Craig Karmazin Announces Rebrand of Company to Good Karma Sports

Gone is the corporate name Good Karma Brands as the company unveils its new name Good Karma Sports. Founder and CEO Craig Karmazin says, “For nearly 30 years, we’ve built our business around sports, expanding our capabilities and relationships while staying deeply connected to the local markets we serve. The business we’ve built gives brands a unique and customizable point of entry into the sports ecosystem, bringing together audiences, content, partnerships, talent and experiences around the teams, sports and moments that matter to them. At the same time, our expertise allows us to create value for sports partners in increasingly broad ways. That’s what Good Karma Sports represents, and there is tremendous opportunity ahead for our league, team, publisher, and advertising partners.”