Townsquare Media announces a strategic digital advertising partnership with Steel City Media, which operates in the Pittsburgh and Kansas City markets. Todd Lawley, president of digital advertising division Townsquare Ignite, says, “We could not be more excited to have the talented team at Steel City Media join our partnership program. They will now be able to leverage Townsquare Ignite’s cutting-edge digital
advertising and marketing solutions to their expansive customer base, which importantly exists in markets that do not compete with ours. Our expertise is coaching and training high-performing broadcast sales teams to leverage our proprietary programmatic advertising platform and data-driven insights to deliver exceptional results for their clients. By sharing our proven strategies and dynamic approach, we look forward to helping Steel City strengthen their digital capabilities, driving growth and measurable success for their clients.” Steel City Media vice president Michael Frischling comments, “We are excited to partner with Townsquare Ignite in both of our markets. Townsquare has the best digital solutions in the radio industry and a proven track record of delivering great results to clients.”
