Radio: Human Reserved
By Holland Cooke
Consultant
Bill Gates has a useful term for something radio should be thinking about: “Human Reserved.” In an essay about a turbulent AI era, he sketches an unsettling future, and – for broadcasters – has a consequential warning… and an opportunity.
As artificial intelligence performs more and more work traditionally done by humans, he suggests there will be activities we could turn over to machines and deliberately choose not to, because something important would be lost. AI can write a weather forecast, summarize a police report, transcribe a school-board meeting, generate a commercial, voice a liner, research a sales prospect, and assemble an hour of music.
As content gets cheap, human presence becomes more valuable
Search results are AI summaries. Social posts, photos, voices, and videos may be synthetic. Gates warns of AI-powered fraud, disinformation, and deepfakes. Amid all that uncertainty, imagine hearing: “I’m here at the courthouse, where the jury just returned a verdict…”
Could AI manufacture that sentence? Sure. But I know who’s saying it. That’s an asset radio shouldn’t automate away.
Yes, use AI aggressively behind the scenes. Let it transcribe meetings, research prospects, clean up audio, draft proposals, repurpose interviews, and handle routine administrative work. Automate tasks. Protect relationships. Let AI summarize the school-board meeting. Then have your reporter tell me what it means to my kid. Let AI draft ten commercials. Have someone who understands the advertiser decide which idea might actually make the phone ring.
Why advertisers still need us?
Soon every local business owner will be able to generate logos, videos, emails, websites, social posts, and commercial scripts almost instantly. So, “We’ll make your commercial” becomes a nearly worthless sales proposition. The station’s value needs to migrate from selling spots and making ads to: We know this market. We know how to get people here to notice you. And we help make your advertising work.
AI will create an infinite supply of information. What’s scarce will be trust, judgment, relevance, relationships, and recognizable local humans. So, radio’s AI strategy can be surprisingly simple: Use AI to DO more. Use humans to MEAN more.
Here is Bill Gates’ essay: https://www.gatesnotes.com/a-turbulent-ai-era-and-critical-choices-to-make
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Management and Live Read Management software for the Aggies, while the Roadrunners join as a new client for AdView Inventory Management. San Jose State’s Spartans, meanwhile, are adding production services to round out their existing audio solutions lineup. Skyview COO Andrew Kalb states, “The addition of Texas A&M and UTSA to our NCAA portfolio along with the expansion of services for San Jose State demonstrates the trust our partners have in Skyview and how these partnerships often grow over time as existing clients look to us for additional services and support. Our team is focused on giving our partners the tools they need to run a first-class broadcast, while simultaneously providing valuable inventory opportunities to our sales team for continued revenue generation.”
deeply rooted community fixture who has worked across nearly every local media outlet. He spent five years as a sportswriter for The Wichita Eagle before joining KNSS Radio in 1995. There, he co-hosted “Steve and Ted in the Morning” alongside fellow Hall of Famer Steve McIntosh for 28 years, where they won a Marconi Award for Outstanding Talent in 2017. Fans also know him as “Ted, the Sports Head,” a familiar voice on KFH Radio (KNSS-FM) for more than three decades.” Woodward and his fellow 2026 inductees will be honored at the KAB Hall of Fame Dinner on October 18 at the Wichita Marriott.
TALKERS, “Last week, I announced I have been diagnosed with prostate cancer. I was going to wait until my treatment was finished, but I told my audience I needed them in this fight. I also told them I’m using my reach to educate, inspire and pray for them. We can turn the good of an audience inward on those who are suffering. I have a treatment plan, and I’m positive and motivated. I have helped many on the airwaves with cancer, now I face that fight.”
FCC Media Bureau’s decision that those entities could benefit from the LUC. The plaintiffs argued that the Media Bureau’s public notice “unlawfully dilutes [their] and other candidates’ statutory right to buy advertising time at lowest unit charge by insisting that broadcasters make that same right available to political parties and joint fundraising committees in circumstances where their spending cannot, under campaign finance law, be considered spending by or on behalf of a candidate.” The Court ruled that “the LUC requirement and campaign finance statutes are clear that neither political parties nor joint fundraising committees with non-candidate members can be entitled to the LUC.”
Show,” Salem Media’s Hugh Hewitt, Westwood One’s Mark Levin, Radio America’s “The Dana Show,” Talk Media Network’s Dr. Daliah Wachs, and Red Apple Media Networks’ “The Other Side of Midnight” with Walter Sterling. Kemp EVP Marty Basch says, “Kemp Broadcasting is excited to bring something different and compelling to the Las Vegas radio market. 106.9 FM KVGQ combines an outstanding lineup of nationally recognized talk personalities and local voices with the strength and reach of FM radio. We believe Las Vegas listeners deserve a talk station of this caliber.” Kemp adds, “The new station complements 670 AM KMZQ, Kemp’s local talk outlet, which has served the market for nearly a decade. Together, the two stations give the company a talk franchise spanning both national and hometown programming – and give Southern Nevada advertisers a broader platform for reaching engaged, habitual listeners.”
blend of breaking news, insightful commentary, and sharp analysis of the issues driving the national conversation.” The one-hour program is delivered Monday-Friday at 5:00 am ET. Westwood One president Collin Jones adds, “What’s better than Dan Bongino in the morning and afternoon? Twice a day with Dan Bongino coverage! On the heels of launching ‘The Bongino Report FM,’ we’re thrilled to now offer listeners Dan Bongino in the morning with The Bongino Report AM.” Westwood One says this program will be “comprised of edits from his podcast and other fresh content.”
“Rap” was senior vice president of rock promotion at Columbia Records where he served for 33-years during album rock’s golden era, playing a pivotal role in the careers of some of the biggest stars in the business. These included everyone from Bob Dylan to Bruce Springsteen, Pink Floyd to the Rolling Stones, Elvis Costello to Billy Joel, Judas Priest to Alice In Chains, Journey and many, many more.
Bear Walter Payton, Payton brings extensive broadcasting experience alongside a background in business, public speaking, and philanthropy through the Jarrett Payton Foundation.” Payton says, “I’m truly excited and deeply honored to join the team at ‘The Score.’ I’m looking forward to working alongside everyone there and connecting with the loyal listeners who make this station what it is. This place has always felt like family to me. My dad graced these airwaves back in the ’90s, and the thought of being part of that same legacy means everything. Grateful beyond words for this opportunity. Let’s get to work.” The change comes after Audacy dismissed longtime morning host Mike Mulligan and midday co-host Marshall Harris. The midday show continues with incumbent personalities Leila Rahimi and Mark Grote hosting the “Rahimi & Grote Show.”
thought my time at KNX would be the capper of my on-air career — that I’d retire from there, as so many other great broadcast journalists had. But it was not to be. I got caught in the churn of staff reductions in June 2025. I stayed busy over the next year. I focused on Archer’s Line and co-hosted podcasts with Jack Messenger and my KNX colleague Charles Feldman. I started a voiceover business and anchored for Remote News Service, providing local newscasts for small- and medium-market stations across the country. I applied for as many radio jobs as I could. But given the state of an industry that was letting far more people go than it was taking on, I didn’t have a lot of hope. But life, like Loki, loves messing with your plans. I awoke one morning to a message about an opportunity — and I grabbed it. I have accepted an anchor/reporter position at 95.5 WSB Atlanta. I’ll be working with my old KNX boss, Ken Charles, beginning next month. 
that a final Trafalgar Group poll – released early this morning – shows South Carolina’s Republican Senate runoff in a virtual dead heat with Senator Graham with 47.9% support and U.S. Rep. Norman at 47.8%, with 4.4% undecided. Gallagher’s guests will include Norman and Trafalgar Group founder Robert Cahaly. SRN says Graham was invited “multiple times to appear on ‘The Mike Gallagher Show’ in recent days but neither she nor her staff responded to those invitations.”
regained compliance with the Minimum Stockholders’ Equity Requirement for continued listing on The Nasdaq Capital Market and that the matter is now closed. Beasley continues, “As previously disclosed in the company’s Current Report on Form 8-K filed with the Securities and Exchange Commission on April 14, 2026, the company received written notice from Nasdaq on April 13, 2026 indicating that the company was not in compliance with Nasdaq Listing Rule 5550(b)(1), which requires companies listed on The Nasdaq Capital Market to maintain a minimum of $2,500,000 in stockholders’ equity.” The company’s common stock continues to be listed and traded on The Nasdaq Capital Market under the ticker symbol “BBGI.”
into the radio business. He first went on the air on WGSM, Long Island but is best known for his weekend talk show on WPLJ, New York. He was friendly with singer Harry Chapin with whom he founded World Hunger Year that later became WhyHunger and led to a series of Hungerthon broadcasts. Ayres left the priesthood in 1979 and married his wife Jeannine. 
generated a lot of buzz on YouTube and social media as the complete interview aired on Cohen’s WABC program at 5:00 pm on Sunday (8/23). Cohen was sentenced to three years in prison for lying to congress and failing to report millions in income and testified against Trump in congress and in court. 
since 2008, originally with Brian Hanley and most recently with David Haugh. Harris became a full-time co-host of the midday show with Leila Rahimi in 2024. The Chicago Sun-Times is reporting that former WGN-TV sports anchor Jarrett Payton – the son of Bears legend Walter Payton – will be announced as the new morning drive co-host sometime today. It appears Rahimi and Mark Grote will continue as hosts of the midday show. Audacy has not publicly commented on the changes but it’s reasonable to assume that there was a fiscal component to the moves. 
Oxley retires at year’s end. Moore says, “I’m honored to have the opportunity to build on the extraordinary legacy Joel Oxley has created here in Washington. WTOP, Federal News Network and 2060 Digital are exceptional brands with deep connections to the communities they serve throughout the National Capital Region. I’m energized by the opportunity to work with the talented teams here to build on those strengths and help these businesses continue to evolve and grow. I’m also enormously excited to join Ginny [Hubbard] and the Hubbard leadership team, whose commitment to impartial, trusted journalism, strong local brands and long-term thinking really resonated with me throughout this process.” 
business around sports, expanding our capabilities and relationships while staying deeply connected to the local markets we serve. The business we’ve built gives brands a unique and customizable point of entry into the sports ecosystem, bringing together audiences, content, partnerships, talent and experiences around the teams, sports and moments that matter to them. At the same time, our expertise allows us to create value for sports partners in increasingly broad ways. That’s what Good Karma Sports represents, and there is tremendous opportunity ahead for our league, team, publisher, and advertising partners.”
WIBX has been cancelled by corporate. As a result, my last day with Townsquare Media was today, although I was told I could apply for other positions that might be available with the company outside the market. Based on what I’ve seen happening throughout the radio industry nationwide, I knew a day like this could eventually come, although I certainly didn’t expect it to happen today. I’m extremely thankful for the nearly 13 years I’ve spent at the Marcy studios, and especially grateful for the people I’ve had the privilege of working with over the years. These are some of the most talented people in the industry, and many of them have become very close friends.” WIBX has not announced its longterm plans for the morning drive program.
race. Elci said he intended to not talk about his candidacy or issues relevant to the race but Marx says her request for equal time is in line with FCC regulations and that Elci has to either leave the air until after election day or she gets four hours of airtime to comply with the law. Elci tells CT Insider he’s not involved in the negotiations, “If it were up to me, it would be done a different way. Unfortunately, I don’t know what the final deal is and I guess it’s still a work in progress. Look, I don’t want to come off the air. That’s the last thing I want, and, you know, it’s killing me that I haven’t worked this week. I feel like I’ve let my listeners down. I feel like I let a lot of people down when it comes to this, and I’m getting pulled in a lot of directions for this.” WJJF-FM Saturday morning host Rocky is filling in for Elci.