Industry News

KBLA Talk 1580 Founder Tavis Smiley to Be Honored

Prolific author and veteran talk media purveyor of current events with a focus on African American perspectives, Tavis Smiley, has been selected by the TALKERS editorial board to be the 2023 recipient of the highly prestigious Gene Burns Memorial Award for Freedom of Speech. The award is presented each year to a talk media practitioner whose work sets an example for the exercise and preservation of the First Amendment. Smiley, who has hosted shows on a diverse array of platforms such as BET, CNN, ABC, PBS, KABC Radio, and KGFJ Radio among others, joins such former recipient of the award as Rush Limbaugh, Sean Hannity, Bill O’ Reilly, Mark Levin, Michael Savage, Glenn Beck, Bob Grant, Thom Hartmann, Alan Colmes, Joe Madison, Karen Hunter, Al Franken, Brian Lamb, Norm Pattiz, Ian Freeman and others dating back to the origins of TALKERS in the late 1980s. Some 21 months ago, Smiley’s media company acquired an AM radio station in Los Angeles, the former hip hop legend KDAY, and transformed it into a new station and format – KBLA Talk 1580 – where he’s assembled an outstanding on-air staff, including himself, with the passionate mission of, as he puts it, “unapologetically serving people of color and who are politically progressive.” In making the announcement of this year’s recipient, TALKERS founder Michael Harrison states, “This is our longest-running and most-important award. Mr. Smiley has risen to the enormous talk radio challenge of providing underserved African Americans and progressives with a major commercial platform in the nation’s second largest market with a worldwide reach. In today’s political environment and struggling AM radio industry, it doesn’t get any more ‘First Amendment’ than that.” Tavis Smiley will be presented the award at the forthcoming TALKERS 2023 convention on Friday, June 2 at Hofstra University on Long Island where he will be one of 60 talk media luminaries scheduled to speak.  For more information about TALKERS 2023, see the story below. 

Industry Views

Monday Memo: Who? When?

By Holland Cooke
Consultant

Does anybody really know what time it is? Does anybody really care? YES.

— Myth: Call letters are less important in PPM markets than in diary markets, where that diary is a memory test.

— Fact: Call letters and timechecks are MORE important in metered markets, because there aren’t enough meters. Every…single…one…matters a LOT. And awareness drives use.

Sure, listeners wear watches, and tote smartphones, and there’s a clock in the dashboard. We’re not timechecking because they don’t know.

— Timechecks help make the station habit-forming. They teach listeners what-we-do-when.

— Timechecks imply that busy people (the ones advertisers want as customers) will be on-time if they listen. “WINS News Time…” on New York’s iconic All-News station sets a tempo.

— And timechecks are local information. Syndicated hosts forced to say “[minutes] before the hour” remind us that they’re somewhere else.

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In its 1960s Top 40 heyday, WABC’s promos boasted that more people listened every week “than any other station in North America!” And shortly before his untimely death, retired PD Rick Sklar told me the simple secret of his success.

— He compared the Arbitron ratings diary to “that little blue book you got in school when there was a quiz. There are two questions on the quiz: What did you listen to? And when did you listen?”

— Back then, most stations used turntables, but WABC already played music on carts. And right there, at the end of the song, there was a WABC jingle, and an ear-splitting “DING!” because timechecks were “WABC Chime-Time.”

— So “we gave them the answers to the quiz,” by DJ-proofing the station. Even if the jock was going song-to-song, he had to jump-in and timecheck.

And you are…?

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: The News Cycle

By Steve Lapa
Lapcom Communications Corp
President

Photography - BroadcastingIt is an unpredictable thing, this news cycle that drives the headlines.

One day we’re talking about the shortcomings in the American banking system, the next day we’re talking about the ramifications of criminally indicting a past president of the United States. Will somebody please grab a copy of the Constitution? We may need a panel of experts to talk us through what this all means to those of us paying crazy prices for eggs.

The news cycle is spinning faster these days and your news/talk programming should prove to be the go-to source to take a short break from March Madness and slow the news cycle down. Please do not be sidetracked about selling through the negativity that may accompany many of these story lines. As a seller or sales manager, your singular objective is to connect the value of an engaged audience to match your advertiser’s goals, moving the sales process to a natural, positive conclusion. In plain English, stay focused on the goal and close your deals. Let’s review some basics.

— Complex issues are nothing new. Your tenured talk radio hosts have built their careers by helping loyal listeners gain a better understanding of the headlines driving the news cycle.

— Loyalty is the key. Like it or not, criminally indicting a former president of the United States has never happened before. It is complicated to say the least and your audience will trust your on-air talents to present the facts, opinions, and discussion. What does it all mean to me? The audience has been here before and chances are your on-air talent has delivered the clarity and focus they needed when it counted the most.

— Community check-in. Talk radio is the #1 source for your audience to get a better feel for how the community is reacting. That electronic, now digital water cooler is in overdrive. What is everyone thinking?

— The unfolding drama. Let’s face it, we all have an opinion and we all enjoy speculating on what’s next. Talk radio is the perfect forum where your audience will weigh in every day.

When your talk show hosts are front and center, doing what they do best in a meaningful and entertaining way, your advertisers experience the benefits of what only your great talk radio hosts can deliver.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Lineup Changes at Zimmer’s “ESPN Radio Jock 96.9”

Zimmer Midwest Communications announces a couple of changes to the program lineup at sports talk KBFL-AM/FM/K245CA “ESPN Radio Jock 96.9, 99.9 and AM 1060” in the Springfield, Missouri market. Effective today, station program director Tom Ladd is joined by Logan Weber as co-host of the 4:00 pm to 6:00 pm “Sports Talk” show. Weber also serves the station as producer of the station’s “The Sports Reporters” program. The “Sports Talk” program has been hosted by Art Hains since 1995 but in September of 2022, Hains had to step away from his hosting duties after being hospitalized by a life-threatening case of West Nile Virus. Ladd – the longtime voice of the Missouri State Lady Bears – has been hosting the show in his absence and is now joined by Weber. Zimmer operations manager Don Louzader says, “I can’t think of a better team to carry the torch for Art Hains than Tom and Logan. Tom has a tremendous amount of knowledge of the local, regional and national sports scene and has broadcast just about every sport in the Ozarks. Logan has shown a tremendous passion for sports here in southwest Missouri and will be a great complement to Tom on the show.” At the same time, the station announces that “The Sports Reporters” host Ned Reynolds is being joined by co-host Scott Puryear as the show moves to the new time 7:00 am to 9:00 am weekdays. Reynolds and Puryear worked together on the show from 2000-2011. Louzader says, “The boys are back in town and our listeners are in for a real treat when Ned and Scott get behind the microphone together.”

Industry News

Greg Chance Named SVP/Programming for iHeartMedia

iHeartMedia announces that Greg Chance is named SVP of programming for Des Moines, St. Louis, Indianapolis and the North Dakota Area, effective immediately. This group of markets includes more than 20 stations. Chance returns to the radio business and iHeartMedia after having most recently served as vice president for Diamond Oil.  Chance says, “I am profoundly humbled that iHeart would allow me this opportunity. I look forward to reuniting with my past colleagues and meeting new colleagues in the immediate future. This gives me a sense of peace and I’m extremely flattered and grateful. I look forward to diving back into all of these brands and vetting all the new ones. To say that I am excited to return, would be an understatement.”

Industry News

Black Business Beat Clears Audacy’s Hip Hop WXBK-FM, New York

Bloomberg Radio announces that its clearing of “Bloomberg Black Business Beat” content on Audacy’s hip hop WXBK-FM, New York “94.7 The Block” represents its “breakout into music radio formats, with business and money stories of interest to Black Americans that complement and enhance the music programming they love.” Bloomberg Radio is distributed and repped by Key Networks. The “Bloomberg Black Business Beat” is hosted by journalist Justin Milliner and topics addressed range from the latest trends in Black-owned businesses and profiles of Black entrepreneurs, to a continuing look at diversity in the workplace and an inside look at the business of entertainment. Bloomberg Radio Syndication head Michael Lysak says, “‘The Block’ is such an important part of the soundtrack of New York City. We are proud to be a part of it. Justin Milliner does a masterful job of sharing stories of vital importance to Black Americans, without The Block’s music missing a beat. Here’s to Audacy for recognizing that reports like this don’t interrupt the programming – they enhance it.”

Industry News

FOX News Digital Again Tops in Multiplatform Views

According to the latest data from Comscore, FOX News Digital finished February 2023 as the top-performing news organization in the competitive set in both multiplatform minutes and multiplatform views. This marks five consecutive months as the top news brand with multiplatform views and two straight years as number one with multiplatform minutes. While FOX News Digital – as well as NYTimes.com – still lags behind CNN.com in multiplatform unique visitors (97.4 million to CNN.com’s 117.7 million), it has improved 23% in that category since February of 2022 while CNN.com is down 8% during that period.