By Andy Gladding, Ed.D.
WMCA 570 / WNYM 970 Radio, New York
WRHU 88.7 FM, Hofstra University
Chief Engineer
Following the 2024 election cycle, there has been a flurry of conversation and speculation over the diminishing role linear media played in deciding the outcome of high-profile national races. With both the Trump and Harris teams choosing to heavily engage with social media influencers, digital media outlets and podcasters, campaign operatives have demonstrated that they are willing to shift their political ad spending into newer forms of broadcast messaging. This has called into question just how much influence and effectiveness legacy media has over audiences in the current media market.
However, not every country shares this perception. In 2020, WRHU Radio Hofstra University in New York formed an alliance with 89.5FM Bush Radio in Cape Town, South Africa. Bush Radio is the oldest community radio station in South Africa, having long been an established voice for the Cape Town area since the early 1990s. With programming in three languages and a highly diverse staff, the station is deeply ingrained in the fabric of the Cape Town media space. The parallel goals of WRHU and Bush Radio, specifically emphasis on local journalism, community programming and educational radio training, provided a strong foundation for the stations to build this joint venture. The purpose of this partnership was to explore the power and reach of community radio in each station’s respective broadcast area. Since the inception of this relationship, both stations have enjoyed a continuous flow and exchange of ideas, goals and programming, even co-producing a weekly show called “1World Radio,” which highlights news, talk and music content featured WRHU and Bush Radio.
Bush Radio journalists Jasnine Roberts, Lydia Marwanqana, Renato Van Schalkwyk, and Adrian Louw tour the Salem Radio New York facilities with chief engineer Andy Gladding (pictured in rear) and assistant production manager Alex Garrett (pictured in front).
As part of this alliance, the stations were able to engage in a radio exchange program commencing just before the 2024 U.S. elections. With monies gained from a cultural grant, Bush Radio sent five radio journalists abroad to New York and Washington, DC to cover the national elections. The purpose of this trip was for the Bush Radio journalists to have the opportunity to see the American democratic process up close and later report their findings back to the Cape Town listening audience.
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Dr. Andrew Gladding is the chief engineer of the Salem Media stations in New York City – WMCA 570 / WNYM 970 – as well as WRHU 88.7 FM, Hofstra University, where he also serves as a lecturer on communications. He can be reached at 516-527-0764 or andyg@nycradio.com.