Industry News

TALKERS News Notes

HRN Hispanic Radio Network Responds to Advertisers Creates “The Influencer Radio Network.” HRN, the highly Nielsen-Rated Hispanic Radio Network, has created “The Influencer Network” to help advertisers connect with Hispanic communities across the U.S.Hispanic Radio Network The Influencer Network leverages the growing impact of HRN’s syndicated personalities on their radio listeners and social media followers.  “Radio personalities are the original influencers” says Clark Logan, President of HRN. “Fernando Fiore (a.k.a. Mr. Soccer), Ana Maria Canseco, Riva, (Los 40 USA) and DJ Xtreme are great talents. Their audiences on air and online identify with them while listening to their shows and reading the social posts in a lean-forward fashion. Brands can use association with these influencers to increase awareness and favorability of their brands with consumers.” For more information on the HRN Hispanic Radio Network, contact Clark Logan at Clark.Logan@genmediapartners.com for advertising and Jimmy Perez at jimmy.perez@genmediapartners.com for affiliations.

 

Austin’s KUT News and KUTX 98.9 GM Debbie Hiott Elected to the NPR Board of Directors.KUT KUT/KUTX, Austin GM Debbie Hiott has been elected to the NPR Board of Directors by NPR member station peers from across the country. Her term began yesterday (11/4) and runs through 2027. “It felt important to have a seat at the table at a critical time for NPR as it determines how to address challenging audience and underwriting trends, and how it will handle relationships with member stations,” said Hiott. Debbie Hiott ID“NPR’s health is our health, and vice versa. It’s important that the member stations and NPR work together on solutions to our audience and revenue challenges. I’m hoping I can help contribute to those solutions.”