Industry News

Cumulus San Francisco Announces Strategic Operating Moves

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Cumulus Media today (11/18) announced strategic operating moves to its San Francisco market with stations including 104.5 FM/680 AM KNBR The Sports Leader; KSFO, The Bay Area’s Exclusive Hot Talk, and Classic Rocker KSAN-FM/107.7 The Bone.  Next week, KNBR begins the rollout of a new weekday programming line-up featuring new on-air talent teams in middays and afternoons. Joining the KNBR full-time roster is new midday co-host and producer Greg Silver, who will join popular midday host and San Francisco 49ers play-by-play announcer Greg Papa. The duo can be heard on KNBR Monday through Friday from 10:00 am-2:00 pm beginning today (11/18).  Adam Copeland, current KNBR afternoon co-host, welcomes a new on-air partner, Derek Papa. The new duo of Adam Copeland and Derek Papa can be heard weekdays from 2:00 pm-6:00 pm beginning Monday, December 2nd.  KNBR will also move its primary broadcasts from offices at 750 Battery Street, San Francisco, to its studios at San Francisco’s renowned Levi Stadium, home of KNBR and KSAN broadcast rights partner, the San Francisco 49ers. The move, accordg to Cumulus, will bring even more insight, access and “best-seat-in-the-house” opinions to Bay Area sports fans. Cumulus San Francisco further announced that KNBR sister station, KSFO, now heard at 560 AM, a 5,000-watt signal, will increase its signal and reach substantially with the news/talk station’s move to 810 AM, a 50,000-watt signal beginning today (11/18).  Larry Blumhagen, regional VP and market manager, Cumulus San Francisco, tells TALKERS, “We make these moves as Cumulus San Francisco is experiencing an exceptionally successful year. We continue to evolve as an organization committed to excellence and to growing for the future. With these changes, we say goodbye to some of our most storied and influential talent and we extend our gratitude for their countless contributions.”