Triton Digital has just released its U.S. Podcast Ranker for September 2024. The ranker is measured by Triton’s Podcast Metrics measurement service and includes a reporting period of September 2, 2024 – September 29, 2024.
Highlights this month include:
• iHeart Audience Network was the #1 Top Sales Networks Report, SiriusXM Podcast Network came in at #2, followed by NPR at #3.
• Top podcasts based on downloads included “NPR News Now” (NPR) at #1, “Up First” (NPR) at #2, and “Crime Junkie” (audiochuck) climbing to #3.
• Top podcasts for listeners were “NPR News Now” (NPR) at #1, “Crime Junkie” (audiochuck) at #2, and “Up First” (NPR) at #3.
• Top podcast debuts included “NFL Daily with Gregg Rosenthal” (iHeart Audience Network), “Where Everybody Knows Your Name with Ted Danson and Woody Harrelson (sometimes)” (SiriusXM Podcast Network), and “All In With Chris Hayes” (NBCUniversal News Group).
Additionally, Triton Digital collaborated with Signal Hill Insights to uncover political podcast downloads and audience trends as the U.S. presidential election approaches:
• Political podcasts have seen a 28% increase in year-over-year downloads with incremental increases over the last six months.
• Twice as many downloads come from Democrat-leaning podcasts as Republican-leaning ones. Although Democrat-leaning podcasts still make up the majority of the political podcast market, they saw their listenership decline from 58% to 56% year-over-year while Republican podcasts rose from 23% to 28% of total political podcast downloads.
• The demographic profile of political podcast listeners reveals an older, highly educated, and affluent audience compared to the U.S. general 18+ population: 59.7% are college graduates, 31.9% report a household income exceeding $100,000, and nearly half (47.2%) are 55 years or older.
• While still affluent and educated compared to the U.S. Population, Republican-leaning podcast listener profiles under-index compared to Democrat and Independent-leaning podcasts on these attributes. Additionally, they boast the highest proportion (89.9%) of White/Caucasian listeners among the three political leanings. Democrat-leaning podcasts have attracted the highest proportion (17.4%) of Black/African American listeners.
• Independent-leaning podcasts claim the highest proportion (16.2%) of Hispanic listeners and are 68.2% college-educated, and 62.4% male.
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