By Charles Heller
Host
“Swap Shop Radio”
“Liberty Watch Radio”
KVOI – AM 1030, Tucson

Adam Smith‘s “invisible hand” is a metaphor he used to describe how individuals pursuing their own self-interest in competitive markets can unintentionally produce socially beneficial outcomes – such as efficient allocation of resources and increased wealth. Smith uses the phrase in The Theory of Moral Sentiments in 1759 and more famously in The Wealth of Nations in1776.

Radio’s ability to connect to a phone line to air has evolved since its inception in World War II. Barry Gray is widely credited for being an establishing influence for the talk show format (although it is difficult to truly identify “firsts” in radio). As the story goes, initially a disc jockey, Gray was working for New York City radio station WOR in 1945 when bandleader Woody Herman called in while Gray was talking about him. Gray shared his end of the call with the audience, and the spontaneous live narrative was a hit with both his listeners and station managers. This led to the invention of the “delay” unit and contributed to the practice of connecting live listeners to the air.

Since the 1950s, programs all across the country began to arise that offered people the ability to buy and sell their own goods over the radio, starting first in rural markets. One of the longest running of them started in 1950 on WLIL in Tennessee and runs daily from 9:00 to 10:30 am. I have heard programs like it in my travels across the country from Sycamore, IL to Baltimore, MD, which have a Sunday morning trading program. Today, most markets have one form or another of those shows, either on a daily basis in smaller markets, or in some cases, covering large market areas. I heard one in Bentonville, AR station that took calls from Arkansas, Oklahoma, Missouri, and Kansas while I was listening.

These programs enhance people’s ability to live their lives more easily, by offering a format for buying, selling, and trading goods in the free market. Those programs also use the influence of radio to form all important communities of interest that are part of the glue that keeps a free republic together, as the great Tucson Broadcaster John C. Scott said, “over this back yard fence.”

This month marks the start of my 28th year of broadcasting “The Swap Shop” on AM 1030 KVOI. In 27 years, the program has only missed two weeks of broadcast. It has become what the great Dave Sitton of ESPN and FOX used to call “appointment radio” for a lot of folks in the Tucson market. I have listeners in Maine that call in for non-rusted auto parts, and a loyal listener in Traverse City, MI and a submarine hunter in the Navy in Norfolk, VA.

I call Swap Shop, “The unregulated free market, governed only by common courtesy and common sense, where you are free to buy, sell or trade anything lawful and moral.” All of these shows do a lot more for people besides the enabling of the free market. My favorites have been a lady who called in when her parakeet got out, and a fellow who called 45 minutes later from his garage sale where the parakeet flew in. They both just happened to be listeners. Another favorite was an older lady whose husky had gotten out during a thunderstorm. She called in tears. The animal control officer who had the dog in her truck heard it and called her, returning her dog.

My point is that as broadcasters, we are all stewards of that “unseen hand” of the free market, either by enabling the free trade in goods between private parties or enabling our advertisers to become known and trusted by their communities. If you run a Swap Shop type program, or know of one in other markets, I’d like to hear from you. Let’s develop an informal network of us around the country.

Charles Heller hosts “Swap Shop Radio” and “Liberty Watch Radio” 0n AM 1030 KVOI, Tucson.  He can be reached via email at charles@libertywatchradio.com.