Industry News

Programming Pro Bill Hess to Retire at Year’s End

Cumulus Media announces that WMAL-FM, Washington program director Bill Hess will retire on December 31 after a radio career spanning 48 years. Hess launched his career in 1977 as an air personality on WCBG, Chambersburg, Pennsylvania. In addition to his work in the news and talk formats, Hess programmed WASH-FM and WBIG-FM in Washington, DC. He served SVP of programming for the progressive talk network Air America and was viceimg president of news/talk for Cumulus Media for nine years. Cumulus Media chief content officer Brian Philips states, “Bill is an esteemed leader, teacher and journalist. He possesses intellect, a gift for talent development and strict high standards. It has been our good fortune to work in the trenches with Bill during the overheated recent news cycle. Bill will always be our trusted advisor. We wish Bill great things in retirement and thank him for his uncountable accomplishments with Cumulus Media and our high-performing news/talk stations – particularly for his work programming our news/talk flagship, WMAL. His legacy is forever secure.” Hess comments, “I am grateful for these 48 years in the business I love, programming both music and spoken-word stations, and working with the most exciting and entertaining teams in radio. Concluding with the past 15 years at WMAL and Cumulus Media has been a true highlight.”

Industry News

Saga Buys Back 2.8% of Common Stock

Saga Communications repurchases 184,215 shares of its common stock for an aggregate purchase price of approximately $2.1 million, or $11.50 per share, through a privately negotiated transaction. The repurchased shares represent approximately 2.8% of theimg company’s currently outstanding common stock, based on 6,556,621 shares outstanding as of December 11, 2025. After closing, these shares were returned to treasury and are no longer outstanding. Chief financial officer Samuel Bush says, “We are pleased to announce the completion of a privately negotiated stock repurchase transaction, which underscores our ongoing commitment to deliver value to our shareholders. This transaction reflects our confidence in the company’s long-term strategy and financial strength, while providing us with greater flexibility to manage our capital structure. We remain focused on disciplined capital allocation and generating a meaningful return for all stakeholders.”

Industry News

WNRI Talk Host John DePetro Providing Updates on Brown U. Shooting

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Pictured above is WNRI, Woonsocket, Rhode Island midday talk host John DePetro (right) appearing on FOX News Channel with Jesse Watters (left) providing local insight about the manhunt for the killer responsible for the Brown University shootings. DePetro tells TALKERS that he arrived on the scene within an hour of the shooting and has been a steady presence at the press briefings and is doing his radio show from the Brown campus. He also appeared on Newsmax TV with Greta Van Susteren.

Industry News

iHeartMedia Partners with Netflix for Video Podcast Distribution

iHeartMedia enters into an exclusive video podcasting partnership with Netflix for some 15 of its video podcasts to be available on Netflix in early 2026 in the US, with more markets to follow. Podcasts joining the streaming service include: “The Breakfast Club,” “My Favoriteimg Murder,” “Joe and Jada,” “Dear Chelsea” with Chelsea Handler and “This Is Important” with “Workaholics” stars Adam Devine, Anders Holm and Blake Anderson. iHeartMedia CEO Bob Pittman states, “Audio podcasting has been the fastest-growing medium over the past 20 years, and now we’re thrilled to expand that experience with an exciting new category – video podcasts. Netflix has a leading video-first service, and this partnership perfectly complements our strong audio foundation. Working with Netflix – an important leader in entertainment – gives fans one more way to connect with the personalities they love and opens the door to new audiences, including viewers discovering these shows for the first time.”

Industry News

Newsmax Inks New Deal with YouTube TV

Newsmax announces that it has renewed its carriage agreement with YouTube TV. As part ofimg the multiyear deal, the Newsmax channel will continue to be available in YouTube TV’s Base Package. Newsmax SVP of distribution Andy Biggers says, “This agreement keeps Newsmax, the fastest growing cable network in the U.S., on YouTube TV, the fastest growing pay TV platform in the U.S., for years to come. YouTube TV have been great partners, and we look forward to continuing to grow together.”

Industry News

MIW to Present Radio Management Webinar

Mentoring and Inspiring Women in Radio, Inc is presenting a webinar titled, “Management 101: Becoming an Impactful Leader,” taking place January 15, 2026 at 2:00 pm ET. MIWimg says, “This interactive session brings together four distinguished executives representing key areas across today’s audio landscape, offering attendees an opportunity to learn practical leadership skills, modern management strategies, and actionable insights for navigating a rapidly evolving industry.” Panelists will include: Erik Hellum, chief operating officer, Townsquare Media Group; Dara M. Kalvort, VP of digital sales, StreamGuys; Kieran Geffert, SVP and market manager, Audacy San Francisco; and Mary Boyle, VP & general manager, WGN Radio Chicago – Nexstar Media Inc. Register for the webinar here.

Industry News

TALKERS News Notes

Audacy Buffalo Holds Radiothon for SPCA of Erie County. News/talk WBEN-AM and sister station WLKK-FM in Bufflo helped raise $132,000 during the 22nd Annual SPCA Serving Erie County Radiothon. Audacy Buffalo SVP and market manager Tim Wenger comments, “This annual event really brings the community together and the amount raised is a testament to the generosity of our listeners. We love supporting SPCA’s mission and giving second chances to pets and animals in Buffalo.”

Bold Gold Media Stations Hit Fundraising Goals. Via two of its ongoing holiday fundraisers, Bold Gold Media Group’s radio stations in the Pocono Lake Region of Pennsylvania produced the The Wayne County Ford & Bold Gold Media Holiday Toy Drive Challenge and The Michael G. Stanton Shower for Charity. The Holiday Toy Drive Challenge saw listeners fill up at least four pick-up trucks with toys for needy kids and for the 24th year in a row, market manager Michael G. Stanton stood in a claw foot tub on Main Street in Honesdale in 20-degree weather clad in only Christmas-themed shorts and raised more than $46,000 for the Wayne County Childrens Christmas Bureau.

“105.7 The Fan” in Milwaukee Helps Raise $100k for Kids. Audacy sports talk “105.7 The Fan” (WSSP-FM / 1250AM) in Milwaukee – with the help of two of its sister music outlets – collected more than $100,000 in toys and cash to benefit Children’s Wisconsin Immediate Impact for Kids Fund. Station host and assistant brand manager Steve “Sparky” Fifer says, “I’m so proud of everyone involved in the 19th Annual Toy Drive for Children’s Wisconsin. We couldn’t make this a success without everyone in the community and around the state of Wisconsin contributing to it. The number of kids that these toys will impact is the reason we do this each year. There isn’t anything better than a smile on a kid’s face.”

JVC Broadcasting Helps Set Record in Long Island Toy Drive. Last Friday, JVC Broadcasting of Long Island conducted the JVC Town of Brookhaven INTERFACE Toy Drive featuring air personalities from all six JVC Long Island stations – including “LI News Radio” – to collect thousands of toys donated by generous community members that will go to more than 7,500 children, ranging in age from infants to 15 years old, helping ensure that families across the community experience joy during the holiday season. JVC president and CEO John Caracciolo says, “This is what local radio and local government working together is all about. When you bring the community together around a cause, incredible things happen.”

Industry News

Yesterday’s Top News/Talk Media Stories (12/16)

The most discussed stories yesterday (12/16) on news/talk radio and related talk media according to TALKERS research:

  1. Venezuela Tanker Blockade
  2. Health Care Bill / ACA Premiums
  3. Susie Wiles Interview Controversy
  4. Brown U. Shooter Manhunt
  5. Unemployment Data / The Economy
Industry News

Judge Agrees to Cumulus’ Request to Shield Third-Party Witnesses in Nielsen Suit

As Cumulus Media’s suit against Nielsen for monopolistic practices moves through the United States District Court Southern District of New York, Cumulus wins its bid to have third-party declarants’ names and places of employment redacted for fear of retaliation by Nielsen viaimg rate increases. Cumulus argued, “Nielsen, a monopolist engaging in anticompetitive behavior, holds all of the power during contract negotiations, resulting in an unequal bargaining dynamic that is ripe for retaliation. For example, Nielsen can and has raised its rates significantly during negotiations. imgIf identifying information is revealed to Nielsen’s businesspeople, Nielsen can retaliate with additional rate increases, resulting in manifest injustice to these third parties actively involved or who will be involved in negotiations with Nielsen.” After denying Cumulus’ request on December 4, Cumulus filed a supplemental brief and on December 15 Judge Jeannette Vargas agreed with Cumulus, writing, “Cumulus has established that sufficient countervailing factors – in particular, the privacy interests of these non-party declarants, the lack of bearing these narrowly tailored redactions have on the merits of this action, and the non-party declarants’ susceptibility to economic retaliation – outweigh the strong presumption in favor of public access to judicial documents.”

Industry News

Report: FCC Scrutiny of KCBS Forced Changes in News Coverage

A report in the Los Angeles Times details KCBS-AM, San Francisco’s brush with the FCC in the aftermath of its reporting the movements of ICE agents in the Bay Area. The LA TimesByron Tau writes, “KCBS radio reported on immigration agents in unmarked vehicles, drawing conservative backlash and a federal investigation from FCC Chairman Brendanimg Carr. Facing regulatory scrutiny, the San Francisco Bay Area station demoted well-regarded journalists and sharply curtailed its political coverage for months. As pressure has eased, KCBS has gradually resumed more ambitious reporting, reflecting tensions between regulatory oversight and editorial independence.” Carr accused the station of failing to operate in the public interest and threatened an investigation. This was enough for Audacy management to back off its reporting. Tau writes, “KCBS demoted a well-liked anchor and dialed back on political programming, people said. For months, reporters were dissuaded from pursuing political or controversial topics and instead encouraged to focus on human interest stories, according to the current and former staffers.” The piece notes that anchor Bret Burkhart, the one to first present the ICE actions on the radio, was demoted. He eventually left the station for another position. See the Los Angeles Times story here.

Industry News

Stern to Stay with SiriusXM for Three More Years

SiriusXM and Howard Stern announce that Stern will continue to host his program on the satellite service for three more years. Stern told listeners, “I am happy to announce that I have figured out a way to have it all. More free time and continuing to be on the radio. Yes,img we are coming back for three years. Thanks to the good folks here at SiriusXM, who I told you, I really do adore. I was able to create Robin [Quivers] a more flexible schedule and so we’ll be back. I know you and I have talked about it privately Robin, even though you’re pretending you didn’t know the announcement. But I did check with my Robin to see that she was up for it as well because if Robin wasn’t up for it, then I wasn’t going to do it. I still do love being on the radio. I think the show is better than ever, I really do believe that in my heart.” Stern’s five-year, $100 million contract ends this month and speculation about whether he and SiriusXM would be able to come to terms on a new deal or even if Stern wanted to continue began last summer with many media pundits predicting the end of their relationship.

Industry News

Foster Renews with “104.5 The Zone” in Nashville

Nashville sports talk radio personality Ramon Foster and Cumulus Media’s WGFX-FM “104.5 The Zone” agree to a new contract that will keep Foster on the station as co-host with Will Boling for “multiple years.” “104.5 The Zone” programming operations manager Paulimg Mason says, “Ramon is the perfect embodiment of what The Zone stands for – local sports passion, credibility, and connection. His instincts, stories, and relatability make our mornings stronger and our sports brand more authentic.” Foster comments, “I am thrilled to announce the extension of my media career with ‘104.5 The Zone’ for the foreseeable future. Engaging in lively discussions about sports, life, and pop culture with our passionate listeners each morning has been instrumental in my seamless transition from the NFL. The Zone’s impressive reach in Nashville, its surrounding areas, and nationwide through digital platforms is truly unparalleled. I eagerly anticipate continuing to grow alongside our fans, the station, and Nashville and surrounding cities for many years to come. I appreciate everyone who’s supported me, my wife and kids, Zone Family, and our listening audience I run into often while out in the community. Thank you again!”

Industry News

FCC Chair Carr Lauds Trump’s AI Executive Order

FCC Chairman Brendan Carr is stating his support for President Donald Trump’s Executive Order, Ensuring a National Policy Framework for Artificial Intelligence. Carr states, “Presidentimg Trump’s historic Executive Order on artificial intelligence promotes America’s leadership in AI and advances our nation’s economic and national security interests.  It does so by targeting excessive state regulations that would not only hold America back but insert ideological bias into AI models. President Trump’s decisive action also ensures a policy framework that protects children, prevents online censorship, respects copyrights, and safeguards communities. The FCC welcomes President’s Trump’s direction that the agency initiate a proceeding to determine whether to adopt a Federal reporting and disclosure standard for AI models that preempts conflicting State laws.”

Industry News

Urban One Exchange Offer Extends $476 Million in Debt to 2031

Urban One says that its exchange offer to holders of its 7.375% Senior Secured Notes due 2028 has expired and that 97.5% of debt holders agreed to the exchange for 7.625% Secondimg Lien Senior Secured Notes due 2031. The company reports that it “received from Eligible Holders valid and unwithdrawn tenders and related Consents, as reported by its exchange agent, representing approximately $476.02 million in aggregate principal amount of Existing Notes, or approximately 97.580% of the aggregate principal amount of Existing Notes outstanding.” This move allows Urban One to kick the can down the road another three years in exchange for paying debt holders a higher rate of return.

Industry News

Zach Gelb Leaving Infinity Sports Network

Sports talk host Zach Gelb announces that he’ll do his final broadcast for Infinity Sports Network this Friday. Gelb posted to social media that he’s exiting the network that is beingimg transitioned by Audacy and Cumulus Media from Infinity Sports Network to Westwood One Sports at the end of December. That move was announced in October with the companies saying that beginning December 29, Westwood One will assume programming and distribution for the majority of the lineup of syndicated sports programming and Audacy will continue to produce BetMGM Network programs. Gelb says, “It’s sad to see CBS Sports Radio/Infinity Sports Network closing its doors as we once knew it, but grateful for the memories and excited to see what the next chapter in my sports talk journey brings.”

Industry News

Yesterday’s Top News/Talk Media Stories (12/15)

The most discussed stories yesterday (12/15) on news/talk radio and related talk media according to TALKERS research:

  1. Trump’s Reiner Slaying Comments
  2. Brown U. Shooter Search
  3. Sydney Mass Shooting / Antisemitism
  4. Health Care / ACA Premiums
  5. The Economy
Industry News

Curtis Sliwa to Guest Host on WOR, New York

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New York talk radio host (and Gurdian Angels founder) Curtis Sliwa is getting back behind the mic in NYC for the first time since his unsuccessful bid for mayor. Sliwa – who most recently was hosting a daily show on WABC – will sit in for Mark Simone on iHeartMedia’s WOR December 22 through January 2. Sliwa said he would never return to WABC after the station supported Democrat Andrew Cuomo in the recent mayoral race. Pictured above is WOR program director Tom Cuddy (right) with Sliwa (left). Cuddy says, “Curtis is a true New York original. His energy, knowledge of the city and ability to connect with listeners make him one of the most compelling voices in talk radio. We’re excited to have him on WOR for the holidays.” Sliwa comments, “I’m honored to fill in for Mark Simone. I have worked with him. I have competed against him. He has more connections to those in-the-know than anyone in New York City. I have been in talk radio for 36 years, but ironically it all began when I was a guest on the Arlene Francis show on WOR in 1971. I’ve been talking on the radio ever since, and it doesn’t get any better than to do it back on WOR, where it all started for me.”

Industry News

Radio Mambí Programming Ceases

Live talk programming ended on Friday (12/12) on Latino Media Network’s WAQI-AM Miami Radio Mambí, putting to an end 40 years of Spanish-language talk with roots in the Cuban exile community. Launched in 1985 by Cuban-American businessman Amancio Suárez, theimg station featured a strong anti-communist tone. Station general manager Mike Sena says the reason for the change is financial. “Like our beautiful city, Radio Mambí, its audience and the media industry are evolving rapidly, which presents financial challenges for many in the market.” The station is continuing to broadcast, airing archived programming, music, and Spanish-language broadcasts of the NBA’s Miami Heat and MLB’s Miami Marlins. The Miami Herald says staffers that have lost their jobs include Jorge Luis Sánchez Grass, José Luis Nápoles, José Carlucho, Lilliet Rodríguez and Lucy Pereda. See the Miami Herald story here.

Industry News

Cumulus Topeka OM Lee Exits

Amber Lee exits Cumulus Media’s Topeka station group where she served as operationsimg manager for the cluster that includes news/talk KMAJ-AM “The Big Talker,” sports talk KTOP-AM and four music brands. Lee announced her exit via social media saying, “After 11 years and 11 months, my position with Cumulus was eliminated. Reaching almost 12 years with a single employer is a remarkable feat in media. If you’ve listened, commented on social, came to an event, played a contest, or even waved at me while I was driving that huge van, thank you for engaging. The state of radio today can be hard to love. What’s next for me? TBD.”

Industry Views

Monday Memo: AI Headlines, Local Dollars

By Holland Cooke
Consultant

imgAt the very first CES in 1967, audio cassettes were disrupting 8-track tapes. Back to the future: Artificial Intelligence now threatens to disrupt almost everything.

Each January, this event – which we-who-cover-it are under strict instructions to no longer call “the Consumer Electronics Show” – attracts national news coverage for a week. “Shark Tank” will be holding auditions there. Expect to read, see, and hear lots about Artificial Intelligence and how all sorts of technology is changing our everyday lives. I will be there, covering with daily reports here in TALKERS… and on your station.

Again this year, help yourself to daily locally sponsorable 60-second reports, FREE, for air Monday through Friday January 5-9. I will post the-night-before, in time for next-day morning drive. Simply download from HollandCooke.com. There’s no national spot, so you can sell a local sponsorship. Pitch to local appliance retailers, home security installers, HVAC, computer repair shops, vision & hearing aid centers.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend (12/13-14)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

  1. Brown U. and Sydney Mass Shootings
  2. The Economy
  3. Health Care / ACA Premiums
  4. Epstein Files Photos
  5. Reiner Slayings
Industry Views

“2025: Top Ten Findings”

By Holland Cooke
Consultant

imgIf you missed yesterday’s webinar, look for the replay which will be posted today at EdisonResearch.com and which explains these trends well.

If you’re in broadcast radio, reading this list – which presenters offered “in no particular order” – you might feel like you’ve missed a memo… or a decade:

  • #10: Video is redefining the podcast landscape.
  • #9: YouTube is the top platform for podcast consumption and discovery for Gen Z.
  • #8: TikTok is a platform for discovery for music, podcasts, and audiobooks.
  • #7: Podcast fandom goes beyond listening.
  • #6: Women’s voices matter in podcasts and music.
  • #5a: Majority of all daily listening time is spent with ad-supported audio.
  • #5b: Time spent with streaming music shifts from free to paid streaming music platforms.
  • #4: In-car audio shifts to digital.
  • #3: Shifting ad budget to podcasts can increase reach.
  • #2: Smart speaker adoption varies by country.
  • #1: Consumption of AI-narrating audio is increasing.
  • “Bonus Finding:” More than 30% of Americans are awake by 6:00 am.

Recommendation for radio broadcasters: Make #4 our Priority Number One, defending a hill radio still holds. Audit your station’s app experience. And consider that Bonus Finding evidence that morning drive survived the pandemic shutdown after all.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Today is Final Show for Retiring Milwaukee Host Jane Matenaer

Jane Matenaer, host of “Matenaer On Air” on several of Civic Media’s news/talk stationsimg across the state of Wisconsin and based at WAUK, Waukesha, is doing her last program today (12/12). Matenaer, who works with co-host Greg Bach, recently announced her retirement after 44 years in the business. Prior to joining Civic Media three years ago, she served with Good Karma Brands’ news/talk WTMJ, Milwaukee in the newsroom and in morning drive.

Industry News

MIW Extends Submission Window for Digital Sales Mentorship Program

Mentoring and Inspiring Women in Radio, Inc is extending the submission window for the 2ndimg Annual Digital Sales Mentorship Program. Candidates now have until December 29 to apply. MIW says, “This year-long program is a career-accelerating opportunity designed to strengthen the next generation of women leaders in digital radio sales. One outstanding female seller or manager will be selected to receive personalized, hands-on mentorship from a top industry expert; an opportunity that can reshape a career trajectory.” Apply Here!

Industry News

Top News/Talk Media Stories This Past Week (December 8-12, 2025)

Here are the most talked about stories of the past week (12/8-12) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S. Seizes Oil Tanker / Trump Threatens Maduro / Drug Boat Strikes
  2. The Economy / Trump Tour / Fed Cuts Interest Rates
  3. Health Care Debate
  4. Trump Demands Indiana Redistricting
  5. Netflix-Warner Bros-Paramount Battle
  6. ICE Raids
  7. Defense Bill
  8. Russia-Ukraine War
  9. Farm Assistance Program
  10. Sherrone Moore Firing

People

  1. Donald Trump
  2. Nicolás Maduro / María Corina Machado
  3. Pete Hegseth / Mitch Bradley
  4. Jerome Powell
  5. Mike Johnson
  6. Rodric Bray
  7. David Ellison / David Zaslav
  8. Vladimir Putin / Volodymyr Zelensky
  9. Steve Witkoff
  10. Sherrone Moore

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

WFAN Names Craig Carton Afternoon Host

Last Wednesday, TALKERS published a report by The Athletic columnist Andrew Marchand that Craig Carton had negotiated a deal to return to the air at Audacy sports talker WFAN, New York. Now, Audacy confirms that with the announcement that Carton will indeed be back hosting afternoon drive beginning January 5. Carton left his role with WFAN in June of 2023 to focus on his morning show at FS1, however his FS1 show was cancelled this summer. Carton willimg host the show with WFAN personality Chris McMonigle. Audacy New York market president and chief business officer Chris Oliviero says, “Craig Carton’s return reaffirms WFAN’s position as New York’s premier sports destination for big personalities, compelling conversation, and highly engaging content that is difficult to ignore. Our 2026 lineup has familiar marquee voices all day and all night, guaranteeing that whenever you tune into ‘The Fan,’ you will be smack dab in the middle of the New York sports culture.” Carton states, “WFAN has always been home to me. Having the opportunity to return and rejoin the best sports talk station in the world is an opportunity I am eagerly looking forward to and beyond excited for.” Carton’s return bumps current afternoon team Evan Roberts and Tiki Barber to middays and current hosts Brandon Tierney and Sal Licata will exit. Additionally, “Evan and Tiki” executive producer Tommy Lugauer will host a new evening show titled, “After Hours.”

Industry News

Talk Host David Gold Dies at 75

The details are few, but former longtime talk radio host David Gold has died at age 75. Goldimg launched his career in the late 1970s in Denver. He would go on to work at WPLP-AM, Tampa before moving to KLIF, Dallas where he was on air from 1986 to 1997. Dallas talk radio host Mark Davis posted the following to X: “A giant loss in the talk radio family.  My friend David Gold, a trailblazer in our format, a conservative warrior without peer, and the north star of the art form on KLIF when I arrived back in my native Texas in 1994.  David has passed at 75.  Rest in peace, my brother.”

Industry News

Dr. Laura Raises Funds for Children of Fallen Patriots

SiriusXM talk host Dr. Laura Schlessinger raised more than $15,000 for the Children ofimg Fallen Patriots charity through her Holiday Designs Store that sells her hand-crafted art. Children of Fallen Patriots is a 501(c)(3) nonprofit organization providing college and trade school scholarships, educational assistance, and career support to military children who have lost a parent in the line of duty. She says, “The generous support of my listeners and their purchases from my Holiday Store have provided crucial support for this wonderful organization dedicated to helping military families in need.”

Industry News

Yesterday’s Top News/Talk Media Stories (12/10)

The most discussed stories yesterday (12/10) on news/talk radio and related talk media according to TALKERS research:

  1. The Economy / Trump Tour / Fed Cuts Interest Rates
  2. U.S. Seizes Oil Tanker
  3. Indiana Redistricting Case
  4. Defense Bill
  5. Nvidia Chips to China
Industry Views

Navigating the Deepfake Dilemma in the Age of AI Impersonation

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgThe Problem Is No Longer Spotting a Joke. The Problem Is Spotting Reality

Every seasoned broadcaster or media creator has a radar for nonsense. You have spent years vetting sources, confirming facts, and throwing out anything that feels unreliable. The complication now is that artificial intelligence can wrap unreliable content in a polished package that looks and sounds legitimate.

This article is not aimed at people creating AI impersonation channels. If that is your hobby, nothing here will make you feel more confident about it. This is for the professionals whose job is to keep the information stream as clean as possible. You are not making deepfakes. You are trying to avoid stepping in them and trying even harder not to amplify them.

Once something looks real and sounds real, a significant segment of your audience will assume it is real. That changes the amount of scrutiny you need to apply. The burden now falls on people like you to pause before reacting. 

Two Clips That Tell the Whole Story

Consider two current examples. The first is the synthetic Biden speech that appears all over social media. It presents a younger, steadier president delivering remarks that many supporters wish he would make. It is polished, convincing, and created entirely by artificial intelligence.

The second is the cartoonish Trump fighter jet video that shows him dropping waste on unsuspecting civilians. No one believes it is real. Yet both types of content live in the same online ecosystem and both get shared widely.

The underlying facts do not matter once the clip begins circulating. If you repeat it on the air without checking it, you become the next link in the distribution chain. Not every untrue clip is misinformation. People get things wrong without intending to deceive, and the law recognizes that. What changes here is the plausibility. When an artificial performance can fool a reasonable viewer, the difference between a mistake and a misleading impression becomes something a finder of fact sorts out later. Your audience cannot make that distinction in real time. 

Parody and Satire Still Exist, but AI Is Blurring the Edges

Parody imitates a person to comment on that person. Satire uses the imitation to comment on something else. These categories worked because traditional impersonations were obvious. A cartoon voice or exaggerated caricature did not fool anyone.

A convincing AI impersonation removes the cues that signal it is a joke. It sounds like the celebrity. It looks like the celebrity. It uses words that fit the celebrity’s public image. It stops functioning as commentary and becomes a manufactured performance that appears authentic. That is when broadcasters get pulled into the confusion even though they had nothing to do with the creation. 

When the Fake Version Starts Crowding Out the Real One

Public figures choose when and where to speak. A Robert De Niro interview has weight because he rarely gives them. A carefully planned appearance on a respected platform signals importance.

When dozens of artificial De Niros begin posting daily commentary, the significance of the real appearance is reduced. The market becomes crowded. Authenticity becomes harder to protect. This is not only a reputational issue. It is an economic one rooted in scarcity and control.

You may think you are sharing a harmless clip. In reality, you might be participating in the dilution of someone’s legitimate business asset. 

Disclaimers Are Not Shields

Many deepfake channels use disclaimers. They say things like this is parody or this is not the real person. A parking garage can also post a sign that it is not responsible for damage to your car. That does not absolve them when something collapses on your vehicle.

A disclaimer that no one negotiates or meaningfully acknowledges does not protect the creator or the people who share the clip. If viewers believe it is real, the disclaimer (often hidden in plain sight) is irrelevant. 

The Liability No One Expects: Damage You Did Not Create

You can become responsible for the fallout without ever touching the original video. If you talk about a deepfake on the air, share it on social media, or frame it as something that might be true, you help it spread. Your audience trusts you. If you repeat something inaccurate, even unintentionally, they begin questioning your judgment. One believable deepfake can undermine years of credibility. 

Platforms Profit From the Confusion

Here is the structural issue that rarely gets discussed. Platforms have every financial incentive to push deepfakes. They generate engagement. Engagement generates revenue. Revenue satisfies stockholders. This stands in tension with the spirit of Section 230, which was designed to protect neutral platforms, not platforms that amplify synthetic speech they know is likely to deceive.

If a platform has the ability to detect and label deepfakes and chooses not to, the responsibility shifts to you. The platform benefits. You absorb the risk. 

What Media Professionals Should Do

You do not need new laws. You do not need to give warnings to your audience. You do not need to panic. You do need to stay sharp.

Here is the quick test. Ask yourself four questions.

Is the source authenticated?
Has the real person ever said anything similar?
Is the platform known for synthetic or poorly moderated content?
Does anything feel slightly off even when the clip looks perfect?

If any answer gives you pause, treat the clip as suspect. Treat it as content, not truth. 

Final Thought (at Least for Now)

Artificial intelligence will only become more convincing. Your role is not to serve as a gatekeeper. Your role is to maintain professional judgment. When a clip sits between obviously fake and plausibly real, that is the moment to verify and, when necessary, seek guidance. There is little doubt that the inevitable proliferation of phony internet “shows” is about to bloom into a controversial legal, ethical, and financial industry issue.  

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

Audacy to Present Amazon DSP Webinar

On December 17 at 2:00 pm ET, local marketing experts from Audacy and Amazon will present a webinar on programmatic media buying using Amazon DSP. Audacy says that the webinar will show a number of things about Amazon DSP, including: 1) 1st party data for high-intent shoppers. The platform is for moreimg than just retail businesses. From brands to home services to manufacturers — if your customers are shopping online, you’ll be able to find them, right at the point of purchase; 2) Move the dollars that matter. Learn why successful advertisers are shifting traditional TV budgets to Amazon DSP to reach ready-to-buy audiences more efficiently; and 3) Prove performance with clarity. See real results from local case studies that connect campaign exposure to leads, site visits, and sales. See more and register here.

Industry News

Entries Open for 2026 Edward R. Murrow Awards

The Radio Television Digital News Association announces that the entry period for the 2026 Edward R. Murrow Awards is now open. RTDNA says the Murrow Awards are dedicated to “recognizing outstanding achievements in both professional and student-level broadcast and digital journalism. The Murrow Awards,img first handed out in 1971, are among the most prestigious in journalism. In 2025, about 5,000 entries were submitted in the professional and student categories, also making it one of the most competitive.” To be eligible, work must have been published between January 1, 2025, and December 31, 2025. This year, RTDNA is offering an Early Bird Discount for entries submitted by 5:00 pm ET on Tuesday, January 20. The final entry deadline is 5:00 pm ET Thursday, February 19. Entrants can find complete rules and category descriptions here. Regional winners will be announced in the spring. All regional winners automatically advance to the national competition, which will be announced in August. National winners will be celebrated at the 2025 Edward R. Murrow Awards Gala, to be held October 12, 2026, at Gotham Hall in New York City.