KSCO, Santa Cruz Marks 35th Year of Ownership by Zwerling Broadcasting System (ZBS)
January 31 marked the 35th anniversary of local real estate businessman-turned-broadcaster Michael “MZ” Zwerling‘s purchase of KSCO-AM 1080, Santa Cruz. Zwerling, pictured below with Amy Hau, his life partner and co-host on KSCO’s “Saturday Special,” grew up
listening to the 10k flamethrower, with a history dating back to 1947, that blankets the Santa Cruz / Monterey / Salinas market and most of the Central California coast. Since acquiring the station, Zwerling has operated it hands-on as a conservative-leaning news-talker featuring a carefully crafted balance between local programming with a parade of hometown personalities (including local superstar Dave Michaels) and a menu of leading syndicated talent. It was one of the original affiliates of Rush Limbaugh and carried the iconic show until his passing in 2021. Zwerling tells 
TALKERS, “Back then I was 39 years old and never dreamed I’d last this long as a real broadcaster.” TALKERS publisher Michael Harrison – a longtime fan of KSCO – stated, “Congratulations to Michael Zwerling and all the folks at one of America’s most colorful radio stations, for keeping the spirit of independent local broadcasting alive through the many obstacles and changes that have proven challenging for the practitioners of this wonderful industry. They are champions of a major slice of grassroots Americana represented by the modern era of talk radio.” Today, KSCO maintains its powerful presence in the world-famous market at 1080 AM with the addition of three FM translator signals at 104.1, 95.7, and 107.9. The station still broadcasts from a historic art deco building located on the beach in Santa Cruz and continues to surprise its listeners with unexpected twists and turns in what Harrison describes as “one of radio’s longest running reality shows.”
7:00 pm to 10:00 pm beginning tonight (2/2). KIRO-FM director of news and talk programming Bryan Buckalew states, “Chad has a unique ability to break down complex issues in a way that’s engaging and accessible. He respects the intelligence of the audience, values facts, and understands how to connect with listeners in a meaningful way. He’s a strong addition to our evening programming.”
that wasn’t part of anything in that decision. It was focused on the potential misreading of precedents on the broadcast TV side. Of course, as you know, the rule applies to broadcast, radio and TV, but that one was focused on those TV precedents.” The memo to broadcast TV was relative to the 1996 bona fide news interview exemption that came about in the wake of an interview Jay Leno did with then-California Governor Arnold Schwarzenegger on “The Tonight Show.” The FCC Media Bureau ruled that “The Tonight Show” did not have to give Schwarzenegger’s opponent equal time because that interview segment qualified as a bona fide news interview. This matter doesn’t seem to be a big one for news/talk radio since news/talk stations are viewed as news outlets, on top of the fact that most talk radio hosts would love the opportunity to interview candidates with whom they might not personally agree. 
station general manager John Gallagher states. Bringing Amy Jacobson back to the station fills a huge void for our audience. She has been relentless in her quest for the truth, and she gets answers that our listeners need to hear. Jeanne Ives (right) is one of the most politically connected people in the state of Illinois. She brings a wealth of knowledge regarding so many issues that affect everyone within our listening area. I am looking forward to the in-depth conversation and new perspective this team will offer.” Ives says, “I am thankful and excited to be a part of the Salem family. Information is power and Amy and I want to bring the ‘Real Story’ on policy along with informed commentary from years of experience knowing the players and politicians to our listeners. We want listeners to be informed, so they can hold the politicians accountable.” Amy Jacobson adds, “I am thrilled to be returning home to ‘AM 560 The Answer.’ Jeanne and I will be part of the strongest conservative lineup in Chicago radio! As many of you know, life takes some unexpected turns, but when you love what you do, the signal always finds its way back.”
founders, world-leading investors, media and more than 1,600 startups to the Doha Exhibition and Convention Centre from February 1-4. iHeart Media says that this year’s Centre Stage sessions will welcome Conal Byrne, CEO of the iHeartMedia Digital Audio Group along with other leading podcast talent including Questlove, host of “The Questlove Show”; Steven Bartlett, host of the podcast “The Diary of a CEO”; Arabic sensation Islam Fawzy and more. The event will also serve as the official launch of iHeartArabi, iHeartPodcasts Arabic show slate. iHeartMedia chairman and CEO Bob Pittman comments, “At iHeart we believe in fostering conversations that lead to creative and innovative ideas and solutions, and our partnership with the GCO continues to expand the boundaries of podcasting. Our goal is to work together to generate the kind of discussions and interactions that enhance and grow the future of this medium for audiences everywhere.”
required that construction was to have begun in 2025, but village officials agreed to push the deadline back to September of 2017. The Daily Herald story reports, “Nexstar Media Group’s original plans called for selling off the southern 35 acres of the 102-acre property for a three-building data center campus, ancillary electrical substation, and six public pickleball courts to be leased to the Elk Grove Park District. The primary 750-foot radio tower and its 250-foot backup were to be demolished, replaced and relocated slightly to the north, while the small building that houses the station’s transmitters and backup studio would have remained intact.” Nexstar says the transmitter move would not affect listeners’ ability to hear the station. 
FAN Sports Network. Audacy Portland SVP and market manager Ryan Cooley states, “We’re extremely excited to partner with the Portland Timbers as we continue delivering the best local sports content and growing the FAN Sports Network. Together, we’re committed to delivering high-quality coverage and meaningful access for fans, so The Fan becoming the radio home of the Portland Timbers was a natural fit. We look forward to working closely with the club to enhance the matchday and season-long experience.”
Streaming radio and podcasts don’t just add reach. They double down on impact by warming the audience before they ever click.” The company adds, “Audio brings something no other channel can touch. It’s literally in your audience’s ears. It’s personal. It’s focused. And it shows up during moments where screens aren’t competing for attention, like commuting, working, cooking, unwinding. That’s when messaging sticks. Audio builds familiarity and trust early in the journey, so when someone sees your display ad, social post, or paid search result later, they’re not meeting your brand for the first time. They already recognize you. And recognition drives response.” 
Moscone Center in San Francisco next week (February 2-6) for the 26th annual Super Week. Shows originating from San Francisco will include “Stugotz and Company LIVE!,” “Two Pros and a Cup of Joe with LaVar Arrington, Brady Quinn & Jonas Knox,” “Covino & Rich,” and “The Odd Couple with Rob Parker & Kelvin Washington.” The “Dan Patrick Show” will broadcast live from China Basin Park. 
once again bring together entrepreneurs, business leaders, and community partners who are making a powerful impact across Long Island.” The 2026 Latino Business Awards Gala will take place on May 14 at Stereo Garden in Patchogue, New York. JVC Broadcasting CEO John Caracciolo says, “Latino-owned businesses are essential to the strength and growth of our local economy. Through the Latino Business Awards, we proudly highlight the entrepreneurs whose dedication, innovation, and leadership continue to move our communities forward.” Station operations manager Ana María Carballo adds, “These awards go beyond recognition — they tell the story of perseverance, sacrifice, and success behind every Latino-owned business. We are honored to provide a platform that celebrates their contributions and inspires future generations of entrepreneurs.”
Super Bowl Week coverage that will emanate live from live Radio Row in San Francisco culminating with the official local call of the game. Station PD Rick Radzik says, “After an eight-year absence, ‘The Sports Hub’ is thrilled to celebrate the Patriots’ return to the big game with fans across the region. We’ll once again deliver the best coverage all week, capped by the best call of the game on Sunday. Pats Nation will be well represented in San Francisco, and we can’t wait to be part of it.”
politics. It started with addressing the freezing weather with Allen bringing up exploding trees. Then he said, “I’m beginning to wonder if, in conditions like this, do paid protesters get hazard pay? Those are the things that I’ve been thinking about this morning.” Greenway said, “Yeah, probably not going to touch that one,” then Allen added, “Everybody’s catching strays this week. Flores, Kevin Stefanski from Baker, Charlie Biatch caught one out of nowhere. Paid protesters caught one this morning.” Prior to Monday’s program, KFAN aired Allen’s apology in which he said, in part, “While it was never meant with any ill intent or political affront, I absolutely and wholeheartedly want to apologize to those who genuinely were hurt or offended by it… As I’ve stated many times before, we serve you, not the other way around. We are very fortunate and thank you for counting on us as long as you have. It means more than you’ll ever know. My best was lacking Friday, and for that I am sorry. I am taking a few days off but wanted to express these thoughts and my sincere apology, with you, before I do.” It’s unclear whether Allen is serving an official suspension by station management and how long he’ll be off the air.
Madson and Jesse Tapia airs live from 7:0 am to 9:00 am with a replay airing from 12:00 noon to 2:00 pm the same day. The station notes that this is Tapia’s first on-air role and that he’ll continue producing the “D-Lo and KC” show. That program, starring Damien Barling & Kenny Caraway, is moving to the 2:00 pm to 6:00 pm daypart. The station adds that James Ham is expanding his role as the Sacramento Kings insider as he’ll provide breaking news updates and analysis weekly on “The Jump” and “D-Lo & KC.” Station brand manager Kyle Madson says, “Jesse brings a wealth of knowledge and enthusiasm for sports, and we’re excited to evolve our lineup with the launch of ‘The Jump,’ bringing high-energy to Sacramento mornings. By moving the unmatched wit of D-Lo & KC to the full afternoon drive and having James as our Kings Insider across all shows, we’re doubling down on the local insight and personality that defines Northern California sports radio.”
end-to-end, cloud-native operating system designed specifically for radio… powered by a suite of proprietary AI technologies that master, schedule, produce, and deliver each station directly to a Super Hi-Fi playout device at the transmitter.” Warshaw says, “Our mission is to have the best live and local radio experience in every market across America and Super Hi-Fi’s unique capabilities will allow us to do that in ways the industry just didn’t have before. We’re excited to work with them to drive forward and deliver the most compelling radio products in the industry.”
Giordano is a political commentator, social generalist and seasoned expert on education. He is a former Pennsylvania-based schoolteacher whose keen insights, innovative ideas, and communication skills were discovered by talk radio in Philadelphia in 1987 when, after serving as a dependable “go-to” source on education, he became a fulltime host on WWDB-FM. In 2000, he moved over to powerhouse WPHT 1210 am in Philly where he has been broadcasting ever since. In addition to his enduring radio presence, Giordano hosts several podcasts including the groundbreaking “Old School, New School, Next School” which takes a critical-but-constructive view of America’s education crisis and is must-listening for parents who care about their kids and the future of America. Get ready for a no-holds-barred view of such hot topics as school choice, the tyranny of social media, the distraction of smart phones, short term attention spans, bullying, the threat of guns and violence, responsible parenting, media complacency, and a whole lot more. 
politics! If you live and breathe politics, this is not the job for you. This is an 8-hour-a-day, full-time job doing prep, research, and living life that translates and relates to a 35-64-year-old. Must have an extremely strong work ethic, be sales department and client friendly, a team player and coachable, embrace all social media platforms daily, be a great interviewer, and have a proven track record of radio ratings success. The right fit for this job is extremely reliable, flexible and passionate about radio and digital audio mediums. 
is a fearless communicator with unmatched credibility. His experience, intelligence, and no-nonsense delivery make him a strong addition to our primetime lineup. Scott doesn’t just react to the news — he shapes the conversation and arms listeners with insight they can use.” Jennings comments, “I’m thrilled to join the lineup at Seattle Red! My mission is to debunk liberal narratives, bring forward blockbuster news-making conversations, and give the audience a daily dose of common sense. Can’t wait to be part of this terrific station!”
The plague of pessimism about the future of radio is fueled internally by radio employees. Doomsayers are logically found in the sales department. All day, salespeople meet with buyers. A buyer’s job is to negotiate a lower price by arguing radio’s negatives. The wall of negativity thrives within the work environment of a seller. Tough. But there is little or no reason for pessimism.