WWO: Podcast Advertising Hits 12-Year High
Today’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at the 12-year trend of podcast advertising. The post notes that in advance of the first IAB Podcast Upfront in 2015, Cumulus commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The most recent, conducted last month with 300 marketers and media 
agencies, reveals advertiser/agency podcasting discussion and spending intention has hit a 12-year high. Some of the key takeaways include: 1) Nine out of 10 marketers and media agencies say they have discussed podcast advertising for potential investment; 2) Podcast advertising consideration surges to a 12-year high: 75% of brands and agencies say they are likely to consider advertising in podcasts; 3) Podcast spending intention jumps to 74%, a 12-year record; 4) 76% of agencies and advertisers currently advertise in podcasts, a 5X increase since the first IAB podcast upfront in 2015; and 5) “Arnie Semsky’s 5% solution”: It is time for brands to get serious and allocate 5% of digital budgets to podcasting. See the full blog post here.
Group’s network of magazines. Bonneville Seattle SVP Cathy Cangiano says, “We’re excited to partner with Premier Media Group to bring compelling, high-quality content to our audiences across the Pacific Northwest. By combining the trusted brands of KIRO Newsradio and MyNorthwest.com with Premier Media Group’s exceptional storytelling, we’re creating new ways to inform, inspire, and engage our communities.” 
addition to his current role overseeing the Huntsville and Chattanooga operations. Lewis comments, “I’m honored and excited to work with the Pensacola and Fort Walton Beach teams. Having spent a couple of years early in my career with Cumulus Pensacola, it’s especially meaningful to return. With outstanding teams, great brands, and a strong track record of success, I look forward to building on that momentum and helping both markets reach their full potential.”
years. Unlike many of his timid Senate colleagues, the senator was always delighted to join local and national talk shows without being blocked by the annoying Praetorian Guard of Capitol Hill aides dragging their feet, demanding questions in advance, placing limits on topics to be discussed and other myopic restrictions.” Tradup goes on to note, “Salem Radio Network host Mike Gallagher frequently welcomed Lindsey Graham on his nationally syndicated talk show, as did Salem’s Hugh Hewitt and others. Graham was also a featured guest on Sean Hannity’s radio and FOX News Channel programs, as well as Salem’s ‘This Week on Capitol Hill’ with Tony Perkins and virtually every Sunday talk show.” 
broadcast (7/10). She addressed the matter last Thursday on the “Unfiltered” show where she was on-air producer for the show hosted by Ricky Bo and Bill Colarulo. She told the program’s audience about she hasn’t felt the same passion for the job since her father passed. She posted to Instagram: “This was the hardest decision I’ve had to make, but it’s time I focus on my health. I love very single person that has listened, supported, texted, interacted with me. You guys have all shown me so much love, it’s hard or even comprehend.” 
“Globalization and the deconstruction of community and country, an addictive media system that runs on algorithms we don’t understand and can’t escape, the unpredictability of climate change, Gilded Age-level inequality, and the worry that generative AI will control rather than be controlled by us.”
program “Tyler & Cainer,” alongside Tyler Ivens (left) beginning Monday (7/13). Cain fills the spot vacated by Will West who is leaving the program for a digital sales manager position with the company. According to Knox News, Cain has been a regular contributor, producer and host on the station in addition to being host of the “Locked on Vols” podcast and a writer and podcast host for Volquest. 
Connoisseur from marketing agency IMRE where she was chief people officer. Connoisseur CEO Jeff Warshaw comments, “As we continue to grow our company, investing in our people remains one of our highest priorities. Lorraine brings an exceptional combination of strategic vision, leadership, and genuine passion for developing talent. She understands that great companies are built by great people, and her experience helping organizations strengthen their culture and invest in employee success makes her an outstanding addition to our leadership team. We’re excited to welcome Lorraine as we continue building an environment where our employees can thrive and do their best work.”
guests including Jerry Falwell Jr. and Anthony Scaramucci. Red Apple is also promoting the companion podcast, “When the When You Know, You Know… Unleashed” podcast saysing, “the conversations get even bolder. Free from FCC broadcast regulations and with no topics off limits, the podcast is already generating buzz among high-profile political figures eager to join Cohen for candid, unfiltered conversations that will take listeners even deeper inside the stories, scandals, and personalities shaping the headlines.”
radio and digital broadcasting network for Washington State Athletics. “Seattle Sports” program director Kyle Brown says, “We’re thrilled to partner with Washington State University Athletics at such an exciting time, as the new Pac-12 takes shape and the Kirby Moore era begins. This renewed and expanded partnership allows us to deliver even more coverage for Cougar fans through enhanced on-air programming, original video content, and the Seattle Sports app.”
A political candidate sits down for a broadcast interview. The host asks questions. The conversation reaches into policy, personality, controversy, and campaign issues… just another day in the world of talk radio.
in the early 1960s. WCNC-TV reports that local radio fan Johnny Caudle has launched a Change.org petition to save some of the history. He tells WCNC-TV, “I heard the land was for sale and knowing the radio background industry the way I do, I know that that probably means the towers are going down and the place is going to be bulldozed and redeveloped. So, I started thinking we need to save something.” Caudle says he’s not trying to kill any deal that would see the land developed but just wants “to preserve something.” The story indicates the property has an assessed value of $3.5 million. Urban One has not made a public statement about the future of the property. 
continue to lead the Mobile market. Cumulus operations president Bob Walker comments, “We are excited to expand Don’s role in the region. He is an accomplished leader that helps markets focus on how to help clients grow their business with unique partnerships with our brands and our digital solutions. We are eager to see the impact he will have on the broader region.” Boyd’s new oversight will include sports talkers KKND-AM, New Orleans “The Ticket 106.7” and WXQW-AM, Mobile “Jox Mobile.”
Top Podcasts chart for the month of June based on U.S. unique monthly audience for participating networks. It bumps The New York Times’ “The Daily” to #2, NPR’s “NPR News Now” to #3, and “Up First from NPR” to #4. Other moves of note include DailyWire’s “The Ben Shapiro Show” dips two places to #9, while Silverloch’s “The Dan Bongino Show is steady at #14. 
posture. ABC did not come to the Federal Communications Commission asking for anything. The Commission compelled ABC to file the Petition for Declaratory Ruling at issue here, directing the network to explain why the government. should not dictate which political candidates may appear on The View—even though the Commission itself resolved that very question in ABC’s favor more than two decades ago, ruling in 2002 that The View is a bona fide news program not subject to the equal opportunities requirement.
edition of the show will emanate from Jay Leno’s Garage, with special guest, Jay Leno. Wolfe says, “For 20 years we’ve never tried to fit into a radio format. We’ve simply tried to make people laugh. The cars brought people to the show, but the stories, characters, the guests and the friendships are what kept them coming back every Saturday. We’re grateful to everyone who’s been part of the journey and excited to welcome a whole new audience.” iHeartMedia division president Eddie Martiny states, “John Clay Wolfe has built one of the most entertaining and engaging programs in radio, and we’re excited to expand his reach across our platform. Growing ‘The John Clay Wolfe Show’ to nearly 120 iHeart stations is a testament to the strength of the show and our shared commitment to delivering compelling, relevant programming to our listeners. We’re proud to partner with John and look forward to continuing this incredible growth together.”
“570 NewsRadio.” Yahoo! is reporting that Rogers says the closures will mean layoffs for 80 employees of the stations. Other simultaneous staff reductions at Rogers are costing another 150 people their positions. These cuts are revenue based as Rogers spokesperson Zac Carreiro states, “The media business continues to face headwinds driven by declining advertising revenue and changing audience habits. These changes are part of our plan to focus our investment in areas that will drive growth long-term. After a thorough review of our radio stations, we have made the difficult but necessary decision to close six radio stations in four markets due to declining audience and revenue trends.” Rogers will continue operate 44 radio stations in some 30 markets. 