SABO SEZ: Now, the Advanced Course
By Walter Sabo
CEO Sabo Media Advisors
Walter M. Sterling
Host, “Sterling Every Damn Night,” WPHT Philadelphia
“Sterling On Sunday,” TMN Syndication
Jim Gearhart is a remarkable on-air talent who was the AM drive host on New Jerey 101.5 for 20-plus years. In the 1960’s he was a star on WCBS-AM and WNEW. The illustration is an ad for his 2:00 pm to 4:00 pm show on WNBC circa 1968.
At first glance the ad presents a normal appeal to listen to Jim. Take another look. The message is: “Listen to Jim, he’s back,
“AND, you can talk to the biggest stars.”
One-on-one conversation between a listener and a newsmaker was BRAND NEW. All of the WNBC ads at the time stress that listeners could talk directly with celebrities. Listeners had to be “taught” that radio took phone calls!
There are two different types of talk radio cities: legacy cities and expansion cities.
Until the mid-1980s there were approximately 48 full-time talk stations. Their host cities had embraced talk radio since the dawn of radio. Pittsburgh, San Francisco, Los Angeles, Atlanta, Boston, Miami. When satellites made it possible for more cities to have a talk station, expansion talk outlets had a serious challenge. A challenge I witnessed at WHBQ, Memphis.
WHBQ was the first telephone talk station in the hometown of Elvis. It was not doing well despite strong talent, signal and RKO money. Very few calls. Focus group participants revealed the answer: “Oh, I can call in? I thought those were actors.” The people of Memphis had never heard a telephone talk station and therefore didn’t know how it “worked.”
WNBC had the same challenge. It was the first TELEPHONE talk station in New York. Dominant WOR was #1 for decades but never took a listener phone call. The ad for Jim sold the innovation that listeners could talk to the radio.
To evolve the format, collectively we desperately need new programming features. Features as compelling as the power of one listener talking one-on-one to a newsmaker.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com
and politicians to entertainers about faith in our everyday life.” Red Apple Media president Chad Lopez adds, “With Red Apple Audio Networks, we are bringing programming about myriad topics to radio stations across America – politics, music, and now faith-based, with more on the horizon. ‘The Rev & The Rabbi’ presents topics that inspire conversation, and that people of all faiths can find relatable and engaging.” Reverend A.R. Bernard leads New York’s largest house of worship – the Christian Cultural Center – with more than 45,000 active and engaged members. Rabbi Joseph Potasnik is executive vice president of The New York Board of Rabbis, and since 1972 the spiritual and educational leader of Congregation Mount Sinai in Brooklyn Heights. 
been diagnosed with suspected CTE two years ago and joined the National Sports Brain Bank at the University of Pittsburgh. He told “Pittsburgh Today Live” at the time, “If I can help anybody on this road, who is on this road or will be on this road in the years ahead, I feel better about being able to do that and being able to learn from my experiences.” Burnett played sports throughout his childhood and played college football at the University of Tennessee. (Photo: KDKA) 
executive branch and must therefore: “(1) submit draft regulations for White House review—with no carve-out for so-called independent agencies, except for the monetary policy functions of the Federal Reserve; and (2) consult with the White House on their priorities and strategic plans, and the White House will set their performance standards. The Office of Management and Budget will adjust so-called independent agencies’ apportionments to ensure tax dollars are spent wisely. The President and the Attorney General (subject to the President’s supervision and control) will interpret the law for the executive branch, instead of having separate agencies adopt conflicting interpretations.” The order also argues that since the president is elected by the people and all agencies are accountable to the American people, therefore the president represents the will of the people. Critics of the move are questioning the constitutionality of the order and some expect this matter will be decided by the courts. 
“weaponizing language through their stylebook to push a partisan worldview in contrast with the traditional and deeply held beliefs of many Americans and many people around the world.” RTDNA president and CEO Dan Shelley states, “The current White House moves targeting one of the world’s oldest and most respected news outlets are outrageous and unacceptable. It is the Trump administration, and not the Associated Press, that is trying to contort facts so that they align with its often divisive, and sometimes completely erroneous, version of the truth. We protest the administration’s actions in this instance and object to its effort to shape shift legitimate fact-based journalism to better resemble its alternative versions of the truth.”
dedication, enthusiasm, and fresh perspective will bring new energy to the show, and we know our audience will love what he brings to the table.” Vulinec joined “92.3 The Fan” in May 2023 as a part-time update anchor and fill-in host. He says, “It’s surreal to me to be starting my career in the place I’ve called home for my entire life. I’m incredibly excited for the opportunity to continue to grow alongside the outstanding team at ‘92.3 The Fan’ and the best fanbase in the world. The city of Cleveland and my fellow fans have given so much to me, and now I hope to be able to give some of that back to them.”
First” at #2, Cumulus Podcast Network’s “The Dan Bongino Show” at #3 and iHeartRadio’s “Stuff You Should Know” at #4. Changes of note during the January period include: Cumulus Podcast Network’s “The Shawn Ryan Show” rises three spots to the #5 rank; Salem Podcast Network’s “The Charlie Kirk Show” dips two places to the #8 rank; iHeartRadio’s “The Clay Travis and Buck Sexton Show” rises one place to #14; and iHeartRadio’s “Armstrong & Getty On Demand” shoots up five places to the #18 rank. 
It’s not easy to report on the deluge of information (and misinformation on social media) that is shaping our world. Especially in cutting through polarized rhetoric to find the truth. And yet, there has never been a more critical time to arm Americans with the facts and let them make their own decisions. To fulfill this mission, our newsrooms must be able to report without fear or favor. This isn’t just a constitutionally protected right – it is fundamental to serving our communities. And it’s a right we’ve had to defend time and time again since our country’s founding. Efforts to limit the ability of broadcasters to report the facts hinders the public’s right to know and chills free speech. Americans deserve the full and fair reporting that broadcasters provide and NAB strongly defends our members’ First Amendment rights and their vital role in maintaining an informed public. Our democracy relies on journalists’ ability to report the news without the risk of government retribution. In a media environment flooded with social media misinformation and cable news politicization, this role has never been more important.”
listening to audio daily, compared with 3 hours and 50 minutes among the non-Black population – over 30 minutes more per day. “This listening includes music as well as spoken-word content, such as podcasts and talk radio. We often thank creators for the audio masterpieces that captivate us, which are all very much deserved. Today, we also thank Black consumers for fueling the success of musicians, podcasters, and radio hosts.” 
The New York Festivals Lifetime Achievement Award, launched in 2011, honors prominent industry leaders, innovators, and driving forces in the broadcast world whose groundbreaking accomplishments have advanced their field and left a lasting impact on the industry. The award recipient will be celebrated at the annual Storytellers Gala virtual event, which will recognize TV & Film Awards and Radio Awards trophy winners in May 2025. “I am deeply honored to receive the Lifetime Achievement Award from the New York Television and Film Awards,” said Visser, “and I love that it will be presented at the Storytellers Gala. The heart of any sports journalist is dedicated to telling stories. I’m grateful to CBS for giving me this opportunity for more than 30 years, and I salute the men and women who have won this honor before me.” A nine-time Hall of Fame inductee, Lesley Visser has a long list of “firsts” to her credit. She was the first woman inducted into the Pro Football Hall of Fame, the first to win the Lifetime Achievement Sports Emmy, and the first recipient of the Vin Scully Award for Excellence in Broadcasting. Lesley’s memoir, Sometimes You Have to Cross When It Says Don’t Walk, reflects her impressive journey of breaking barriers and has been optioned for both TV and film. The annual TV & Film Awards Storytellers Gala, featuring winners and industry executives from around the globe, will be streamed in May 2025. View the 
Seven consumer studies commissioned by the Cumulus Media | Westwood One Audio Active Group® over an eight-year period find audio listeners are a rich source of in-market financial consumers and drive significant top and bottom funnel impact. The key findings from the studies are outlined on this week’s blog.
Build a Business You Love (Ramsey Press, 2025) by Ramsey Solutions CEO and bestselling author Dave Ramsey is now available for preorder. The book will be released on April 15, 2025. In Build a Business You Love, Ramsey shares his 30-plus years of experience building a business from a one-man operation to a $250 million-a-year business with more than 1,000 employees and a nationally known brand. The book draws on Ramsey’s hard-earned lessons, equipping readers at every stage of business to grow themselves, lead their teams and scale their businesses. “There are a lot of theories out there about how to run a business,” Ramsey tells TALKERS. “But you don’t need more theories. You need to hear from someone who’s lived it and made it work – someone who’s messed up a lot and gotten back up after being knocked down. This book will guide entrepreneurs and small business owners through the real steps they need to grow their business, no matter what stage they’re in.” Dave Ramsey is currently ranked #2 on the TALKERS 2024 “Heavy Hundred.” In Build a Business You Love, he breaks down five key Stages of Business, from being stuck in the daily grind to ready to make your mark in the business world:
On Friday, Feb. 21, WURD Radio will present “Race, Manhood and Power: Commemorating 60 Years Since the Ascension of Malcolm X to Ancestorhood” in partnership with the Community College of Philadelphia from 1:00 pm – 4:00 pm at CCP’s Winnet Student Life Building Lobby. This live broadcast will be a special edition of “Groundings” with WURD host Brother Shomari. The event and conversation will reflect on the lessons of Malcolm X’s legacy and examine how succeeding generations have – or have not – put them into action. The broadcast is part of a week of programming at CCP led by Brother Shomari that addresses what the station describes as the “urgent challenges” facing Philadelphia’s Black communities today.
…..FIVE TO BE INDUCTED: The Nebraska Broadcasters Association will induct Dennis & Kathi Brown, Dale Johnson, Mike McKnight and Dave Wingert into the NBA Hall of Fame on August 12th in La Vista during the NBA Annual Convention. Established in 1972, the NBA Hall of Fame will grow to 123 members with these pending inductees…..
IBA AND RVA TO HOST LIVE VIDEO STREAMING WEBINAR: The Radio Vendor Alliance (RVA) is producing another “Lunch and Learn” workshop in partnership with the Independent Broadcasters Association (IBA). The workshops are free online sessions and feature industry experts with practical solutions to radio’s most pressing problems. “Is Video the New Audio?” is scheduled for Thursday, February 20, at 1:00 pm ET.
The 45-minute session will include a Q&A and will be available for replay to all registrants. Registration is free (link: https://www.coolradiostreaming.com/) and IBA membership is not required.
Commission stated that Hennen was expressing “his own individual opinion on the current state of journalism,” but “even if it was assumed that such an opinion might be expressed on WDAY under BBM’s ownership, that is not a ground for the FCC to deny or withhold consent to the instant assignment.” The Commission further states, “We reject the assertion that Hennen’s social media comments justify a denial of the proposed assignment applications. The Objection does not cite to any provision under the Act or the rules, any cases, or any Commission policy for its argument that Hennen’s social media comments are pertinent to our review of the Applications. We disagree with Wolff’s argument that Hennen’s viewpoint on the state of journalism, as expressed in his social media comments, is in any way relevant to our determination of BBM’s qualifications to hold a license or whether the proposed assignment would serve the public interest. As the Commission has stated, licensees have broad discretion based on their First Amendment right to free speech to choose, in good faith, the programming they believe serves the needs and interests of their communities. Indeed, the Commission does not interfere with the programming decisions of licensees, nor does it consider issues of programming choice when reviewing an application for the assignment or transfer of a broadcast license.”
received a letter that also contained a “suspicious white, powdery substance” and forced the company to evacuate the building for several hours. Station employees continued to broadcast from the parking lot while authorities, including a hazmat team, investigated. They were allowed to return to the building after a period but so far authorities have offered no details on the letter or the powdery substance. 
direction. Thirty-year company veteran Dave Doetsch – who’d been managing the company’s South Bend and Southwest Michigan operations – is elevated to chief operating officer and chief revenue officer. Rockford, Illinois cluster manager Mike Paterson is promoted to chief financial officer. As a result, Kim DiGiovanni rises from VP/director of sales to general manager for Rockford. The company is in the process of selling its Springfield, Illinois stations to Woodward Communications and after that deal closes, Mid-West Family will own and operate 41 stations in seven markets: Eau Claire, La Crosse, and Madison, Wisconsin; Rockford, Illinois; South Bend, Indiana; St. Joseph-Benton Harbor, Michigan, and Springfield, Missouri.
2025, to regain compliance with the Minimum Bid Price Requirement. To regain compliance, the closing bid price of the Company’s Class D Common Stock must be at least $1.00 per share for a minimum of ten (10) consecutive business days. The company says it intends to actively monitor the closing bid price of its Class D Common Stock and will consider all reasonable available options to regain compliance with the Minimum Bid Price Requirement, which may include seeking stockholder approval to effect a reverse stock split. There can be no assurance that the company will regain compliance with the Minimum Bid Price Requirement during the 180-day compliance period, maintain compliance with the other Nasdaq listing requirements or be successful in appealing any delisting determination. The Notice also has no impact on the Company’s Class A Common Stock which trades under the symbol “UONE.”