As both presidential candidates rush to appear on popular podcasts, and the industry waits to see who will land on “The Joe Rogan Experience,” the number one podcast among weekly podcast listeners Age 13+ in the U.S. according to Edison Podcast Metrics™, Edison Research reveals the demographics of listeners that Vice President Kamala Harris and former President Donald Trump are likely to reach if they end up as guests on the popular podcast:
- 80% Male
- 51% age 18-34
- 35% Independent or Something Else
- 32% Republicans
- 27% Democrats
- 21% Hispanic or Latino
With such a diverse and politically balanced audience, Rogan’s show offers candidates an invaluable opportunity to reach key voter groups, especially independents and younger voters. Edison Research provides comprehensive data on podcast rankings, making it an essential resource for understanding how shows like “The Joe Rogan Experience” are shaping public opinion. Click here for more insights on the top-ranking podcasts candidates are using to target voters.