By Holland Cooke
Consultant
Thanksgiving is days-away, but listeners are already groaning with emotional indigestion. Consider empathizing – and recognizing common optimism — with a promo such as the following, now airing on my client stations:
2024 has been… a lot. Busy days, one-headline-after-another… so many voices, so much noise. So now… let’s pause. Let’s… exhale, together. On Thanksgiving, let’s do… that. Savor the quiet moments with family and friends. Because every gathering is a moment worth celebrating. We have lots to look forward to. Happy Thanksgiving, from our [call letters or company name] family to you and your family.
Tip for the station’s imaging voice: Sound “Thanksgiving.” Make “eye contact,” zero “sell.”
Better yet: local DJ/host/news voices, each reading a line.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn