Premiere Networks nationally syndicated personality Elvis Duran, host of “Elvis Duran and the Morning Show,” was featured on “CBS Sunday Morning” this past weekend (12/1). Duran was interviewed by correspondent Mo Rocca for an in-depth piece about the magic of radio and how his personality has won him loyal fans, including some of the biggest names in pop music. Duran also discussed how his love for radio began when he was a young child. He shared that the special connection with on-air personalities is what originally drew him to the platform and that unique friendship continues to inspire him every day. Duran stated, “We are in the friendship business. I think about you (the listener) when you hop in your car in the morning. You’re either leaving a house that may be full of turmoil or going to a job with a boss you don’t like, but I have you for 20, 30 minutes, and I can be your friend,” said Duran. TALKERS publisher Michael Harrison states, “CBS Sunday Morning really nailed it with this piece. When the radio industry started telling DJs to ‘shut up and play the music’ and then backed it up by firing almost all the talented disc jockeys to save money, they basically forfeited their ownership of the popular music culture in America – not to mention the very backbone of radio itself, friendship and companionship. 
Endangered species like Elvis Duran are among the greatest ‘talkers’ out there and prove the potential for integrating talk and pop culture successfully can still keep the idea of ‘radio’ alive for years to come. The terms ‘disc jockey’ and ‘top 40’ are so obsolete. This is a wonderful permutation of ‘talk radio’ and should be regarded as such. I hope everyone in the business watches this past Sunday’s report.” Click HERE to watch.
