Patty Hixson, regional vice president, Cumulus Fresno/Stockton/Modesto, was honored during the Marjaree Mason Center’s 41st Annual Top 10 Professional Women and Leading Business Awards (10/16). The hallmark awards ceremony, presented by CalViva Health in the New Exhibit Hall of the Fresno Convention & Entertainment Center. The awards paid tribute to 10 Central Valley women who have excelled professionally, served as role models, and given back to their communities, as well as one business honored for its support of women and women’s issues. Patty Hixson’s successful radio career spans 32 years serving the Central Valley. An active leader in the community, she has been a member of the Fig Garden Rotary Club for 30 years, serving as president in 2018, and was a longtime member of the California State University-Fresno’s Bulldog Foundation. Hixson also served on the Board of Directors of the Greater Fresno Area Chamber of Commerce. Patty Hixson said: “I’m honored and humbled to be recognized among this astute group of leaders. Giving back to the community is a central part of my DNA, and I thank the Marjaree Mason Center for this award and for its important efforts supporting all women in our community.”
Edison Research to present the Sports Audio Report: Demographics at Play. Edison Research today announces that the Sports Audio Report: Demographics at Play with SiriusXM Media will be presented in a webinar on Tuesday, October 29 at 2:00 PM ET. This third and final installment from the Sports Audio Report, from Edison Research, SiriusXM Media, and GroupM, will explore the diversity in sports fandom, examine sports fans’ interaction with sports audio, and discuss how to reach different groups of sports fans when it comes to advertising. The webinar will be presented by Salma Aly, manager of research at Edison Research and MaryKate Breslin, senior manager, sales research at SiriusXM Media. Registration for the webinar is now open. For more information: Daniella Peter Paul-Loor, dpeterpaulloor@edisonresearch.com
Jeff Lewis Signs New Multi-Year Agreement with SiriusXM, Expands Hit Talk Show “Jeff Lewis Live” to Two Hours Daily. SiriusXM announced today that Jeff Lewis has signed a multi-year agreement extension with SiriusXM. The agreement extension will feature Jeff Lewis expanding his popular show, “Jeff Lewis Live” to two hours a day giving listeners more of Jeff Lewis promoted as “just the way you want him…live and uncensored.” Lewis tells TALKERS, “SiriusXM has given me the freedom to build a show that is unfiltered, unapologetic, and morally corrupt. I’m grateful for the opportunity to grow my show and my cult…I mean, listeners.” The show will now air Monday through Fridays from 12:00 noon – 2:00 pm ET on SiriusXM’s Radio Andy (ch. 102) and on the SiriusXM app. SiriusXM’s Radio Andy features 24/7 content produced and curated by Andy Cohen, and features the latest in pop culture, celebrities, lifestyle, news and more. SiriusXM’s Radio Andy lineup includes “Andy Cohen Live,” “Jeff Lewis Live,” “Smith Sisters Live (Lauren, Rachel, and Mariah Smith),” “Gayle King in the House,” “The Jess Cagle Show with Julia Cunningham,” “It’s Me, Tinx,” and more.