Cumulus Media’s news/talk WBAP, Dallas-Fort Worth brings Carla Marion back to the air staff to serve
as morning drive news anchor for the “Dallas’ Morning News” program co-hosted by Ernie Brown and Hal Jay. She begins her new position in January.
SiriusXM announces that Morgan Ortagus, former State Department spokeswoman under the Trump administration, will host a Sunday news and foreign policy program that will air from 11:00 am to 1:00 pm ET on the SiriusXM Patriot channel beginning this week (12/10). SiriusXM says, “Every Sunday on her new program, Ortagus will utilize her nearly two-decades of foreign policy expertise to help listeners better understand the key issues around the world, with a heavy focus on Israel and the Middle East.”
“The World,” public radio’s longest-running daily global news program, announces that correspondent Carolyn Beeler becomes co-host of the program beginning January 16. Beeler joins longtime host Marco Werman at the helm of the show produced by Boston-based GBH and PRX.
iHeartPodcasts and Diversion Audio debut “The Greatest True Crime Stories Ever Told,” a new podcast hosted by true crime writer Mary Kay McBrayer. Each week, Mary Kay will walk the audience through the most riveting true crime stories ever told. iHeartPodcasts says, “The true crime genre too often takes gleeful fascination in crimes against women. Diversion has identified stories in which women are not the victim, but instead are our protagonists. These women can be the perpetrators, such as the murderers or scammers, but may also be the heroes of the story, such as the lawyer, detective, scientist, or family of the victim who never stopped fighting for answers.”
The Senate battle over aid for Ukraine in exchange for U.S. border security measures; Israel’s resuming its mission to eliminate Hamas; FBI Director Chris Wray warns of U.S. terror threats; college deans grilled in Congress over anti-Semitism on their campuses; the 2024 presidential race; former President Donald Trump’s legal battles; Sean Hannity’s Donald Trump town hall program; and military promotions are approved as Senator Tommy Tuberville ends his blockade were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
Cumulus Media announces that Collin Jones adds the role of president of Westwood One to his responsibilities, effective January 1, 2024. Jones, who also holds the title, EVP of corporate strategy & development for Cumulus Media, takes over for Suzanne Grimes who has decided to “embark on the next chapter of her career after eight years.” Jones has served with Cumulus Media since 2011 and is responsible for leading the company’s strategy, corporate development (including major partnerships
and M&A), and investor relations efforts. Jones has led the Cumulus through several strategic transactions and growth initiatives including the acquisition of Westwood One in 2013. Additionally, he oversees IncentRev, the company’s e-commerce and daily deal platform. Cumulus CEO Mary Berner comments, “With his deep understanding of both Cumulus Media and Westwood One, Collin is uniquely qualified for this role and is well-prepared to harness the full power of our platform to help Westwood One grow. Collin has consistently demonstrated his savvy business acumen, effective management style, and collaborative spirit, and I have full confidence that he has the skills and the vision to build upon Suzanne’s considerable accomplishments.” Berner adds, “I would like to thank Suzanne for her invaluable contributions and her pivotal role in our success. Under her leadership, we launched the top-rated Cumulus Podcast Network, built the multi-platform Westwood One News/Talk franchise, and established the industry-leading Audio Active Group. Throughout her time with Cumulus, she has been a remarkable leader, colleague, and mentor to many, and we are certain she will accomplish great things wherever she chooses to share her talents next.”
iHeartMedia realigns its Markets Group – part of the company’s Multi Platform Group segment – that “takes advantage of iHeart’s unique scale and multiple platforms; leadership in audio; and its expertise in consumers, monetization and data.” In 2020, iHeart announced that it would group its markets by common needs and characteristics into three different divisions – Region, Metro and Community – to make sharing of resources and experiences easier and more targeted. The company now names five new division presidents: Bernie Weiss and Paul Corvino for the Region Division, and Kristin Foley, Chris Soechtig and DJ Hodge for the Metro Division. Tom McConnell, formerly a Metro Division
President, will also become a Region Division president. In addition, Nick Gnau, formerly a Community Division president, will become a Metro Division president, and Shosh Abromovich and Dan Lankford will add Nick’s former Markets to their responsibilities as the Community Division presidents. Amy Leimbach, who served as senior vice president of sales for Austin, Dallas and San Antonio, will become president of those Markets. The company also announces changes that will enable it to increase its focus on a number of high-growth opportunities. Kevin LeGrett, president of the iHeart Sports Network, makes the transition from his role as division president of Los Angeles to now focus exclusively on leading and growing the company’s leading Political and Sports platforms. Additionally, Tony Coles, president of BIN: Black Information Network, now leads all multicultural efforts as the president of multi-cultural business and development. The new division presidents will report directly to Hartley Adkins, president of the iHeartMedia Markets Group, and Coles and LeGrett, as well as Adkins, will report to Rich Bressler, iHeart’s president, COO and CFO and CEO of the iHeartMedia Multi Platform Group. The company will be making this transition over the next few weeks.
Cumulus Media’s WMAL-FM in Washington, DC raises more than $413,000 during its 21st annual “WMAL Operation Fisher House Radiothon” held on November 30 and December 1. The broadcast event featured WMAL hosts’ interviews with families of injured veterans that have benefited from the donations made in past radiothons. Over the past 21 years, WMAL listeners have donated more than $8.7 million to support the efforts of the Fisher House Foundation, which provides housing to families
of injured military members and veterans who are undergoing treatment. Group homes at Bethesda, Walter Reed, the VA, Dover AFB, and at military and VA medical centers around the world offer a comfortable place for loved ones to live while remaining close to their injured family members. Fisher House Foundation chairman and CEO Ken Fisher says, “For an incredible 21 years, WMAL and its audience have given to military and veteran families through Fisher House Foundation. We are overwhelmed and grateful for the dedication and incredible generosity in support of our nation’s heroes and their loved ones.” WMAL PD and Cumulus Media VP of news/talk Bill Hess comments, “Year after year, our listeners step up with support for injured veterans and their families. As the Fisher House Foundation approaches its 100th house worldwide, it’s rewarding to know our listeners play such a large role in the organization’s ability to serve the families of our wounded servicemen and women.”
According to a report in the Milwaukee Journal Sentinel, comedian and filmmaker Pete Schwaba is now hosting a nightly talk program on the network of news programs and progressive talk shows that Civic Media is airing on its network of stations in Wisconsin that includes flagship station WAUK-AM,
Waukesha. The “Nite Lite With Pete Schwaba” airs from 8:00 pm to 10:00 pm. Schwaba has hosted programs for PBS Wisconsin in addition to his work in the film industry that includes writing for the 2003 film, A Guy Thing, and his own indie comedy film, The Godfather of Green Bay. He also served as a producer on the Jeff Foxworthy TV show, “Are You Smarter Than a Fifth Grader?” He says, “Entertainment, just like sports, helps bring people together, which is more important now than ever. I’m excited to introduce listeners to people I’ve met over the years in the entertainment business, share experiences, and generally celebrate arts and culture in Wisconsin.” Read the Journal Sentinel piece here.
Bring Me the News reports that longtime Sunday evening host Jearlyn Steele ends her weekly show,
“Steele Talkn’” after 27 years on the air at Audacy’s WCCO-AM, Minneapolis. She told listeners on last Sunday’s final program. Steele made the announcement during her final broadcast on Sunday, saying: “It’s been a blast. I want someone else to come and do a great job and learn, hopefully as much as I have learned. I have been a part of your lives and you have been a part of mine for many years. And I will not forget that.” Read the full story here.
WNRI, Woonsocket, Rhode Island talk radio host John DePetro shared his recent cancer diagnosis with his listeners on Monday (12/4). He stated, “I have cancer and will undergo surgery next week with the team at Dana Farber Cancer Institute in Boston and look forward to a complete recovery. I wanted to mention my friend Bernard McGuirk, whose passing last year brought awareness to me and others and certainly effected my approach to the situation.”
Salem Media Group announces that “Man in America with Seth Holehouse” is added to the lineup of the Salem Podcast Network, effective immediately.The podcast will continue to release an episode each weekday.
AdLarge announces that Tom Brady joins its salesforce. In this role, Brady will work directly with EVP of audio sales, Robin Sloan. Brady was most recently senior director, East Coast audio sales at Disney Advertising Sales, in which he led a team overseeing audio sponsorships and ad campaigns for the Disney podcast portfolio and ESPN Radio Network.
PodcastOne acquires the exclusive multiyear sales and distribution rights to New York Times bestselling author and attorney Rabia Chaudry’s and actress Ellyn Marsh’s true crime genre podcast, “Rabia & Ellyn Solve the Case.” Chaudry, who initiated the worldwide sensation podcast “Serial” and served as an executive producer on the HBO documentary series, “The Case Against Adnan Syed,” and Marsh, who starred on Broadway in Enron and Kinky Boots, host the weekly show.
Israel resumes fight against Hamas as UN warns of “apocalyptic” humanitarian crisis in Gaza; the 2024 presidential race and Wednesday’s GOP debate in Alabama; Liz Cheney considering third party run for president; former President Donald Trump’s legal battles; Senate Republicans demand U.S. border policy changes in exchange for approving Ukraine and Israel funding; and the SCOTUS to hear tax case on what is income were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
TALKERS founder Michael Harrison speaks with Gerard Edwards – the founder and CEO of Podcast Radio (podcastradionetwork.com) based in London, UK. Podcast Radio has shown tremendous growth since its launch less than five years ago and is heard worldwide with a menu of podcasts online as well as on air in the UK via DAB radio stations. The company recently expanded its footprint into North America as a radio program content supplier. Harrison and Edwards take a deep dive into the state of DAB as a 21st century radio broadcast technology in addition to discussing a big picture view of the state of radio in general. Harrison describes Edwards as one of world radio’s rising young visionaries. Listen to the uninterrupted interview in its entirety here.
In SEC filings made on November 29, Audacy gets extensions on the grace periods before default on its Credit Facility to January 9, 2024 and on its Receivables Purchase Agreement for the October Audacy Party Payment to December 10 and the November Audacy Party Payment Due Date to December 11.
The filing comes as Audacy “continues to engage in discussions with its creditors with respect to a number of potential alternatives regarding a restructuring of the Company’s outstanding indebtedness.” It also announces in the filing that JPMorgan Chase Bank, N.A. has resigned as Letter of Credit Issuer and Swing Line Lender (both as defined in the Credit Facility) and that Wilmington Savings Fund Society, FSB was appointed as Administrative Agent and Collateral Agent under the Credit Facility.
By Steve Lapa
Lapcom Communications Corp
President
It happens to everyone at least once.
You present your package with every asset at your disposal to make the campaign a winner – host read radio, podcast, X(Twitter), Instagram, Facebook, YouTube, and anything else at your disposal. You work with your manager for pricing, coordinate the digital team for input, and touch base with your business department for the all-clear. Your presentation is an award winner, your enthusiasm is contagious and the deal closes. The campaign launches and to your shock and dismay the feedback from your client is utter disappointment as results are anemic. You verify everything is running properly, digital and social media are coordinated, yet the anticipated tsunami of results is barely a rain shower.
Are you kidding me right now? What in the world happened? A little history and a little reality will help you right the ship.
It’s been 60 years since Marshall McLuhan taught us the “medium is the message” and arguably became the original disruptor. He was so far ahead of his time, Musk, Zuckerberg, and Altman would be challenged. The bottom line is McLuhan got it right as we still stumble our way through the performance side of the ads.
Let us examine how we package and sell 60 years later.
Mistake #1- All creative is the same. In the example above, I listed 6 common platforms many local hosts utilize daily to spread the word.
A) Sellers focus on packaging scale, competitive efficiency and closing the business.
B) Hosts focus on product and content acceptability.
C) Managers focus on deal points.
D) Traffic and business focus on integrating systems.
E) Production is ready to deliver the deadline.
F) STOP!!!! Who is focused on matching the platform or medium with high impact creative messaging? “50% OFF” is an empty value proposition when there is no product sell-in. Who is making sure EVERY asset is delivering the creativity that engages and motivates the listener/viewer for each medium?
Mistake #2. I got this. Wake up! The multi-platform package is more complicated than the beta binomial curve for duplication. Oops, did I lose you? The concept is the radio listener may or may not be the podcast listener who may or may not be the YouTube viewer, who may or may not be the Facebook follower, and so on. You are the sales pro who put this package in motion, yet did you stop to think through: Does each medium have a unique campaign with different frequency, creative updates and feedback loops? Do you have any idea how many daily tweets it takes to sell that product or service? Or are you applying branding metrics to sales goals? And that is just the beginning.
We often forget, YouTube, Facebook, Instagram, are barely 20 years old and we are still learning. Yet our terrestrial radio station heritage goes back over 100 years, so you think, “I Got this.” To paraphrase the great Marshall McLuhan, don’t drive into the future using only a rear-view mirror.
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
By Holland Cooke
Consultant
News flash: Time cannot be managed. But tasks can.
As we install a new PD at a client station, I will share with you what I’m sharing with him: Four techniques I myself have found EXTREMELY helpful over years of dancing-as-fast-as-I-can in several management positions.
1. “Map” your week. Use a spreadsheet, to create a schedule that doesn’t change week-to-week. Slot-in items like:
a) If you’re on-air: Your show + prep + when you do your daily promo/blog, post/social media, etc.
b) Talent meetings.
c) Regularly-scheduled Boss Time (see “folders’) below.
d) Is there a weekly staff meeting or department heads meeting? Do you routinely meet with sales? Slot it in.
e) In-bin and phone time (see below).
f) Days you’re available to do-lunch, or for sales calls.
g) MBWA time (“Management By Walking-Around”). Build it in.
f) What else?
Tip: Round-up. If something takes 45 minutes, slot-in an hour, to allow for bathroom breaks, checking voicemail, or running-across-the-street for a cuppa cawfee. Consider doing so even if there’s free crankcase coffee there at the station. It’s fresh air. Building in a couple short walks each day can really help you clear your mind between events.
This map you are making is “a living document,” subject to ongoing revision. But plan-your-work-and-work-your-plan, and you’ll find that lots more gets done. You’ll also find that people respond by being more punctual for you.
Tip: Find a hiding place. Always-being-in-your-office tempts interruptions. Two decades of management – and 23 years as a landlord – taught me how some issues that seemed “urgent” to people seeking your attention tend to resolve themselves before the would-be interrupter finds you.
2. Show your boss two file folders, one with your initials on the tab, the other with his/her initials on the tab. Give him/her the one with your initials, and keep the other one. Then, schedule a regular meeting (that goes on your map). The meeting can be weekly, daily, Monday/Wednesday/Friday, whatever. Lock it in, show up on-time.
Pledge to each other that you will avoid ad hoc, single-topic conversations. Unless someone is bleeding or something is on fire, the conversation can wait for a scheduled meeting. Toss a note, or pertinent document, into the folder.
I started doing this when I worked for a particularly “spontaneous” GM. NO NAMES. His half-dozen daily “Got a minute?” interruptions were extremely disruptive. And he was flattered when I showed him the respect of blocking-out Quality Time for issues we shared. Sure, he’d back-slide from time to time. When he did, I would ask, politely, “Do we need to handle this now, or should I put it in The Folder?” He took the hint; and praised me later, during my Performance Review, for suggesting the idea, which he instituted with the sales manager, business manager, and chief engineer. THANK ME LATER FOR THIS ONE.
3. Don’t answer the phone! That’s why there’s voicemail (and caller ID). Phone calls about every little thing are a torturous pause button and invite long workdays and more and taller piles of half-finished tasks. Set aside two times per day to schedule and return calls. Quality Time. Try it, and you will REALLY thank me. And I saved the best for last…
4. Touch each piece of paper ONCE. See “In-Bin time” in your weekly map above. Do one-of-the-following with every piece of paper or email that finds you:
a) Deal-with-it instantly (i.e., scribble a response and return to sender), or otherwise bring the issue to closure; OR
b) Send it to someone else (“delegation” in management lingo); OR
c) File it; OR
d) Circular-file-it (sort your mail over the wastebasket); OR
e) There is no e).
Ritualistic as all-of-the-above may seem, YOUR LIFE WILL CHANGE if you take these suggestions literally. Things are busy enough that no routine less structured will suffice. And conducting yourself accordingly will send an important message to the people you work with.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke
Cumulus Media promotes Beth Coughlin to regional vice president for Buffalo, Erie, and Syracuse markets. She currently serves as vice president/market manager for the Syracuse operations. The
company operates news/talk WHLD-AM, Buffalo; sports talk WRIE-AM, Erie; and sports talk WSKO-AM, Syracuse as well as 11 music-formatted stations. Cumulus Media president of operations Bob Walker states, “We are pleased to expand Beth’s responsibilities over these three key markets for Cumulus. Her deep experience and effectiveness as a leader make her a natural choice for this enhanced role.”
The fourth of four rounds of ratings information from Nielsen Audio’s November PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covered October 12 through November 8. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, iHeartMedia news/talk WISN adds a full share for a 10.7 share (weekly, 6+ AQH share) finish that keeps it ranked #1, while Good Karma Brands news/talk WTMJ loses 1.9 shares for a 7.7 share but remains ranked #2. In Nashville, Cumulus Media news/talk WWTN-FM is flat with a 5.7 share and remains ranked #5, while iHeartMedia news/talk WLAC-AM inches up one-tenth and remains ranked #19. In West Palm Beach, Hubbard Broadcasting news/talk WFTL adds four-tenths for a 2.7 share and stays locked in the #9 rank, while iHeartMedia talk WZZR-FM adds two-tenths for a 2.0 share and climbs to the #11 rank, and iHeartMedia’s news/talk WJNO is flat with a 1.2 share but falls back to the #15 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
The FOX News Channel “DeSantis vs. Newsom: The Great Red vs. Blue State Debate” show that was aired last week was the second most-watched program in linear television, averaging a total of 4.75
million viewers, according to data from Nielsen Media Research. The Sean Hannity-hosted program pulled in 742,000 viewers in the 25-54 demo, which FNC says represented nearly 73% of the cable news share in total viewers and 77% of the cable news share in the key demo. Additionally, the Hannity-hosted post-debate show earned 3.4 million total viewers and 541,000 in the A25-54 demo.
Cumulus Media and Signal Hill Insights are releasing the Podcast Download – Fall 2023 Report that looks at the latest podcast audience trends. Some of the findings include: 1) Podcast consumers continue to embrace YouTube as the number one podcast platform, especially with podcast discovery;
2) Audio is powerful. Podcast consumers spend a significant amount of time on YouTube listening to podcasts without watching the video; 3) Since 2019, YouTube and Spotify have been growing among podcast newcomers at the expense of Apple Podcasts; 4) More than half of the weekly YouTube podcast audience say they have listened to the same podcasts in another place; and 5) Podcast consumers who watch video podcasts often have eyes on the screen. More than 6 in 10 look at the screen at least some of the time, even during ads. Since October 2021, podcast watchers have been increasing their time spent with eyes on the screen. See more about the study here.
Paramount’s CBS Audio Network and Skyview Networks announce a multi-year renewal of their distribution and network audio sales partnership. Skyview president and CEO Steve Jones comments, “I’m excited that CBS and Skyview are actively exploring additional news and entertainment content for audio consumers. By working closely together, we will increase revenue, enhance listener engagement, and expand our dominant position within the audio space.”
SiriusXM announces that electric vehicle manufacturer Rivian offer SiriusXM’s service in new and existing Rivian R1T and R1S models in the U.S. in 2024. Upon launch next year, all new and existing Rivian owners will be able to opt in and activate a three-month SiriusXM trial subscription directly on their vehicle’s center display.
Israel resumes war against Hamas; the 2024 presidential race; the U.S. economy and dissatisfaction with Bidenomics; the Newsom–DeSantis debate aftermath; Trump legal battles; George Santos expelled from Congress; US shoots down Iran-backed drones over Red Sea; and SCOTUS to hear Sackler opioid case were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.
The RAB announces that Mike Hulvey – CEO of Neuhoff Media – is named the new president and CEO of the organization, assuming the role from Erica Farber, effective April 1. The news was announced by RAB board chair and Connoisseur Media CEO and founder Jeff Warshaw. Farber, who has led the RAB for the past 12 years, “decided it is time to step down and pursue other interests
including continuing to participate in RAB’s Rising Through the Ranks leadership development training and National Radio Talent System, a wholly owned subsidiary of the organization.” The organization goes on to say, “Under Farber’s stewardship, the RAB has reshaped the organization into a full-service integrated membership, business development and training concern as well as forged strong relationships within the advertising marketplace. Additionally, she has diversified and re-invigorated its board of directors to ensure the future of the 
trade association.” Speaking about Hulvey, Warshaw says, “Mike is an excellent selection with the relevant skills and expertise to lead the RAB. He has an impressive track record in corporate management and local radio expertise. In addition, as a past chair of the RAB he has a clear understanding of the organization and what the broadcast industry requires from RAB. He has a tremendous passion for the industry which will serve us all well.” Warshaw adds, “We thank Erica for her leadership over the past decade in helping to shape an organization that meets the needs of broadcasters today as well as for the future of the audio industry. She’s left an indelible imprint on the industry, and we can’t thank her enough for her commitment and passion to radio. It’s been an honor and a privilege to work with her.” Hulvey will work with Farber to ensure a smooth and successful transition during the next few months as her last day with the RAB will be April 30, 2024.
With the exit of president and CEO Mike Hulvery to take the leadership role at the RAB, Neuhoff Media announces that former Journal and Scripps broadcast executive and current leadership coach at Good
Karma Brands, Steve Wexler, will serve as interim CEO and will begin working with the Neuhoff team in January. Julian Hickman and Makena Neuhoff, the Trustees for the Neuhoff family, say, “We thank Mike for his many contributions during his more than 30 years as part of Neuhoff Media. Under his leadership, Mike has advanced the family mission of great local radio. We wish Mike all the best in his new role at the RAB and are thrilled to welcome Steve Wexler as interim CEO.” Wexler comments, “I am thrilled for Mike and am honored to serve as interim CEO for this legendary company and look forward to working with the talented, committed team at Neuhoff during this transition.”
According to numerous reports from Bay Area media outlets, Cumulus Media’s sports talk KNBR, San Francisco has let go a number of staffers, including former programmer Lee Hammer, morning show personality Paul McCaffrey, evening host FP Santangelo, and some in the digital department.
McCaffrey has been co-host of the “Murph and Mac” show with Brian Murphy, who appears to still be employed with the station. The dismissal of Santangelo spells the end of the evening call-in show that’s been part of the station for the past 51 years. Station program director Adam Copeland– who also co-hosts the afternoon show with Tom Tolbert – said on the program, “It’s been a really difficult day. I love this building, I love this station, I love working with you, Tom, and I’ve listened to you for years. I love a lot of people. I love the guys we let go of today. I’m looking forward to the future, but I really think we need to tip our cap and applaud the work that those guys have done.” Read the SFGate piece here.
Today (12/1) was the last day on Cumulus Media’s news/talk WFNC-AM, Fayetteville, North Carolina for Jeff “Goldy” Goldberg. He closed out his 45-year radio career – the last 18 years of which have
been spent at WFNC – with a special broadcast of “Good Morning Fayetteville” called, “Goldy’s Last Hurrah.” He tells Bill Kirby Jr. at CityViewNC, “Since I announced my retirement a few weeks ago, the outpouring of love and the good wishes from not only my listeners here in Fayetteville, but my listeners in Washington D.C., has been overwhelming. It has been a privilege and a joy to live out my dream for these last 45 years, and to have a second chapter like the one I’ve had here in Fayetteville exceeded my wildest dreams.”
Consultant Gary Begin of Sound Advantage Media writes today in a piece for TALKERS magazine in which he says that quite often there is a disconnect between the brand of a radio station and the brand-supporting messages that the sales staff is presenting to prospects. He says, “Experts in branding seem to be coming around to the idea that the power to make or break your brand-building effort lies not in the quality of your advertising but in the customer’s experience at the point of sale. In radio, that’s your over-the-air product and how your ad rep handles the advertiser.” He adds, “To navigate and successfully cross No Brand’s Land effectively, marketers must start by adapting brand message creation and delivery to today’s strategic sales processes.” He says there are two trends that will drive marketers’ efforts to create brand-supporting content that helps salespeople sell.” Read about them in his column here.
The third of four rounds of ratings data from Nielsen Audio’s November 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered October 12 through November 8. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media news/talk KXL-FM is flat with a 6.9 share (weekly, 6+ AQH share) but rises to the #2 rank, while iHeartMedia’s crosstown news/talk KEX-AM dips one-tenth to a 1.6 share and remains ranked #21. In San Antonio, iHeartMedia news/talk WOAI adds three-tenths to finish with a 3.1 share but falls back to the #14 rank, while Alpha Media’s news/talk KTSA declines four-tenths to a 2.2 share and slips to the #17 rank. In Salt Lake City, Bonneville news/talk KSL-AM/FM loses eight-tenths and wraps the survey with a 6.1 share that leaves it ranked #4, while iHeartMedia news/talk KNRS-AM/FM rises a full share to a 3.9 share and leaps to the #9 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
As reported by Erich Richter in the New York Post, ESPN and SiriusXM sports media personality Chris “Mad Dog” Russo admits to losing somewhere between $50,000 and $100,000 in a five-leg parlay on NFL football last weekend. Russo and fellow ESPN personalities Molly Qerim, Marcus Spears, and Stephen A. Smith on “First Take” on November 29. Read the Post piece here.
SiriusXM and Major League Baseball announce today a five-year extension of their broadcasting agreement. SiriusXM has teamed up with MLB to deliver games to fans around the country since 2005 and will continue to air live play-by-play of every regular season and postseason MLB game, as well as select spring training and Spanish-language game broadcasts, through the 2028 season. SiriusXM will also continue to produce the exclusive MLB Network Radio channel.
The release of numerous Hamas hostages in exchange for Palestinian prisoners was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the global rise in anti-Semitism and the protests against Israel’s war against Hamas, followed by the death of Henry Kissinger at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
Audacy’s Spanish language news/talk outlet in Miami names Miguel ‘Mijo’ Irizarry brand manager for the station as it unveils three new local shows. Irizarry is responsible for WAXY-AM Radio Libre 790’s content strategy, talent, operations and branding. Audacy regional president Claudia Menegus states,
“Mijo’s extensive experience and passion for Hispanic radio make him the perfect person to usher in the next chapter of ‘Radio Libre.’ He will play a pivotal role in shaping our content strategy, enhancing the brand, and continuing our vision. Together, we look forward to delivering a fresh and vibrant listening experience that resonates with our diverse audience.” The three new shows include “Despierta Miami” with host Eli Escobar airing from 6:00 am to 10:00 am. She most recently served with the company’s hot AC KHMX-FM, Houston. New to middays is “En este Pais” hosted by Lourdes Ubieta airing from 11:00 am to 2:00 pm. In afternoon drive is “El Show de Jorge Bonilla,” airing from 2:00 pm to 6:00 pm. Bonilla has written for FOX News, Newsmax, The Blaze, The Daily Wire, Breitbart and many more conservative news outlets.
The second of four rounds of ratings information from Nielsen Audio’s November PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey period ran from October 12 through November 8. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM is up six-tenths for a 4.6 share (weekly, 6+ AQH share) finish that lifts it to the #6 rank, while Hubbard Broadcasting’s all-news WTOP-FM declines seven-tenths to a 7.4 share as it falls to the #3 rank after 10 months at #2. In Seattle, Bonneville’s news/talk KIRO-FM adds half a share to finish with a 4.7 share that lifts it to the #6 rank, while Lotus Communications’ all-news KNWN-AM/FM rises four-tenths for a 2.6 share good for the #18 rank. In Phoenix, iHeartMedia news/talk KFYI falls seven-tenths to a 3.3 share that leaves it ranked #11, while Bonneville’s news/talk KTAR-FM tacks on three-tenths for a 2.7 share finish that lifts it to the #14 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
Cumulus Media announces its Cumulus Podcast Network is now providing brand suitability and safety measurement through Barometer, which provides brand-suitability measurement and contextual targeting unique to the podcast space. Cumulus says that this allows marketers and media agencies to
be able to review podcasts to ensure they meet their brand’s safety and suitability standards. Brands are also able to monitor their ad-buys during and after the campaigns to ensure their standards are being upheld. Westwood One SVP, sales and digital partnerships David Cohn comments, “We are proud to provide Barometer’s transparency and accountability to the marketplace. Brand marketers now represent 61% of U.S. podcast revenue. Advertisers deserve a brand-suitability solution that is designed for the unique attributes of podcast content rather than the legacy systems that were designed for display and online video.”
Talkers Books, the book publishing arm of TALKERS, celebrates the first anniversary of the release of one of its most successful titles, From Immigrant to Public Intellectual: An American Story (Talkers
Books, 2022) by Dr. Murray Sabrin. The book has been an Amazon bestseller and a popular vehicle sparking conversations on political news/talk shows across America. Its author, Murray Sabrin, Ph.D. is emeritus professor of finance, Ramapo College of NJ. Dr. Sabrin – a prolific author – is considered a “public intellectual” for writing essays about the economy in scholarly and popular publications as well as being a prolific guest and “go-to” resource on hundreds of radio and TV talk shows and podcasts. According to publisher Michael Harrison, who wrote the book’s provocative foreword, “From Immigrant to Public Intellectual is a truly American story about an immigrant child’s rise from humble beginnings to forge a stellar career as an educator, author, candidate, and media influencer. Murray Sabrin explains libertarianism in plain language using his own life story set against a half-century of changing times. Talk show hosts have been tapping into this articulate scholar’s knowledge and views for more than three decades since his impressive third-party showing as the Libertarian candidate for Governor of New Jersey in 1997.” To learn more about Dr. Murray Sabrin please visit murraysabrin.com and murraysabrin.substack.com.
SiriusXM’s Megyn Kelly will host a special live edition of her program on December 6 at 10:15 pm ET immediately following the “NewsNation” Republican Primary Debate. SiriusXM’s Triumph channel will also carry the debate live.
New York-based software firm Aiir Inc announces the addition of five news staffers. They include Paul Carlin and Phil Ray who join the customer support team in the UK. Phil Hannon joins Aiir’s team in North America, as does Chase Daniels, who has been serving as Bold Gold Media’s director of programming. Additionally, Alex Watson assumes the newly created position of customer experience specialist.
Edison Research’s Top 10 Findings of 2023 will be unveiled in a 30-minute webinar on December 13 at 2:00 pm ET. Edison says the list-worthy findings on audio, podcasts, radio, exit polls and more from its custom research and syndicated datasets will be presented by many of the researchers who worked on the studies.