Mentoring and Inspiring Women in Radio, Inc. (MIW), a 501(c)(3) non-profit organization committed to advancing female leadership in radio broadcasting, in conjunction with Beasley Media Group, has announced an upcoming Digital Sales Webinar. This productive and valuable event will feature three of the industry’s most respected leaders and innovators in the digital space: Tina Murley, chief revenue officer of Beasley Media Group; Jenny Sutton, SVP of digital media sales and operations for Audacy; and Shannon Knoepke, market president of Townsquare Media, Minnesota. The webinar is scheduled for Thursday, September 19th at 4:00 pm ET. Topics will include:
• The growing importance of Digital Audio, with a focus on streaming and podcasting.
• Leveraging Social Media as a powerful tool for audience engagement and revenue generation.
• Maximizing the potential of Local Digital initiatives.
• Best practices for Impression-Based Selling, including pricing strategies and performance metrics.
• The role of Third-Party Partnerships in driving success.
• Strategies for enhancing Advertiser ROI through innovative digital approaches.
• The synergistic value of combining Over-the-Air (OTA) and Digital platforms to boost client returns.
“This webinar is a unique opportunity to learn from the top minds in digital sales and gain insights that can help navigate the complexities of today’s media landscape,” said Ruth Presslaff, MIW board president. “We encourage everyone to join us for what promises to be a compelling and educational event, beautifully arranged by Sheila Kirby and generously sponsored by Beasley Media Group.” Beasley Media Group CEO Caroline Beasley adds, “We are thrilled to support this important MIW webinar that underscores the vital role digital plays in our business today.”
Register for the webinar here. To learn more about Mentoring and Inspiring Women in Radio, Inc., visit radiomiw.com.