The Advertiser Gave It To Me. Isn’t That Enough?
By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer
A local advertiser sends over a ready-made commercial. The music is catchy. The script is polished. The production value is surprisingly good for a company that spends most of its day installing garage doors.
The salesperson approves it. Traffic schedules it. The spot airs.
A few months later, somebody else’s lawyer hears it too.
Many media professionals assume that when an advertiser supplies content, the advertiser has already secured whatever permissions are necessary to use it. Sometimes that’s true. Sometimes it isn’t.
If a commercial contains copyrighted music, photographs, video, artwork, or other protected material, the fact that it came from a client does not automatically end the discussion. The advertiser may have obtained the rights. The advertiser may have assumed someone else obtained the rights. The advertiser may never have asked.
Artificial intelligence is creating new versions of the same problem.
Recently, I was asked about a commercial generated almost entirely through AI. The advertiser used one platform to create the script and another to generate the voice. Everything sounded original. No famous song. No movie clip. No obvious red flags.
Yet one question remained:
How do you know the advertiser had the right to use it?
That question can lead in several directions. Did the AI platform permit commercial use? Was the voice modeled after a real person? Does it sound enough like a celebrity to create endorsement concerns? Can the advertiser demonstrate where the content came from and what rights accompany it?
Fortunately, the solution is usually simple. Ask the advertiser.
Most legitimate advertisers are happy to explain how the content was created and what rights they possess. The conversation often takes only a few minutes.
Broadcasters, podcasters, streamers, and digital creators all face the same reality. Before a commercial airs, someone should know where the content came from and whether the necessary rights exist.
The technology may change. The question remains remarkably durable: How do you know you had the right to use this?
Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at https://harrisonlegalgroup.com.
contributing anchor for “Good Morning America,” and creator and host of “The Dropout,” will serve as host of the event. AWMF president Becky Brooks comments, “Amy Richards and Gloria Steinem have spent decades creating opportunities for others, amplifying voices that deserve to be heard, and demonstrating the power of leadership rooted in generosity and shared purpose. Their impact embodies the spirit of the inaugural Gracies Torch Award. We are also honored to welcome Rebecca Jarvis as host of the 51st Gracie Awards Luncheon, where her distinguished career in journalism and commitment to excellence make her a fitting part of this celebration.”
and media personality Jason Jackson Jr. as its first client. Salem Media CEO David Santrella states, “For years, we’ve worked alongside some of the most influential voices in media. Many of them are looking for more than platform monetization. They want a partner who not only understands their audience and shares their values but also has the experience to help them continue building their brands. Launching SCA is a natural next step for us.” SCA managing director Andrew Samalot adds, “As we’ve worked alongside creators over the last several years, we’ve seen firsthand that the most successful talent aren’t just building social media audiences – they’re building brands, businesses, and platforms that extend far beyond any single channel. Our role is to help them identify those opportunities, navigate them strategically, and surround them with representation they can trust as they continue growing their influence and impact.”
of Championship play June 18-21. Leading up to the first day of play, numerous SiriusXM sports talk hosts will broadcast their programs from Shinnecock Hills Golf Club, including Christopher “Mad Dog” Russo hosting “Mad Dog Unleashed” on Tuesday, June 16. in Southampton, NY.
Mundo says, “Bringing KCMO Talk Radio to the Topeka market is a natural fit. From the Governor’s Office to the Statehouse, much of the news driving our daily programming originates in the state capital. Now, we’re excited to welcome Topeka listeners into the conversation, connecting directly with the community and delivering the regional and local news coverage it deserves.” Cumulus also operates news/talk KMAJ-AM “The Big Talker” in the Topeka market.
courage, and unlikely twists that built the United States,” the story “uncovers the human drama behind America’s earliest, most pivotal moments. Listeners will meet settlers fighting to survive, preachers sparking mass revival, revolutionaries defying an empire, and founders struggling to invent a functioning nation.” The special will air on more than 350 affiliates of “The Glenn Beck Weekend Program” during the holiday weekend. It’s also available to talk stations in non-competing markets as early as Friday, July 3, and may be aired multiple times throughout the holiday weekend. 
the dynamic strategies required to serve audiences in a crowded ecosystem. Nadine brings an extraordinarily rare blend of creative foresight, business acumen, and deep personal commitment to mission-driven storytelling. She is the right leader at the right time to ensure NPR’s journalism and cultural programming find new ways of serving and enlivening American discourse.” Zylstra most recently served as global head of programming and originals for Pinterest
leadership, and business acumen that have helped drive our growth across audio, digital, podcasting, streaming, and emerging media platforms. As we continue expanding our portfolio and creating innovative opportunities for advertisers and strategic partners, Isaiah’s ability to execute forward-thinking solutions makes him the ideal leader for this role.” 
Detroit and designed to change the media landscape.” The network will feature original sports programming, athlete-led podcasts, live events, entertainment content, music, comedy, and authentic conversations from some of the biggest personalities in sports and culture. Campanelli states, “We’re building a true Detroit-based sports and entertainment platform powered by championship experience, authentic voices, and real relationship. With Tim, Lindsey, Brandon [Dent]and the rest of our incredible team we’re creating something special that fans can genuinely connect with.”
is the change dictates exactly when certain debt holders can convert their debt into voting company stock (Class A and Class B shares), which will ultimately dilute existing shareholders and shift control of the company to the noteholders. Under the Transaction Support Agreement, eligible debt holders can issue a “Notice of Conversion,” forcing Beasley to issue new shares of Class A and Class B Common Stock to those noteholders, thus giving them control of the company. Beasley can avoid this by paying down its remaining debt of about $110 million before December 31 of 2027. If the above scenario takes place, the FCC would have to approve the license transfers before the noteholders could assume control.
…I’m sharing promo copy now airing on my client stations, which addresses listeners’ – and advertisers’ — 2026 apprehensions:
York Times’ “The Daily” leaps NPR’s “NPR News Now” to claim the #1 spot. Other podcasts of note include Cumulus Podcast Network’s “Shawn Ryan Show” rises four places to #13, and Silverloch’s “The Dan Bongino Show” dips two places to #14. 
result is a substantial burden on local newspapers and broadcast stations. New York State Broadcaster Association president David Donovan comments, “By protecting broadcast news operations from unauthorized access by Big Tech, the legislation ensures the economic foundations of producing original, local news by broadcast stations throughout the Empire state. It prohibits using “stealth crawlers” to extract a broadcaster’s news content without permission or payment. In addition, the legislation requires AI systems to disclose when crawlers are employed to extract content from broadcasters.”
specifically for radio sellers, managers, and broadcast professionals, this interactive session will explore how artificial intelligence is transforming sales workflows, prospecting, proposal creation, campaign analysis, and day-to-day operations. Attendees will leave with practical tools and actionable strategies they can implement immediately.” 
Cumulus Media VP of programming operations Doug Hamand says that he is retiring at the end of June. Hamand served for more than two decades with iHeartMedia and its predecessors before joining Cumulus Media in the corporate programming role. He posts to Facebook, “I’ve had a ball. It’s hard to believe that when I started 48 years ago, this day would ever come — but here we are. I’m excited to share that I will be retiring at the end of June.”
podcasts reach consumers throughout their daily routines, creating repeated exposure and strong recall. Audio also commands our attention in ways many formats can’t.” Additionally, radio personalities do something other formats can’t: “When our favorite hosts vouch for a brand, it feels personal. And that built-in influence doesn’t just capture attention — it sparks action.” 74% of radio listeners polled say they have purchased a brand after hearing an ad from their radio host. Finally, Nelson says the intersection of audio and digital marketing is where consumers are reached. “Audio builds awareness, attention, and trust. Digital marketing captures intent and drives action lower in the funnel. Together they drive measurable results with double digital increases in performance.”