Sabo Sez: The “Constant Threat” Isn’t Exactly What It’s Cracked Up to Be
By Walter Sabo
A.K.A. Walter Sterling, Radio Talk Show Host
Assessing the hourly threat to the very existence of the medium of radio is a popular hobby among conventioneers. The audience levels for radio are astonishingly constant since 1970, but according to “radio people,” they are living at the edge of a volcano. Spotify radio, SiriusXM radio, Pandora radio, TuneIn radio, Internet radio, there are all kinds of radio! General Motors wants to throw AM/FM radio out of the car as in “do you really need radio in the car?” Radio’s response to the in-car-removal threat is by promising non-stop typhoons and hurricanes.
The actual threats to established radio companies are non-established radio companies. With the death of meaningful on-air competition, a consolidated industry can easily anticipate the strategies of all major “brands” (formerly known as stations). What cannot be anticipated are actions that are a true threat: Outlier owners throwing creative grenades into the sleepy radio ecosystem.
All viable radio formats launched as unanticipated surprises. New formats are greeted with hostility and predictions of doom. All of them. Yes, even adult contemporary. Eventually – or tomorrow – a new format will be deployed by a desperate owner with a handful of stations, an owner with a retailer’s mentality will go for broke with a format – or a series of shows – that will not be anticipated, cannot be duplicated and is not cheap.
See the threat? A true threat will be a new format that successfully attacks the core of dozens – hundreds of established stations, stations owned by venture capital. It will not be anticipated, cannot be duplicated by hundreds of stations and does not “scale” i.e. isn’t cheap. But the new format would be so rapaciously embraced by the public that it would force all other stations to completely change their on-air content and their sales strategies. Imagine the impact of that threat.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.
agencies can use AM/FM radio in their upcoming media plans. Some key points include:1) AM/FM radio has a 64% share of ad-supported audio among registered voters; 2) AM/FM radio has substantial shares (62% to 65%) among Independents, Republicans, and Democrats: 3) Marketers and media agencies significantly underestimate AM/FM radio listening shares and dramatically overestimate Spotify and Pandora audiences; and 4) Digital audio only reaches a third of Americans. With AM/FM radio, reach soars to 73%. 
U.S. newspapers has shrunk, but right now it accounts for less than 10% of total revenue. In fact, “Revenue from that cohort has declined 25% over the past few years, while revenue from tech companies has grown roughly 200%.” The story goes on to note, “Over the past few years, the AP’s business has evolved to become less reliant on local newspaper revenue and more reliant on a broader set of customers, including digital outlets, broadcasters and non-news companies.” 
the flagship for the Portland Fire. Select games will also simulcast on KRSK-FM “105.1 The Fan.” Portland Thorns games will air on KNRK-HD2 with 10 select games airing on “910 ESPN Portland.” Audacy Portland SVP of sales Ryan Cooley states, “We’re incredibly proud to welcome the Portland Fire and the Portland Thorns to the FAN Sports Network. Our city has long been a leader in supporting women’s sports, and we’re especially excited to welcome the Fire back to Portland after over two decades.”
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TALKERS “Heavy Hundred” national prominence for years, originally launching his daily three-hour “The Dr. Asa Show” on its flagship radio affiliate, iHeart’s WLAC, Nashville. Andrew has subsequently and simultaneously returned to his roots as a professional wrestler and recently joined TNA Wrestling as the company’s ringside physician and head of sports medicine.
PD and operations manager Charlie Steele says, “We’re excited to have Leanne back in the family. Her energy and personality will be a great addition to the show, and I’m excited to hear where Joe, Leanne, and DJ Slide take the show next.” Graham comments, “Just when I thought I was out, they pulled me back in. But seriously, the path of least resistance has a funny way of surprising you. Never in a million years did I imagine my ‘restart button’ would lead me back on air – but I know it’s because it brought me home to my long-lost family at WRNN. I feel like the prodigal daughter finally finding her way back.”
Markets Group, including the radio stations, the iHeart live events and sponsorships; the radio networks businesses, including Premiere and TTWN; the Enterprise Business Development Group; and data targeting and attribution products for broadcast radio. iHeartMedia chairman and CEO Bob Pittman states, “We couldn’t be more pleased that Ann Marie will be leading the growth and innovation efforts for our company’s largest segment. In addition to helping businesses and brands grow effectively and efficiently, the Multiplatform Group has been an important engine to develop our own important new businesses – including podcasting and the iHeartRadio digital service – as well as our iconic live music events and awards shows. We look forward to the additional growth that will come as we move broadcast radio into the digital buying world through our data services and programmatic platforms.” The company also announced that Bernie Weiss will be promoted to president of the Markets Group. Weiss will oversee the operations of the company’s 160 markets. Weiss was previously COO of the iHeartMedia Markets Group.
Suarez aboard as a contributor. FOX says Suarez will provide legal and political analysis across all network platforms. Suarez served as mayor of the city of Miami for two terms from 2017 to 2025. Currently, Suarez serves as president of Alpha Wave Global, an investment firm with nearly $30 billion in assets under management and is Of Counsel at Quinn Emanuel Urquhart & Sullivan.
stations in February and March. His “Armed American Radio” and “Daily Defense Hour” shows are now heard on KVOC, Casper, Wyoming. WOBX, Wanchese, North Carolina adds the “Daily Defense Hour.” “Armed American Radio” also joins WNRJ, Huntington, West Virginia and WXIC, Waverly, Ohio. Additionally, WKDP, Corbin, Kentucky bumps the “Daily Defense Hour” to live, daily from 5:00 pm to 6:00 pm.
longtime “Voice of the Colorado Rockies” Jack Corrigan and executive producerJesse Thomas. Goodman – a Colorado native – joins the broadcast team after spending the past two seasons as the radio voice of the Arizona Diamondbacks AA affiliate, the Amarillo Sod Poodles in Texas. KOA and Rockies Radio PD Dave Tepper says, “I was immediately impressed by Zach’s natural, versatile talent first hearing him nearly two years ago. Rockies fans will appreciate his passionate, descriptive style, fueled by years of playing college baseball, alongside one of the great voices of the game, Jack Corrigan.”
John Rosso states, “We’re really excited to work with NBC Sports and support their continued growth in podcasting. Premium media companies are investing heavily in digital audio, and they need infrastructure they can trust to scale audiences and monetize effectively. Our goal is to make that easier – bringing together hosting, measurement, and monetization in one place so teams can focus on creating great content.”
manage the business as CEO upon successful acquisition.” Warshaw also says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024 and alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition.
Now, in recent court filings, Warshaw claims that by mid-2023 he had identified HG Vora as the key holder of Audacy’s distressed debt and, through industry contacts, came to believe that HG Vora was already aligned with Cumulus Media to merge the two companies. But the filings stop short of proving that such a deal ever existed in a formal sense.
In 1952, the success formula for today’s radio was discovered and put into practice by two hungry entrepreneurs: Todd Storz and Gordon McLendon. Both men owned dying radio stations in medium and major markets. The industry was suffering from a lack of purpose or solutions due to the advent of television which drove the migration of hit network radio shows to television. Lucille Ball, Bob Hope, and Gertrude Berg were on radio first.
greater access to trusted news and talk at a time when local information matters more than ever. This expansion reflects our ongoing commitment to serve Asheville and the surrounding communities with credible voices, local connection and meaningful conversations.” iHeartMedia area SVP of programming Zac Davis adds, “After our post–Hurricane Helene broadcast, it became clear just how essential WWNC is to Western North Carolina. Over the past year, we’ve focused on expanding our ability to serve the community, and this next step allows us to reach even more listeners. It’s a natural extension of the incredible work our Asheville team has already done.”
Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”
who founded the company 30 years ago.” Thiele’s message to staff was: “First and foremost, I want to thank you all. Skyview Networks exists, and is respected across the industry, because of the talent, grit and customer commitment each of you bring every day. Since joining Skyview Networks, Steve has expanded our business portfolio and led with a steady focus on growth and stability. It is with this confidence in leadership that Skyview’s trajectory and momentum continues.” Jones adds, “On a personal note, I am proud of the team that has built and sustained Skyview Networks’ reputation across the industry. This company is special because of you. Serving as the leader of Skyview Networks is a responsibility I take seriously, and I am committed to continue leading with transparency, respect and a long‑term focus on our people and business.”
Federation of Taxi Drivers, Fernando Mateo. The new show, “No Excuses with Fernando Mateo” airs Sundays and 6:00 pm. Station owner John Catsimatidis says, “There are 65 million Hispanics in the U.S. and New York City is home to nearly three million of this fast growing population… With Mateo as part of our on-air lineup, we can super serve the needs and interests of the Hispanic community.”
executives who are dedicated to ensuring full transparency and maximum effectiveness from the Broadcasters Foundation. Our goal is to help every broadcaster who qualifies for aid, and we must always have the funds to do so.” BFOA president Tim McCarthy adds, “Our donors have often commented on the fact that they see the money going where it belongs – to the hard-working individuals in our business who are suffering from debilitating illness or disaster and simply need a hand-up during a trying time. These top-tier ratings are a further affirmation of our ongoing commitment to providing aid to broadcast radio and television professionals in critical need – whether behind the mic, in front of the camera, or at a desk.”
Gamble. Beasley says in his new role, he’ll oversee all human resources and benefits functions across Beasley Media Group. His responsibilities include employee relations, benefits administration, compliance, and the development of programs designed to support the well-being and professional growth of employees across the organization. He will also oversee the company’s business insurance programs.
Devan Kaney is among those cut. In 2024, Kaney was promoted to sideline reporter after the station let Howard Eskin go. She’d appeared regularly on the morning show with Joe DeCamara and Jon Ritchie. She’s quoted in the Philadelphia Inquirer saying, “I had a blast working at WIP and sincerely enjoyed my time there. But as the old saying goes, when one door closes, another opens.”