Local news radio is the most trusted news source, besting TV and social media, according to a new study conducted by Audacy in partnership with Alter Agents – a marketing research firm. The study – “Local News Radio: Credible, Engaging & Mobilizing” – explores news radio’s powerful connection with news enthusiasts who consider news radio to be a vital part of their day and demonstrates how unbiased journalism and trusted relationships create a safe haven for audiences and brands. The study surveyed 2,542 listeners from seven markets with Audacy news stations, including Chicago, Dallas, Detroit, Los Angeles, New York, Philadelphia and San Francisco. “In an age of information overload, Americans seek credible news sources they can rely upon. Enter local news radio,” said Paul Suchman, chief marketing officer, Audacy. “Local news radio serves as a trusted voice, delivered by brands that are deeply connected to the communities they serve. These environments create exceptional opportunities for advertisers to reach engaged audiences with significant buying power. And the premium content local news stations deliver is unparalleled in its relevance, timeliness, and humanity.” The study indicates that at all moments throughout the day, millions of listeners turn to their trusted local news radio stations for the latest updates, insights and stories that shape their community and the world. These listeners are deeply engaged with their cities, constantly seeking information and turn to trusted news sources to stay informed. 85% of listeners find local radio news credible – more than any other medium. The study further insinuates this credibility pays immense dividends for advertisers, as 92% of listeners pay attention to advertisements they hear on local radio, with almost 80% of these listeners finding ads on news stations both trustworthy and informative. To view the “The Power of Local News Radio” please click here.