Monday Memo: AI Side Hustles
By Holland Cooke
Consultant
Jason Reddick’s The Complete Guide to AI Side Hustles is aimed at beginners trying to build passive income. But read it through a broadcaster’s lens and it suggests a blueprint for how radio talent and podcasters can leverage AI to expand their influence, diversify revenue, and stay indispensable in a media economy that rewards relevance and speed.
His central thesis is simple: AI doesn’t create talent – it amplifies it. And that’s especially advantageous if you are already a communicator.
AI Enhanced Audio Services: Your Voice, Supercharged
Reddick writes about “leveraged skills,” and the most leveraged skill you have is your voice. Consider exploiting AI tools to offer:
- local tourism audio guides,
- church or nonprofit announcements,
- fundraising video narration,
- audio newsletters for local businesses,
- corporate training narration,
- e-learning or product demonstration voiceovers.
Each of these is high-trust, high-value, and repeatable. Businesses want a real human voice, and if you’re on radio or have a popular podcast, local businesses already know and trust your voice. AI simply lets you scale it.
Repurposing: Your Secret Weapon
Reddick emphasizes turning one idea into multiple assets. You already generate hours of content. With AI, that becomes:
- a monologue turned into a newsletter or newspaper column,
- a segment turned into a blog post,
- a rant turned into a daily, shareable email.
You’re already doing the hard part. AI helps multiply the output.
“Small, Fast, Useful”
Reddick likes what he calls “microproducts” – simple digital items that solve a problem quickly. As a broadcaster or podcaster, you already know how to explain things clearly and in plain English.
Whether you are repackaging interviews you already do or advertisers you already have (or want), or exploring your own personal interests, or simply addressing the everyday issues you yourself confront as a consumer, what can AI help you produce?
- “How to Explain Tech Problems to Customer Support”
- “How to Write a Complaint That Gets Results”
- “Explaining Big News Stories to Young Children”
- “Talking to Teens About Online Safety”
- “How to Cancel SiriusXM Without the Runaround”
- “Welcome! Starter Kit if You’re New to the Area”
- “How to Sound Confident on Conference Calls”
- “Airport Survival Guide for Infrequent Flyers”
Why These Work: They’re “evergreen” (relevant today and a year from now), high-utility (solves a problem quickly, low-lift (AI drafts, you refine), and trust-based (your voice + clarity = credibility).
If AI can scale your talent, the only limit now is your imagination. You can read the first two chapters of “The Complete Guide to AI Side Hustles,” free, here.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
a is reporting a net loss of $2.4 million for the quarter compared to the net loss of $1.6 million it reported in Q1 of 2025. Saga paid a quarterly dividend of $0.25 per share on March 20, 2026. The aggregate amount of the quarterly dividend was approximately $1.6 million. With payment of this most recent declaration Saga will have paid over $145 million in dividends to shareholders since the first special dividend was paid in 2012.
d replaces it with FOX Sports Radio’s “The Odd Couple” with Rob Parker and Kelvin Washington. Napear broke the news himself tweeting out, “BREAKING NEWS: I was just informed they are pulling the plug on my show. My thanks to you for your support and @RyaninSactown who did a great job.” Napear references on-air producer Ryan Bohamera. Napear was a host on KHTK, Sacramento and TV voice of the NBA’s Kings but was fired after a media exchange with DeMarcus Cousins over the Black Lives Matter movement. 
change, especially at the top of the ranker where NPR’s “NPR News Now” (#1), The New York Times’ “The Daily” (#2), “Up First from NPR” (#3), NBCUniversal’s “Dateline NBC” (#4), and FOX Audio Network’s “FOX News Hourly Update” (#5) fill out the top five. Moves of note include comic Tim Dillon entering the top 20 at #19 with his “The Tim Dillon Show” and Disney’s “20/20” joining the chart at #20. 
eponymous program, adding affiliate stations KAAA, Kingman, AZ; KZZZ, Bullhead City, AZ/Laughlin, NV; KKFT, Reno, NV; and KXEX, Fresno, CA. Sanchez’s program airs live from 6:00 pm to 8:00 pm nightly on Audacy’s KMXB-HD3/K268CS, Las Vegas “101.5 FM K-DAWN.” Sanches says, “We’re building a platform that reaches audiences on air, online, and on demand. The expansion reflects continued growth of ‘The Steve Sanchez Show’ across both broadcast and digital platforms.”
Awards for Excellence at the 2026 Wisconsin Broadcasters Association Awards Gala presented last Saturday (5/2). Cumulus notes that in the Medium Market News & Talk Stations Division, WOSH took First Place honors for Best Interview with hosts Steve Edwards and Ron Ross discussing WNAM’s final day of broadcasting on December 31, 2025, after 78 years on air. Program director Steve Edwards (pictured here with the awards) says, “We are thrilled to see NewsTalk WOSH and WNAM honored with four Wisconsin Broadcasters Association awards. The commitment to excellence and community-focused broadcasting continues to set the standard – these awards are well deserved.”
ace VP and general manager Neal Scarbrough says, “We are thrilled about this next chapter for the ‘Morning Report,’ and our audience should be too. Kimberly has distinguished herself as a ground-breaking, multiplatform correspondent and host who has built an unwavering connection with our audience. Beyond her diligent reporting, listeners have embraced Kimberly’s leadership and versatility as the host of ‘Call to Mind,’ ‘Marketplace Tech,’ and ‘Make Me Smart.’ This is an exciting time for the millions of listeners who start their day with the ‘Marketplace Morning Report.’”
Former WXYT-FM, Detroit talk host and Motor City sportswriter Pat Caputo died on Thursday (5/7) after a battle with pancreatic cancer at the age of 67. Caputo hosted in several dayparts on 97.1 The Ticket during his time with the station. He also was a contributor to WJBK-TV, Detroit. But he was initially known in the Detroit market writing for the Oakland Press from 1983 through 2020. 
Curry. The afternoon drive program is “D-Mac & Reiter” starring sports media personality Doug McKain and columnist and sports radio pro Bill Reiter. “97.1 The Fan” brand manager Andrew Williams states, “Los Angeles is a sports powerhouse with a deep connection between teams, fans, and culture, and this new lineup brings together championship-level personalities, veteran player perspective, and sharp analytical expertise. We’re building a full-scale, live and local LA sports network that brings sports to the FM dial and across multiple platforms to meet our audiences where they are. We’re excited to give fans an unparalleled listening and viewing experience that’s as entertaining and authentic as it is insightful.”
requires Commission approval after a serious look into whether that arrangement serves the American public and protects our national security. Gomez states, “The American public deserves to know who owns the airwaves that carry their news. I am alarmed by what appears to be an effort to rubber stamp a financial structure that places nearly half of one of America’s largest broadcast and media companies into the hands of foreign governments with documented records of press suppression and a troubling willingness to silence journalists. There are serious, unresolved questions about how this foreign investment may jeopardize national security, and this Commission has a legal obligation to answer them before handing wealthy friends of this administration yet another Billionaire Buddy Bypass on a transaction that strikes at the heart of American journalism.” In her statement, Gomez points out that this deal involves sovereign wealth funds from Saudi Arabia, Qatar, and Abu Dhabi investing in a company that controls CBS broadcast stations, as well as major cable news operations including CNN. According to Paramount’s own filing, total foreign ownership of the combined company upon closing would reach approximately 49.5 percent. Nearly half of one of America’s largest broadcast and media companies would be in foreign hands.
“accelerating reach and deepening engagement with audiences nationwide.” Newsmax CEO Christopher Ruddy comments, “This growth shows that Newsmax is truly touching a nerve with audiences. We are continuing to execute on our strategy to reach all people on all platforms, and the results speak for themselves. Passion for our brand remains incredibly strong. We’re seeing audiences actively seek out Newsmax across platforms, share our content, and become part of a growing community that values our reporting and viewpoint.”
platform via a “Live Radio” button in the upper right corner of the dashboard. The companies say mobile app integration is planned for a future phase. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “This partnership puts iHeart’s live radio in front of MapQuest’s millions of monthly users, giving consumers more of the content they seek. It’s a simple, intuitive way to extend our reach and enhance how people experience audio on the go.”
the Monday through Friday program “cuts through the noise of the standard 24-hour sports cycle” in which “Taylor delivers 5-10 minutes of sharp insight, authentic commentary, and cultural depth, offering perspective on the headlines that matter most. The show is built on the philosophy that ‘nobody breaks down the game like a woman who actually knows it.’” Taylor adds, “I wanted to create something fast, focused, and always authentic. Sports fans are busy, but they want the context behind the conversation. With ‘The Daily Play,’ I’m giving them what it means and what to watch next – in just a few minutes. Joining Urban One allows me to talk directly to a loyal, engaged audience across the country. I’m excited to get back to my radio roots!”
on how to use digital tools and strategies to grow and compete in an increasingly digital marketplace. Especially as the city of Philadelphia prepares for a surge of global visitors tied to events including the FIFA World Cup, America’s 250th anniversary, and the MLB All-Star Game, local businesses face a potentially golden opportunity. “Ready, Set, Grow: Digital Business Foundations” is designed to ensure they are prepared to capture that opportunity by strengthening their digital presence, improving customer experience, and increasing visibility. The evening will feature a fireside chat and panel discussion moderated by author and tech influencer Stephanie “TechLifeSteph” Humphrey, host of “Life & Tech” on WURD Radio.
to coast. New station partnerships include WCCO-AM, Minneapolis; KTRS-AM, St. Louis; WPRO-AM, Providence; and KCMO-AM, Kansas City. The show airs live weeknights from 9:00 pm to 12:00 midnight ET. Westwood One says, “McGraw Milhaven delivers appointment listening for late-night audiences, featuring host McGraw Milhaven’s signature mix of compelling interviews, sharp analysis, and positive energy listener interactions. Milhaven brings both authority and approachability to national late-night talk radio – offering a fresh, contemporary voice grounded in experience.”
advertisers are currently buying audio programmatically, up two times from 2022 (41%); 2) The most used programmatic audio demand-side platforms are Google Display & Video 360, The Trade Desk, and Amazon DSP; 3) Among publishers, the most utilized supply-side platforms for digital audio ads are Google Ad Manager, distantly followed by Amazon Publisher Services, Open X, and PubMatic; 4) Among those who purchase podcasts, Google DV360, The Trade Desk, and Amazon’s DSP are the most utilized demand-side platforms; and 5) Recent announcements from Amazon Ads indicate a major expansion of over-the-air AM/FM radio and audio advertising capabilities within the Amazon Demand Side Platform. Regarding that last point, the study notes that those moves “focus on bridging the gap between traditional broadcast AM/FM radio and digital, programmatic buying, allowing advertisers to use Amazon’s first-party signals for targeting and measurement.” 
local journalism across the state.” GBH president Susan Goldberg tells the paper the proposed merger of GBH, NEPM, and Cape and Islands radio station CAI will form “one of the largest and most trusted statewide public media newsroom networks in the Commonwealth.” Goldberg adds, “In a media landscape that is constantly changing, and particularly in the 
wake of federal defunding of public media, we are finding new ways to be as impactful as possible for the communities we serve. Simply put, we are stronger together.” Goldberg tells the Globe they have no plans to reduce staff and are planning to invest in new roles. The story adds, “According to the proposal. NEPM will continue to operate as the primary public media provider in Western Massachusetts, maintaining its studios in Springfield and at the University of Massachusetts. Its brand and programming – including local news, music, and educational shows – will remain in place.”