The celebration of Thanksgiving and Black Friday this week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. This week’s Cumulus Media | Westwood One Audio Active Group® blog examines how AM/FM radio can deliver results for retailers this holiday season. Insights include:
• AM/FM radio advertising drives retail results:AM/FM radio reaches 77% of adults 18+ during Thanksgiving week and 78% during Christmas week
• AM/FM radio reaches consumers on the path to purchase:AM/FM radio has an 86% ad-supported in-car share of audio
• AM/FM radio drives store traffic:AM/FM radio boosted store traffic for home improvement, quick service restaurants, beauty retailers, and car dealers all saw store traffic lift
• AM/FM radio delivers digital impact for e-commerce retailers:AM/FM radio increases site traffic and has strong conversion from awareness to sales
• AM/FM radio has a proven track record for retail:AM/FM radio generates $16 of retail sales for every $1 of radio advertising.
Check out today’s blog post by clicking here..