Yesterday (10/30) Nielsen published The Record: Q3 U.S. Audio Listening Trends. The Record is a quarterly report card on how U.S. consumers spend their audio listening time, fueled by data from Nielsen and Edison Research.
Here are some highlights from the Q3 report:
• Audio accounts for nearly 20% of daily time; in Q3 2024 that translated to 3 hours and 57 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio.
• From July to September 2024, listeners spent 67% of their daily time with ad-supported audio with radio, 18% with podcasts, 11% with streaming audio services and 3% with satellite radio.
• Among 18-34 year-olds, radio now accounts for the majority of daily time spent with ad-supported audio, growing to 51% in Q3 vs. 48% in Q2.
• Listening share for podcasts among 18-34 audiences decreased for the second consecutive quarter to 31%, down from 35% in Q2 and 37% in Q1.
To see the full report, please click here. The Record: Q3 U.S. Audio Listening Trends