Industry News

VIDEO POSTED: Kraig T. Kitchin Receives Lifetime Achievement Award at TALKERS 2023

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Renowned radio industry executive Kraig T. Kitchin was the 2023 recipient of the newly renamed Jim Bohannon Memorial Award for Lifetime Achievement. Kitchin was presented the honor at TALKERS 2023 on June 2 at Hofstra University on Long Island.  In making the presentation, TALKERS broadcast operations director David Bernstein stated, “Although still a relatively young man, Kraig Kitchin’s illustrious career goes back decades and his positive contributions to the radio business – including the spoken word formats and some of its greatest talents including the late Rush Limbaugh – have beenim indelible and immeasurable.” Since 2008, Kitchin has been president of the talent management firm, Sound Mind LLC, with a focused effort toward managing the businesses of high-profile radio and podcast personalities as well as production companies. He also serves as a strategic advisor to Oxford Road, a media placement agency specializing in audio advertising, with a focus on podcasts and audio integrations. The nine-year-old agency is a leader in the audio space on behalf of more than 50 clients. Kitchin also serves as chairman of the National Radio Hall of Fame to which he was appointed in 2014. Since assuming the role, he has reinstituted national public voting for two of the six categories of induction and has doubled the voting participant panel. Under his leadership, more than 75 radio icons have been inducted. Prior to launching his own firm, Kitchin was one of the founders of Premiere Radio Networks, Inc., in 1987. The company grew to be the number one radio network in the country syndicating 90 radio programs and services to more than 4,600 radio affiliates, reaching 190 million listeners weekly. He started as executive vice president of sales and by 1998 at the age of 37, he assumed the role of president/COO, one of the youngest in the country to run a $300 multi-million-plus radio company. During his 10-year tenure at Premiere, Kitchin directed and oversaw all talk and music programming and services featuring a wide array of the nation’s most popular personalities. In addition, he supervised Premiere Radio’s other properties: Mediabase 24/7, the industry’s leading music monitoring service, MJI Programming, and FOX Sports Radio. Kitchin started his career in station management at WFMK-FM in Lansing, MI, and KTYD-FM in Santa Barbara, CA before serving as sales manager of the Katz Radio Group Network in Los Angeles. See Kraig T. Kitchin’s acceptance speech at TALKERS 2023 here.

Industry News

VIDEO POSTED: Newsmax CEO Christopher Ruddy Interviewed in Fireside Chat at TALKERS 2023

One of the talk media industry’s most impactful movers and shakers, Christopher Ruddy, CEO of Newsmax Media spoke at TALKERS 2023 on June 2 at Hofstra University on Long Island. Ruddy engaged in one of the conference’s two “fireside chats” hosted by TALKERS publisher  Michael Harrison. According to Harrison, “There isn’t a day that Chris Ruddy isn’t in or behind

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the media news. The growth of Newsmax on the television, radio, print and digital fronts has been nothing short of phenomenal. He is extraordinarily connected and his influence on this business as well as the national conversation is on a non-stop upward trajectory. I was
imdelighted to have him as a guest in this setting and at this time.” In a fast-paced session sponsored by Collette guided travel tour specialists, Ruddy and Harrison engaged in a candid conversation about positioning, programming and navigating the infrastructure of modern media including print, digital and radio as well as cable news/talk television. See the exclusive video of the session here.

Industry News

TALKERS 2023 VIDEO: KBLA Talk 1580 Founder Tavis Smiley Honored with Freedom of Speech Award

Prolific author and veteran talk media purveyor of current events with a focus on African American perspectives, Tavis Smiley, was honored by the TALKERS editorial board at the TALKERS 2023 conference as the 2023 recipient of the highly prestigious Gene Burns Memorial Award for Freedom of Speech. (The presentation was sponsored by The Todd Starnes Show) The award is presented each year to a talk media practitioner whose work sets an example for the exercise and preservation of the First Amendment. Smiley, who has hosted shows on a diverse array of platforms such as BETCNNABCPBS, KABCim Radio, and KGFJ Radio among others, joins such former recipients of the award as Rush LimbaughSean HannityBill O’ ReillyMark LevinMichael SavageGlenn BeckBob GrantThom HartmannAlan ColmesJoe MadisonKaren HunterAl FrankenBrian LambNorm PattizIan Freeman and others dating back to the origins of TALKERS in the late 1980s. Some two years ago, Smiley’s media company acquired an AM radio station in Los Angeles, the former hip hop legend KDAY, and transformed it into a new station and format – KBLA Talk 1580 – where he’s assembled an outstanding on-air staff, including himself, with the impassionate mission of, as he puts it, “unapologetically serving people of color and who are politically progressive.” In making the announcement of this year’s recipient, TALKERS founder Michael Harrison states, “This is our longest-running and most-important award. Mr. Smiley has risen to the enormous talk radio challenge of providing underserved African Americans and progressives with a major commercial platform in the nation’s second largest market with a worldwide reach. In today’s political environment and struggling AM radio industry, it doesn’t get any more ‘First Amendment’ than that.” Tavis Smiley was presented the award by Harrison at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. See the presentation and Smiley’s acceptance speech here.

Industry News

Bob Pittman Addresses Key Issues in TALKERS 2023 Video

iHeartMedia CEO Bob Pittman and TALKERS publisher Michael Harrison engaged in an exclusive nine-minute video conversation that debuted during the opening segment (sponsored by Doctor Asa) of TALKERS 2023, the 26th annual edition of the talk media industry’s longest-running and most important conference held June 2 at Hofstra University. In it, Pittman candidly and directly addresses key existential issues pertaining to the talk radio industry as it faces daunting forks in the road. Harrison, who has known Pittman since he was a 20-year-old music director at WMAQ, Chicago in the mid-1970s, asks the chief of radio’s largest firm such questions as, “Do you still have the same passion for radio as I remember you having when we were kids in the business?” “What are iHeart’s intentions for news/talk and sports talk radioim within the realm of the company going forward?” “How can radio remain true to its roots and mission as an audio medium and theater-of-the-mind without missing the opportunities provided in a multiplatform environment?” plus more. Pittman says that this is a “golden moment” for both radio and the larger field of audio in which it is and will remain a major player. He pointed out that “25% of iHeart’s stations do not play music” and that more and more shows on the company’s music stations are “actually talk shows that play little or no music at all.” He reaffirmed the company’s awareness that personality plays an important role in the presentation of music and it is its intention to pivot back in that direction. He candidly addressed the divide between the coastal elites who influence the direction of national media but are largely out of touch with the heartland and the rest of real America. The video is now posted and can be viewed here.

Industry News

TALKERS 2023: Video of “Programming News/Talk Radio in the Digital Era – Part 2” Posted

During the coming days, videos of all of TALKERS 2023’s numerous sessions conducted June 2 at Hofstra University will be posted, continuing today with the panel discussion “Programmingim News/Talk Radio in the Digital Era – Part 2.” The session, sponsored by “Our American Stories,” is introduced by Alex Fife, VP operations, Southeast, iHeartMedia – Total Traffic & Weather Network (pictured at right) and moderated by Walter Sabo, CEO, Sabo Media and host (Walter Sterling) of Sterling on Sunday (pictured above). Panelists (pictured below from left to right) include Dan Mandis, program director and host, WTN-FM, Nashville; Ross Kaminsky, host KOA, Denver; Phil Boyce, SVP, spoken word format, Salem Media Group/ops VP, New York region/WMCA/AM 970; Josh Leng, CEO, Talk Media Network; and Matt Meany, program director, WABC, New York/Red Apple Media.  See the video of this session here

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Industry News

TALKERS 2023: Video of “Programming News/Talk Radio in the Digital Era – Part 1” Posted

During the coming days, videos of all of TALKERS 2023’s numerous sessions conducted June 2im at Hofstra University will be posted, beginning today with the panel discussion “Programming News/Talk Radio in the Digital Era – Part 1.”  The session, sponsored by Premiere Networks, is introduced by Larry O’ Connor, morning host at WMAL, Washington, DC and moderated by Mike McVay (pictured at right), CEO of McVay Media Consulting.  Panelists (pictured below from left to right) include Joe Thomas, program director/host, WCHV, Charlottesville, VA; Eric Stanger, SVP operations, Sean Hannity Show/Premiere Networks; Brett Winterble, host, WBT, Charlotte; Kevin DeLany, VP news & talk programming, Westwood One; and Tom Cuddy, program director, WOR, New York. (Note: Matt Meany, program director, WABC, New York who was originally scheduled to appear on this panel switched to the “Programming News/Talk Radio in the Digital Era – Part 2” session which will be posted tomorrow.) See the video of this session here

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Industry News

TALKERS 2023 Promises to Be a Talk Media Historical Video Goldmine

In many ways, TALKERS 2023 will be the setting for a historical video documentary capturing the state of talk media at one of its most colorful and critical junctures. The 26th annual installment of the talk media industry’s longest-running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is officially sold out. But for those who cannot attend – fear not! The entire event will be captured on video and posted shortly after the event on the TALKERS website as well as other major industry platforms. TALKERS has once again contracted the services of the radio industry’s legendary videographer and historian – Art Vuolo of Vuolo Video – who will capture all sessions and addresses for posting and posterity. In addition, the ace Hofstra student broadcasting staff of the famous Lawrence Herbert School of Communication will be video recording interviews with as many of the conference’s attending luminaries as possible – also for posting and posterity. The TALKERS conventions are treasure troves of memories and insights for history. In order to comply with health and comfort considerations and maintain the intimate, qualitative environment for which this event is known, the absolute registration cutoff point was reached earlier this week. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS Conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work diligently to keep this event within those parameters. It is only open to people who work within or are associated in some way with the talk media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 65 luminaries from the talk media industry are set to speak at a content-heavy day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. TALKERS publisher Michael Harrison adds, “People attend this seminar not only to see and hear the speakers… they come to meet them and each other as well! This event offers that opportunity.” The entire agenda of events at TALKERS 2023 will be video recorded and posted for world-wide viewing at a later date. Some sponsorship opportunities still exist. See more about the agenda, sponsorship and hotel information here.

Industry News

Bob Pittman Addresses Key Issues in TALKERS 2023 Video

iHeartMedia CEO Bob Pittman and TALKERS publisher Michael Harrison engaged in an exclusive nine-minute video conversation recorded yesterday (5/24) to be debuted during the opening segment of TALKERS 2023, the 26th annual edition of the talk media industry’s longest-running and most important conference set for Friday, June 2 at Hofstra University. In it, Pittman candidly and directly addresses key existential issues pertaining to the talk radio industry as it faces daunting forks in the road. Harrison, who has known Pittman since he was a 20-year-old music director at WMAQ, Chicago in the mid-1970s, asks the chief of radio’s largest firm such questions as, “Do you still have the same passion for radio as I remember you having when we were kids in the business?” “What are iHeart’s intentions for news/talk and sports talk radio within the realm of the company going forward?” “How can radio remain true to its roots and mission as an audio medium and theater-of-the-mind without missing the opportunities provided in a multiplatform environment?” plus more. Pittman says that this is a “golden moment” for both radio and the larger field of audio in which it is and will remain a major player. He pointed out that “25% of iHeart’s stations do not play music” and that more and more shows on the company’s music stations are “actually talk shows that play little or no music at all.” He reaffirmed the company’s awareness that personality plays an important role in the presentation of music and it is its intention to pivot back in that direction. He candidly addressed the divide between the coastal elites who influence the direction of national media but are largely out of touch with the heartland and the rest of real America. The video will make its debut at the TALKERS 2023 conference and then be made available publicly in the video coverage of the event that will be posted in the weeks following June 2. TALKERS 2023 is officially sold out. See more about the agenda, sponsorship and hotel information here.

Industry News

Beasley’s Deal with Waymark Brings AI Video Ads to Local Radio Markets

Beasley Media Group enters into an agreement with Waymark to use its generative AI technology to provide local advertisers with “high-quality commercials with professional voice-over in five minutes or less.” Beasley will roll out the technology across its 12 markets. The press release says, “The Waymark partnership givesim Beasley Media Group the advantage of offering their local advertising partners instant and affordable video creative that overcomes traditional barriers to video advertising… The pact with Beasley Media Group is Waymark’s first major step into radio, following recent national video deals with both Spectrum Reach and Gray Television stations. With imthe rise of connected TV and free ad-supported streaming TV channels, this opens a host of new marketing opportunities for local advertisers. Beasley’s local sales teams are already using Waymark to win small business clients by providing customized sample creative for CTV and digital opportunities.” Beasley Media Group VP of operations Kevin Rich comments, “Local advertisers are looking for more effective and cost-efficient ways to stand out and attract customers across multiple media platforms. Our partnership with Waymark allows us to help local advertisers accomplish this goal and maximize the audience that will see and hear their message.”

Industry News

Audacy Insights: Radio Killed the Video Star

An Audacy Insights piece by company chief marketing officer Paul Suchman lays out the case that audio – radio/streaming/podcasts – is a more effective marketing tool than video (the traditional darling of media planners). Suchman writes that this argument “is among the ultimate tussles between media planners and publishers. While some may lean more heavily toward video, we at Audacy respectfully disagree.” He makes a five-point argument in audio’s favor saying it wins in reach, time spent using, is more immersive, activates all senses, and drives recall. Read the complete story here.

Advice

Monday Memo: Vino, Vodka, Video

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — It’s Tuesday, but the Monday Memo isn’t taking a week off. Inflation is THAT urgent. All this month I’m outlining easy economies you can share with listeners, and use yourself, to cope. In last week’s column: Your Renegotiation Hit List, and 4 Fundamental Frugalities.

When I say “Francis Ford Coppola,” you think “The Godfather,” right?

Have you tried his wines? In Rhode Island where I live, Coppola wines are $12 or $13, sometimes less on end caps.

(more…)

TALKERS 2022 Videos

The following are videos of presentations and sessions from
the TALKERS 2022 Conference that took place at Hofstra University on June 10, 2022:

TALKERS 2022 OPENING BREAKFAST

“Woman of the Year Award Presentation”
Recipient: Mandy Connell, Host, KOA, Denver
“Humanitarian of the Year Award Presentation”
Recipient: Jeff Katz, Host, WRVA, Richmond

 


Morning Greetings
TALKERS 2022 Emcee: Kevin Casey, VP/Executive Editor, TALKERS
“Presentation of the National Anthem”
Performed by Joe “Pags” Pagliarulo, Host, The Joe Pags Show
“Welcome to Long Island”
Speaker: John Caracciolo, President/CEO, JVC Broadcasting
Morning Wakeup”
Speaker: Jimmy Failla, Host, FOX News Radio
“A Gathering of Friends and Colleagues”
Speaker: Sean Hannity,Host, Premiere Networks/FOX News Channel (on video)
“Talk Radio in the Post-Rush Era”
Speaker: Buck Sexton,
Co-Host, The Clay Travis & Buck Sexton Show, Premiere Networks

 


Panel Discussion
“Independent Radio Station and Small Group Operations”
Introduction: Michael Czarnecki, Director of Brand Operations, Binnie Media
Moderator: Bill Brady, Owner/Host, KFNX, Phoenix
Panelists:
Marc Beaven, GM, WCBM, Baltimore
Paul Gleiser, Owner/Host, KTBB, Tyler, TX
Todd Starnes, Owner, KWAM, Memphis/Host, The Todd Starnes Show
Paul Vandenburgh, Owner/Host, WGDJ, Albany, NY
Michael Zwerling, Owner, KSCO, Santa Cruz, CA

 


“Keynote Address (Fireside Chat)”
Introduction: Matthew B. Harrison,
VP/Associate Publisher, TALKERS/Media Attorney
Guest: John Catsimatidis,
CEO, Red Apple Media/Owner, WABC, New York/Host, Cat’s Roundtable
Host: Michael Harrison, Publisher, TALKERS

 

Panel Discussion
“Generating Talk Radio Revenue in a Noisy Digital World”
Introduction: Gary Krantz, CEO, Krantz Media Group
Moderator: Erica Farber, President/CEO, Radio Advertising Bureau
Panelists:
Erik Hellum, Chief Operating Officer, Townsquare Media, New York/RAB
Chad Lopez, President, Red Apple Media
Julie Talbott, President, Premiere Networks
Christine Travaglini, President, Katz Radio Group, New York/RAB

 


Panel Discussion
“Programming News/Talk Radio in the Digital Era”
Introduction: Steve Goldstein, CEO, Amplifi Media
Moderator: Mike McVay, President, McVay Media Consulting
Panelists:
Dr. Asa Andrew, CEO/host, The Doctor Asa Health Network (“Believe”)
Grace Blazer, VP, National NTS Brand Coordinator, Director of News andAM Programming Florida Region, iHeartMedia Miami
Phil Boyce, SVP/Spoken Word Format, Salem Media Group, Salem Radio Network/Operations VP, New York Region
Kevin DeLany, VP, News & Talk Programming, Westwood One
Greg Stocker, Program Director, WPHT, Philadelphia


Lunch
“Welcome to Hofstra University”
Speaker: Mark Lukasiewicz,
Dean, Lawrence Herbert School of Communication, Hofstra University
“The Multi-Platform Talk Industry”
Speaker: Rob Schmitt, Host, Newsmax TV
“Broadcasters Foundation of America Presentation”
Presenter: Harry Hurley, Host, WPG, Atlantic City
“Lifetime Achievement Award Presentation”
Recipient: Larry Young, Host WOLB, Baltimore
Panel Discussion
“Strategizing a Talk Show Hosting Career”
Introduction: Rich Zeoli, Host, WPHT, Philadelphia
Moderator: Mike Gallagher, Host, Salem Radio Network
Panelists:
Bruce Avery, GM, WRHU-FM/WRHU.org, Hofstra University
Heather Cohen, Executive Vice President, The Weiss Agency
Frank Morano, Host, WABC, New York
Walter Sterling, Host, Sterling on Sunday
Brett Winterble, Host, WBT, Charlotte
Martha Zoller, Host WDUN, Gainesville, GA

Panel Discussion
“The Big Picture”
Introduction: Dottie Herman, Vice-Chair, Douglas Elliman Real Estate/
Host, “Eye on Real Estate;’WNYM (AM 970 The Answer), New York
Moderator: Michael Harrison, Publisher, TALKERS
Panelists:
Vince Benedetto, CEO, Bold Gold Media Group
Lee Habeeb, Host/Producer, Our American Stories
Kraig Kitchin, CEO, Sound Mind, LLC
Josh Leng, CEO, Talk Media Network
Chris Oliviero, President/
Market Manager Audacy, New York

 

Panel Discussion
“Attracting Younger Demos and Broadening the Base”
Introduction: Alex Fife, VP Operations,
Southeast, iHeartMedia – Total Traffic & Weather Network
Moderator: Joe “Pags” Pagliarulo, host, The Joe Pags Show
Panelists:
Mike “Bax” Baxendale,
Morning Co-Host, WAQY-FM (Rock 102) Springfield, MA
Derek Hunter, Host, WCBM, Baltimore/The Derek Hunter Show, TMN
John T. Mullen,
Operations Director, WRHU-FM/WRHU.org, Hofstra University
Doug Stephan, CEO, Stephan Multimedia/Host, the Good Day Show

Panel Discussion
“Maintaining Integrity in Times of
Political and Cultural Polarization”
Introduction: Lee Harris, Morning Anchor, WINS, New York
Moderator: Dom Giordano, Host, WPHT, Philadelphia
Panelists:
Mandy Connell, Host, KOA, Denver
Jeff Katz, Host, WRVA, Richmond
Joe Thomas, PD, WCHV, Charlottesville, VA
Dr. Daliah Wachs, Physician/Host, Genesis Communications Network
Lisa Wexler, Host, WICC, Bridgeport/Probate Judge, Connecticut
“Keynote Address {Fireside Chat}”
Introduction: John Caracciolo, President/CEO, JVC Broadcasting
Guest: Brian Kilmeade,
Host, FOX News Radio/FOX News Channel
Host: Harry Hurley, Host, WPG, Atlantic City, NJ

Closing Reception
”Freedom of Speech Award Presentation”
Recipient: Ian Freeman, Co-Host, Free Talk Live
 

TALKERS 2021 Videos


The following are videos of presentations and sessions from the TALKERS 2021 Conference that took place at Hofstra University on June 11, 2021:

 

 


GOOD MORNING: Opening Presentations

 


PANEL: Generating Talk Radio Revenue in a Noisy Digital World

 


SPECIAL PRESENTATIONS – Michael Harrison: Welcome to the 20’s / Fireside Chat with Bill O’Reilly

 


PANEL: Programming News/Talk Radio in the 20’s

 


LUNCHEON: Welcoming Remarks

 


KEYNOTE ADDRESS: Brian Kilmeade

 


PANEL: Strategizing a Talk Show Hosting Career

 


PANEL: What Radio Must Do to Survive and Thrive

 

 
PANEL: Attracting Younger Demos and Broadening the Base

 


PANEL: Maintaining Integrity During Times of Political and Cultural Change

Industry News

Major Conference Nearing Sellout – Do Not Be Shut Out

The 27th annual installment of the talk media industry’s longest-running and most important national event is only 18 days away. Set for Friday, June 7 at Hofstra University, just outside of New York City on Long Island, TALKERS 2024: Radio and Beyond is fast on its way to being another advance sellout. Don’t be shut out. The power-packed, one-day agenda is spectacular! Check it out – along with registration, sponsorship and hotel information – by clicking hereTALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state-of-the-art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’” This power-packed, one-day event will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. To register for TALKERS 2024: Radio and Beyond or to obtain sponsorship information, call Barbara Kurland at 413-565-5413.

Industry Views

Monday Memo: WHY Are You Podcasting?

By Holland Cooke
Consultant

imBecause you can? Because you aren’t doing AM/FM radio? Because you are on radio, but can’t-do-there what you can-do podcasting? Because you are making money podcasting?

Podcasters I help must first survive a conversation about WHY. “It’s a success…if…” WHAT?

Wired magazine co-founder Kevin Kelly reckons that “a creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, video maker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 true fans to make a living.”

Devour these four pages he wrote – a genuine whack-on-the-side-of-the-head – and the structure for my coaching: http://getonthenet.com/1000TrueFans.pdf

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What you read there may change how you approach the podcast you’re doing… or nudge you into podcasting if you don’t. As does the Edison Research 2024 Infinite Dial survey. Here’s that download, and a cautionary video from TALKERS publisher Michael Harrison: http://getonthenet.com/podcasting.html

Next Monday is Memorial Day here in the USA, so I’ll be back here on “…the third of June.” If you work mornings, this is my last column you will see before your show that day, so make a note in your bumper file: Bobbie Gentry, “Ode to Billy Joe.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Sabo Sez: Try It, You’ll Like It

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host, Talk Media Network

imThis week, I started a five-night show on Audacy’s WPHT, Philadelphia. Thank you, market president David Yadgaroff. Because of my tenure in the industry, I received a flattering, humbling number of emails from colleagues in radio. THANK YOU. The support and encouragement are appreciated and certainly needed!

There was a pattern to the notes beyond the kind thoughts for my future. Almost every note hoped that the example of my show’s non-political content would compel other broadcasters to stop their political speeches and start a broader, real-life focused conversation. These emails were from CEOs, program directors, news directors, owners, and hosts. My response is, why me? If the note writer believes broader content would be good for their business, why don’t they put it on the air, today?

It would be fun to speculate on the answer to that question. It would also be pointless because the real answer is…  just do it!

Radio executives love to copy success. I am mystified by why they are copying failure. Almost all politically focused talk stations are declining in audience and gaining in demographic age. Daytime TV talk shows cover much broader topics that capture younger demos, are growing in audience and, as a category, generate $5 billion in annual revenue.

Broader topic menus work well. Thanks to enlightened owners, my company has launched many stations and hosts that are not political. Of course it works, life is what your target listener is discussing with their friends right now. Follow my example. Your audience will grow, and you’ll generate more revenue.

(EDITOR’S NOTE:  Walter Sabo will be appearing on a panel discussion titled, “Beyond Politics” at TALKERS 2024: Radio and Beyond on Friday, June 7 at Hofstra University on Long Island. For information, click here.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuted this week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

Former WBZ, Boston DJ Dick Summer Dies at 89

Dick Summer, who is best known for his work at WBZ-AM, Boston in the 1960s and 1970s has died at 89. A story at the WBZ-AM website notes that Summer was born in New York in 1935 and he studied communications and psychology at Fordham University. He worked in several markets includingim Indianapolis where Art Vuolo – chronicler of radio history and operator of Vuolo video – fondly remembers him early in his career as “a very popular night DJ at powerful WIBC-AM 1070 in Indianapolis doing his show from a tiny studio atop a Mel’s Drive-Inn style restaurant known as Merrill’s Hi-Decker where listeners would vote for favorite songs by flashing their headlights! He also was Indy’s local Dick Clark with a teen dance show on WISH TV 8 called the RC Cola Rhythm Carnival.” After Indy, Summer landed the late-night show at WBZ in 1963. WBZ says, “His show, ‘Nightlight,’ was known for its humor, along with listeners calling in to give him the ‘password’ of ‘one hen, two ducks, and three squawking geese.’ He would also recite poetry on air.” Summer was inducted into the Massachusetts Broadcasters Hall of Fame in 2018 for his work in the industry. He was also known for his TV and radio commercial voiceover work and spent time as a podcast host.
Industry News

Powerful Agenda Set for TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest-running and most important national event is only one month away. Set for June 7 at Hofstra University, just outside of New York City on Long Island, TALKERS 2024: Radio and Beyond is fast on its way to being another advance sellout. Don’t be shut out. The power-packed, one-day agenda is spectacular! Check it out – along with registration, sponsorship and hotel information – by clicking here. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state-of-the-art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’” This power-packed, one-day event will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413.