You Are the Asset: Why Protecting Your Voice and Likeness Is No Longer Optional
By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer
For years, “protect your name and likeness” sounded like lawyer advice in search of a problem. Abstract. Defensive. Easy to ignore. That worked when misuse required effort, intent, and a human decision-maker willing to cross a line.
AI changed that.
When Matthew McConaughey began trademarking his name and persona-linked phrases (“alright, alright, alright”), it was not celebrity vanity. It was an acknowledgment that identity has become a transferable commodity, whether the person attached to it consents or not.
A voice is no longer just expressive. It is functional. It can be sampled, trained, replicated, and redeployed at scale. Not as a parody. Not as commentary. As a substitute. When a synthetic version of you can narrate ads, read copy, or deliver endorsements you never approved, the injury is not hypothetical. It is economic.
We have already seen this play out. In the past two years, synthetic versions of well-known voices have been used to sell products the real person never endorsed, often through social media ad networks. These were not deep-fake jokes or parody videos. They were commercial voice reads. The pitch was simple: if it sounds credible, it converts. By the time the real speaker objected, the ad had already run, the money had moved, and responsibility had dissolved into a stack of platform disclaimers.
This is where many creators misunderstand trademark law. They think it is about logos and merchandise. It is not. Trademarks protect source identification. Meaning, if the public associates a name, phrase, or expression with you as the origin, that association has legal weight. McConaughey’s filings reflect that reality. Certain phrases signal him instantly. That signaling function has value, and trademark law is designed to prevent identity capture before confusion spreads.
Right of publicity laws still matter. They protect against unauthorized commercial use of name, image, and often voice. But they are largely reactive. Trademarks allow creators to draw boundaries in advance, before identity becomes unmoored from its source.
This is not a celebrity problem. Local radio hosts, podcasters, commentators, and long-form interviewers trade on recognition and trust every day. AI does not care about fame tiers. It cares about recognizable signals.
You do not need to trademark everything. You do need to know what actually signifies you, and decide whether to protect it, because in an AI-driven media economy, failing to define your identity does not preserve flexibility. It invites identity capture.
Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.
January of 2017. WSCR operations manager Mitch Rosen posted the following to social media: “The Score lost one of our own today. Terry Boers passed away today surrounded by loved ones. Terry was one of the founding fathers of The Score and one of the most popular people on the air and in The Score hallways. Terry was original, funny, smart, witty and most importantly a beautiful person. Terry’s family’s wish is there won’t be a funeral, but The Score will celebrate his life on the air next week. So today and forever, RIP Terry Boers.” Boer was one of the original hosts on “The Score when it launched in January 1992. Boers had worked for years in the newspaper business, including as a sports columnist for the Chicago Sun-Times.
Notice how often you see one in TV commercials, even when the product has nothing to do with pets? I see spots for a local building supply outlet, in which the owner’s dog ambles through every shot, then plops down – seeming to smile – among employees in the closing shot.
fundamentally changed with respect to our political broadcasting rules. The FCC has not adopted any new regulation, interpretation, or Commission-level policy altering the long-standing news exemption or equal time framework. For decades, the Commission has recognized that bona fide news interviews, late-night programs, and daytime news shows are entitled to editorial discretion based on newsworthiness, not political favoritism. That principle has not been repealed, revised, or voted on by the Commission. This announcement therefore does not change the law, but it does represent an escalation in this FCC’s ongoing campaign to censor and control speech.
WKNR-AM “ESPN Cleveland.” The station says in a social media post, “Since joining the station in 2018, he’s played a key role in shaping programming, managing content across platforms, and helping drive the station’s expanding digital strategy. We’re excited to see Jordan lead our programming and content vision now and into the future. Well deserved!” 
Coleman was a television meteorologist who worked in the Cleveland market at WKYC-TV and WOIO-TV, as well as with The Weather Channel and CNN. Carey’s campaign website says “understands the real challenges facing working families: rising costs, government overreach, and a political system that puts insiders ahead of citizens. He is running for Congress to restore fiscal discipline, secure our borders, defend constitutional freedoms, support law enforcement, and ensure parents have a strong voice in their children’s education.” 
ranks podcasts based on total audience reach from 
episodes viewed and streamed on YouTube and Spotify; and Podcast video clips played on Instagram, TikTok and YouTube. Under this new format, Podtrac’s Multi-Channel Podcast Ranking for December 2025 ranks “The Meidas Touch Podcast” #1, followed by “The Joe Rogan Experience” at #2, and “The Rest is History” at #3. Other news/talk media related shows of note include: “The Tucker Carlson Show” at #12, and “The Ben Shapiro Show” at #17. 
Media Federation and its streaming network Festiva TV syndication partnership. The deal will make Valdés’ late-night show exclusively in Spanish to Roku’s 90 million+ subscribed households. Valdés’ English-language show continues to be available via iHeartRadio, and Valdés says he is “completely open to English syndication opportunities across terrestrial radio, cable television, and streaming platforms like Rumble—building on my ongoing work in those spaces.”
with the Lifetime Achievement Award, an honor designated contributions to local news. Bertrand has been a trusted voice on WGN Radio for four decades, anchoring news since 1992 and earning the confidence of generations of Chicago listeners. Over his career, he covered many of the most significant local and national events of the past 40 years while mentoring colleagues and helping define the standard for excellence in local radio journalism. His retirement in 2025 marks the culmination of a lifetime dedicated to informing the public and strengthening the role of local news.” 
gathering – will take place February 19-21 at the Sheraton Times Square Hotel in midtown Manhattan.
Providence market outlet for Audacy’s sports talk WEEI-FM, Boston for more than two decades. Audacy closed the WVEI offices in 2023. Ocean State Media president and CEO Pam Johnston says they are spending $4.9 million on the new FM. “From an operational and financial standpoint, we are going to be financing the cost of this frequency, which will allow us to eventually sell all the frequencies that we currently have. And so over time we believe that this transaction actually is going to pay for itself.” She says making it easier for listeners is important, “One signal reaching much farther than our current series of five different signals, a greater experience where you don’t have to change the channel as you move your way through Rhode Island and southeastern Massachusetts.”
serve in the public interest, the FCC yesterday issued a Guidance on Political Equal Opportunities Requirement for Broadcast Television Stations. While the memorandum is written to television stations, it obvious applies to radio stations as well. The memo ultimately addresses the 1959 order that exempts broadcasters from providing equal time to qualified candidates on any: (1) bona fide newscast; (2) bona fide news interview; (3) bona fidenews documentary (if the appearance of the candidate is incidental to the presentation of the subject or subjects covered by the news documentary); or (4) on-the-spot coverage of bona fide news events (including but not limited to political conventions and activities incidental thereto). Programs such as “The Tonight Show” and “The View” are cited as entertainment shows in which an interview segment can qualify as a bona fide news interview. Regarding this, the memo concludes with two important paragraphs:
WPHT, Philadelphia on “Sterling Every Damn Night” for Walter Sterling. Sterling says, “When I read in TALKERS that Casey was on the loose, I immediately grabbed him to guest star on my 10:00 pm to 1:00 am show. He has a stunning history of winning ratings in the Northeast on ‘New Jersey 101.5.’ We approach radio content from a similar perspective; it’s not that important. Our goal is to give the listener a reason to eat the wrong snack.”
iHeartRadio’s “Stuff You Should Know” was #1, followed by Audacy’s “48 Hours” at #2 and Salem Media Group’s “Charlie Kirk Show” at #3. Other talk radio-related shows include Cumulus Podcast Network’s “VINCE” at #10, iHeartRadio’s “The Clay Travis and Buck Sexton Show” at #11, and “Armstrong & Getty on Demand” at #14. 
clarity, and consistency, earning the respect of audiences, peers, and industry leaders alike. He brings decades of experience across writing, podcasts, broadcast, and live events, along with a proven record of leadership, audience growth, and editorial excellence to one of the nation’s most influential conservative platforms. O’Connor is known for his deep understanding of the political and cultural landscape. His career spans multiple media formats, and he has built a large, loyal national audience by combining sharp analysis, principled conservatism, and engaging conversations.” O’Connor has been writing for Townhall and HotAir since 2016. His daily podcast, LARRY, is streamed at 12:00 noon ET on Townhall.com and YouTube. O’Connor comments, “Townhall has been a cornerstone of the conservative movement for decades, and I’m incredibly honored and excited to take on the role of editor. This is a platform with a powerful legacy, an outstanding team of contributors, and a loyal audience that cares deeply about ideas, culture, and the future of our country. I’m eager to build on that foundation, elevate strong conservative voices, and help Townhall continue to inform, challenge, and inspire readers every day.”
bring together leaders from Nevada’s Jewish community, educators, advocates, and law enforcement professionals to advise the governor on emerging challenges, community safety concerns, and long-term policy solutions.” Stock tells TALKERS, “The group will provide an important opportunity for Jewish community leaders to share their perspectives and ensure that Nevada Governor Joe Lombardo hears directly from those affected as we work together to address antisemitism in Nevada. Policy recommendations will be due by April 15, shaping the agenda for Nevada’s 2027 legislative session.” Stock hosts his daily morning program “Vegas @ 8” on news/talk KXNT and produces commentaries that air three times per day on the Audacy station.
appeal of the District Court’s ruling on Cumulus’ request to seal the record and protect witnesses’ identities. That request was granted by the District Court. Cumulus Media is suing Nielsen alleging that the company is illegally leveraging its dominance over national and local radio audience data to stifle rivals and charge inflated prices. At the heart of the complaint is the charge that Nielsen is providing access to the national broadcast radio ratings only if the client spends a lot of extra money on the separate local ratings. Cumulus argues that Nielsen’s policy forces them to buy ratings in U.S. markets where it doesn’t operate stations in order to have the complete national ratings data.
(1/20) on make his debut on FOX News Channel’s “Hannity.” Priebus is a former Republican National Committee chairman and served as White House chief of staff to Donald Trump in 2017. He currently is president of Michael Best & Friedrich LLP, chairman of Michael Best Strategies and is a senior adviser to Centerview Partners. He also holds roles on President Trump’s Intelligence Advisory and Oversight boards.
the way the commission is operating. She took issue with FCC Chair Brendan Carr’s interpretation of how the Commission should ensure that licensees operate in the public interest. She stated, “For months, this FCC has asserted an apparent roving mandate to police speech that this Administration does not like, invoking an undefined and unchecked concept known as the ‘public interest’ standard.
audience engagement – a considerable value add for Cumulus Media and its stakeholders and an important next step in the development of advanced capabilities for the audio sector.” Cumulus adds that Eon Media is an award-winning technology company for media that harnesses state-of-the-art artificial intelligence that is fully built in-house to extract metadata from media assets, including segments, stories, categories, audio transcription, music recognition, people mentioned, demographics, and much more. Cumulus Media president and CEO Mary G. Berner says, “We are excited to join forces with Eon Media to create innovative solutions that will provide Cumulus Media with access to new market opportunities and untapped monetization paths. Importantly, this partnership will significantly enhance our ability to drive greater discoverability. By expanding touchpoints and engagement opportunities, we ensure our listeners and audiences can connect with our content more easily and more often than ever.”
Tim McCarthy comments, “We are excited to introduce the Broadcast Personality of the Year Award and there is no one better to be our first honoree than Stephen. There are very few in broadcasting that are as authentic as Stephen. His tremendous work ethic and candid delivery make Stephen a personality on any platform that you must pay attention to, and I know first-hand his work ethic is second to none.” Smith says, “I am honored to receive this recognition from Tim and the Broadcasters Foundation. The Broadcasters Foundation is a unique charity that helps support those in our industry who are suffering under the most daunting circumstances. I am delighted to be a part of this important fundraising gala that will help so many.”
competition local radio stations today face for audiences and vital advertising revenues from online and satellite content providers and digital ad platforms not subject to any comparable restrictions on their scale and scope; the dire negative effects that consumer and advertiser substitution of competing digital audio content and advertising for traditional radio has had on the listenership and advertising revenues garnered by local radio stations, including in mid-sized and small markets; and how the retention of asymmetric ownership restrictions has prevented radio broadcasters from gaining local scale to take advantage of important economic efficiencies, obtain investment capital, and better compete for audiences and advertising revenues, and thus enhance – or even maintain – their provision of news, emergency information, and valued entertainment and sports programming in local communities across the country at no cost to the public.” Responding to testimony from musicFirst Coalition and the Future of Music Coalition – referred to as the Coalitions – NAB writes, “First, the fact that the Coalitions continue to hold themselves out as protectors of small, local independent broadcasters not just borders on the absurd but crosses over into full-blown absurdity. The Coalitions represent the interests of the music industry, which is dominated by three consolidated international record labels. Compared to even the largest radio station groups, the giant record labels are the 800-pound gorillas of the music world. Those three labels earn billions more in revenue than the approximately 11,000 full-power commercial AM/FM stations combined. As NAB earlier reported, the three major music companies jointly generated about $2.9 million per hour in 2023. In remarkable contrast, in 2023 and 2024 the vast majority of radio stations garnered less – and often much less – than $2.9 million per year in advertising revenues. Needless to say, the Coalitions have never explained how local radio stations earning such low levels of revenue (and even lower, if any, profits) are supposed to keep talented employees and provide high quality programming, including popular music, sports, and informational programming, such as weather updates and emergency information, OTA and free to the public without achieving increased local scale, greater economic efficiencies, and more robust ad revenues. 
Often, when visiting client stations, I ride shotgun on a sales call, and it’s always a masterclass. Retailers have a canny, insightful feel for their customers (our listeners). And accompanying these reps, I feel like I’m “Dancing With The Stars.”