Former Wisconsin Badgers head coach and director of athletics Barry Alvarez joins ESPN Madison and Good Karma Brands as an on-air host and brand ambassador. The company says he will be featured across
ESPN Wisconsin programming, including weekly appearances on “The Great Dane Huddle” on ESPN Madison with former Badgers Derek Engler and Tarek Saleh. Good Karma Brands founder and CEO Craig Karmazin says, “Barry’s significance to the Wisconsin sports landscape and to Good Karma Brands can’t be overstated. I would not have visited Wisconsin as a college student and eventually started a company here had it not been for the way he and Pat Richter transformed the Wisconsin football program. To add a teammate with his leadership skills, experience, knowledge, and passion is a huge win for our fans, advertising partners, ESPN Madison, and all of GKB.”
