Monday Memo: We Have a Winner
By Holland Cooke
Consultant
THE Best Bit I’ve Heard This Month was by Gene Valicenti, morning host, WPRO-AM/WEAN-FM, Providence.
Among advertisers he endorses: Pinnacle Discount Center, where TV prices are SO low ya wonder if the merch’ is hot. It was a hole-in-the-wall before Gene tripled its business… not a tough sell when every customer gets to “Spin the Wheel!” on the way out for even-deeper discounts or a FREE bonus TV.
“You’ve got an uncle in the TV business,” Gene says, and “Uncle Bill” gives him TVs to award listeners who chime-in on topic du jour each morning.
As Amazon Prime Days began, Gene spontaneously texted Uncle Bill – not a set-up, I’m told – challenging him to beat Amazon deals. ONE MINUTE later, Uncle Bill replied: “Yes! 15% less for any same-model TV Amazon is offering.” Even if nobody took him up on the offer, the gesture slam-dunks this retailer’s category ownership.
Even if you aren’t making a station advertiser a hero: How can YOU localize The Big Story?
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke
drive program alongside Kevin “KT” Turner and takes on “The Downbeat” as its name. Jeff Cavanaugh and Julie Dobbs move from the morning daypart to afternoons alongside Mike Rhyner for “The Speakeasy” program. The show times are altered by an hour with the morning program airing from 6:00 am to 10:00 am, the midday “Ben and Skin” show airing from 10:00 am to 2:00 pm, followed by the afternoon show airing from 2:00 pm to 6:00 pm. Zaccagnini tells the Dallas Morning News, “The catalyst for this change was to make a better fit for our same staff to further excel in a weekday lineup that best suits their professional and personal lifestyles.”
was known by millions of listeners of ‘The Bob & Tom Show’ for the indelible comedic characters he played on-air, including Donnie Baker, Kenny Tarmac, and Floyd the Trucker, as well as his spot-on celebrity impersonations. Ron was a much-loved colleague and friend, and we will miss him greatly. We send our sincerest condolences to his family and friends. He made many, many people happy during his more than 20 years with ‘The Bob & Tom Show,’ and we will remember him with love and gratitude.”
Complete Newscast, Continuing Coverage, Features News, Newscaster of the Year (news anchor Haylee Gonzales), and Sports Play by Play. In addition, sports talk KNML and country KRST-FM were each recognized for excellence. KKOB news director John Summers states, “It’s the hard work and dedication to factual journalism that brings success. Each knows and understands just how important their work is in relaying details correctly and concepts honestly. The bottom line is simple. They love what they do. And it shows.” 
has not only enhanced our daily lineup, but it has elevated New York sports news and programming for a very loyal and passionate fan base.” Audacy New York market president Chris Oliviero comments, “The debut of ‘Evan & Tiki’ is the next chapter in our tremendous partnership with SNY. Together we will bring the very best in sports audio and video to New York fans daily, which is exactly what they have come to expect from WFAN on SNY.”
he plans to retire from the business in four years at the end of 2027. Patrick’s radio program is nationally syndicated via Premiere Networks and is simulcast via YouTube. The former ESPN personality responded to fans who questioned his decision by saying, “This is a young man’s game. I’m the oldest guy doing this. And I enjoy doing it, but by the end of 2027, that’ll be it. You have my word, so plan accordingly.” 
branding. He’s been serving as a producer for the station since 2019. Audacy regional president Stacey Kauffman says, “Charlie O’s experience as a producer and deep understanding of our station’s content has been instrumental in KIFM’s success. With this new role, Charlie O will continue to elevate our content strategy, support our talented team, streamline operations and reinforce our distinctive branding. We are confident that his passion and dedication will help take ‘ESPN 1320’ to the next level.”
Adam Abdalla, and Jeff Meller. It will also include members of the Chicago Bears Radio Network team, including Jeff Joniak, Tom Thayer, and Jason McKie. Celebrity guests will include Dan “Big Cat” Katz, ESPN senior NFL insider Adam Schefter, and ESPN fantasy football expert Field Yates. “ESPN Chicago” director of content Danny Zederman says, “We are so excited for ‘Football Fest,’ particularly this year as we enter our first season as the radio home of the Chicago Bears Radio Network. ‘ESPN Chicago’ is at the center of Chicago’s football universe and this event will be a great way to kick off the season.”
-owned SeniorResource.com. Salems says, “‘Retire Repurposed’ challenges the notion that 
retirement is simply an end to one’s working life. Instead, it’s an opportunity to repurpose one’s skills, passions, and experiences in a way that can impact the world in a meaningful way.” The program is hosted by Ben Taatjes and Jerrid Sebesta, who add, “The two most dangerous years of a person’s life are the year they were born and the year they retire. That’s why ‘Retire Repurposed’ aims to provide practical advice and inspiration to help listeners navigate this important life transition.”
named co-host of the “The Giovanni in the Morning” show on Cumulus Media’s CHR WPRO-FM. After her internship, Berger joined WPRO-AM as call screener for “The Buddy Cianci Show.” In 2008, she was named promotions director for WPRO-AM and hosted a weekend show called, “This Week in Entertainment With Bekah Berger.” She also served as producer for WPRO-AM’s morning drive “Gene Valicenti Show.” 
AM “ESPN 620.” Long previously served with Bonneville as PD for sports talk KIRO-AM, Seattle. He was most recently with iHeartMedia San Diego. Bonneville Phoenix SVP and market manager Ryan Hatch says, “We are thrilled to welcome Brian back to the Bonneville family. He is a proven leader who will bring strategic thinking and an innovative 
spirit that will grow our market leading news and sports brands.” Long will also serve as PD for KMVP-FM and KTAR-AM. He comments, “Getting the chance to return to Bonneville after such a great run in San Diego and being part of the evolution for such iconic brands as ‘Arizona Sports’ and ‘KTAR News’ is humbling. I look forward to getting to work alongside some of the best talent in the country.” At the same time, the company announces that KTAR-FM assistant program director and news director Martha Maurer is being promoted to program director of “KTAR News.” Hatch says, “There is no one more passionate about ‘KTAR News’ and its talented content teams than Martha. We have watched her grow and achieve great success for 11 years and couldn’t be more excited for her to lead this legendary brand into the future.”
who is considered the top personal finance guru in the country. But here in Central Florida, loyal listeners had to wait for rebroadcasts of the program late into the night. That changed this week when ‘The Ramsey Show’ began airing live weekday afternoons on ‘The Shepherd’ radio stations.” MARC chief revenue officer Scott Miller comments, “We couldn’t wait to bring ‘The Ramsey Show’ live to our Florida listeners. This is not just talk radio, it’s life changing. What more important message could we bring to our growing base of listeners than live financial peace based on The Greatest Book of All?”
in the #1 position while NBCUniversal News Group’s “Dateline NBC” rises to the #2 rank. Rounding out the top five is audiochuck’s “Crime Junkie” at #3, Cumulus Podcast Network’s “The Ben Shapiro Show” at #4, and NPR’s “Up First” at #5. Also in the top 10 for June was Cumulus Podcast Network’s “The Dan Bongino Show” at #7. 
and 112 million total multiplatform minutes (up 60%), according to Comscore data. Outkick founder (and Premiere Networks syndicated talk radio star) Clay Travis states, “OutKick doesn’t shy away from the most pressing topics in American sports today which is why we have continued to expand our audience every quarter.”
Comscore. FOX News Digital bested CNN.com and NYTimes.com in both multi-platform total views and multi-platform total minutes. CNN.com still leads the news competitive set in multi-platform unique visitors, but its numbers in this measure were down 2% (120.2 million) while FOX News Digital’s numbers were up 19% (95 million).
