The fourth and final round of ratings data from Nielsen Audio’s March 2024 PPM survey has been released for: Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. The March 2024 survey period covered February 29 – March 27. TALKERS managing editor Mike Kinosian presents his “Ratings Takeaways” from these 12 markets. Despite being a combined -2.5 in back-to-back down or flat sweeps (11.5 – 9.0 – 9.0, 6+), iHeartMedia news/talk WISN is #1 for the seventh consecutive month. For the fourth time in a row, crosstown format foe – Good Karma Brands’ WTMJ – is unlisted. Appearing at #22, Civic Media progressive news/talk WAUK “The Sha 101 FM” posts a .2 (6+). Repeating in fifth-place, Cumulus Media Nashville news/talk WWTN posts its third progressive trend for a combined +2.6 (3.9 – 5.4 – 5.7 – 6.5, 6+). Meanwhile in that Tennessee market, iHeartMedia’s similarly-formatted WLAC is trending 2.1 – 2.1 – 1.8 (January – February – March, #17 to #18, 6+). Albeit that their combined March 2024 6+ total is 4.8, three news/talkers surface in West Palm Beach’s top twenty. Specifically, Hubbard’s WFTL bounces back from a February dip of seven-tenths with a gain of three-tenths (3.0 – 2.3 – 2.6, ninth to eighth, 6+), while iHeartMedia’s WJNO is up or flat the third straight time (.6 – .9 – 1.1 – 1.1, #14 to #13, 6+) and ties co-owned WZZR (1.4 – 1.1, flat at #13, 6+). With a half-share March increase to 6.2 (sixth to fifth, 6+), Audacy Hartford’s WTIC-AM continues an alternating down-up-down pattern that began in October and has yielded an overall +1.1 (5.1 – 4.8 – 5.3 – .2 – 6.6 – 5.7 – 6.2, 6+). Remaining flat at 1.6 (6+), cross-town Red Wolf-owned WDRC-AM slips from #14 to #16. See Mike Kinosian’s complete “Ratings Takeaways” from this group of markets here.
The fourth and final round of ratings data from Nielsen Audio’s March 2024 PPM survey has been released for: Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. The March 2024 survey period covered February 29 – March 27. TALKERS managing editor Mike Kinosian presents his “Ratings Takeaways” from these 12 markets. Despite being a combined -2.5 in back-to-back down or flat sweeps (11.5 – 9.0 – 9.0, 6+), iHeartMedia news/talk WISN is #1 for the seventh consecutive month. For the fourth time in a row, crosstown format foe – Good Karma Brands’ WTMJ – is unlisted. Appearing at #22, Civic Media progressive news/talk WAUK “The Sha 101 FM” posts a .2 (6+). Repeating in fifth-place, Cumulus Media Nashville news/talk WWTN posts its third progressive trend for a combined +2.6 (3.9 – 5.4 – 5.7 – 6.5, 6+). Meanwhile in that Tennessee market, iHeartMedia’s similarly-formatted WLAC is trending 2.1 – 2.1 – 1.8 (January – February – March, #17 to #18, 6+). Albeit that their combined March 2024 6+ total is 4.8, three news/talkers surface in West Palm Beach’s top twenty. Specifically, Hubbard’s WFTL bounces back from a February dip of seven-tenths with a gain of three-tenths (3.0 – 2.3 – 2.6, ninth to eighth, 6+), while iHeartMedia’s WJNO is up or flat the third straight time (.6 – .9 – 1.1 – 1.1, #14 to #13, 6+) and ties co-owned WZZR (1.4 – 1.1, flat at #13, 6+). With a half-share March increase to 6.2 (sixth to fifth, 6+), Audacy Hartford’s WTIC-AM continues an alternating down-up-down pattern that began in October and has yielded an overall +1.1 (5.1 – 4.8 – 5.3 – .2 – 6.6 – 5.7 – 6.2, 6+). Remaining flat at 1.6 (6+), cross-town Red Wolf-owned WDRC-AM slips from #14 to #16. See Mike Kinosian’s complete “Ratings Takeaways” from this group of markets here.