Industry News

Top News/Talk Media Stories for Week of November 13 – 17

Israel’s battle against Hamas and the humanitarian crisis in Gaza was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the campus protests over Israel’s invasion of Gaza and the rise in anti-Semitism around the world, followed by this week’s meeting between President Joe Biden and China’s Xi Jinping at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Bloomberg: Audacy Gambled on CBS Radio Merger

A piece at Bloomberg by Ashley Carman looks at the $1.5 billion 2017 merger of Audacy (formerly Entercom) and CBS Radio and concludes that the deal has been a back-breaker for the company as Carman writes, “Now, six years later, Audacy is struggling under the weight of $1.92 billion in debt and shriveling demand for radio advertising, an industrywide plague.” The piece goes beyond just Audacy’sim financial struggles and looks more broadly at how radio as a legacy medium is facing “the same headwinds as other traditional media.” Carman adds, “Stations are losing their grip on younger audiences, and advertisers are tuning out. Fresh sources of revenue, like podcasts and streaming audio, are going to new contenders such as Spotify Technology SA or just failing to make up for the lost radio ad dollars.” The U.S. radio business has always touted its reach, but according to Lauren Russo, EVP at ad buyer Horizon Media, broadcast radio faces real problems. “The broadcast marketplace is extremely soft for ’23 and similarly for ’24. The overall audio ecosystem continues to grow from a streaming and podcasting perspective, but at the expense of broadcasts.” Read the Bloomberg piece here.

Industry News

Urban One Gets Waiver from BoA for Late Quarterly Reports

In a filing with the Securities and Exchange Commission, Urban One reports that it has entered into a fifth waiver and amendment to its “Current ABL Facility, dated as of February 19, 2021 with the Company, the Company’s subsidiaries guarantors, Bank of America, N.A., as administrative agent and the lenders party thereto.” This action waives certain events of default under the Current ABL Facilityim related to Urban One’s failure to timely deliver quarterly reports for the first and second quarters of 2023 and sets a due date of November 30, 2023 for those and a December 31, 2023 due date for the third quarter financial report. Urban One also reports that it has received an Additional Staff Delisting Determination from the Listing Qualifications Department of The Nasdaq Stock Market LLC due to the delinquent Q3 2023 report. Urban One has a hearing set for November 30 and anticipates filing the delinquent Q1 and Q2 reports prior to the hearing. It also expects to file the Q3 report on or about December 31, 2023 and will present its plan to evidence full compliance with the Nasdaq listing criteria at the hearing.

Industry News

KYW, Philadelphia Anchor Carol MacKenzie Sues Company for Discrimination

In a suit filed in U.S. District Court for the Eastern District of Pennsylvania, KYW, Philadelphia morning drive anchor Carol MacKenzie is suing employer Audacy for discrimination, claiming she’s been systematically paid less than her male counterparts and less than younger staffers doing similar work.im MacKenzie’s complaint paints a picture of her being consistently paid less than male and younger staffers that goes back to when she first joined the station when it was owned by CBS Radio. It says that from the beginning she was paid “about $20,000-$30,000 per year less than” her co-workers in comparable positions. MacKenzie says that the SAG-AFRTRA investigation into KYW’s compensation practices in 2021 confirmed her belief the company was engaged in gender-based pay inequity. In 2022 MacKenzie did agree to a deal with the company that paid her $150,000 per year for 2022, $152,500 for this year and $155,000 per year for 2024. But she says she has suffered “significant harms and losses” over the years and is seeking back pay, liquidated damages, interest, costs, negative tax consequence damages, injunctive and declaratory relief, and attorneys’ fees.

Industry Views

SABO SEZ: Seek New Story Sources and Surprise Your Listeners

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imEarlier this week, Michael Harrison published his top 10 list of suggestions for being a successful talker. Item number three really caught my eye:

“Avoid worn out talking points. Be original. Always bring something new to the table. Otherwise you DESERVE to be replaced by AI.”

 When consulting client stations, the PD and I will take the on-air team through a pragmatic brainstorm session to discover completely unused source material.

First the material should be intriguing to you and appealing to your listener (singular.) New sources mean surprises and the fastest and most economical method of generating word of mouth, phone calls and cume is to present surprises all day.

1. Close to home. Pay foreground attention to incidents at home. Your home. Events that you may view as mundane could bond you with your listener. Consider that water in the basement, check engine light, parent/teacher conference, bad bank behavior, in-law interference. If any of those experiences has happened to you, you honestly know that they are a bigger deal than speeches in Congress.

2. Search the names of locations that you never discuss. Those searches have revealed to me and my listener that the number one fear in Siberia is the vast forest fires and that as the permafrost melts, it could expose million-year-old deadly viruses. One “Siberia news” search. Try this, search “Keith Fons North Pole Alaska” You will discover a bizarre Christmas story.

3. Local morning TV shows have unique fun stories that you don’t see because you’re listening to the radio. Go to their websites and you will see all of their topics, with audio, dated. 

Take a different approach to proven topics. A trait of successful hosts is that they discuss common topics but take a very different tact. Some examples: When TV legend Ann Bishop of WPLG Miami died, fellow broadcaster Neil Rogers mourned Bishop by saying, “She did nothing for me, sir.”

On crime in Cleveland, the late Mike Trivisonno on WTAM declared, “the best thing that could happen is for the Mafia to come back to Cleveland.”

Howard Stern surprises you every time he opens his mouth. It’s the fresh topics combined with surprising POV=Star. 

Walter Sabo has an outstanding track record advising media companies wishing to increase their share of revenue. His weekly syndicated show Sterling On Sunday aims to provide three hours of completely unique topics.  Contact him at walter@sabomedia.com or 646.678.1110

Industry News

Westwood One to Continue as Barter Rep Agent for TM Studios

Cumulus Media’s Westwood One announces it has signed a deal to extend its partnership with audio branding and sung jingles firm TM Studios to continue as its exclusive domestic barter representation agent. As part of the deal, TM Studios continues to supply Westwood One’s syndication partners,im including many Cumulus radio stations, with station jingles, commercial jingles, and production music. TM also acquires the additional assets of the Drake Chenault catalog and all intellectual property associated with TM’s former product lines HitDisc and GoldDisc. Westwood One originally purchased TM Studios in 2009 and subsequently sold the company to former TM executives Greg Clancy, Dave Bethell, and Chris “UK” Stevens in November 2020. WWO president Suzanne Grimes states, “Westwood One is committed to partnering with companies that provide unique products and outstanding service, and TM fits that description perfectly. By extending our relationship with TM, we are assured that radio stations around the country will be able to access the best-in-class offerings TM has been creating for more than 50 years.”

Industry News

TALKERS News Notes

PodcastOne is planning a studio launch party on Monday in Beverly Hills with special guests including its longtime star podcaster Adam Carolla.

Benztown is releasing the holiday imaging and programming library “Christmas in a Box” that comes free to stations with Benztown library subscriptions. It includes more than 5,000 tracks of audio Christmas cheer.

Industry News

Yesterday’s (11/15) Top News/Talk Media Stories

President Joe Biden meets with Chinese dictator Xi Jinping; the U.S. Senate passes stopgap budget to prevent government shutdown; Israel’s ongoing battle with Hamas in Gaza and the pro-Palestinian protests at DNC headquarters in Washington, DC; former President Donald Trump’s legal battles; the 2024 presidential race; Bidenomics and the state of the U.S. economy; the federal weapons charges against Hunter Biden; and the FBI investigation in to New York City Mayor Eric Adams were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WWO Audio Active Group: Less Is More

This week’s Westwood One Audio Active Group blog shares information about the effectiveness of audio ads from a collaborative UK study by audio distribution service Audiotrack and analytics firm Colourtext that compared ad effectiveness with word density in audio ads. Some of the takeaways from this study lend credence to the notion that when it comes to ad copy, less is indeed more. For example,im the study found that eliminating 10 words of audio copy increases the Creative Standout score by 1%. Creative Standout is achieved when consumers say, “this ad stands out” and rate an ad with an 8, 9, or 10 on a one-to-ten-standout scale. Further it found that eliminating 10 words of audio copy increases web traffic by 0.25%. Creative Standout in audio advertising is strongly linked to ad response via website visits. For each 1% rise in Creative Standout achieved by an audio ad, website response rate increases by 0.25%. Also, the more messages that are included in the ad, the poorer the recall. An ad with four messages will have message recall of only 24%, compared to 43% for ads with just one message. The more messages an ad attempts to communicate, the lower the likelihood of a single message being communicated. See the blog post here.

Industry News

Audacy Gets Extension on Debt Payment Due Dates

In a filing with the Securities and Exchange Commission, Audacy states that it has reached an agreement with investors and creditors that buys it some time as it works with them to come to a longim-term solution to its debt problem. Audacy gets an extension on the due date for interest payments on its Credit Facility to November 27 and on its Receivables Purchase Agreement for the October Audacy Party Payment to November 20 and the November Audacy Party Payment Due Date to November 24. Also, on October 30, the New York Stock Exchange filed to delist Audacy’s Class A common stock from the exchange and the delisting became effective on November. The stock continues to trade over the counter under the symbol “AUDA.”

Industry News

KYW, Philadelphia Inducts Adkins and Brooks into Hall of Fame

Audacy’s all-news KYW, Philadelphia inducts longtime reporter and anchor Lynne Adkins and anchor Brandon Brooks into its Hall of Fame. The inductees were nominated and elected by the current KYWim Newsradio staff and join other distinct Hall of Famers, including NBC NewsAndrea Mitchell and longtime suburban bureau chief Jay Lloyd. Lynne Adkins spent 34 years as an anchor, reporter and mentor at KYW Newsradio. Brandon Brooks was the voice of news in Philadelphia for more than 30 years. He first came to KYW Newsradio as a part-time anchor and reporter in 1989. Audacy Philadelphia SVP and market manager David Yadgaroff states, “This honor is long overdue for these two inductees who have devoted over three decades of their lives to being reliable news sources for the Philadelphia region. Not only has their professionalism set a high standard for our content, but their extensive backgrounds have taught the next generation of KYW Newsradio broadcasters to aspire to a new level.”

Industry News

WPG, Atlantic City’s Harry Hurley on “Insider 100: Power” List

The publication InsiderNJ is out with its annual “Insider 100: Power” list of the most powerful politicalim figures in the state of New Jersey and WPG, Atlantic City morning drive personality Harry Hurley is ranked #55 on the list. The caption alongside Hurley’s photo in the feature states: “No other radio host show in New Jersey covers politics as hyperactively as Hurley, who has earned the trust of key players in both parties while amplifying the concerns and troubles of regular voters. An asset to the state.”

Uncategorized

Salem Washington DC Reports from “March for Israel” Rally

Media coverage of Tuesday’s “March for Israel” event at the National Mall included Salem Mediaim Group’s general manager for Christian talk WAVA-FM, Washington, DC Chuck Olmstead. Olmstead tells TALKERS, “It was an amazing day to be at that at that gathering. I met some amazing people. One Jewish woman I interviewed has a home in Bethesda, MD as well as a home in Israel. She was at her home in Israel on 10/7 and continued to stay in Israel but came back for the rally. She was articulate and had a great story to tell. It is interviews like that, that are hard to distill down to sound bites.”

Industry News

77WABC and Partners to Assist in NYC Turkey Giveaway

77WABC – along with partners AARP New York City, Gristedes, and D’Agostinos Supermarkets – are helping the St. Francis Food Pantry and Shelters with its turkey giveaway program. A total of 10,000im turkeys and meals will be distributed by St. Francis over the holiday season, including from the 77WABC “Turkey” Trolley today (11/15) St. John’s Church in Manhattan. Red Apple Media owner John Catsimatidis says, “No one should be without a turkey dinner on Thanksgiving. This is an American holiday and Americans should not go hungry, ever!  We are delighted that AARP New York City has joined us in this charitable endeavor.”

Industry News

LABF Honors 2023 Giants of Broadcasting & Electronic Arts

im

The Library of American Broadcasting Foundation honored industry leaders and celebrities for lifetime achievements during the 2023 Giants of Broadcasting & Electronic Arts Luncheon and Awards Ceremony yesterday (11/14) at Gotham Hall in New York City. Pictured above are: (back row, l-r) Joyce Tudryn, IRTS president and CEO; Heidi Raphael, LABF co-chair; Eric Shanks, Wolf Blitzer, Tony Danza, David Kennedy, Bill Whitaker (emcee and 2018 Giant), Jack Goodman, LABF co-chair; (front row, l-r) Valari Dobson Staab, JuJu Chang, Caroline Beasley, and Nina Totenberg. Photo by Wendy Moger Bross

Industry News

TALKERS News Notes

UK radio and outdoor firm Global inks an exclusive platform distribution and ad sales deal with iHeartMedia in which Global and iHeartMedia will license, distribute and represent each other’s podcast portfolios.

The Philadelphia Eagles and Audacy announce a multi-year extension to their 30-year partnership through the 2028 NFL season. As part of the new agreement, “SportsRadio 94WIP” will continue to serve as the team’s official flagship radio partner. The broadcast team is led by Eagles Hall of Famers Merrill Reese and Mike Quick in the radio booth and longtime 94WIP personality Howard Eskin on the sideline.

iHeartMedia chairman and CEO Bob Pittman & president COO/CFO Rich Bressler will participate in a question and answer session during the Wells Fargo TMT Summit on November 29 at 3:45 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website.

PodcastOne acquires the exclusive sales and distribution rights, as well as certain ownership and IP/derivative rights, to true crime podcast, “Lost In Panama.” PodcastOne president and co-founder Kit Gray comments, “We continue our stated strategy of rolling up the fragmented podcast industry to deliver the best podcast library with the lowest cost per acquisition. We are excited and look forward to more announcements in the near future.”

Industry News

Yesterday’s (11/14) Top News/Talk Media Stories

Israel’s ongoing invasion of Gaza, allegations of a Hamas command center under Al-Shifa  hospital, and U.S. campus protests; the planned meeting between President Joe Biden and China’s Xi Jinping; the House approves Mike Johnson’s spending bill to avoid a government shutdown; the Trump Organization trial in New York City; the investigation into New York City Mayor Eric Adams; the 2024 presidential race; the state of the economy and the Fed’s rate hike plans; and eight teens in Las Vegas face murder charges in the beating death of a fellow student were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

KFI, Los Angeles’ Ken Chiampou Announces Retirement

According to numerous Los Angeles-area media reports, Ken Chiampou (right) – one half of the iHeartMedia station’s “John & Ken Show” afternoon program – announced to listeners on Monday (11/13) that he willim retire from the station on December 6. After his departure, John Kobylt (left) will continue in the daypart as a solo host. He quipped, “I am saying goodbye. After very little thought, this is what I’m gonna do.” The duo rose to prominence during their time at WKXW-FM, Trenton “New Jersey 101.5” beginning in 1988. They moved to KFI in 1992 and briefly went into national syndication in the late 1990s. That move drove a wedge between them and then-KFI owner Cox Communications and they left to do mornings at crosstown Disney-owned KABC, Los Angeles. That didn’t last long, and they returned to KFI where they’ve flourished since 2001. Read the Los Angeles Daily News’ coverage here.

Industry Views

Ten Things You Need to Know to Be a Successful Talker (on or off the air)

By Michael Harrison
Publisher
TALKERS

im

10. Have a flight plan before taking off on a monologue.  Know where and when you intend to land the plane.  This is true of any point you’re trying to spontaneously make in the course of a conversation. There’s nothing worse than a talker bloviating in search of a point.

9. Know what you’re talking about.  Don’t just go with half-baked information for fear of being late to the party or are desperate to fill time.  You can’t be an effective talker if you are not an equally effective listener. Also be careful about assuming you are the first to notice or know something when you might actually be the last.  Respect the fact that some of the people you are addressing might be more knowledgeable than you.

8. Take an extra fraction of a second to edit yourself.  Loose lips sink careers. Especially today!  The art of being an effective talker is like being a quarterback.  Get rid of the ball quickly… but not too quickly.

7. Don’t try to be funny if you’re not. This relates to the point above.  However, humor is an effective communications tool when used properly.  The key is to use it properly with an honest assessment of your own “talent.”  Everyone needs a director.

6. Don’t pander to your target audience (too much).  The daily dance of affirmation – telling people exactly what you think they want to hear and never deviating – eventually leads to a happier but ever-shrinking audience that will eventually turn on you. Super-serving the wrong-headed beliefs (or bad taste) of the target audience can lead to slow-but-sure audience erosion.  Don’t be afraid to occasionally piss-off the core. Its good for the soul as well as the cume. Always have an exit strategy. Don’t endeavor to deceive.

5. Don’t deviate too far from the course and point of the conversation.  Tangents disrupt the flow of a meaningful conversation and make people forget what they are talking about.  (This is equally important in off air conversations.)  If mid-conversation someone asks “do you have time for a quick story,” your first impulse should be to say no.

4. Don’t interrupt.  And don’t allow anyone to interrupt you.  If you must interrupt, do so with surgical finesse. Avoid conversations with wind bags.

3. Avoid worn out talking points. Be original.  Always bring something new to the table. Otherwise you deserve to be replaced by AI.

2. Don’t waste people’s precious time. In today’s world, time is as precious as money.  There’s no such thing as “free” media.  It costs people time to listen to you.

1. Know when to keep your mouth shut.  This is one of life’s most valuable lessons, on and off the air.

Michael Harrison is the publisher of TALKERS.  He can be emailed at michael@talkers.com.

Industry News

Salem Media Group Third Quarter Revenue Falls 5%

The company releases its third quarter 2023 operating results and reports total revenue of $63.5 million, a decline of 5% from the same period in 2022. Salem reports that total operating expenses for the quarter increased 31.9% to $99.8 million, while operating expenses, excluding stock-basedim compensation expense, debt modification costs, gains and losses on the sale or disposition of assets, impairments, depreciation expense and amortization expense increased 0.2% to $61.0 million. The company reports a net loss of $31.3 million for the quarter, an increase of 163% over the same period in 2022. Salem presents operating results by segment and reveals that its Broadcast segment’s revenue was $49 million, down 4.2% year-over-year; its Digital Media segment’s revenue was $10 million, down 2.2%; and the Publishing segment’s revenue was $4.6 million, a decline of 17.5%.

Industry News

Simon Conway Adds Orlando Morning Show to Hosting Duties

iHeartMedia news/talk radio personality Simon Conway is assuming the lead host role on the morning show on the company’s Orlando talk station WFLF-AM “Newsradio WFLA.” Conway – who continues his role hostingim the afternoon drive show based at WHO-AM, Des Moines and syndicated to WMT-AM Cedar Rapids and WOC-AM, Quad Cities – takes over the new morning show role from Bud Hedinger, who retired from the station after 20 years. Conway says, “It is such an honor to have been given the keys to this amazing morning drive show in the heart of Central Florida. We have a great crew and we are aiming to be hard-hitting, fun and entertaining all at the same time.”

Industry News

JD Hayworth to Host Afternoon Show on KFNN, Phoenix

Former congressman and talk media personality JD Hayworth is returning to the radio business inim Phoenix as host of the 3:00 pm to 5:00 pm talk show “All Right Now!” on CRC Broadcasting Company’s KFNN-AM. CRC founder Ron Cohen says, “JD coming home to KFNN is a watershed moment for our station and all Arizona radio listeners. With so much interest in the 2024 election and Arizona’s growing notoriety as a key battleground state, the timing could not be better to bring JD back to host a daily show. No Valley radio host possesses JD’s credentials in both broadcasting and politics.”

Industry News

Gallenbeck to Lead Cumulus Media in Reno and Eugene

Sales and management pro Tricia Gallenbeck adds responsibility for Cumulus Media’s Reno market toim her Eugene, Oregon management role and becomes regional vice president. Cumulus operates news/talk outlet KKOH-AM, Reno; news/talk KUGN-AM & sports talk KUJZ-FM in Eugene, plus six music brands. Cumulus president, operations Bob Walker says, “We are thrilled to expand Tricia’s responsibilities and welcome her back to Reno. Her experience and relationships in the market are unmatched.”

Industry News

WIP, Philadelphia Partners with Travis Manion Foundation for Live Event

As part of its “Birds at the Bye,” Audacy Philadelphia’s sports talk WIP-FM “SportsRadio 94WIP” air personalities are serving as guest bartenders following a daylong remote broadcast from Chickie’s and Pete’s South Philadelphia location during which it will raise money for Travis Manion Foundation.im Audacy SVP and market manager David Yadgaroff says, “It’s a great night in support of our local veterans. Audacy Philadelphia has a strong partnership with TMF, and we’re excited for our 94WIP hosts to assist in this fundraising effort.” 94WIP guest bartenders include Joe DeCamara, Rhea Hughes, James Seltzer, Hugh Douglas, Joe Giglio, Ike Reese, Jon Marks, Jack Fritz, Howard Eskin, Devan Kaney and Eliot Shorr Parks. Also, in attendance will be Ryan Manion and Col. Manion of Travis Manion Foundation.

Industry News

AirKast Partners with Ron Rivlin Media for Marketing Efforts

Mobile and web solutions form AirKast partners with sales representation firm Ron Rivlin Media in a move aimed at enhancing AirKast’s market reach and furthering its mission to provide cutting-edge solutions to its clients. AirKast offers mobile app and web solutions and a technology platform that includes live streaming, push notifications, and social media integration. AirKast CEO/CTO Larry Leung says, “We are excited to announce our collaboration with Ron Rivlin Media. This partnership is a strategic move to strengthen our market presence and better serve our clients. Ron Rivlin Media’s reputation for excellence in tech sales representation aligns perfectly with our mission to provide cutting-edge broadcasting solutions, and we look forward to a successful partnership.”

Industry News

Gracies Leadership Awards Honorees Celebrated in NYC

im

The Alliance for Women in Media hosted the Gracies Leadership Awards luncheon yesterday (11/13) at Tribeca 360° in New York City, recognizing the outstanding contributions of eight female leaders. This year’s program included the inaugural Gracies Icon Award presented to Premiere Networks personality Delilah. She took part in a fireside chat with RAB president and CEO Erica Farber. The other recipients are pictured above (l-r): Becky Brooks, president, AWM/F, Delilah, Rebekah Dopp, Suzanne Grimes, Susan Larkin, Lori Locke, Rosalyn Durant, Kay Olin, Heather Cohen, Katina Arnold, and Christine Travaglini. Photo by Dave Kotinsky/Getty Images for Alliance for Women in Media

Industry News

New Jersey 101.5 to Present Town Hall on Terror Threats in New Jersey

Tomorrow evening (11/15) at 7:00 pm, Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is presenting a town hall titled, “Safe and Sound: Confronting Terrorism in New Jesey.” The station says it will explore the domestic and foreign terrorist threats facing New Jersey. New Jersey 101.5’s Eric Scottim will lead a discussion aimed at helping residents understand the best way to protect themselves and their loved ones. He says, “The war between Israel and Hamas has created heightened tensions in New Jersey. But even before the war began, New Jersey was dealing with multiple threats from foreign actors and extremist groups operating in the Garden State.” The program’s on-air panel will feature Daniel Engelhardt, deputy director of the New Jersey Office of Homeland Security and Preparedness; Nelson Delgado, assistant special agent-in-charge of counterterrorism for the Newark FBI office; Stafford Township Police Chief Thomas Dellane; and security representatives from various New Jersey state agencies and authorities.

Industry News

Yesterday’s (11/13) Top News/Talk Media Stories

Israel’s ongoing invasion of Gaza, allegations of a Hamas command center under Al-Shifa  hospital, and U.S. campus protests; the Trump Organization trial; House Speaker Mike Johnson’s efforts to avoid a government shutdown; Senator Tim Scott suspends his presidential campaign; the Supreme Court adopts a code of ethics; Xi Jinping in San Francisco and President Joe Biden’s planned for Wednesday with China’s dictator; and fire closes the I-10 freeway in California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: We Are Growing

By Steve Lapa
Lapcom Communications Corp
President

imSurvey says nearly half of all Americans over 13, nearly 135 million, listen to spoken word formats. The growth curve boasts an eye opening 52% jump in time spent listening at home.

Please keep in mind we are listening in 2023 via different platforms including AM/FM radio, smartphones, computer streaming, smart speakers, and smart TV. Podcasting is a major driver of this growth curve, almost tripling its share of total audio consumption. And the closer is traditional AM/FM radio is still the morning drive, in-car winner controlling 62% of listening, despite the auto industry’s attempt to shun the king of spoken word distribution – AM radio.

Audio marketers, please pound the drum a little louder when you pitch this growth story. I still haven’t seen this new validation pushed aggressively on X (formerly Twitter) among the Taylor Swift running to hug Travis Kelsey posts, have you? Anything on Instagram? Facebook? YouTube? Rumble? Are we reframing a modern version of that 1600s philosophical “if a tree falls in the forest…?”

All sellers need to take a minute to digest, discuss and integrate the findings in the Edison/NPR Spoken Word Audio report and start the drumbeat of growth, impact, engagement and influence. How else will we pushback on the taken-for-granted, same old-same old, spoken word presentation. Freshen up that media kit! Growth is an important sales point to make in any presentation and audio sellers need to keep pointing to that growth curve as competitors lean in on their own story lines.

Let’s get down to how best to answer W.I.F.A (what’s in it for advertisers) on your next presentation.

1) New. One of the most powerful words in sales and marketing. New information can drive new decisions. Let the numbers help make your point as you shape your presentation.

2) The Trend is Your Friend. Every business owner, entrepreneur, investor and CEO always want to be informed and in front of growth trends. You now have the opportunity in front of you.

3) Keep it Simple. Keep your information simple and easy to understand. Many influential newsletters use the simple technique of a bold number followed by a fast fact story line. If it works for the big boys, the technique should work for you.

4) Managers. Bring good news to your sales and marketing teams. Sellers, bring good news to your advertisers. The survey says we are growing, and positive growth is an important part of any business.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: How Talk Radio Imitates Lunch

By Holland Cooke
Consultant

imHere’s actual news copy, from Joe Connolly’s business report one morning on WCBS, NY: “One third of all domestic flights are now late, by an average of one hour.”

Note: That wasn’t the headline, it was the entire story. As-much-as half of Connolly’s script is one-sentence stories. Espresso, not latte. Just the factoids, ma’am. The essence. What the listener would likely retain (and quote later) from the story if copy were longer.

Here’s some HC lore – and promo language – that’ll be familiar to programmers and talent I work with:

The first 5 minutes of the hour are for facts.

The next 55 are for feelings.

Your news people, and/or your network, fuss to make 00-05 a handy digest of the-very-latest-about the stories they reckon to be relevant to your target listener. Your on-air imaging should promise accordingly. Invite busy, in-car listeners to make an hourly appointment, “THROUGHOUT YOUR BUSY DAY.”

The people with whom that benefit statement will resonate are high-TSL users who don’t want to feel “OUT-OF-THE-LOOP, WHEN YOU’RE OUT-AND-ABOUT.” And they’re the listeners your local direct retail advertisers want to meet the most. Every time they stop the car, they spend money.

im

What happens at lunch is what should happen on-air

Picture Jerry, Elaine, George, and Kramer at that coffee shop on “Seinfeld.”

Suppose Jerry heard Connolly’s report earlier that morning and mentioned that story. Because ratings are a memory test, this is a home run, even if Jerry doesn’t say “WCBS” when he repeats what Joe reported. Joe made a deposit in Jerry’s memory bank. If Jerry does say “WCBS,” it’s a grand slam.

Then, George chimes in: “AN HOUR LATE???  THAT’S NOTHING!  WAIT’LL YOU HEAR WHAT HAPPENED WHEN MY PARENTS TRIED TO FLY TO FLORIDA LAST WEEK!” Now Elaine and Kramer are engaged; and they too might have stories.

Jerry shared what he heard 00-05, information of interest, facts. George is that first caller you want the screener to put through. Elaine and Kramer are listeners who can relate, might contribute their feelings, and will at least remember.

Because ratings methodology can give you an entire Quarter Hour credit for as-little-as 5 minutes of actual listening, the-most-opportune topics are compelling stories listeners just heard on-hour, which you then offer callers your air to weigh-in-on.

Why? People believe your promos. They stopped-in for their on-hour update. Then, at 05, before an index finger can travel from the steering wheel to the “Kiss” or “Lite” or “Magic” button, engage them.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

NAB: AM Radio Act Opponents Distort Study Conclusions

National Association of Broadcasters says that the study the Alliance for Automotive Innovationim funded to analyze the potential effects of the AM Radio for Every Vehicle Act on the auto industry reveals the cost to the industry would be minimal, but that AAI “misrepresents, distorts and spins the results of the report it paid for to advance its position” in opposition to the legislation. See NAB’s refutation of AAI’s interpretation of the study here.