Audio analytics and research firm Veritonic announces the enhancement of Cross-Podcast Listenership Measurement within its platform. Veritonic says its cross-podcast listenership measurement aggregates datasets from proprietary sources to track and analyze listener behavior across a vast array of podcasts
and platforms. This data enables users to understand where their unique audiences are listening, and where there is cross-listenership overlap. Veritonic CEO and co-founder Scott Simonelli adds, “By offering a holistic view of listenership patterns across the podcast ecosystem, we empower brands to make data-driven decisions that maximize the reach and impact of their audio advertising investments.”
