iHeartMedia Philadelphia is teaming up with Boost Mobile and Cradles to Crayons® to launch the “Boost Up for Winter” campaign, a large-scale community coat drive in support of the Cradles to Crayons® Gear Up for Winter initiative. From now (12/2) until Sunday, December 22 the drive will aim to collect and distribute 20,000 warm winter coats and other essential items to children and families in need across the Greater Philadelphia area. Cradles to Crayons® distributes donated items via a robust network of Service Partner organizations including hospitals, schools, and community centers. As winter approaches, many families face the harsh reality of inadequate protection against cold weather. Too often, the cost of winter wear and boots are out of reach for the more than 300,000 children living in low-income or homeless situations in Greater Philadelphia. Through this campaign, iHeartMedia Philadelphia and its partners are committed to ensuring that local children have the clothing and essentials necessary to stay warm at home, at school, and at play throughout the season. For more information on the campaign, including participating Boost Mobile store locations please click HERE.