TRUE CRIME: What Would You Do?
By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network
WHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational crime”) sent to prison, does his time and is released after a few years for good behavior while incarcerated.
Upon release, the convicted murderer is hired as an on-air talent by at least three publicly held companies, with properties licensed by the federal government and heavily staffed with women employees. “Hey, he’s a good jock!” He works continuously from the time of his release until he retires about 18 years later in 1991.
Within the past decade, major market on-air talent have been fired, chastised, suspended or forced to mumble meaningless public apologies for posting tacky memes, joking about sports sideliner Erin Andrews (at the same time TMZ reporters were making the very same jokes about her on FOX), questioning team owners’ judgements, or posting “inappropriate” remarks on all forms of social media. Entire businesses have been lost because of silly off-air comments by talk hosts or DJs. Dr. Laura is an amazingly great talent.
Many of the job security issues faced by today’s on-air talent are the result of social media posts they made a few years ago – or sometimes things they said a few decades ago. Worse, people in all professions get in trouble for expressions uttered outside of the parameters of their actual jobs. A joke about the boss, a compliment about the attractiveness of a co-worker or mocking a product – in very few words – could easily destroy a career.
Considering this oh-so-touchy environment, would the murderer be hired today, or even allowed in a radio station’s lobby? No, “Humble” Harve Miller, the murderer, would not be hired today by the very same companies that hired him a relatively few short decades ago.
Based on today’s standards, the CEOs of the companies that did hire Humble Harve should be immediately fired or at least forced to issue written public apologies and be deprived of their bonuses or suffer a claw back of their retirement packages. Immediately. My god! An 11-year-old murder witness!
Too much? Too late, you say. Not practical? Agree!! Those actions would be just as overwrought as firing or shaming a host about their Erin Andrews joke or meme posted on X.
How likely do you think one of my proudest hires, Dr. Ruth Westheimer, would have a chance to become the number one radio personality in New York City today?
Perspective: memes, jokes, asides, and minor league slander only become big deals when the paranoid company stops time and puts out a public apology. The apology inevitably, not the incident, reaches a much larger audience. The public awareness brought about by the apology or employee firing actually causes damage to all involved.
Walter Sabo has helped some of the largest media companies in the world increase share of audience. Clients have included Conde Nast, SiriusXM, ABC, Gannett, RKO General, American Tower, TuneIn and more. The company he founded, HITVIEWS was the first to identify and monetize online influencers as revealed at the TALKERS New Media Seminar in 2008. His Talk Media Network show, “Sterling On Sunday,” generates significant audience share for stations such as WPHT, Philadelphia; KMBZ-FM, Kansas City; KMOX, St Louis; and KFBK, Sacramento. You can learn about the show at www.waltersterlingshow.com or email Walter at walter@sabomedia.com.
Los Angeles. She takes over for Raj Sharan, who exits the station after four-and-a-half years. Bonneville Denver SVP and market manager Katie Reid says, “We are thrilled to welcome Amanda to the Bonneville family. She brings an extensive amount of experience, knowledge, and leadership to our team. Her understanding of the evolving sports landscape, and tremendous passion for digital media embodies everything we strive for at Denver Sports and on 104.3 The Fan.” Brown begins her new gig on December 4.
The first of four rounds of ratings data from Nielsen Audio’s November PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The November 2023 survey covered October 12 – November 8. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC dips one-tenth for a 3.0 share finish and remains ranked #11, while iHeartMedia’s news/talk WOR adds one-tenth to finish with a 1.3 share and rises to the #22 rank. In Los Angeles, iHeartMedia’s news/talk KFI rises six-tenths to a 5.1 share that lifts it to the #4 rank. In Chicago, Nexstar Media’s news/talk WGN falls two-tenths to a 3.4 share good for the #10 rank, while Cumulus Media’s news/talk WLS-AM is steady at a 1.5 share but rises one notch to the #23 rank. 
incorporating SourceAudio’s cutting-edge AI technology to access top-tier movie and TV music catalogs of 1.2 million songs, PodcastOne aims to elevate the creative quality of their podcasts, providing audiences with an immersive and iconic audio experience.” PodcastOne co-founder and president Kit Gray states, “This partnership marks a significant leap forward in our commitment to delivering an unparalleled podcasting experience. By leveraging SourceAudio’s AI technology, we are empowering our podcasters to discover audio elements that resonate with the essence of their shows, creating a more engaging and immersive listening experience.”
women in radio with female professionals recognized as leaders in all aspects of the industry. The 2023 class is comprised of broadcast professionals Rosanna Cole, regional traffic manager, Townsquare Media; Caleigh Fisher, director of teammate experience, Good Karma Brands; Kristi Nguyen, director, digital sales & campaign management, Audacy; and Jade Springart, WRIF-FM program director, Beasley Media Group. 
AM/FM radio listeners are 39% more likely to pay $301+ to have their taxes prepared and show greater familiarity, interest, consideration, and usage of tax category brands; 2) AM/FM radio ads drive site traffic for tax preparation brands: In the LeadsRx attribution study of a tax preparation service’s multi-wave campaign, AM/FM radio generated between a 43% to 47% increase in website traffic; 3) Branding early and often in tax preparation service ads drives more site traffic: LeadsRx found the top three creative executions that drove site traffic for a tax preparation service had the marketer’s brand name within the first five seconds of the ad; and 4) compared to other radio formats, a 2023 tax prep campaign on news/talk and sports stations realized a higher percentage share of interactions than the percentage share of their Nielsen ad impressions. 
Common Ground with Bill Spadea” and will feature live episodes of the podcast on location from towns, landmarks and businesses across New Jersey. The station says the deal will give Spadea the resources to focus on hard-hitting conversation and longer form interviews with leaders from New Jersey (and beyond). Spadea adds, “This partnership is the next step in the great success of our morning show, which has seen ratings skyrocket in recent years. We’re excited to be bringing multiple remote podcasts to our audience every month and look forward to seeing everyone on the trail!”
Have you tried the $7 cup of coffee at Starbucks?
approximately $100 million of proceeds related to its equity interest in BMI, subject to approval of the transaction by BMI shareholders and customary regulatory approvals. iHeartMedia says it plans to use the proceeds for general corporate purposes, which may include the repayment of debt. The transaction is expected to close by the end of Q1 2024.
(11/25) after a brief illness at the age of 80. Gauthier had been the host of the “Bristol County Breakfast Club” on Bristol County Broadcasting’s WSAR-AM for more than four decades. Gauthier began working at WSAR in the 1960s. During his career with the station he served as program director, general manager, news reporter, production director, account executive, and copy writer. In 2000, Gauthier was named Radio Broadcaster of the Year by the Massachusetts Broadcaster’s Association. 
effective December 4. Since January 2022, Scarpino has been serving as a FOX News multimedia reporter based out of St. Louis. In this capacity, she shot, wrote, and edited numerous enterprise and breaking news stories for FNC including the United Auto Worker strike, the Titanic submersible implosion and the border surge in Arizona and Texas. Scarpino is a 2020 graduate of the University of Mississippi with a Bachelor of Arts degree in broadcast journalism.
events in the Garden State drawing 250 guests including government officials, media representatives and community-minded business leaders. The gala will be held on Friday, October 4, 2024 at Resorts Casino Hotel in Atlantic City. Harrison says, “This is a huge honor and I’m looking forward to addressing this distinguished event with observations about the media’s position at the crossroads between politics, journalism and changing social norms.” Hurley tells TALKERS, “Our special event will be taking place four weeks before one of the most consequential national elections in American history… arguably, the most important election since the Civil War era. It deserves to have a keynote speaker as eloquent as Michael Harrison.”
advanced their field and made a lasting impression on the industry. It will be celebrated at the Storytellers Gala honoring TV & Film Awards and Radio Awards trophy winners on April 16. Donna de Varona – a U.S. Olympic Hall of Famer – is currently a member of the board of directors of the United States Olympic and Paralympic Committee. She is renowned for covering 18 Olympic Games from multiple networks including ABC, NBC, CBS, and Turner. As a pioneer for women in sports, she played a key role in establishing the Women’s Sports Foundation, serving as its first president and chairman. She chaired the groundbreaking 1999 FIFA Women’s Soccer World Cup and contributed to the formation of the very first IOC athletes commission in 1981 during the IOC Congress in Baden-Baden, Germany.
Securities and Exchange Commission for the periods ended March 31, 2023 and June 30, 2023. Briefly, the company’s net revenue for Q1 2023 was $110 million, down 2% from the same period in 2022. The company posted a net loss of $2.7 million for the first quarter. For Q2 of 2023, net revenue was $129.7 million, an increase of 9.2% over the same period in 2022. The company posted a net income of $71 million for that period.