Sabo Sez: The Smartest Minds in the Radio Room
By Walter Sabo
A.K.A. Walter Sterling
Host, The Other Side of Midnight
WABC, New York / Red Apple Audio Networks
When in doubt, I recall smart quotes from people in our business who are successful, well paid, kind, and future oriented. I have always focused on what’s next rather than what’s been. These observations drive good results:
“Citytv of Canada is the model local TV News and has been for 50 years.” – Strategist, John Parikal
“Progress moves in many directions. Imagine if cable came first, then someone invented a way to send shows over the air.” – publisher / broadcaster, Michael Harrison
“The goal is a playlist of one song.” – Al Brady Law, a kind mentor and brilliant programmer.
“An Urban station should sound like music bouncing off the rooftops in Harlem on a July night.” – Frankie Crocker
“Top 40 will always be a successful format because by definition it plays the most popular songs of the day.” – Allen Shaw, former vice chairman of Beasley Broadcasting.
“We have a business plan; our stations have to be number 1.” – Robert McAllan, president emeritus Press Broadcasting / founder of WTKS-FM Real Radio. Orlando / New Jersey 101.5.
“One day all music will be on FM and all talk will be on AM.” – Jean Shepherd, WOR Radio host, 1964.
GM Mickey Luckoff on why number 1 KGO, San Francisco moved like an express train: “I hire hosts who have done Top 40. I can teach them Talk; I can’t teach them Radio.”
“My staff just can’t barge into the studio when I’m on, they have to understand this takes concentration, the job is to get to the next thing.” – Howard Stern
“It’s a simple business; people make it hard.” – Edward F. Mclaughlin president EIB network.
“My business decisions are always based on common sense.” – John Catsimatidis, owner, WABC Radio.
“When we release a movie, I stand outside the theatre on opening night and talk to the audience members as they file out. That’s the best research we do.” – Leonard Goldenson, founding chairman ABC Inc.
“No, I don’t watch many TV shows because I know all the stories.” – Fred Silverman, program chief CBS, ABC, NBC.
About streaming music services: “There has always been a box of records next to the radio.” – Bob Pittman, CEO, IHeart.
Tom O’Neil, founder, RKO General Radio, “Pay whatever you have to for a morning man, a production director, and for equipment to make the loudest signal, the rest you’ll have to beg for.”
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “The Other Side of Midnight” is heard on WABC, New York and the Red Apple Audio Network 1:00 am – 5:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com. He can be phoned at 646-678-1110.
wide range of disciplines, from News Programs, Documentaries, and Talk Programs to On-Air Talent, Craft, and Entertainment. Specialized category groups spotlight groundbreaking work in Digital, Podcast, and Audio Book content, while Programming Formats and Promotion/Open & ID recognize the creative standards and imaging innovation driving radio forward.” New York Festivals EVP Rose Anderson says, “Here’s to Radio – the original social media. Awards do more than keep score: they honor creative excellence, mastery of craft, they can change your life, and they offer an opportunity to take your place in industry history!” 
last week after motorcycle crash. A Facebook tribute from the station for 64-year-old Steve Gretsch said, “Steve wasn’t just part of KLFD. In a lot of ways, he was the voice of it — mornings, local sports, more commercials than any of us could count. If you called in, if your kid’s game got a shoutout, if you just needed to know what was happening in this town — chances are, Steve told you.”
iHeartMedia’s WFLA, Tampa and is also heard on WIOD, Miami. It features Gorman (left) and Dana McKay (right) with news anchors Nathalie Rodriguez and Chris Trenkman. iHeartMedia NTS brand coordinator and SVP of news and AM programming Florida Region Grace Blazer says, “Ryan and Dana bring an authentic connection to Florida and a unique ability to tackle the biggest stories of the day in an entertaining way. We’re thrilled to bring the show to Orlando and continue WFLA’s legacy of delivering trusted news and engaging content.”
moments of silence honoring those killed on September 11, 2001, and the 1993 World Trade Center bombing, as well as those who have died from 9/11-related health effects. WINS reporters will be stationed throughout the region, including at the 9/11 Memorial & Museum, Atlantic Beach, Yankee Stadium and Citi Field ceremonies, and the Cantor Fitzgerald Relief Fund, providing live reports and updates throughout the morning. Audacy adds, “With the 25th anniversary marking a significant milestone in the city and nation’s remembrance of 9/11, 1010 WINS will offer extensive on-air reporting, interviews and eyewitness coverage from across New York.”
Larry Elder. Salem says, “The special tells the story of how Charlie started Turning Point USA in his parents’ garage and built it into one of the largest youth organizations in the country, becoming the most consequential conservative voice of his generation. The program will tell Charlie’s remarkable story largely through his own voice, including rare audio from his first interview with longtime Salem host Dennis Prager when Charlie was just 22 years old.” Salem CEO David Santrella adds, “There was nobody quite like Charlie. He connected with young people in a way few others could and turned that connection into a movement.”
broadcast families, and awards $10,000 to each recipient for college tuition. BFoA president Tim McCarthy states, “This initiative reflects the BFOA’s growing commitment to strengthening the future of the radio and television industries by investing directly in the next generation of broadcasters. We could not be happier with our first two recipients, both of whom received glowing recommendations from their professors. Nathaniel and Inoa exemplify the caliber of communications students we want to attract to broadcast radio and television.”
registered cruise passengers, business owners will pitch their ventures live to a panel of judges for a shot at life-changing promotional prizes. Urban One CEO & president Alfred C. Liggins III says, “My mother, Cathy Hughes, started Urban One as a small business, so supporting entrepreneurs and founders is in our foundational DNA. By partnering with the National Urban League on ONE Voyage Experience, we are doubling down on our steadfast, lifelong commitment to small businesses, Black entrepreneurship, and unstoppable economic empowerment.”
analyst was just diagnosed less than two weeks ago. Detillier had prepared the following: “Last week, I was rushed to the hospital for stomach pain. After several CAT scans and tests, doctors broke the unbelievable news: I have metastatic pancreatic cancer. Stage 4. Incurable. While it’s an incredibly emotional time, I want to thank everyone – the listeners, the whole team at WWL radio and Audacy, New Orleans, and all those who put up with me over the years – from the bottom of my heart for the opportunity to let me live my passion: The game of football. Hosting SportsTalk with Bobby J, Deuce, Hoss, Steve, and the whole crew – working for WWL has been the honor of a lifetime.” WWL brand manager Diane Newman comments, “Mike Detillier captured the heart of our community with his honesty, buoyant personality, and his rich and deep fact-loaded analysis. He became a reflection of this region’s pure passion for football better than just about anybody. Mike is dedicated and has a true love of the game at every level – high school, college, and NFL. And he’s navigated his role with the utmost respect and admiration for players and coaches, and you see that respect in return. His connection to them is as authentic as his accent. And, when we made that decision to put our two Cajuns together to host ‘SportsTalk,’ you could almost hear something click. When you turn the dial and put on Bobby Hebert & Mike Detillier – you’ve tuned into unbridled magic. “
On the TV side, FOX News Channel’s “FOX & Friends” is broadcasting live from several locations and will feature interviews with guests about their experiences 25 years ago. FOX News Radio will also offer breaking news coverage of the NYC memorial ceremony on Friday, featuring reporting from Ground Zero. “The Brian Kilmeade Show,” “FOX Across America with Jimmy Failla” and “The Guy Benson Show” will interview guests and newsmakers impacted by the attacks. On YouTube, “The Brian Kilmeade Show” will provide access to some of Kilmeade’s most notable 9/11 interviews, and FNR affiliates will be offered an anniversary special from Kilmeade that reflects on how America has evolved since then.
News Channel are covering the event. Salem Radio Network vice president of news & talk programming Tom Tradup says, “Our city is rolling out the red carpet for the convention delegates and journalists who will be covering them.” Tradup says coverage will include a keynote address by President Donald Trump, speeches by Vice President JD Vance and U.S. House Speaker Mike Johnson among others.
aggression in Ukraine and helping bring the country back after COVID.” Biden tells Catsimatidis he believes the current political climate has made it difficult for people to judge his father’s presidency clearly, but said historians will eventually take a different view. “I think the historians will look at my dad’s presidency as an incredible success,” Biden said. The interview also touches on Hunter Biden’s recovery, the attacks he faced during his father’s presidency, the future of the Democratic Party, immigration, veterans, addiction and whether he would ever consider running for public office.
frustrating for supporters. National Association of Broadcasters president and CEO Curtis LeGeyt comments: “America’s broadcasters applaud House Majority Leader Steve Scalise for his announcement to bring the AM Radio for Every Vehicle Act to the House floor for a standalone vote the week of September 14. This is an important step forward for legislation that has earned overwhelming bipartisan support in Congress and across the country.
conservative hosts across America as he offers encouraging commentary to growing national concerns among Republicans about the Democrats flipping an all-important Senate seat in the traditionally red Lone Star State. Yesterday’s installment of the highly rated “Clay Travis & Buck Sexton” Show featured an in-depth interview with Berry (a.k.a. The Czar of Talk) about the Texas Senate race between AG Ken Paxton and James Talarico, who President Donald Trump has taken to calling “Talacreepo.” 
TALKERS conversations held with programmers and talk show hosts across the nation this week, historic events and milestones get heightened attention on anniversaries divisible by five-year intervals with 10-year, quarter- and half-century markers receiving the most. “This is going to be a big one,” exclaimed KSCO, Santa Cruz station owner Michael “MZ” Zwerling stating, “The combination of 9/11 reaching its quarter-century anniversary coupled with the nation being at war with a Middle East adversary makes remembrances of the tragedy even more appropriate than ever.”