Cumulus/Westwood One Blog: How AM/FM Radio Delivers Results for Retailers this Holiday Season
The celebration of Thanksgiving and Black Friday this week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. This week’s Cumulus Media | Westwood One Audio Active Group® blog examines how AM/FM radio can deliver results for retailers this holiday season. Insights include:
• AM/FM radio advertising drives retail results:AM/FM radio reaches 77% of adults 18+ during Thanksgiving week and 78% during Christmas week
• AM/FM radio reaches consumers on the path to purchase:AM/FM radio has an 86% ad-supported in-car share of audio
• AM/FM radio drives store traffic:AM/FM radio boosted store traffic for home improvement, quick service restaurants, beauty retailers, and car dealers all saw store traffic lift
• AM/FM radio delivers digital impact for e-commerce retailers:AM/FM radio increases site traffic and has strong conversion from awareness to sales
• AM/FM radio has a proven track record for retail:AM/FM radio generates $16 of retail sales for every $1 of radio advertising.
Check out today’s blog post by clicking here..
Legendary journalist and all-around local media hero in Western Massachusetts, G. Michael Dobbs, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Harrison states, “Western Mass is a special place I’ve called home for the past 40 years. Although I have had several simultaneous homes in different parts of the country during this stretch of time, the Springfield, Massachusetts area has played a very important role in my life. And in this beautiful, ‘salt of the earth’ segment of America, my guest is well-known to just about all its civically, socially and politically active citizens. His half-century career has been a testimony to the power and importance of local media… which, as we all know, is rapidly becoming an endangered species.” After decades of service, the recently retired executive editor of Reminder Publishing, continues his multi-faceted career in mass communications. Harrison comments, “I’m not sure he understands the meaning of the word retirement.” In his no-frills-down-to-the-basics career, Dobbs has worked as a newspaper reporter and editor, freelance writer, radio talk show host, college instructor and was the editor of two nationally distributed magazines about animation. He has written seven books to date and continues to write as well as appear as a host for Focus Springfield cable television. Harrison adds, “He has covered hundreds of school board and city council meetings; conducted thousands of interviews with local leaders; knows just about everything involved in how local government operates; and is an expert on cigars, brandy, old films, cartoons, comics, and even strippers. He’s an amazing guy and a quintessential example of the tremendous importance of local, grassroots journalism in sustaining and preserving American freedom and democracy.” The conversation with Dobbs started out with Harrison appearing as a guest on the media practitioner’s local podcast titled, “The Ink-stained Wretch with G. Michael Dobbs.” But, according to Harrison, “The conversation went deep into some very meaty material, so I decided to dip into it and extract some content for my own podcast.” To listen to the podcast in its entirety, please 
RNC Chair Michael Whatley Credits WBT Listeners with Delivering NC to Trump. WBT, Charlotte afternoon drive star Brett Winterble was joined by Republican National Committee chairman, Michael Whatley, yesterday (11/25) to talk about the GOP’s election victories. During the conversation in which Whatley discussed the election’s immediate impact on issues ranging from wars in the Middle East and Central Europe to immigration and the economy, Whatley credited Radio One’s WBT listeners with helping secure the victory for Donald Trump in North Carolina. Winterble is a rising star in the talk radio industry currently ranked at # 41 on the 2024 TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. To listen to the conversation between Winterble and Whatley please 
The Performance Racing Network (PRN) Taps Brad Gillie to Assume Role of Lead Anchor Alongside Mark Garrow beginning with the 2025 NASCAR season. Gillie will be replacing longtime lead anchor Doug Rice who has retired after a distinguished 36-year career left a void few could fill. “The obvious choice to succeed me is Brad Gillie,” Rice tells TALKERS. “He has been an integral part of our broadcast team for decades. He is an excellent broadcaster that our fans trust and are very familiar with, which I know will make this a smooth transition.” Gillie has spent more than two decades working in motorsports. His career started in 1998 at Texas Motor Speedway where he spent 16 years in a variety of positions. In 2006, Gillie began broadcasting live NASCAR events with PRN, where he could be heard in any broadcast position. “I am truly grateful to PRN and Speedway Motor Sports for the opportunity to continue building on a long legacy of exceptional broadcasts,” said Gillie. “It is an honor to move up to the anchor chair and, along with our great team, deliver the excitement of NASCAR to our listeners and affiliate stations. I also want to thank Doug Rice for his friendship and mentorship. His values and commitment to excellence have made PRN an elite network recognized throughout the motorsports and radio industries.”
FOLLOW UP TO YESTERDAY’S STORY: 77WABC, New York Partners with AARP NY, Gristedes and D’Agostinos Supermarkets, and Catholic Charities for Annual 10,000-Turkey Giveaway During Holiday Season. WABC Radio continues its self-stated “commitment to the community” with its annual 10,000-Turkey Giveaway, in collaboration with AARP New York, Gristedes and D’Agostinos Supermarkets, and Catholic Charities of the Archdiocese of New York. The first 5,000 turkeys will be handed out before Thanksgiving, and the remaining 5,000 will be distributed before Christmas and the Holiday Season. The annual Turkey Giveaway kicked off at 10:00 am yesterday morning (11/25) when turkeys were handed out by John and Margo Catsimatidis, Curtis Sliwa, Sid Rosenberg, and other WABC Radio and New York celebrities from the 77WABC Trolley at St. Malachy’s Roman Catholic Church on W. 49th St. in New York City. “WABC Radio is an emergency broadcast station, a responsibility that extends to helping people in the greater New York City community year-round,” said John Catsimatidis, owner of Red Apple Media, 77WABC, and Gristedes and D’Agostinos Supermarkets. “Working with AARP New York and The Catholic Charities of the Archdiocese of New York, we are bringing much-needed help, and hopefully joy, to those in our community who are in need and deserve happiness and a good meal for the Holiday Season.” Pictured above, John and Margo Catsimatidis participating in the holiday initiative.
Katz Media Group announces the retirement of Tucker Flood, president of Eastman Radio, after more than 35 years of dedicated service. Tucker will retire at the end of the year, leaving behind a legacy of innovation, growth and lasting relationships across the broadcast and advertising industries. Throughout his career, Flood has been a driving force within Katz Radio Group, known for his passion, strategic insight and commitment to excellence. His tenure has been marked by a unique ability to balance the business and relationship sides of the industry, forging deep partnerships with broadcasters and agencies that have propelled growth and success. Flood’s leadership journey includes years at the helm of Christal Radio and the re-establishment of Eastman Radio, where he built a high-performing team and consistently delivered outstanding results for Katz partners. As president of Eastman Radio, Flood has been instrumental in expanding opportunities and achieving new milestones, establishing Eastman as a trusted and influential player in the market. Beyond his role at Eastman, Flood has also been a pivotal leader across Katz Radio Group significantly contributed to advancing Katz’s systems, technology and programmatic capabilities. In addition, Flood has overseen Katz’s political and multicultural business, collaborating closely with EVPs Pat McGee and Rick Ramos to broaden the company’s impact and enhance its offerings in these critical sectors. “Tucker’s contributions to our company and his mentorship to countless colleagues have been extraordinary,” Christine Travaglini, president of Katz Radio Group. “Working alongside him for over 30 years has been one of the greatest privileges of my career. His wisdom, friendship and guidance have left a lasting imprint on the entire organization and industry.” “Tucker’s leadership, vision and dedication have left an enduring legacy with Katz and the industry as a whole,” said Mark Gray, CEO of Katz Media Group. “We are profoundly grateful for his contributions and the impact he’s had on our team, partners and the broader media community — and wish him all the best in his much-deserved retirement.” “It has been an honor to work alongside so many talented colleagues and partners over the years. I am incredibly proud of what we’ve accomplished together and look forward to watching Katz continue to thrive,” said Flood.
Thanksgiving is days-away, but listeners are already groaning with emotional indigestion. Consider empathizing – and recognizing common optimism — with a promo such as the following, now airing on my client stations:
Affiliates of Westwood One’s “Ben Shapiro Show” received a letter from company SVP affiliate sales Stuart Greenblatt on Friday (11/18) notifying them that “Westwood One is ceasing distribution of the Ben Shapiro Show. The final episode will air on Tuesday, December 31, 2024.” Beginning as a major conservative media podcast produced and distributed by The Daily Wire (co-founded by Shapiro and Jeremy Boreing), its reach greatly expanded when Westwood One picked up the program for radio syndication. In January 2019, Westwood One expanded Shapiro’s one-hour podcast-to-radio program, adding a nationally syndicated two-hour live radio show, for three hours of Ben Shapiro programming daily. According to Westwood One, The Ben Shapiro Show was being carried by more than 200 stations, including in nine of the top 10 markets. TALKERS ranks Ben Shapiro at #16 on its “Heavy Hundred” list of The 100 Most Important Radio Talk Show Hosts in America. This plan not to renew the distribution deal between Westwood One and The Daily Wire also includes programs hosted by Michael Knowles and Matt Walsh. No further information is available at press time.
Cumulus Media announces(11/21) that it has promoted Marv Nyren to regional vice president of Cumulus Media in Chicago, IL, and Minneapolis, MN. Nyren currently serves as VP/MM for Cumulus Chicago and adds oversight responsibilities for Cumulus Minneapolis to his purview. Nyren joined Cumulus Media in 2017 as VP/MM of Cumulus Chicago. Prior to that, he was vice president, corporate sponsorships for Chicago Public Media’s WBEZ-FM. Nyren also held roles as president/regional vice president for iHeartMedia’s 13 radio stations in Jacksonville, FL, and Brunswick, GA, and was regional VP/MM for Emmis Media for 12 years, managing the company’s stations in Chicago, Atlanta, Phoenix, and Indianapolis. Dave Milner, president, operations, Cumulus Media, tells TALKERS, “Marv brings a wealth of experience across multiple U.S. markets to this expanded role. Known for his highly effective and impactful leadership in Chicago, Marv will be a tremendous asset to our talented teams and strong brands in the Twin Cities.” Marv Nyren comments, “I’m deeply honored and grateful for the opportunity to lead the Cumulus Chicago team, and now, expanding to the Minneapolis market is truly a dream come true. Being part of both teams is a privilege, and I’m excited to contribute and make a positive impact in both markets.”
New York Attorney General Letitia James today (11/22) announced that a court found SiriusXM Radio, Inc. violated the law by forcing customers to undergo a long and burdensome process to cancel their subscriptions. AG James sued SiriusXM in 2023 after an investigation by the Office of the Attorney General (OAG) revealed that the company requires its subscribers to call or chat online with an agent to cancel a subscription and trains its agents not to take “no” for an answer. SiriusXM’s alleged illegal process deliberately draws out conversations with customers as part of a strategy to prevent them from canceling their subscriptions. “No one should have to endure a lengthy and frustrating process to cancel a subscription, and any company that forces customers to jump through unnecessary hoops to end their subscriptions is breaking the law,” said Attorney General James. 
“This decision found SiriusXM illegally created a complicated cancellation process for its New York customers, forcing them to spend significant amounts of time speaking with agents who refused to take ‘no’ for an answer. My office sued SiriusXM to protect consumers, and as a result of our actions, they will have to simplify their cancellation process to stop taking advantage of New Yorkers.” SiriusXM has approximately 35 million subscribers of which nearly 2 million are New Yorkers.
Cox Media Group news/talk outlet 102.3 KRMG (KRMG-FM), Tulsa hit a historic milestone on the 19th year of its annual Stories of Light fundraising campaign to benefit Make-A-Wish Oklahoma. The three-day event raised more than $326,000, pushing the collective amount raised since its inception over the $5 million mark. At the conclusion of a 52-hour radio broadcast, 
KRMG was able to announce on Thursday night (11/21) that its listeners had donated enough to provide more than 65 wishes for Oklahoma children from this year’s campaign. “We cannot think of a better way to kick off the holiday season than to help kids who need something to look forward to during treatment,” says Levi May, KRMG director of branding and programming. “This fundraiser has become part of KRMG’s history and are proud of the impact we have been able to make year over year for nearly 20 years.” During the two-and-a-half-day remote broadcast at LaFortune Park, KRMG featured the stories of Oklahoma kids who have had their wishes granted already. The emotional interviews shed light on how donations are spent locally and the impact they make on young patients. Make-A-Wish helps fulfill the wishes of children with critical illnesses and KRMG’s Stories of Light campaign is the organization’s largest fundraiser in Oklahoma. To learn more about the campaign, visit 
KIRO Newsradio is announcing the upcoming retirement of one of Seattle’s most influential and trusted broadcasters, Dave Ross. After 47 years with the station, Dave will step down on December 19, leaving a legacy that has deeply impacted both KIRO Newsradio and the Seattle community. In addition to Dave’s retirement, Colleen O’Brien, who has been a key voice on “Seattle’s Morning News” alongside Dave for many years, will also be stepping away from her role. Colleen’s last day on air will also be Friday, December 19th. Colleen has been an integral part of the morning show, providing sharp insights and a compassionate presence to Seattle listeners.
Dave has not only been a trusted voice in Seattle but a powerful example of journalistic excellence,” said Tanya Vea, president/CEO of Bonneville International. “For nearly five decades, his dedication to truth and commitment to the Seattle community have left a lasting impact on KIRO Newsradio and beyond. We are deeply grateful for his service and the legacy he leaves behind.” “Dave’s curiosity and talent for making complex topics accessible is truly unique,” Bryan Buckalew, KIRO Newsradio director of news and talk programming said. “While his daily presence will be greatly missed, we honor his extraordinary career and the lasting legacy he has created at KIRO Newsradio.” Dave joined KIRO Newsradio in 1978 as a news reporter and anchor, quickly becoming a trusted voice for listeners across the Pacific Northwest. Known for his thoughtful commentary and balanced perspective, he has encouraged listeners to think critically about important issues for nearly half a century.
Roberts comes to KXL from KBND in Bend, OR, where she was the news director and morning news anchor. She also currently owns and operates the Oregon Radio News Network, where she covers regional issues for radio stations across the state. Roberts also has experience in television, where she’s done everything from being a live truck operator, to anchoring the news, to moderating debates. “Heather is a consummate professional, who has demonstrated her news chops across Oregon,” said KXL news director Grant McHill, “When we started the process of searching for our next anchor, we made it a priority to find someone who has a relentless sense for finding the stories that matter. So, we’re fired up to welcome Heather to the team.” Roberts commented, “I’m thrilled to be part of such an amazing news team in my hometown.” Roberts and her husband have two children. They call North Portland home.
Today (11/21), Triton Digital released its Canada and U.S. Podcast Rankers for October 2024. The rankers are measured by Triton’s Podcast Metrics measurement service, and both include a reporting period of September 30, 2024 – November 3, 2024.
Audacy Minneapolis’ 830 WCCO raised over $348,000 to provide meals and care for those in need for Union Gospel Mission Twin Cities during the 22nd annual “Hunger Mission Radiothon.” This brings the total amount raised to $4.6 million since the radiothon’s inception in 2003. Union Gospel Mission Twin Cities helps people rebuild their lives and aims to break the cycle of poverty. “We are deeply grateful to our fans who always show such tremendous generosity,” said Brad Lane, brand manager of WCCO. “This outpouring of support will continue helping UGMTC do the tremendous and necessary work they are engaged in every day here in the Twin Cities. It also demonstrates the power and relevance of this legacy station in the community!” “Our partnership with WCCO for the Hunger Mission Radiothon 2024 reflects the heart of our mission at Union Gospel Mission Twin Cities – coming together as a community to extend hope and transform lives,” says Pam Stegora Axberg, CEO, Union Gospel Mission Twin Cities. “We are deeply grateful for WCCO’s unwavering support in amplifying the stories of resilience and redemption that inspire us all to make a difference and bring the community together to give.” 830 WCCO’s 22nd annual “Hunger Mission Radiothon” was broadcast live (11/19) from 6:00 am to 6:00 pm inside the Mall of America Huntington Bank Rotunda.
Nielsen Media Research: Morning Joe Ratings Plummet After Co-hosts Meet with Trump. Nielsen numbers indicate that the MSNBC “Morning Joe” show ratings suffered a significant drop on Tuesday (11/19) after co-hosts Joe Scarborough and Mika Brzezinski announced that they met with President-elect Donald Trump at Mar-a-Lago. “Morning Joe” delivered one of its lowest-rated programs of 2024 with just 680,000 viewers and 76,000 in the 25-54 demo on Tuesday. Tuesday was the show’s third lowest broadcast of 2024. Compared to the show’s 2024 average, Tuesday’s broadcast plummeted 38% with viewers and 37% in the 25-54 demo. And compared to Monday’s broadcast, the show was also down double digits seeing a 12% decline with both viewers and A25-54.
WPG, Atlantic City Morning Legend Harry Hurley Makes Prestigious List. The InsiderNJ.com Annual New Jersey Power List 2024 has again placed longtime WPG, Atlantic City morning host Harry Hurley as one of the Garden State’s most politically influential citizens (11/20). It is always released on the Wednesday of the New Jersey League of Municipalities Conference. Hurley placed in the #48 position on this year’s list. Power lists are nothing new for Hurley who came in at #25 on the 2024 TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. TALKERS publisher Michael Harrison says of Hurley, “If talk radio were boxing, Harry Hurley would be its ‘pound-for-pound’ champion.”
Hercules, Hercules! Yup that is Hollywood Legend Kevin Sorbo and WRVA, Richmond Afternoon Mainstay Jeff Katz. Actor Kevin Sorbo was in town to deliver a speech and he took the time to appear on the Jeff Katz Show. Katz presented Sorbo with a Julia Katz bracelet which is made by Emily Morrissey, a local artist with special needs, who sells her work at 
The Alliance for Women in Media (AWM) celebrated the achievements of eight trailblazing leaders at the Gracies Leadership Awards, yesterday (11/19) at Tribeca 360° in New York City. The event honored these extraordinary women for their significant contributions to the media industry, showcasing their leadership, vision and dedication to excellence across broadcasting, journalism, digital media and beyond. In addition to the awards, the luncheon featured a special fireside chat with Andrea Mitchell, recipient of the Gracies Icon Award. As NBC News’ chief Washington correspondent, chief foreign affairs correspondent and host of MSNBC’s “Andrea Mitchell Reports,” Mitchell shared her incredible journey in journalism, offering powerful insights into her decades-long career. Her conversation with Libby Leist, executive vice president of “TODAY” and “Lifestyle” highlighted the importance of elevating women’s voices in the media, mentorship and the lasting impact of bold, investigative storytelling made possible by diligent homework, checking your facts and doing research. Honorees pictured above at the event (l-r): Sylvia Strobel, AWM Legacy Leadership Award recipient and president/CEO, Twin Cities PBS; Holly Tang, CFO, NBC Universal Entertainment; Jennifer Leimgruber, EVP entertainment programming, Premiere/iHeartMedia; Andrea Mitchell, recipient of the Gracies Icon Award – NBC News’ chief Washington correspondent/ chief foreign affairs correspondent and host of MSNBC’s “Andrea Mitchell Reports“; Deborah Parenti, president/publisher, Streamline Media (Radio Ink, RBR + TVBR); Jen Sargent, CEO, Wondery; and Sylvia Bugg, chief programming executive/GM, PBS. Not pictured, Sonia Coleman, ESVP/ chief human resources officer, The Walt Disney Company.
Chris Licht was executive producer of the Steven Colbert show. Then he took the job of CEO of CNN. There was unpleasantness. Thanks to our shared position on the Newhouse School Advisory Board at Syracuse University, I learned how he is advancing his career while seeking the right job.
Hope Media Group (HMG) – a ministry of Christian-oriented media brands – announces Jon Hull as its new vice president emeritus, effective January 1, 2025. In his new position, Hull will use his extensive experience to help lead and encourage the on-air donor acquisition teams, while also working with those teams that engage existing and lapsed donors off-air. In addition, Hull will join the leadership team that strategizes support drives and programming initiatives. “I’m so grateful Jon Hull will become Hope Media Group’s vice president emeritus. This title is one of distinction and honor – something Jon has more than earned in his 28 years of service to God through this ministry. I consider Jon a national treasure, as does the Christian radio industry,” shared Joe Paulo, CEO of Hope Media Group.
According to an article by reporter Manuela Vega in the Toronto Star (11/19), Canadian broadcasting giant Rogers Sports & Media – reflecting major cutbacks taking place in the U.S. radio industry – has laid off more than two dozen employees in the company’s radio and podcasting divisions, citing declining revenue and challenges in advertising. “With the radio industry continuing to feel the pressure of an uncertain advertising market, we made some difficult but necessary changes in our audio business impacting roles in several markets,” a Rogers Sports & Media spokesperson told the Star in a statement last night. The company said the job losses included a “handful” of journalists, as well as some managerial and administrative positions, but noted there would be no closures or terminations of stations, programming or podcasts. “We recognize and thank the team members who are leaving us for their dedication to our listeners and advertisers,” the statement read. To read the complete article, please 
Lotus Seattle Corp in Seattle, Washington is seeking an enthusiastic, highly motivated Account Executive/Radio Sales-Account Executive. The company is looking for someone who can connect with clients and help them achieve their business objectives through effective Broadcast and digital advertising. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along with a drive to succeed. Most importantly – they are looking for hard-working salespeople who want to have FUN at work, make money, and help local businesses grow. Compensation: · $55,000 – $70,000. Salary plus commission which varies by product and platform. This role is also eligible for various benefits, including the following: medical and dental insurance, vision, basic life insurance, 401K plan, plus more. Lotus Seattle Corp. is a subsidiary of Lotus Communications Corp. and is a media, entertainment and digital marketing services company that owns and operates radio properties. Lotus Communications Corp. operates 48 radio stations in the Western United States including stations in Los Angeles, Las Vegas, Sacramento, Boise, Tucson, Fresno, Seattle and Bakersfield. To apply, please send your resume to hr@lotuscorp.com. For more information about the position and its requirements, please 
For the last 10 years, Edison Research’s quarterly “Share of Ear” study has been a highly respected examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Each report is based on a four-quarter rolling average. The most recent Q3 2024 survey is comprised of Q4 2023, Q1 2024, Q2 2024, and Q3 2024. This week’s Cumulus Media | Westwood One Audio Active Group® blog is an analysis of the just released Q3 2024 data and focuses on what advertisers care most about – ad-supported audio.