By Holland Cooke
Consultant
If you’re hosting a weekend ask-the-expert show to attract new clients and customers, DON’T say goodbye at the end of your show.
Instead, tell ‘em: “THAT’S IT FOR TODAY’S RADIO SHOW. IF YOU MISSED ANY OF IT, YOU CAN LISTEN AT YOUR CONVENIENCE OR DOWNLOAD IT FROM [describe how to find on-demand page on station web site; and/or “ON YOUR FAVORITE PODCAST PLATFORM”]. AND WE’RE ALWAYS AVAILABLE AT [your business’ web site address]. AND WE’LL TAKE YOUR CALL ANYTIME, AT OUR [store, office, etc.], [phone number, nice-and-slow]. OR EMAIL ME AT [address, something memorable, i.e., AskAndy@yourURL.com].
And ICYMI, there’s more guidance from a previous TALKERS issue here.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn