WWO: Podcast Advertising Intention Up 59%
Today’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at how marketers’ attitudes toward advertising on podcasts had changed over the last 11 years. The blog post notes that “in advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the
last 11 years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest Advertiser Perceptions study, conducted in June 2025 with 302 marketers and media agencies, reveals advertiser/agency podcasting usage and interest has reached an 11-year high.” Some of the notable takeaways from this study include: 1) Nine out of 10 marketers and media agencies say they have discussed podcast advertising for potential investment; 2) Podcast advertising consideration surges to an eleven-year high: 74% of brands and agencies say they are likely to consider advertising in podcasts; 3) Podcast spending intention jumps to 69%, an eleven-year record; and 4) 78% of agencies and advertisers currently advertise in podcasts, a 5X increase since the first IAB podcast upfront in 2015. See the full blog post here.
assistants, televisions and gaming consoles. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “This is an exciting day for our industry as the addition of Audacy’s stations to iHeartRadio maximizes 
radio’s presence across the country as the most listened to and trusted medium for audiences and consumers. This move gives our listeners even more opportunities to connect with the stations and content most relevant to them, aligning with our mission to always meet our audiences where they are and enhance their experience.” Audacy chief business officer Chris Oliviero states, “We believe in the power of being everywhere, and this partnership is a meaningful step in our strategy to ensure our iconic stations, talent and programming are available wherever and however audio is consumed.” 
the next three decades, Tyler held numerous leadership positions, including market manager roles in both Madison and Milwaukee. In 2010, Tyler was promoted to region president and later moved to Minneapolis in 2015 to serve as regional president for iHeartMedia. He rose to division president in July 2018 before returning to Wisconsin in 2022 to lead as metro president and most recently area president. Tyler says, “Broadcast radio has been my life. I’ve worked in every aspect of this business and have been fortunate to work for tremendous leaders who helped shape my career, including the creative and innovative team at iHeartMedia. I’m grateful to have worked with so many talented, dedicated professionals in vibrant broadcast markets, serving advertisers and creating meaningful partnerships. I’m excited to begin a more flexible chapter of life with my family, while continuing to support our sports partnerships in the short term.”
the country format Hank FM. In addition to FOX Sports Radio content, the station also features Portland, Oregon based “The Bald-Faced Truth with John Canzano” and local show “Danny and Justin,” airing from 2:00 pm to 3:00 pm daily. Station manager Steve Woodward comments, “We’re excited to bring high-quality sports radio to the Oregon Coast. KNCU has one of the strongest sports lineups in the entire state. We hope to be your #1 choice for sports on the coast.”
-minute radio specials are hosted by longtime radio personality Larry O’Connor and features stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Hear the demo and register today at 
designed for women working in small to medium radio markets across any department. One deserving candidate will be selected to receive personalized coaching and mentorship from MIW’s network of experienced female executives as well as certified coaches from Media Staffing Network. MIW Board president Sheila Kirby says, “MIW is proud to continue honoring Laurie Kahn’s legacy through the Speak Up! Program. Each year, we have the opportunity to support emerging female leaders and help them find their voice and path to growth in our industry. This program represents the very heart of our mission.”
2025. The inductees will be honored at the in-person 2025 Radio Hall of Fame Induction ceremony on October 30 at the Swissotel Hotel in Chicago. Among this year’s inductees are: Colin Cowherd, host of “The Herd with Colin Cowherd”; Mike McVay of McVay Media; and Julie Talbott, president of Premiere Networks. 
owned radio station, a distinction underscored by its long-standing dedication to providing authentic, community-focused content hosted by Tallahassee media staples like legendary sports talk host Jeff Cameron, award-winning morning show host Greg Tish, and investigative reporter Steve Stewart.” Jopling says, “As someone who has lived and worked in Tallahassee for over 23 years, I understand how important it is for our city to have trusted local voices on the airwaves. This transition isn’t just about ownership — it’s about strengthening our commitment to the people of Florida’s capital city. We’ll continue to focus on real news, real conversations, and real connections that matter to the people that live here — delivered by people who live here, too.” Jopling adds, “We’ve had a lot of success at 93.3, and we are thankful for the continued support of all our incredible listeners, fans, and advertisers. Or as we like to call them, our extended family. I’ve been privileged to be in charge of the station, but now, as the owner, I know our family will only get better.”
today’s program as he transitions to a digital platform. Lerch is quoted saying, “When I started this back in 2002, I never thought I’d last nearly a quarter of a century on the radio. It’s been my life’s pleasure entertaining and interacting with our incredible listeners over two decades of Syracuse sports history and I look forward to my new journey as a digital sports content host.” 
2019 for $18 million as the podcast industry was really taking off in terms of listenership. Podnews.net notes, “Audacy shut Cadence13 (a $50mn purchase) in March 2024, and rebranded Podcorn ($22.5mn) as Audacy Creator Lab in April this year.” An Audacy spokesperson says in a statement, “This difficult decision aligns our resources with our core strengths and the most promising growth areas for our podcasting business. We’re sorry to say goodbye to talented colleagues and are grateful for their contributions.”
($2.7 billion), #2 direct mail ($2.5 billion), #3 PC/laptop ($2.3 billion), and #4 TV OTA+digital ($1.6 billion). The report notes that 64% of the state’s total ad spend in done in three markets: Miami-Fort Lauderdale, Tampa-St. Petersburgh-Sarasota, and Orlando-Daytona Beach-Melbourne. 
market manager Lance Hawkins says, “Joe Pags represents everything we value at KTSA. He’s dynamic, authentic, and rooted in Texas values. Our mission is to build radio brands that are Live and Local, deeply involved in the communities they serve, and always evolving. Pags’ addition to KTSA proves that mission in action.” Pags says that his welcome to KTSA is both professional and personal. “I am thrilled to call KTSA the new flagship for the Joe Pags Show. I’ve been based in San Antonio for 20 years and have always been a fan of the amazing hosts on KTSA. It’s truly an honor to get back on the air in SA and talk with these amazing people on their ride home once again. I can’t thank Jeff Warshaw, Lance Hawkins
talk WVON, Chicago. Effective July 7, the show will air from 5:00 am to 7:00 am, leading into the “Rufus Williams Morning Show.” Hughley is a Peabody Award-winning radio and television host and an iconic stand-up comedian as one of the legendary Kings of Comedy. WVON program manager Atiba Buchanan says, “This show will be different because it will be a hybrid of his original show and will be all talk to appeal to WVON’s culturally connected audience.” 
Griffo will have oversight of the Panama City market and Matt Stone, PD for the company’s Fort Walton Beach operations will serve as program director. JVC Broadcasting president and CEO John Caracciolo says, “This isn’t a corporate merger. This is a local broadcaster investing in local communities. We believe in radio that serves the neighborhoods we live in, not just the bottom line.”
-24 and, perhaps not surprisingly, their most preferred categories of podcasts are Comedy, Music, Entertainment, and True Crime. News/Information is far down the list with just 17% saying they watched or listened to a news/information podcast in the last month. Also noteworthy is the breakdown of delivery systems for audio for this demographic. Streaming music is the top audio source (42%), followed by YouTube (20%), and AM/FM (16%) in third place. 
election earlier this year. Morano says in a statement, “As someone who spent years behind the mic listening to New Yorkers and elevating their voices, I’ve never lost sight of who I work for. That’s why I ran a campaign rooted in community, not consultants. While others poured money into cookie-cutter strategies, I made it a point to invest in local radio, where real Staten Islanders are tuning in. I stayed a regular voice on Sid Rosenberg’s show on WABC and Arthur Aidala’s show on AM 970 — two stations I used to work at and still believe in. My predecessor, Joe Borelli, took his talents to the airwaves as a frequent host and TV panelist. I’ve taken a different path — bringing that same microphone-to-community connection straight to City Hall.” 
provide cultural, social, and political commentary across all FOX News Media platforms. Cooper launched her podcast, “The Brett Cooper Show” in January 2025. From 2022-2024, Cooper hosted “The Comments Section,” a video podcast on The Daily Wire.
House lawn press conference sparked a wave of on-air and online conversations about the state of the media and appropriate use of the English language in the rapidly changing digital era. TALKERS publisher Michael Harrison appeared as a guest this morning (6/25) on the highly popular Gene Valicenti morning drive show on WPRO-AM, Providence sharing his take on the matter including legal and cultural aspects of whether to bleep or “let it fly.” 
Aaron Miller says, “Mark’s track record of crafting iconic promotions and working alongside some of radio’s biggest personalities makes him a legend in our business. He has the ability to create moments that resonate far beyond the airwaves and we look forward to having him bring that magic to our brands and our audience.” Randall comments, “I am excited and grateful to have the opportunity to re-join the Audacy team and this legendary group of stations. Aaron is building an amazing culture in Sacramento, and I’m stoked to be a part of it. The charismatic people within this industry have always been the reason. Let’s go!”