want to work. Listen to elements you hear that are great and those that you could improve. Write it down. Prepare a good-looking WHITE PAPER about what you think works and what could be better. You don’t have to be “right” you just have to demonstrate an understanding of the station and your willingness to do work. No one else is going to write a paper and present defensible ideas. You will win.
3. Flatter. Select the exact company you want to work for and learn every single thing you can about it. It is astonishing how many times I’ve interviewed a prospect and found out that they knew nothing about the company or the station. They just want a job. Needing a job is not a career path. The people whom you will meet have giant egos. Know what that person has accomplished for their company, express your admiration for it, express your deep desire to be a part of it. Signal that you have no desire to work for any other company in town.
Have your goals lined up in your head and be flexible. Your mission is to get in the door. An employee ID is the win. BUT when asked what you would like to do in your career have a thoughtful response. Aimless=mindless.
4. Avoid answering job postings. Companies are often legally obligated to post jobs and 95% of those jobs are already taken. Instead, search deep into your personal and student network to find any associate or friend who may have a pipeline to the higher-ups in your target company. HR is a bad place to start. Let the CEO of the company send you to HR after they have been impressed by their conversation with you! A courtesy call to HR following the blessings of the CEO – that’s the best strategy.
5. Once you get the job, do anything, learn everything. Tips: Show up 15 minutes before your day starts, don’t leave until you ask your manager if they need you to do anything else. At first, you will be asked to wash the morning show’s dishes! Log recordings! Take in feeds! Respond to listener calls and emails! You will look for ways to showcase your skills and be given a chance to excel. Take your vacation, call in when really sick, but DO NOT take a “personal day.” Yes, that’s how it really works. Welcome to show business.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com
employing an investment bank to see if there might be a buyer for the 40 radio and 12 television stations that make up Cox Media Group. Bloomberg reports that other TV groups, including Nexstar Media Group and Gray Media, might be interested in the television stations. 
streamed via the Audacy app within the Royals broadcast territory. Audacy Kansas City SVP and market manager Roxanne Marati says, “We’re thrilled to extend our longstanding partnership with the Royals and, for the first time ever, bring every pitch, hit, and home run to fans on crystal-clear FM. As the premier home for everything Kansas City sports, we’re proud to be the go-to destination for Royals fans and keep them connected to their favorite team throughout the year.”
Beasley CEO Caroline Beasley says, “2024 was a transformative year for Beasley as we took decisive actions to strengthen our balance sheet, streamline our operations, and position the company for long-term success. Through disciplined cost management and strategic capital initiatives, we achieved approximately $20.0 million in annualized expense reductions, improved our leverage profile, 
and enhanced our financial flexibility. These efforts, combined with the continued momentum of our digital business—now representing nearly 20% of total revenue—have reinforced our ability to navigate industry challenges while capitalizing on new growth opportunities in audio and digital media. As we enter 2025, we remain focused on executing our strategy to drive sustainable revenue growth, expand our digital offerings, and optimize our sales approach. We see substantial opportunities in harnessing data-driven insights, enhancing direct-to-consumer engagement, and providing our advertisers with cutting-edge marketing solutions. With a refined portfolio of premium brands, a leaner and more agile cost structure, and a strengthened financial foundation, Beasley is well-positioned to accelerate our digital evolution and deliver long-term value for our shareholders, audiences, and partners.”
key findings of this edition of the study include that podcast consumption has reached an all-time high with 70% of Americans age 12+ having listened to a podcast; 51% of those Americans age 12+ having watched a podcast; 73% of Americans age 12+ having consumed a podcast in either audio or video format, representing an estimated 210 million people; and 55% of Americans age 12+ now being monthly consumers. The study also looked at in-car audio use and finds that among americans age 18+ who have driven or ridden in a car in the past month (88%), 40% have Apple CarPlay or Android Auto, and 33% actively use one of these systems. 
November after a fall in his home in which he suffered a spinal cord injury. Prager is going through extensive rehabilitation. Charlie Kirk has been hosting his show live in the same 12:00 noon to 3:00 pm ET daypart as Prager since October of 2020 and SRN says this will be an easy transition for most stations. Prager and 
Salem have agreed to his return for one hour a day, airing 2:00 pm to 3:00 pm ET, starting Tuesday, June 3. Salem SVP of spoken word Phil Boyce says, “Dennis may have some physical limitations at the moment, but his wit, wisdom, insights and passion are as strong and as clear as ever and we are delighted at his spirit and resolve to return to his audience. We want Dennis to remain a part of the Salem family and want his millions of loyal fans to continue to hear his voice. Affiliates of Charlie will continue to get the Kirk show with no interruption, and affiliates of Dennis will soon get Charlie Kirk as a strong and able replacement.”
“Up First” at #2. Remaining at #3 is Cumulus Podcast Network’s “The Dan Bongino Show.” Moves of note in February include iHeartRadio’s “The Daily Show: Ears Edition” rising five places to #20; Audacy’s “We Can Do Hard Things” falling six places to #25; and iHeartRadio’s “The Herd with Colin Cowherd” dropping eight places to #37. The Triton Digital U.S. Podcast Ranker is based on weekly average downloads. 
Pioneering work was submitted by radio stations, networks, prominent production companies, and independent producers worldwide.” Additionally, the 2025 National Press Club Award will go to the highest scoring entry in news program categories including: Coverage of Breaking News Story, Coverage of Ongoing News Story, Nonfiction Series, Investigative Journalism podcast, and News Podcast. The winner will be announced during the New York Festivals 2025 Storytellers Gala virtual event on May 22, 2025. 
“NewsTalkST” brand is filling the hole in middays due to the end of the “Dan Bongino Show” by moving “The Allman Report” with Jamie Allman to the 12:00 noon to 2:00 pm daypart and expanding the “The Vic Porcelli Show,” hosted by Porcelli and Ken Williams to 9:00 am to 12:00 noon. NewsTalkSTL president of programming Jeff Allen says, “This is the first major change to our prime time weekday lineup since we launched nearly four years ago, which speaks to how important this expansion is for our station and our listeners. Listener feedback over the past few weeks made it clear this was the lineup they wanted, and we’re excited to deliver it.”
commissioner on the Federal Communications Commission has been the honor of my life. With my extraordinary fellow commissioners and the incredible career staff at the agency, we have worked hard to connect all Americans, promote innovation, protect consumers, and ensure national security. I have learned so much from my time in this position, particularly when I have heard directly from Americans on the issues that matter to them. I have been inspired by the passion, engagement and commitment I have seen from colleagues, advocates, and industry. Over the next few weeks, I look forward to working with the chairman and my fellow commissioners, and all FCC staff, to further the mission of the agency.” Starks is one of two Democrats currently serving on the Commission.
presenting coverage of the NCAA Division I Men’s Basketball Championship. The network will present all of the games through the National Championship on Monday, April 7. The trio of Kevin Kugler, Robbie Hummel, and P.J. Carlesimo will announce all the action for the Final Four and the National Championship.
include Chris Oliviero rising from market president for New York to chief business officer; Bob Philips shifting from president of networks and multi-market sales to chief revenue officer; and deputy general counsel Mike Dash rising to EVP and general counsel. Audacy chairman and lead media investor in Soros Fund Management Michael Del Nin says, “On behalf of the Audacy board, we are delighted that Kelli Turner has agreed to take on the permanent president and CEO role and lead Audacy through its next phase of reinvention and growth. She is an exceptional media executive who, along with Chris Oliviero and the rest of the Audacy team, will ensure we continue to invest in high-quality content to engage our audiences and provide best-in-class solutions to our partners.”
engage listeners in meaningful and entertaining conversation make him a valuable addition to the WRVA team. We’re excited to welcome Rich and continue delivering the news that matters most to our community.” Herrera comments, “I am thrilled to join the WRVA team, a legendary station with a great lineup of hosts and shows. After meeting with Bennett Zier and Zach McHugh and getting the chance to host Richmond’s morning news, I fell in love with the station. My family is excited to make Richmond our home. I want to thank Chris Oliviero and Jeff Sottolano for their support and mentorship, as well as Drew Anderssen, our format vice president, who encouraged me a year ago to transition from sports talk to general news.”
Christian KGU-FM, classic hits KKOL-FM, and news/talk KHNR-AM/K232FL. Salem CEO David Santrella says, “While Salem closes our chapter in Honolulu, I am thrilled to know that these stations are going to a buyer that has a shared passion for the formats we have there and plans to keep those formats intact, particularly the Christian teach and talk and conservative news/talk formats.” 
KLIX-AM, Twin Falls, Idaho; and more. Premiere Networks EVP of affiliate sales Peter Tripi states, “We couldn’t be happier to celebrate this milestone with Clay and Buck. They’ve worked hard to develop a unique brand that stands out in the marketplace and delivers unparalleled results for our partners. In addition to producing the highest-quality program, their dedication to working directly with our affiliates to drive success in markets across the country is what sets them apart.”
Television Stations; and Peter H. Smyth, former chairman and CEO Greater Media, to its board of directors. Broadcasters Foundation chair Scott Herman comments, “We are delighted that broadcast executives of this caliber will serve on our Board. Their advocacy for our charitable mission is exemplary. Their input and ideas will help us continue to reach out to broadcasters across America to help those in our business who are in critical need.”
fires on the historic Black middle-class community of Altadena, California. The company says, “This groundbreaking series will explore the significance of Altadena, its legacy and the personal stories of survivors and community members who lived through one of the region’s most destructive natural disasters.” The series is hosted by Black Information Network journalist Mimi Brown.
producer and host at the station. “ESPN Chicago” director of content Danny Zederman says, “We are excited to add Jeff to the ‘ESPN Chicago’ White Sox broadcast crew. We know fans of the Sox will appreciate his knowledge and will connect with him as a lifelong fan of the club. Meller has been a member of the ESPN Chicago team for 20 years! He has great passion for the Sox and all Chicago sports. This is a ‘dream job’ for him and we know he will add great value to our broadcasts.”
camera app showed the image you see in the photo here – a man who appears dressed as a cop with an AR-15 outside his house. Pags says he quickly called 911, identified himself, told the operator he thought he was being swatted and asked if the police were at his house. After confirming that it was the police, Pags was able to get the officers to stand down and they were assured there was no reason to be there. Pags tells his listeners that the goal of the swatters was to get him to grab his gun and go outside, in which case he likely would have been killed. 
has ended operations of news/talk KLIK-AM and its translator K278CT. The station ceased broadcasting on March 14. 
There has never been more news. And news has never been more quotable. It costs two-plus cents to make a penny.
addition, net income (loss) improved $26.9 million year-over-year in the fourth quarter, and $32.1 million in the year, in large part due to a reduction in non-cash impairment charges… Our Broadcast Advertising net revenue declined in-line with our expectations for 2024 (mid-single digit ex-political decline) which aligns with our view that broadcast is a mature cash cow business that will continue to face headwinds going forward, as businesses will continue to share shift from traditional advertising to digital advertising. Thankfully, we are often the beneficiary in that case, as we frequently have the most comprehensive set of digital advertising solutions available in our markets. Digital is and will continue to be Townsquare’s growth engine, and we believe Townsquare’s ability to drive profitable, sustainable digital growth is a key differentiator for our company, and consistent with our strategy of being a Digital First Local Media Company.”
music stations and it Christian contemporary format. It sold a number of other assets during the year. While its broadcasting net revenue was $185.9 million, a decline of 6% from 2023, its digital net revenue was $45 million, an increase of 7.2%. Salem was also able to report net income of $16.2 million for 2024, compared to the net loss of $43.3 million it reported for 2023.
