Industry Views

Monday Memo: Your Donald Trump Elevator Speech

By Holland Cooke
Consultant

imgHere’s the script:

Imagine this: you’re downtown at (name the big hotel).

You step into the elevator at the lobby level. You press 7.

The elevator stops as 2.  The doors open.  In step four tall men.  Black suits. Earpieces.

And behind them, the president of the United States.

He’s moving from a holding area on the 2nd floor, to his speech in the ballroom on the 10th floor.  You’re getting out on the 7th floor.

The President smiles and reaches out to shake your hand.

What would you ask… or tell… newly inaugurated President Trump… if you had his undivided attention for the time it takes the elevator to get from Floor 2 to Floor 7

im

[phone number, nice-N-slow]

Prep: Gather these SFX…

  • Elevator doors open/close.
  • That “ding” when you’re passing floors. You’ll actually hear the caller start talking faster!
  • Scuffle (Secret Service wrestling the caller to the floor after a rude remark)

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on X (Twitter) @HollandCooke and connect on LinkedIn