Pending Business: The Spoken-Word Advantage
By Steve Lapa
Lapcom Communications Corp
President
I’m sorry.
Please accept my apologies for NOT believing radio, AM radio, news/talk radio is dead. Just ask most of the panelists at last Friday’s TALKERS 2023 convention.
For sure, the news/talk AM radio sector is navigating the choppy waters of change, like it or not. The microsecond breaking newsflash so currently common in our digital world has forever changed the basic pillars of the AM radio news/talk world: programming, audience engagement, sales, and tech. Change and adapt we must. To paraphrase Charles Darwin, “Survival belongs to those who adapt to change, forget about being fit.”
Surprising as it may seem, the five local owner-operators who joined me for our “Generating Sales in the Digital World” panel all agreed on one thing: commitment to their local community. And where there’s a local sound, there is a local sale. Just look at how local owner-operators are growing their AM news/talk operations to win more sales every day. Todd Starnes’ KWAM, Memphis is expanding its local news department, while trendy players like Vice Media and Buzzfeed shut down news efforts. From the Hudson Valley and Albany in New York state to Santa Cruz, California, local owner operators are on calls personally driving local sales. The tech friendly media kit at KTBB, Tyler, Texas tells the story of “The Spoken-Word Advantage.”
These entrepreneurs are fearless when it comes to competing with large group-owned properties that may be better positioned to win national dollars delivering scale local owner-operators can’t match. But wait, they are all proving there is more than one way to win business. While some large-scale group operators struggle with the perils of stock market delisting, 80% of my local owner-operator panelists feel confident 2023 will be bigger and better than 2022. How about you? Is there an air of pride and confidence on your sales team that 2023 will close ahead of last year?
When it comes to the digital race, the truth is many local owner-operators are still learning the best way to compete. Local ad budgets are quickly shifting to incorporate more and more digital, mobile, and streaming initiatives. To a large extent, sellers follow the path of least resistance to the ad money as local managers try to project where the ad money is going. The message last week at the TALKERS 2023 convention was the local news/talk radio business is alive and well and still growing, with an understanding to adapt to change is to survive.
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
How will AI tools like ChatGPT impact the way we work? The clues are everywhere. Several client stations have automated weather, and even with your consultant’s trained ear, I had to ask. And yes, she’s a robot.
“The Eagle”; WCFW-HD2, Chippewa Falls/W228EP, Eau Claire “93.5 The Tap”; and WRJN-AM/W260CV, Racine – are carrying the Civic Media talk show lineup that includes “As Goes Wisconsin” with Kristin Brey; “The Todd Allbaugh Show”; “Matt Flynn-Direct”; “The Devil’s Advocates” with Crute and Dom; and more. The early morning shows across the network are local, with “UpNorthNews Radio” with Pat Kreitlow airing on WLCX and WCFW, and “The Lou Rugani Show” airing on WRJN.
locking myself up so I wouldn’t drink anymore, so I knew I wouldn’t drink. That’s how I felt like, I was like, all right, I’ve lost control, I’ve lost control of alcohol, I’ve lost control, I’m not thinking like me, I need to make sure that I’m in a position where I do not have the opportunity to drink. Was it fun? It was the worst five days of my entire life.” Toucher says he intends to continue the outpatient therapy treatments. “The setup I have right now is by far the most gnarly setup I’ve had. I’m talking about like four hours a day of intense therapy for alcohol and intense therapy for anxiety… Got out yesterday morning and immediately went to an outpatient facility, then went to a therapist. Right after the show today, I’m going back to that outpatient facility. So, I’m taking this recovery very, very seriously.” 
together to further Bonneville’s mission to be a positive influence on the communities we serve. We’ve grown as a company in our reach and impact. I know Tanya will take Bonneville to the next level – I’m thrilled for the future of the company under her leadership.” Vea comments that Brown has been, “an incredible mentor” and she is “so grateful for all that he’s done” for Bonneville. “He has led by example as a steward of the company and its resources. I will miss working with him, and I feel incredibly 
fortunate to take on this role knowing that he has put the company in a position of strength. Bonneville is a special company. I’m committed to building on the foundation of those who have come before me and am focused on fulfilling our mission to be trusted voices in our communities. Our greatest strength is our team of talented people. I’m honored to be able to work with them to grow Bonneville for the future.” Brown’s tenure as Bonneville’s president began in December 2013. Before that, he possessed a similar title for McGraw-Hill Broadcasting Company. During Brown’s 28 years at McGraw-Hill, he worked in various sales and management capacities for ABC and Azteca America television stations. He currently is board chair for the NAB Leadership Foundation. Recently promoted to executive vice president of content and media operations, Vea oversees content strategy for all Bonneville markets. She commenced with Bonneville in 2010 as vice president of program development before being boosted to senior vice president/general manager overseeing the company’s Salt Lake City cluster. Currently on NBC’s affiliate board and executive committee, Vea formerly worked in advertising and public relations.
states, “
from industry leaders, and is based on a combination of hard and soft factors including courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent, and uniqueness. Candidates for the Heavy Hundred must be working a regularly scheduled professional show on the air at a minimum of one terrestrial or satellite radio station at the time of publication. TALKERS magazine executive editor Kevin Casey says, “This feature remains one of the most challenging undertakings for the editors. There are so many quality talk radio hosts working at stations in major markets all the way down to the smallest outlets serving intimate communities. Winnowing that field to the ‘100 most important’ is very difficult, but it is a challenge we take very seriously. We’re excited to publish this year’s Heavy Hundred and to congratulate those fine hosts who’ve made the list.”
ET run as Steve Hilton steps back from hosting a weekly show to focus on his new California non-partisan policy organization launching next week. Hilton will remain a contributor across all FOX News Media platforms while Trey Gowdy’s “Sunday Night in America” will move to 9:00 pm slot. SVP Megan Albano says, “We are excited to launch a new dynamic weekend lineup that will further solidify our position as the number one cable news network for more than two decades. We thank Steve Hilton for his show’s contributions and look forward to continuing to feature his valuable insights across our daytime and primetime programming.”
tours that provide a significant revenue stream for stations (or syndicators) as well as world-wide free travel for their top personalities. Collette is planning a major presence at TALKERS 2023 tomorrow (6/2) at the 26th annual sold-out installment of the talk media industry conference at Hofstra University on Long Island. Jim Edwards, VP, US affinity development (
national levels.” The company adds that the content operations department is also responsible for developing the requirements and business objectives that drive the short and long-term goals and funding for content creation, curation, and operational systems. Walker has been serving the company as director of programming and 
operations for Audacy Greensboro. At the same time, Audacy says SVP of technical operations John Kennedy will oversee a refocused broadcast engineering function. The company says Kennedy “will manage and maintain Audacy’s acquisition, distribution and production equipment and solutions at the local, regional, and national levels, including Audacy’s network operations center. Audacy EVP head of programming Jeff Sottolano comments, “Clay has already proven himself to be an adept and innovative thinker as it relates to the evolution of our content production and distribution systems. I am excited to see him and John partner more closely with our central, regional and local content and technical operations teams.”
Michael Harrison, founder and publisher of TALKERS, and the man who invented the term AOR – let’s not forget – strongly requested that I share this story about a remarkable event we experienced. Michael describes it as the “greatest promotion” he ever witnessed at a non-commercial function involving broadcasters… so I really have no choice but to accommodate him.
biography. I wrote him a letter inviting him to fly to New York to perform the scene live at our anniversary lunch at the National Arts Club. Two appealing prospects: Manhattan and the famous Club on Gramercy Park. Shockingly, he actually called and said if I would also fly his girlfriend in, he would do it! HE WOULD DO IT. Crap, now I had to do everything else. Invite all 200 wedding guests, stage a show, and not tell anyone that it was going to happen. Katie did not know.
hands are tied as anything he could say has to be approved by management. The Boston Globe reports that Shertenlieb said, “The last time he was out for an extended period, I gave an update and was gently asked for a lot of different reasons that any statement regarding him has to be approved by management. There have been statements that have been submitted, some have been approved, some haven’t been. It just turns into asking, ‘What can I say? What can I say?’ Listen, no one wants to be in this position. Fred doesn’t want to be in this position, the station doesn’t want to be in this position, I certainly don’t want to be in this position, but as of now, all I’ve been approved to tell you, because you’re such great listeners and we love you, is that he’s not here today, I’m not sure exactly when he’ll be back, but I’ve been a friend of Fred’s for years and I hope the best for him.” 
an estimated 24 million Gen Z US monthly podcast listeners. Gen Z listeners are also more diverse than the general population of podcast listeners; 2) 66% of Gen Z podcast listeners say they listen to or watch podcasts to stay up to date with the latest topics, and 61% listen/watch to keep up to date with social issues; 3) While many listen to podcasts while multitasking, 82% say that they listen to podcasts while doing nothing else, and this is especially true for Teens (86%). Podcasts are an important way for this generation to unwind and take a break from other media; 4) Over 80% of Gen Z listeners listen to/watch podcasts to relax, about 2 in 3 listen to escape, and over 50% listen to help them understand how they’re feeling about something. Additionally, almost 1 in 3 think that being on social media has had a negative impact on their emotional well-being; and 5) Over 4 in 10 Gen Z listeners (43%) have purchased a product after hearing a podcast ad for it (*among ages 16+), and 1 in 3 have asked someone to buy a product for them. 
marrow transplant. On May 25, WCCO hosted a live auction with items and experiences provided by the station and sourced by on-air talent, sponsors, and partners. WCCO brand manager Brad Lane comments, “We are so humbled and grateful for our fans’ incredible generosity, the amazing financial support from our corporate partners, and the remarkable donation of ideas and time by our personalities. What a fun day auctioning off priceless, unique experiences for a cause so close and personal to us…in honor of our friend, teammate, and bone-marrow transplant recipient Jordana Green!”
for listening for 60% of consumers. According to a study by MARU/Matchbox, there are a number of reasons listeners gravitate to AM/FM. First is comedic relief: 90% strongly or somewhat agree that their favorite DJs make them laugh. Second is local feel: 73% say personalities understand what makes my city/town unique. And third is thought-provoking: 64% agree that they make them think. Additionally, Magna and Vox Media surveyed 2,028 weekly podcast listeners and asked, “Whose influence matters most?” A stunning 75% cited podcast hosts while only 15% named social media influencers or TV/movie celebrities (10%). 
Member Stations at #2 (75,116 AAS), and Audacy at #3 (66,485 AAS). Cumulus Streaming Network is ranked #4 (40,662 AAS). Beasley Broadcasting Corporate is #6 (19,040 AAS), followed by Hubbard Broadcasting at #8 (14,953 AAS), Urban One at #10 (9,743 AAS), and Salem Communications at #12 (8,297 AAS). 
Until NASA approves company logos on rockets, the fastest billboards an advertiser can buy move at over 200 miles per hour, weigh less than seven ounces and are three-hundredths of an inch thick.
Common Stock, at a ratio with a range between one-for-two and one-for-30, subject to and as determined by a committee appointed by the board of directors.” This action comes after Audacy received notice from the New York Stock Exchange that it is commencing proceedings to delist the company’s Class A Common Stock from the exchange due to Audacy’s stock reaching “an abnormally low selling price.” Trading of Audacy’s Class A Common Stock was halted on May 16 after the share price fell about 12% to $0.09 per share. Now, the NYSE will apply to the Securities and Exchange Commission to delist the company’s common stock pending completion of applicable procedures. Trading of Audacy’s common stock on the NYSE is suspended but the common stock will continue to be able to be traded over the counter. With the value of Audacy’s Class A Common Stock at less than $0.10 per share, the reverse stock split would have to be at least more than a 1-for-10 split in order for the share price to be over $1.00 per share.
says that in 2020, “Carolla made history when he partnered with