SmileyAudioMedia’s talk KBLA, Los Angeles will debut, “Conversation Live: Altadena Rising,” hosted by James Farr on Saturday (3/8) at 10:00 am. The program will track the recovery of Altadena in the aftermath of the Eaton Fire. Company founder Tavis Smiley says, “We will use this Black-owned media
platform to ensure that California, the nation, and the world hear the stories of those impacted in Altadena. People have short attention spans, and many will forget the fire and its aftermath in the coming weeks and months. We intend to keep the focus on the families in Altadena and amplify their voices.” Farr adds, “Eaton was more than a fire. It was the destruction of a Black stronghold where 80% of residents were homeowners. These families weren’t just living here; they were building generational wealth. That’s why this show matters – because rebuilding Altadena isn’t just about homes, it’s about justice.” In the days following the fire, Farr co-produced KBLA’s three-hour live remote broadcast from the impact zone, ensuring survivors’ voices were heard.
